Pink Elephant is

the world’s #1 ITIL®

and ITSM consulting,

education and

conference

service provider.

Fall 2012

For more

details about all

Pink Elephant

services, visit

www.pinkelephant.com

or call 1-888-273-PINK.

Welcome To Another Issue Of PinkLINK This quarterly newsletter from Pink Elephant provides valuable information about current industry trends and updates about our products and services.

PinkLINKN EW S L E T T E RPinkLINKN E W S L E T T E R Fall 2012

PinkLINKN E W S L E T T E R

Fall 2012

Attend Pink13! Amazing KeynotesAmazing SpeakersAmazing Program

PRSRT STDUS POSTAGE PAID

BUFFALO, NYPERMIT NO. 4225

COURSES OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARYOnline CoursesITIL Foundations Self-Paced Online (Official ITIL Foundation Certification)

Learn at your own pace through your computer from anywhere at anytime. Contact 1-888-273-PINK for details.

Service Catalog Implementation Overview Self-Paced Online

ISO/IEC 27002 Foundation: Developing Capabilities In Security Management Activities Self-Paced Online

ITIL Foundations Instructor-Led Online(Official ITIL Foundation Certification) Eastern Time (27-30) Eastern Time (28-31)

NEW! ITIL Service Strategy Instructor-Led Online (Official ITIL Lifecycle Certification) Eastern Time (26-1)

NEW! ITIL Service Design Instructor-Led Online (Official ITIL Lifecycle Certification) Eastern Time (21-24)

NEW! ITIL Service Operation Instructor-Led Online(Official ITIL Lifecycle Certification) Eastern Time (29-1)

NEW! ITIL Service Transition Instructor-Led Online(Official ITIL Lifecycle Certification) Eastern Time (12-15)

ITIL Foundation Certification

ITIL Foundations Public Classroom Philadelphia (1-3)Denver (15-17)Seattle (22-24)Chicago (23-25)

Raleigh (7-9)Washington, DC (12-14)

Vancouver (13-15)Toronto (26-28)

San Francisco (28-30)

Orlando (5-7)Ottawa (10-12)Chicago (10-12)Phoenix (17-19)

Toronto (16-18)Dallas (23-25)

Philadelphia (28-30)Houston (30-1)

Chicago (4-6)Boston (6-8)

Las Vegas (15-17)Las Vegas (21-23)

Atlanta (26-28)

ITIL Capability Certification

ITIL Operational Support & Analysis Washington, DC (12-16) Orlando (10-13) San Francisco (28-1) Las Vegas (14-17)

ITIL Release, Control & Validation San Francisco (15-19) Orlando (10-13) Toronto (21-25) Las Vegas (14-17)

ITIL Service Offerings & Agreements Washington, DC (22-26) Orlando (10-13) Las Vegas (14-17)

ITIL Planning, Protection & Optimization Toronto (26-30) Orlando (10-13) Las Vegas (14-17)

ITIL Lifecycle Certification

ITIL Service Strategy Toronto (30-2) Orlando (5-7) Las Vegas (15-17)

ITIL Service Design Orlando (5-7) Las Vegas (15-17)

ITIL Service Transition Orlando (5-7) Las Vegas (15-17)

ITIL Service Operation Orlando (5-7) Las Vegas (15-17)

ITIL Continual Service Improvement San Francisco (16-19) Orlando (5-7) Chicago (15-18) Las Vegas (15-17)

ITIL Expert Certification

Managing Across The Lifecycle Orlando (10-13) Las Vegas (14-17)

COBIT

NEW! Introduction To COBIT 5 Las Vegas (21)

PRINCE2 Certification

PRINCE2 Foundation Chicago (5-7) Las Vegas (13-15)

PRINCE2 Practitioner Chicago (8-9) Las Vegas (16-17)

Lean IT Certification

NEW! Lean IT Foundations: Using Lean Principles For Continual Service Improvement

Orlando (3-4) Las Vegas (16-17)

IT Service Management

How To Conduct An IT Service Management Process Assessment Las Vegas (21-22)

NEW! Problem Management: Root Cause Analysis Workshop Orlando (3-4) Toronto (14-15) Las Vegas (16-17)

How To Define & Implement A Service Catalog Washington, DC (24-26) Las Vegas (21-22)

How To Define & Implement A CMDB According To ITIL Best Practices Washington, DC (22-23) Orlando (3-4) Las Vegas (16-17)

ITSM Incident, Problem & Change Clinic: How To Conduct A Gap Analysis & Develop An Improvement Plan Las Vegas (21)

NEW! IT Service Management Implementation Roadmap Orlando (3-4) Las Vegas (21-22)

NEW! IT Service Management Strategic Roadmap Las Vegas (21)

Continual Service Improvement One-Day Workshop Las Vegas (21)

ITSM In Action: The Apollo 13 Simulation Workshop Las Vegas (21)

Conferences & Special Events

LAST CALL! 17th Annual International IT Service Management Conference & Exhibition February 17- 20, 2013 – Las Vegas

Last Early Bird Ends October 26 Las Vegas (17-20)

Winter Education Symposium Orlando • December 3-13Don’t miss this extraordinary education experience! Join us in Orlando for the following courses all under one roof!

Courses & Dates

ITIL Foundation Certification

FREE! ITIL Foundations (See website for details) December 5-7, 2012

ITIL Capability Certification

ITIL Operational Support & Analysis December 10-13, 2012

ITIL Release, Control & Validation December 10-13, 2012

ITIL Service Offerings & Agreements December 10-13, 2012

ITIL Planning, Protection & Optimization December 10-13, 2012

ITIL Lifecycle Certification

ITIL Service Strategy December 5-7, 2012

ITIL Service Design December 5-7, 2012

ITIL Service Transition December 5-7, 2012

ITIL Service Operation December 5-7, 2012

ITIL Continual Service Improvement December 5-7, 2012

ITIL Expert Certification

Managing Across The Lifecycle December 10-13, 2012

Lean IT Certification

NEW! Lean IT Foundation December 3-4, 2012

IT Service Management

NEW! Problem Management: Root Cause Analysis Workshop December 3-4, 2012

IT Service Management Implementation Roadmap December 3-4, 2012

How To Define & Implement A CMDB According To ITIL Best Practices

December 3-4, 2012

Attend “The World’s #1 ITSM Event!”

