Pinterest Effect - Andy Melchior - Bend WebCam
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Andy Melchior talking about Pinterest
Transcript of Pinterest Effect - Andy Melchior - Bend WebCam
@atraine
• Pinterest (launched in March 2010) is a virtual pinboard that let's you bookmark to organize and share all the beautiful things you find on the web
• You can create your own pinboards and you can browse other people's boards as well
• Core difference with Pinterest:It says Look at THIS, instead of Look at ME
PINTEREST IS THE TWITTER OF 2012
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• Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011
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• Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the
U.S.
Source:TechCrunch
@atraine Source: DOMO
116% traffic growth in 2012 to 21.2M, 75% user growth
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~70%Percent of Pinterest users
that are female
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81%Percentage of Pinterest users
Between 25-55 yrs old
Source: Mashable
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3.6%Percentage of retail referring traffic Pinterest accounts for
Facebook = 26.4%Twitter = 3.61%
Source: Shareaholic
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Pinterest now the 4th largest organic traffic driver worldwide
@atraine Source: Bizrate
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So, How Can You Use Pinterest?
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Travel companies and conferences companies use Pinterest to promote locations
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Avalaunch Media uses Pinterest to highlight recent content marketingand infographic pieces
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NORDSTROM uses Pinterest to highlight their fashion lines
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Utah based ZAGG features products, gadgets, other related things
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Gifts for Bloggers - Product retailers are making pinboards specific to markets
GET CREATIVE!!!
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Visit Bend uses Pinterest to highlight community businesses, events, etc.
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Leveraging
• Create a company account• Create boards for your products, services, interests
• Pin images to your newly created boards• Make sure your pins are shared on your company Facebook and Twitter profiles
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Make sure your site is optimiz ed for Pinterest• Anything that is programmed in Flash CANNOT be pinned
• Many JavaScript image preview tools block the option for pinning
Test, Test, Test• Use the bookmarklet tool from Pinterest on your own site
• Pinterest also offers a “Pin It” button you can add to products, images, etc.
• There are Plugins out there for WordPress, and others
Optimize for
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YouTube reports 4 billion+ daily video views!Average U.S. internet user watched
23.2 hours of online videocomScore study for Dec. of 2011
Case Study
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Images Are Shared More Than Video
EffectAccording to StruckAxiomX 10 more
than
Images Shared More
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Why Images Are Shared More Than Videos
• People aren’t sure what the video is before they click it
• Unknown time commitment• Not sure if they’ll want to share
the video
Effect vs.
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So, Can You Combine The Two?GungHo Case Study (h/t
@NewspaperGrl)
+
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GungHo Case Study•Founder Danny Mason wanted to use social media to launch GungHo
•Hired Plaid Social Labs to find the right YouTube celebrity to influence men and women equally
•Found Charles and Ally Trippy
YouTube Channel“Internet Killed TV”
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Charles and Ally TrippyThe Deal:Trippys agree to do a video reviewGungHo agrees to give away FREE ENERGY
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The Strategy
www.gogungho.com/trippy
FREE ENERGY MORE FREESTUFF
SHARE FUNNY NINJA PICTURE
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The Results
5,700 bought or used the discount
69K hits within a few hoursFirst 5000 samples were gone in 23 minutesNext 5000 were gone within ~ 90 minutes
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The Results
80% of the women added a personal endorsement where as only 5% of the men
Buyers
Fe-male
59%Men
Women
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The Results
5778 image pins before GungHo
turned off the offer
1300 new followers
1100 new fans
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Because of
•Store, blog, magazine, wish list•Surpassed 1 M users in August 2012
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Because of
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