2012

MONTHLY SUBSCRIPTION CRAFTS’ BOX

FOR CHILDREN AGED 2-10

Carlos Pastor - 28 – Entrepreneur & CEO Electronics Technical – Digital Business Master

Entrepreneur since 2005, he is co-founder of Valladolid Polar Investment Ltd., a company dedicated to real estate leases. Passionated by new technologies, three years ago he founded its first project on Internet: 'Segurazos.com'. In 2011, Carlos sold a 51% of the project to the company 'Iniziar Internet Publishing', where he is currently working as Online Marketing consultant.

Arturo Ruiz - 24 – Analist & CTODegree in Market Research and Techniques – Computer Engineer

– Digital Business Master

Only 24 years old, Arturo has a Bachelor, an Engineering and a Master Degree, and also speaks a medium-high level of English. He is currently working as ISBAN programmer at Banco Santander and COBOL programmer at AXPE CONSULTING. With special interest in Startups and the soul of an entrepreneur, Arturo was a teammate of Carlos at the Digital Business master and he serves as CTO of the company.

FORECASTS

Keywords CPC (Adwords) Monthly local searchesAnnual local

searchesManualidades 0,04 € 55.000 660.000Manualidades para niños 0,07 € 16.550 198.600Manualidades Infantiles 0,08 € 30.250 363.000Juegos infantiles 0,04 € 37.000 444.000Total: 138.800 1.665.600

-Advertising expenditure and revenue estimates with only 1% conversion (Google Adwords)

Keywords Study CPC Monthly visits Monthly cost BillingManualidades para niños 0,07 € 16.550 1.158,50 € 3.301,73 €Manualidades Infantiles 0,08 € 30.250 2.420,00 € 6.034,88 €Manualidades 0,04 € 55.000 2.200,00 € 10.972,50 €Juegos infantiles 0,04 € 37.000 1.480,00 € 7.381,50 €Total: 138.800 7.259 € 27.691

-Market size in Internet (An exact match in Google Spain)

It has been already discounted a 50% of CTR: The actual data that Google provides about monthly visits are actually the double, however, a reasonable

50% discount is always calculated in order to consider that not all people who seek the keyword clicks the first

search result.

For example: The keywords "kids' crafts" have actually 33,100 monthly searches.

¿WHERE IS THEPAIN?

THOUSANDS OF CHILDREN PLAY EVERYDAY

Parents want to spend time with their children and we offer everything they need to enjoy and learn at the same time

IT IS EDUCATIONAL

Families are concerned about their children and we encourage their development and creativity

ORIENTED TO THE SMALLEST OF THE HOUSE

Fathers and mothers NEVER skimp when it comes of their children

BUSINESS MODEL

ELECTRONIC COMMERCE BY SUBSCRIPTION

DIRECT SALE OF PRODUCTS

COMPETITORS(SPAIN)

*CREATED ON JUNE 2012

*NICE INITIAL TRACTION

*THEY COME FORM THE COMMUNITY “CHARHADAS.COM”

*CREATED ON MAY 2012

*THEY ARE LOOKING FOR INVESTORS TO GROW UP

*WITHOUT ONLINE ADVERTISING

COMPETITORS(REST OF THE WORLD)

*KIWICRATE.COM – USA* 7 Million Dollars of founding

*BABBACO.COM – USA*2 Million Dollars of founding

*WUMMELKISTE.COM – GERMANY*1 Million Euros of founding

WHAT WE DO BETTERHIGHER PROFITS MARGINS

FASTER GROWTH

ACCESS TO INVESTORS

MORE INTERNET EXPERIENCE

LEAN STARTUP METHOD

ALREADY TESTED BUSINESS MODEL

EXITAN ATTRACTIVE BUSINESS LINE FOR TOY

COMPANIES OPERATING IN SPAIN

EXIT – PREVIOUS OPERATIONS

– STARTUPS BASED ON ELECTRONIC COMMERCE BY SUSCRIPTION THAT WERE SOLD AT SPAIN

– INVESTMENTS IN ELECTRONIC COMMERCE BY SUBSCRIPTION AT SPAIN

EXIT – STRATEGIES

COMMERCIAL, COMMERCIAL, COMMERCIAL

2012 GOALS

1 - Get 50.000 € of founding to launch the company

2 - Build a top notch team. Open an office in Valencia PlugandPlay

3 - Mortgaging a property owned by the CEO valued at 100,000 €

4 - Position ourselves as a company able to cover the market

5 – Reach investors at the Expo Day

FINANCIAL (INVESTEMENT 150K SEPT

2012)2012 (in €) Q1 Q2 Q3 Q4 TOTAL

REVENUES 169.118 193.684 203.634 304.994 871.430

PAYROLL 7.800 7.800 7.800 7.800 31.200

INFRAESTRUCTURE 21.600 21.600 21.600 21.600 86.400

FINANCIAL 9.000 9.000 9.000 9.000 36.000

PROMOTION 21.600 21.600 21.600 21.600 86.400

COST 1.800 1.800 1.800 1.800 7.200

EBITDA 107.318 131.884 141.834 243.194 624.230

CASH 53.659 65.942 70.917 121.597 312.115

FINANCIAL (USE OF FOUNDS)

-PAYROLL

-CEO-CTO- Fellow Architect

-PROMOTION

- OUTSIDE SERVICES (Cardboard boxes, stickers, Desing, etc)

WHY TO INVEST IN US?In 2016 the turnover of eCommerce in Spain will exceed 22,707 million euros and that's why investors are already positioning. Still have not opted for eCommerce? THIS IS A GREAT OPPORTUNITY!

Team: Young people with experience and a lot of eager Only 2-3 people are needed CEO’s investment of 100.000 €

Market: Niche market, it’s a blue ocean! Product costs are very low (paper and cardboard!) Business model is already working in other countries (IT IS A GUARANTEE!)

Development Online store is 90% finished Very easy! We use CMS PrestaShop, nothing else! Focused on sell, sell and sell

Lean execution