KnowledgeTranslatedInto Results

FREE ITIL Foundation

Course With Purchase Of Intermediate

Course

LAST

Early Bird EndsOctober 26

ITIL® is a registered trade mark of the Cabinet Office.

Save up to 55% with Pink’s Personal Education Pass and Team Discount Tickets. Check out our website for more information on how you can receive these savings.

1600 Golf Road, Suite 1200Rolling Meadows, IL 60008

NEW! IT Business Alignment In Action: How To Create A High Performing IT DepartmentHere is our newest Business Simulation addition.

Scenario:

Your team runs the IT department of one of the world’s largest pizza companies, Grab@Pizza. Your task is to support the business with excellent IT products and services. The market is highly competitive which forces your business to design new products, develop powerful marketing and sales initiatives and develop a high level of operating excellence with a fast, low cost, high quality order and delivery process. IT plays an important role in enabling the business to achieve its strategic aims. Your challenge is to align yourself with business demands and organize your IT capabilities in such a way that the business can achieve its targets for lowering operational costs, increasing revenue and market share, and increasing customer satisfaction and loyalty.

During this two day interactive workshop you will learn about ITSM best practices and practice what you learn by playing six rounds of simulation. Each round represents one month in the lifecycle of Grab@Pizza. In each round you will need to:

• Analyze the current performance of your IT management processes and organization

• Identify the business requirements and demands for IT solutions

• Make decisions about resources, workload and priorities• Calculate the IT costs for this round and make investment

decisions• Plan Application development activities and plan the

Change Calendar• Propose and implement improvements to align

IT performance to business needs

This business simulation will teach participants how to use specific ITSM processes to become a High Performance IT department. They will also learn how to align their IT capabilities to changing business needs and reflect on the challenges facing many organizations.

Join us for the first public offering on December 10-11 in Orlando.

Bring Pink Onsite! Schedule times that work for you. Visit our website for more information.

Business Simulations Serious Business Games For Serious Business Problems

Professional Business Simulations (or serious games) are interactive workshops in which teams of employees work on challenging issues within a simulated environment. In a simulation, each participant will play a role and has specific tasks, responsibilities and authority.

The objectives of simulations are:

• Create awareness and motivation within the team• Learn to apply new knowledge after-training, translating

theory into practice• Experience new ways of working – let participants

experience new tools, processes, roles and responsibilities• Develop personal skills• Support team development

Participants must discuss and agree on how they will work together as a team. Pink’s Business Simulations are facilitated by trainers who provide the team with support and instructions and who also help the team reflect on their experiences and what they have learned. Simulations are played in a number of rounds so that participants can see, feel and experience improvements as the simulation progresses.

The environment is challenging and realistic. A great way to build a stronger team – they’ll have a chance to reflect, discuss and learn to improve.

Pink now offers numerous business simulation games that discuss the following subjects:

• IT Business Alignment (see opposite for details)

• Organizational Change Management

• Project Management

• Process Management

• Service Management

• Team Building

Check our website for a listing of all Business Simulation games.

Pre- & Post-Conference Courses Get Certified By The World’s #1 ITIL & ITSM Educator!

Pre-Conference CoursesITIL Foundation Certification

ITIL Foundations February 15-17, 2013

ITIL Capability Certification

ITIL Operational Support & Analysis February 14-17, 2013

ITIL Release, Control & Validation February 14-17, 2013

ITIL Service Offerings & Agreements February 14-17, 2013

ITIL Planning, Protection & Optimization February 14-17, 2013

ITIL Lifecycle Certification

ITIL Service Strategy February 15-17, 2013

ITIL Service Design February 15-17, 2013

ITIL Service Transition February 15-17, 2013

ITIL Service Operation February 15-17, 2013

ITIL Continual Service Improvement February 15-17, 2013

ITIL Expert CertificationManaging Across The Lifecycle February 14-17, 2013PRINCE2® Certification

PRINCE2 Foundation February 13-15, 2013

PRINCE2 Practitioner February 16-17, 2013Lean IT Certification

Lean IT Foundations February 16-17, 2013IT Service Management

NEW! Problem Management: Root Cause Analysis Workshop February 16-17, 2013

How To Define & Implement A CMDB According To ITIL Best Practices February 16-17, 2013

Post-Conference Courses

ITIL Foundation Certification

ITIL Foundations February 21-23, 2013

COBIT®

Introduction To COBIT5 February 21, 2013IT Service Management

How To Conduct An IT Service Management Process Assessment February 21-22, 2013

How To Define & Implement A Service Catalog February 21-22, 2013

IT Service Management Implementation Roadmap February 21-22, 2013

IT Service Management Strategic Roadmap February 21, 2013

ITSM Incident, Problem & Change Clinic: How To Conduct A Gap Analysis & Develop An Improvement Plan

February 21, 2013

Continual Service Improvement One-Day Workshop February 21, 2013

ITSM In Action: The Apollo 13 Simulation Workshop February 21, 2013

Visit our website for course descriptions.

PinkLINKN E W S L E T T E R Fall 2012 PinkLINKN E W S L E T T E R Fall 2012 PinkLINKN E W S L E T T E R Fall 2012

17th Annual International

IT Service Management Conference & ExhibitionLas Vegas • Bellagio Hotel February 17-20, 2013

“Knowledge Translated Into Results”

Attend The World’s #1 ITSM Event!Pink’s annual event is widely recognized as “the world’s best IT Service Management Conference.”

You can rely on Pink to deliver the most comprehensive, content-rich program in the industry – 15 tracks, 160+ sessions, covering a vast array of subjects including: IT leadership and people management, leading change, ITIL, ISO, Lean IT, Six Sigma, PRINCE2, PMBOK, COBIT – and more.

There is something for everyone – strategic, tactical, operational – we’ve got you covered! Many organizations bring entire teams, for this reason!

This is the industry’s must-attend conference!

Amazing Early Bird Special!Register before Friday, October 26, and you get:

• 3 hotel room nights at $99 per night at the Bellagio Hotel

• Meals and conference materials

• Savings of $300!

Choose between Regular or Platinum Pass.

And, best of all… NO RISK! You can cancel any time until December 31st and get a full refund.

“This continues to be my IT organization’s conference of choice”

“Excellent! This conference is first class in every way!”

LASTEarly Bird

Ends October 26

Others try, but no one surpasses Pink Elephant’s Conference Program!15 Tracks, 160+ Sessions

Captain “Sully”

Sally Hogshead

Matt Ridley

Chester Elton

Wayne Cotter

Amazing Keynote & Featured Speakers!

Captain Chesley B. “Sully” Sullenberger, III – “the hero of the Hudson”; Sally Hogshead; Matt Ridley; Chester Elton re-energize you with their inspirational stories; and Wayne Cotter, one of the funniest stand ups around will keep you in stitches as the conference host and Master of Ceremonies.

Lonnie Shane

Lou Cino

Niel Nickolaisen

Michael Keil

Marc van der Heijden

Amazing Executive Level Practitioners!

Vice President, IT COO, Lonnie Shane; CFO, Lou Cino; CIO, Niel Nickolaisen; Assistant Vice President, Michael Keil; and Vice President Global IT - Competency Center Sales, Marc van der Heijden give you a strategic business perspective.

Martha Wenc

Cathy Kirch

Joseph Gallagher

Bonnie Bauer

Doug Walton

Amazing Case Studies!

Martha Wenc, Jazz Aviation; Cathy Kirch, Allstate Insurance Company; Joseph Gallagher, Deutsche Bank; Bonnie Bauer, Honeywell IT Services Corporate; and Doug Walton, Cisco Systems tell you what it really means to turn knowledge into business results.

Kathryn Howard

Rob England

Kirk Weisler

Carlos Casanova

Chris Dancy

Amazing Industry Luminaries!

Kathryn Howard, Rob England, Kirk Weisler, Carlos Casanova, and Chris Dancy challenge you to go beyond the norm and provide thought-provoking ideas.

Samad Aidane

Paul Wilkinson

Jennifer Wels

Tracey Alldridge

Luis Orozco

Amazing Project Management Experts!

Samad Aidane, Paul Wilkinson, Jennifer Wels, Tracey Alldridge and Luis Orozco tell you about PRINCE2, PMI and other ways to achieve successful outcomes.

Anthony Krasinski

Den

JonesBrian Fricke

Donna Manley

Andrzej Gadomski

Amazing Seasoned ITSM Practitioners!

Anthony Krasinski, Den Jones, Brian Fricke, Donna Manley, and Andrzej Gadomski share proven tips and techniques for how to make IT Service Management “real”.

David Mainville

Elisabeth Cullivan

David Wagner

Arlen Feldman

Ian Aitchison

Amazing Tools Experts!

David Mainville, Consulting-Portal; Elisabeth Cullivan, EasyVista; David Wagner, TeamQuest; Arlen Feldman, Cherwell Software; and Ian Aitchison, LANDesk Software show you what it really takes for successful tool, process implementation and integration.

Dr. Victoria M. Grady

Brenda Iniguez

Anil Dissanayake

Charlie Miles

Rae Garrett

Amazing Learning Opportunities!

Attend one of a kind workshops and in-depth education sessions by Dr. Victoria M. Grady, Brenda Iniguez, Anil Dissanayake, Charlie Miles and Rae Garrett.

Jack Probst

Gary Case

Troy DuMoulin

Kristin Colburn

Rich Petti

Amazing Pinkers!

Join Jack Probst, Gary Case, Troy DuMoulin, Kristin Colburn and Rich Petti from Pink Elephant and learn from the world’s most respected ITIL and ITSM luminaries.

And many, many more exciting speakers and subjects...

PRINCE2® is a registered trade mark of the Cabinet Office. COBIT® 5 is a registered trademark of ISACA®.

NEW! IT Business Alignment In Action: How To Create A High Performing IT DepartmentHere is our newest Business Simulation addition.

Scenario:

Your team runs the IT department of one of the world’s largest pizza companies, Grab@Pizza. Your task is to support the business with excellent IT products and services. The market is highly competitive which forces your business to design new products, develop powerful marketing and sales initiatives and develop a high level of operating excellence with a fast, low cost, high quality order and delivery process. IT plays an important role in enabling the business to achieve its strategic aims. Your challenge is to align yourself with business demands and organize your IT capabilities in such a way that the business can achieve its targets for lowering operational costs, increasing revenue and market share, and increasing customer satisfaction and loyalty.

During this two day interactive workshop you will learn about ITSM best practices and practice what you learn by playing six rounds of simulation. Each round represents one month in the lifecycle of Grab@Pizza. In each round you will need to:

• Analyze the current performance of your IT management processes and organization

• Identify the business requirements and demands for IT solutions

• Make decisions about resources, workload and priorities• Calculate the IT costs for this round and make investment

decisions• Plan Application development activities and plan the

Change Calendar• Propose and implement improvements to align

IT performance to business needs

This business simulation will teach participants how to use specific ITSM processes to become a High Performance IT department. They will also learn how to align their IT capabilities to changing business needs and reflect on the challenges facing many organizations.

Join us for the first public offering on December 10-11 in Orlando.

Bring Pink Onsite! Schedule times that work for you. Visit our website for more information.

Business Simulations Serious Business Games For Serious Business Problems

Professional Business Simulations (or serious games) are interactive workshops in which teams of employees work on challenging issues within a simulated environment. In a simulation, each participant will play a role and has specific tasks, responsibilities and authority.

The objectives of simulations are:

• Create awareness and motivation within the team• Learn to apply new knowledge after-training, translating

theory into practice• Experience new ways of working – let participants

experience new tools, processes, roles and responsibilities• Develop personal skills• Support team development

Participants must discuss and agree on how they will work together as a team. Pink’s Business Simulations are facilitated by trainers who provide the team with support and instructions and who also help the team reflect on their experiences and what they have learned. Simulations are played in a number of rounds so that participants can see, feel and experience improvements as the simulation progresses.

The environment is challenging and realistic. A great way to build a stronger team – they’ll have a chance to reflect, discuss and learn to improve.

Pink now offers numerous business simulation games that discuss the following subjects:

• IT Business Alignment (see opposite for details)

• Organizational Change Management

• Project Management

• Process Management

• Service Management

• Team Building

Check our website for a listing of all Business Simulation games.

Pre- & Post-Conference Courses Get Certified By The World’s #1 ITIL & ITSM Educator!

Pre-Conference CoursesITIL Foundation Certification

ITIL Foundations February 15-17, 2013

ITIL Capability Certification

ITIL Operational Support & Analysis February 14-17, 2013

ITIL Release, Control & Validation February 14-17, 2013

ITIL Service Offerings & Agreements February 14-17, 2013

ITIL Planning, Protection & Optimization February 14-17, 2013

ITIL Lifecycle Certification

ITIL Service Strategy February 15-17, 2013

ITIL Service Design February 15-17, 2013

ITIL Service Transition February 15-17, 2013

ITIL Service Operation February 15-17, 2013

ITIL Continual Service Improvement February 15-17, 2013

ITIL Expert CertificationManaging Across The Lifecycle February 14-17, 2013PRINCE2® Certification

PRINCE2 Foundation February 13-15, 2013

PRINCE2 Practitioner February 16-17, 2013Lean IT Certification

Lean IT Foundations February 16-17, 2013IT Service Management

NEW! Problem Management: Root Cause Analysis Workshop February 16-17, 2013

How To Define & Implement A CMDB According To ITIL Best Practices February 16-17, 2013

Post-Conference Courses

ITIL Foundation Certification

ITIL Foundations February 21-23, 2013

COBIT®

Introduction To COBIT5 February 21, 2013IT Service Management

How To Conduct An IT Service Management Process Assessment February 21-22, 2013

How To Define & Implement A Service Catalog February 21-22, 2013

IT Service Management Implementation Roadmap February 21-22, 2013

IT Service Management Strategic Roadmap February 21, 2013

ITSM Incident, Problem & Change Clinic: How To Conduct A Gap Analysis & Develop An Improvement Plan

February 21, 2013

Continual Service Improvement One-Day Workshop February 21, 2013

ITSM In Action: The Apollo 13 Simulation Workshop February 21, 2013

Visit our website for course descriptions.

PinkLINKN E W S L E T T E R Fall 2012 PinkLINKN E W S L E T T E R Fall 2012 PinkLINKN E W S L E T T E R Fall 2012

17th Annual International

IT Service Management Conference & ExhibitionLas Vegas • Bellagio Hotel February 17-20, 2013

“Knowledge Translated Into Results”

Attend The World’s #1 ITSM Event!Pink’s annual event is widely recognized as “the world’s best IT Service Management Conference.”

You can rely on Pink to deliver the most comprehensive, content-rich program in the industry – 15 tracks, 160+ sessions, covering a vast array of subjects including: IT leadership and people management, leading change, ITIL, ISO, Lean IT, Six Sigma, PRINCE2, PMBOK, COBIT – and more.

There is something for everyone – strategic, tactical, operational – we’ve got you covered! Many organizations bring entire teams, for this reason!

This is the industry’s must-attend conference!

Amazing Early Bird Special!Register before Friday, October 26, and you get:

• 3 hotel room nights at $99 per night at the Bellagio Hotel

• Meals and conference materials

• Savings of $300!

Choose between Regular or Platinum Pass.

And, best of all… NO RISK! You can cancel any time until December 31st and get a full refund.

“This continues to be my IT organization’s conference of choice”

“Excellent! This conference is first class in every way!”

LASTEarly Bird

Ends October 26

Others try, but no one surpasses Pink Elephant’s Conference Program!15 Tracks, 160+ Sessions

Captain “Sully”

Sally Hogshead

Matt Ridley

Chester Elton

Wayne Cotter

Amazing Keynote & Featured Speakers!

Captain Chesley B. “Sully” Sullenberger, III – “the hero of the Hudson”; Sally Hogshead; Matt Ridley; Chester Elton re-energize you with their inspirational stories; and Wayne Cotter, one of the funniest stand ups around will keep you in stitches as the conference host and Master of Ceremonies.

Lonnie Shane

Lou Cino

Niel Nickolaisen

Michael Keil

Marc van der Heijden

Amazing Executive Level Practitioners!

Vice President, IT COO, Lonnie Shane; CFO, Lou Cino; CIO, Niel Nickolaisen; Assistant Vice President, Michael Keil; and Vice President Global IT - Competency Center Sales, Marc van der Heijden give you a strategic business perspective.

Martha Wenc

Cathy Kirch

Joseph Gallagher

Bonnie Bauer

Doug Walton

Amazing Case Studies!

Martha Wenc, Jazz Aviation; Cathy Kirch, Allstate Insurance Company; Joseph Gallagher, Deutsche Bank; Bonnie Bauer, Honeywell IT Services Corporate; and Doug Walton, Cisco Systems tell you what it really means to turn knowledge into business results.

Kathryn Howard

Rob England

Kirk Weisler

Carlos Casanova

Chris Dancy

Amazing Industry Luminaries!

Kathryn Howard, Rob England, Kirk Weisler, Carlos Casanova, and Chris Dancy challenge you to go beyond the norm and provide thought-provoking ideas.

Samad Aidane

Paul Wilkinson

Jennifer Wels

Tracey Alldridge

Luis Orozco

Amazing Project Management Experts!

Samad Aidane, Paul Wilkinson, Jennifer Wels, Tracey Alldridge and Luis Orozco tell you about PRINCE2, PMI and other ways to achieve successful outcomes.

Anthony Krasinski

Den

JonesBrian Fricke

Donna Manley

Andrzej Gadomski

Amazing Seasoned ITSM Practitioners!

Anthony Krasinski, Den Jones, Brian Fricke, Donna Manley, and Andrzej Gadomski share proven tips and techniques for how to make IT Service Management “real”.

David Mainville

Elisabeth Cullivan

David Wagner

Arlen Feldman

Ian Aitchison

Amazing Tools Experts!

David Mainville, Consulting-Portal; Elisabeth Cullivan, EasyVista; David Wagner, TeamQuest; Arlen Feldman, Cherwell Software; and Ian Aitchison, LANDesk Software show you what it really takes for successful tool, process implementation and integration.

Dr. Victoria M. Grady

Brenda Iniguez

Anil Dissanayake

Charlie Miles

Rae Garrett

Amazing Learning Opportunities!

Attend one of a kind workshops and in-depth education sessions by Dr. Victoria M. Grady, Brenda Iniguez, Anil Dissanayake, Charlie Miles and Rae Garrett.

Jack Probst

Gary Case

Troy DuMoulin

Kristin Colburn

Rich Petti

Amazing Pinkers!

Join Jack Probst, Gary Case, Troy DuMoulin, Kristin Colburn and Rich Petti from Pink Elephant and learn from the world’s most respected ITIL and ITSM luminaries.

And many, many more exciting speakers and subjects...

PRINCE2® is a registered trade mark of the Cabinet Office. COBIT® 5 is a registered trademark of ISACA®.

NEW! IT Business Alignment In Action: How To Create A High Performing IT DepartmentHere is our newest Business Simulation addition.

Scenario:

Your team runs the IT department of one of the world’s largest pizza companies, Grab@Pizza. Your task is to support the business with excellent IT products and services. The market is highly competitive which forces your business to design new products, develop powerful marketing and sales initiatives and develop a high level of operating excellence with a fast, low cost, high quality order and delivery process. IT plays an important role in enabling the business to achieve its strategic aims. Your challenge is to align yourself with business demands and organize your IT capabilities in such a way that the business can achieve its targets for lowering operational costs, increasing revenue and market share, and increasing customer satisfaction and loyalty.

During this two day interactive workshop you will learn about ITSM best practices and practice what you learn by playing six rounds of simulation. Each round represents one month in the lifecycle of Grab@Pizza. In each round you will need to:

• Analyze the current performance of your IT management processes and organization

• Identify the business requirements and demands for IT solutions

• Make decisions about resources, workload and priorities• Calculate the IT costs for this round and make investment

decisions• Plan Application development activities and plan the

Change Calendar• Propose and implement improvements to align

IT performance to business needs

This business simulation will teach participants how to use specific ITSM processes to become a High Performance IT department. They will also learn how to align their IT capabilities to changing business needs and reflect on the challenges facing many organizations.

Join us for the first public offering on December 10-11 in Orlando.

Bring Pink Onsite! Schedule times that work for you. Visit our website for more information.

Business Simulations Serious Business Games For Serious Business Problems

Professional Business Simulations (or serious games) are interactive workshops in which teams of employees work on challenging issues within a simulated environment. In a simulation, each participant will play a role and has specific tasks, responsibilities and authority.

The objectives of simulations are:

• Create awareness and motivation within the team• Learn to apply new knowledge after-training, translating

theory into practice• Experience new ways of working – let participants

experience new tools, processes, roles and responsibilities• Develop personal skills• Support team development

Participants must discuss and agree on how they will work together as a team. Pink’s Business Simulations are facilitated by trainers who provide the team with support and instructions and who also help the team reflect on their experiences and what they have learned. Simulations are played in a number of rounds so that participants can see, feel and experience improvements as the simulation progresses.

The environment is challenging and realistic. A great way to build a stronger team – they’ll have a chance to reflect, discuss and learn to improve.

Pink now offers numerous business simulation games that discuss the following subjects:

• IT Business Alignment (see opposite for details)

• Organizational Change Management

• Project Management

• Process Management

• Service Management

• Team Building

Check our website for a listing of all Business Simulation games.

Pre- & Post-Conference Courses Get Certified By The World’s #1 ITIL & ITSM Educator!

Pre-Conference CoursesITIL Foundation Certification

ITIL Foundations February 15-17, 2013

ITIL Capability Certification

ITIL Operational Support & Analysis February 14-17, 2013

ITIL Release, Control & Validation February 14-17, 2013

ITIL Service Offerings & Agreements February 14-17, 2013

ITIL Planning, Protection & Optimization February 14-17, 2013

ITIL Lifecycle Certification

ITIL Service Strategy February 15-17, 2013

ITIL Service Design February 15-17, 2013

ITIL Service Transition February 15-17, 2013

ITIL Service Operation February 15-17, 2013

ITIL Continual Service Improvement February 15-17, 2013

ITIL Expert CertificationManaging Across The Lifecycle February 14-17, 2013PRINCE2® Certification

PRINCE2 Foundation February 13-15, 2013

PRINCE2 Practitioner February 16-17, 2013Lean IT Certification

Lean IT Foundations February 16-17, 2013IT Service Management

NEW! Problem Management: Root Cause Analysis Workshop February 16-17, 2013

How To Define & Implement A CMDB According To ITIL Best Practices February 16-17, 2013

Post-Conference Courses

ITIL Foundation Certification

ITIL Foundations February 21-23, 2013

COBIT®

Introduction To COBIT5 February 21, 2013IT Service Management

How To Conduct An IT Service Management Process Assessment February 21-22, 2013

How To Define & Implement A Service Catalog February 21-22, 2013

IT Service Management Implementation Roadmap February 21-22, 2013

IT Service Management Strategic Roadmap February 21, 2013

ITSM Incident, Problem & Change Clinic: How To Conduct A Gap Analysis & Develop An Improvement Plan

February 21, 2013

Continual Service Improvement One-Day Workshop February 21, 2013

ITSM In Action: The Apollo 13 Simulation Workshop February 21, 2013

Visit our website for course descriptions.

PinkLINKN E W S L E T T E R Fall 2012 PinkLINKN E W S L E T T E R Fall 2012 PinkLINKN E W S L E T T E R Fall 2012

17th Annual International

IT Service Management Conference & ExhibitionLas Vegas • Bellagio Hotel February 17-20, 2013

“Knowledge Translated Into Results”

Attend The World’s #1 ITSM Event!Pink’s annual event is widely recognized as “the world’s best IT Service Management Conference.”

You can rely on Pink to deliver the most comprehensive, content-rich program in the industry – 15 tracks, 160+ sessions, covering a vast array of subjects including: IT leadership and people management, leading change, ITIL, ISO, Lean IT, Six Sigma, PRINCE2, PMBOK, COBIT – and more.

There is something for everyone – strategic, tactical, operational – we’ve got you covered! Many organizations bring entire teams, for this reason!

This is the industry’s must-attend conference!

Amazing Early Bird Special!Register before Friday, October 26, and you get:

• 3 hotel room nights at $99 per night at the Bellagio Hotel

• Meals and conference materials

• Savings of $300!

Choose between Regular or Platinum Pass.

And, best of all… NO RISK! You can cancel any time until December 31st and get a full refund.

“This continues to be my IT organization’s conference of choice”

“Excellent! This conference is first class in every way!”

LASTEarly Bird

Ends October 26

Others try, but no one surpasses Pink Elephant’s Conference Program!15 Tracks, 160+ Sessions

Captain “Sully”

Sally Hogshead

Matt Ridley

Chester Elton

Wayne Cotter

Amazing Keynote & Featured Speakers!

Captain Chesley B. “Sully” Sullenberger, III – “the hero of the Hudson”; Sally Hogshead; Matt Ridley; Chester Elton re-energize you with their inspirational stories; and Wayne Cotter, one of the funniest stand ups around will keep you in stitches as the conference host and Master of Ceremonies.

Lonnie Shane

Lou Cino

Niel Nickolaisen

Michael Keil

Marc van der Heijden

Amazing Executive Level Practitioners!

Vice President, IT COO, Lonnie Shane; CFO, Lou Cino; CIO, Niel Nickolaisen; Assistant Vice President, Michael Keil; and Vice President Global IT - Competency Center Sales, Marc van der Heijden give you a strategic business perspective.

Martha Wenc

Cathy Kirch

Joseph Gallagher

Bonnie Bauer

Doug Walton

Amazing Case Studies!

Martha Wenc, Jazz Aviation; Cathy Kirch, Allstate Insurance Company; Joseph Gallagher, Deutsche Bank; Bonnie Bauer, Honeywell IT Services Corporate; and Doug Walton, Cisco Systems tell you what it really means to turn knowledge into business results.

Kathryn Howard

Rob England

Kirk Weisler

Carlos Casanova

Chris Dancy

Amazing Industry Luminaries!

Kathryn Howard, Rob England, Kirk Weisler, Carlos Casanova, and Chris Dancy challenge you to go beyond the norm and provide thought-provoking ideas.

Samad Aidane

Paul Wilkinson

Jennifer Wels

Tracey Alldridge

Luis Orozco

Amazing Project Management Experts!

Samad Aidane, Paul Wilkinson, Jennifer Wels, Tracey Alldridge and Luis Orozco tell you about PRINCE2, PMI and other ways to achieve successful outcomes.

Anthony Krasinski

Den

JonesBrian Fricke

Donna Manley

Andrzej Gadomski

Amazing Seasoned ITSM Practitioners!

Anthony Krasinski, Den Jones, Brian Fricke, Donna Manley, and Andrzej Gadomski share proven tips and techniques for how to make IT Service Management “real”.

David Mainville

Elisabeth Cullivan

David Wagner

Arlen Feldman

Ian Aitchison

Amazing Tools Experts!

David Mainville, Consulting-Portal; Elisabeth Cullivan, EasyVista; David Wagner, TeamQuest; Arlen Feldman, Cherwell Software; and Ian Aitchison, LANDesk Software show you what it really takes for successful tool, process implementation and integration.

Dr. Victoria M. Grady

Brenda Iniguez

Anil Dissanayake

Charlie Miles

Rae Garrett

Amazing Learning Opportunities!

Attend one of a kind workshops and in-depth education sessions by Dr. Victoria M. Grady, Brenda Iniguez, Anil Dissanayake, Charlie Miles and Rae Garrett.

Jack Probst

Gary Case

Troy DuMoulin

Kristin Colburn

Rich Petti

Amazing Pinkers!

Join Jack Probst, Gary Case, Troy DuMoulin, Kristin Colburn and Rich Petti from Pink Elephant and learn from the world’s most respected ITIL and ITSM luminaries.

And many, many more exciting speakers and subjects...

PRINCE2® is a registered trade mark of the Cabinet Office. COBIT® 5 is a registered trademark of ISACA®.

Pink Elephant is

the world’s #1 ITIL®

and ITSM consulting,

education and

conference

service provider.

Fall 2012

For more

details about all

Pink Elephant

services, visit

www.pinkelephant.com

or call 1-888-273-PINK.

Welcome To Another Issue Of PinkLINK This quarterly newsletter from Pink Elephant provides valuable information about current industry trends and updates about our products and services.

PinkLINKN EW S L E T T E RPinkLINKN E W S L E T T E R Fall 2012

PinkLINKN E W S L E T T E R

Fall 2012

Attend Pink13! Amazing KeynotesAmazing SpeakersAmazing Program

PRSRT STDUS POSTAGE PAID

BUFFALO, NYPERMIT NO. 4225

COURSES OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARYOnline CoursesITIL Foundations Self-Paced Online (Official ITIL Foundation Certification)

Learn at your own pace through your computer from anywhere at anytime. Contact 1-888-273-PINK for details.

Service Catalog Implementation Overview Self-Paced Online

ISO/IEC 27002 Foundation: Developing Capabilities In Security Management Activities Self-Paced Online

ITIL Foundations Instructor-Led Online(Official ITIL Foundation Certification) Eastern Time (27-30) Eastern Time (28-31)

NEW! ITIL Service Strategy Instructor-Led Online (Official ITIL Lifecycle Certification) Eastern Time (26-1)

NEW! ITIL Service Design Instructor-Led Online (Official ITIL Lifecycle Certification) Eastern Time (21-24)

NEW! ITIL Service Operation Instructor-Led Online(Official ITIL Lifecycle Certification) Eastern Time (29-1)

NEW! ITIL Service Transition Instructor-Led Online(Official ITIL Lifecycle Certification) Eastern Time (12-15)

ITIL Foundation Certification

ITIL Foundations Public Classroom Philadelphia (1-3)Denver (15-17)Seattle (22-24)Chicago (23-25)

Raleigh (7-9)Washington, DC (12-14)

Vancouver (13-15)Toronto (26-28)

San Francisco (28-30)

Orlando (5-7)Ottawa (10-12)Chicago (10-12)Phoenix (17-19)

Toronto (16-18)Dallas (23-25)

Philadelphia (28-30)Houston (30-1)

Chicago (4-6)Boston (6-8)

Las Vegas (15-17)Las Vegas (21-23)

Atlanta (26-28)

ITIL Capability Certification

ITIL Operational Support & Analysis Washington, DC (12-16) Orlando (10-13) San Francisco (28-1) Las Vegas (14-17)

ITIL Release, Control & Validation San Francisco (15-19) Orlando (10-13) Toronto (21-25) Las Vegas (14-17)

ITIL Service Offerings & Agreements Washington, DC (22-26) Orlando (10-13) Las Vegas (14-17)

ITIL Planning, Protection & Optimization Toronto (26-30) Orlando (10-13) Las Vegas (14-17)

ITIL Lifecycle Certification

ITIL Service Strategy Toronto (30-2) Orlando (5-7) Las Vegas (15-17)

ITIL Service Design Orlando (5-7) Las Vegas (15-17)

ITIL Service Transition Orlando (5-7) Las Vegas (15-17)

ITIL Service Operation Orlando (5-7) Las Vegas (15-17)

ITIL Continual Service Improvement San Francisco (16-19) Orlando (5-7) Chicago (15-18) Las Vegas (15-17)

ITIL Expert Certification

Managing Across The Lifecycle Orlando (10-13) Las Vegas (14-17)

COBIT

NEW! Introduction To COBIT 5 Las Vegas (21)

PRINCE2 Certification

PRINCE2 Foundation Chicago (5-7) Las Vegas (13-15)

PRINCE2 Practitioner Chicago (8-9) Las Vegas (16-17)

Lean IT Certification

NEW! Lean IT Foundations: Using Lean Principles For Continual Service Improvement

Orlando (3-4) Las Vegas (16-17)

IT Service Management

How To Conduct An IT Service Management Process Assessment Las Vegas (21-22)

NEW! Problem Management: Root Cause Analysis Workshop Orlando (3-4) Toronto (14-15) Las Vegas (16-17)

How To Define & Implement A Service Catalog Washington, DC (24-26) Las Vegas (21-22)

How To Define & Implement A CMDB According To ITIL Best Practices Washington, DC (22-23) Orlando (3-4) Las Vegas (16-17)

ITSM Incident, Problem & Change Clinic: How To Conduct A Gap Analysis & Develop An Improvement Plan Las Vegas (21)

NEW! IT Service Management Implementation Roadmap Orlando (3-4) Las Vegas (21-22)

NEW! IT Service Management Strategic Roadmap Las Vegas (21)

Continual Service Improvement One-Day Workshop Las Vegas (21)

ITSM In Action: The Apollo 13 Simulation Workshop Las Vegas (21)

Conferences & Special Events

LAST CALL! 17th Annual International IT Service Management Conference & Exhibition February 17- 20, 2013 – Las Vegas

Last Early Bird Ends October 26 Las Vegas (17-20)

Winter Education Symposium Orlando • December 3-13Don’t miss this extraordinary education experience! Join us in Orlando for the following courses all under one roof!

Courses & Dates

ITIL Foundation Certification

FREE! ITIL Foundations (See website for details) December 5-7, 2012

ITIL Capability Certification

ITIL Operational Support & Analysis December 10-13, 2012

ITIL Release, Control & Validation December 10-13, 2012

ITIL Service Offerings & Agreements December 10-13, 2012

ITIL Planning, Protection & Optimization December 10-13, 2012

ITIL Lifecycle Certification

ITIL Service Strategy December 5-7, 2012

ITIL Service Design December 5-7, 2012

ITIL Service Transition December 5-7, 2012

ITIL Service Operation December 5-7, 2012

ITIL Continual Service Improvement December 5-7, 2012

ITIL Expert Certification

Managing Across The Lifecycle December 10-13, 2012

Lean IT Certification

NEW! Lean IT Foundation December 3-4, 2012

IT Service Management

NEW! Problem Management: Root Cause Analysis Workshop December 3-4, 2012

IT Service Management Implementation Roadmap December 3-4, 2012

How To Define & Implement A CMDB According To ITIL Best Practices

December 3-4, 2012

Attend “The World’s #1 ITSM Event!”

KnowledgeTranslatedInto Results

FREE ITIL Foundation

Course With Purchase Of Intermediate

Course

LAST

Early Bird EndsOctober 26

ITIL® is a registered trade mark of the Cabinet Office.

Save up to 55% with Pink’s Personal Education Pass and Team Discount Tickets. Check out our website for more information on how you can receive these savings.

1600 Golf Road, Suite 1200Rolling Meadows, IL 60008

Pink Elephant is

the world’s #1 ITIL®

and ITSM consulting,

education and

conference

service provider.

Fall 2012

For more

details about all

Pink Elephant

services, visit

www.pinkelephant.com

or call 1-888-273-PINK.

Welcome To Another Issue Of PinkLINK This quarterly newsletter from Pink Elephant provides valuable information about current industry trends and updates about our products and services.

PinkLINKN EW S L E T T E RPinkLINKN E W S L E T T E R Fall 2012

PinkLINKN E W S L E T T E R

Fall 2012

Attend Pink13! Amazing KeynotesAmazing SpeakersAmazing Program

PRSRT STDUS POSTAGE PAID

BUFFALO, NYPERMIT NO. 4225

COURSES OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARYOnline CoursesITIL Foundations Self-Paced Online (Official ITIL Foundation Certification)

Learn at your own pace through your computer from anywhere at anytime. Contact 1-888-273-PINK for details.

Service Catalog Implementation Overview Self-Paced Online

ISO/IEC 27002 Foundation: Developing Capabilities In Security Management Activities Self-Paced Online

ITIL Foundations Instructor-Led Online(Official ITIL Foundation Certification) Eastern Time (27-30) Eastern Time (28-31)

NEW! ITIL Service Strategy Instructor-Led Online (Official ITIL Lifecycle Certification) Eastern Time (26-1)

NEW! ITIL Service Design Instructor-Led Online (Official ITIL Lifecycle Certification) Eastern Time (21-24)

NEW! ITIL Service Operation Instructor-Led Online(Official ITIL Lifecycle Certification) Eastern Time (29-1)

NEW! ITIL Service Transition Instructor-Led Online(Official ITIL Lifecycle Certification) Eastern Time (12-15)

ITIL Foundation Certification

ITIL Foundations Public Classroom Philadelphia (1-3)Denver (15-17)Seattle (22-24)Chicago (23-25)

Raleigh (7-9)Washington, DC (12-14)

Vancouver (13-15)Toronto (26-28)

San Francisco (28-30)

Orlando (5-7)Ottawa (10-12)Chicago (10-12)Phoenix (17-19)

Toronto (16-18)Dallas (23-25)

Philadelphia (28-30)Houston (30-1)

Chicago (4-6)Boston (6-8)

Las Vegas (15-17)Las Vegas (21-23)

Atlanta (26-28)

ITIL Capability Certification

ITIL Operational Support & Analysis Washington, DC (12-16) Orlando (10-13) San Francisco (28-1) Las Vegas (14-17)

ITIL Release, Control & Validation San Francisco (15-19) Orlando (10-13) Toronto (21-25) Las Vegas (14-17)

ITIL Service Offerings & Agreements Washington, DC (22-26) Orlando (10-13) Las Vegas (14-17)

ITIL Planning, Protection & Optimization Toronto (26-30) Orlando (10-13) Las Vegas (14-17)

ITIL Lifecycle Certification

ITIL Service Strategy Toronto (30-2) Orlando (5-7) Las Vegas (15-17)

ITIL Service Design Orlando (5-7) Las Vegas (15-17)

ITIL Service Transition Orlando (5-7) Las Vegas (15-17)

ITIL Service Operation Orlando (5-7) Las Vegas (15-17)

ITIL Continual Service Improvement San Francisco (16-19) Orlando (5-7) Chicago (15-18) Las Vegas (15-17)

ITIL Expert Certification

Managing Across The Lifecycle Orlando (10-13) Las Vegas (14-17)

COBIT

NEW! Introduction To COBIT 5 Las Vegas (21)

PRINCE2 Certification

PRINCE2 Foundation Chicago (5-7) Las Vegas (13-15)

PRINCE2 Practitioner Chicago (8-9) Las Vegas (16-17)

Lean IT Certification

NEW! Lean IT Foundations: Using Lean Principles For Continual Service Improvement

Orlando (3-4) Las Vegas (16-17)

IT Service Management

How To Conduct An IT Service Management Process Assessment Las Vegas (21-22)

NEW! Problem Management: Root Cause Analysis Workshop Orlando (3-4) Toronto (14-15) Las Vegas (16-17)

How To Define & Implement A Service Catalog Washington, DC (24-26) Las Vegas (21-22)

How To Define & Implement A CMDB According To ITIL Best Practices Washington, DC (22-23) Orlando (3-4) Las Vegas (16-17)

ITSM Incident, Problem & Change Clinic: How To Conduct A Gap Analysis & Develop An Improvement Plan Las Vegas (21)

NEW! IT Service Management Implementation Roadmap Orlando (3-4) Las Vegas (21-22)

NEW! IT Service Management Strategic Roadmap Las Vegas (21)

Continual Service Improvement One-Day Workshop Las Vegas (21)

ITSM In Action: The Apollo 13 Simulation Workshop Las Vegas (21)

Conferences & Special Events

LAST CALL! 17th Annual International IT Service Management Conference & Exhibition February 17- 20, 2013 – Las Vegas

Last Early Bird Ends October 26 Las Vegas (17-20)

Winter Education Symposium Orlando • December 3-13Don’t miss this extraordinary education experience! Join us in Orlando for the following courses all under one roof!

Courses & Dates

ITIL Foundation Certification

FREE! ITIL Foundations (See website for details) December 5-7, 2012

ITIL Capability Certification

ITIL Operational Support & Analysis December 10-13, 2012

ITIL Release, Control & Validation December 10-13, 2012

ITIL Service Offerings & Agreements December 10-13, 2012

ITIL Planning, Protection & Optimization December 10-13, 2012

ITIL Lifecycle Certification

ITIL Service Strategy December 5-7, 2012

ITIL Service Design December 5-7, 2012

ITIL Service Transition December 5-7, 2012

ITIL Service Operation December 5-7, 2012

ITIL Continual Service Improvement December 5-7, 2012

ITIL Expert Certification

Managing Across The Lifecycle December 10-13, 2012

Lean IT Certification

NEW! Lean IT Foundation December 3-4, 2012

IT Service Management

NEW! Problem Management: Root Cause Analysis Workshop December 3-4, 2012

IT Service Management Implementation Roadmap December 3-4, 2012

How To Define & Implement A CMDB According To ITIL Best Practices

December 3-4, 2012

Attend “The World’s #1 ITSM Event!”

KnowledgeTranslatedInto Results

FREE ITIL Foundation

Course With Purchase Of Intermediate

Course

LAST

Early Bird EndsOctober 26

ITIL® is a registered trade mark of the Cabinet Office.

Save up to 55% with Pink’s Personal Education Pass and Team Discount Tickets. Check out our website for more information on how you can receive these savings.

1600 Golf Road, Suite 1200Rolling Meadows, IL 60008