Pink (A Whole New Mind) & Florida (The Rise of the Creative Class ) & Littky (The Big Picture) &...

Pink (A Whole New Mind)

&

Florida (The Rise of the Creative Class)

&

Littky (The Big Picture)

&

Enriquez (As the Future Catches You)

Prepared by Tom Peters/12.01.2004

Dan Pink

“The era of ‘left brain’ dominance—and the

Information Age it engendered—Is giving way to a new world in which ‘right brain’ qualities—

inventiveness, empathy, meaning—will govern.” —Dan Pink, A

Whole New Mind

“The past few decades have belonged to a certain kind of person with a certain kind of mind—computer

programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch

numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of

person with a very different kind of mind—creators and empathizers, pattern recognizers and meaning makers.

These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society’s richest rewards and share its

greatest joys.” —Dan Pink, A Whole New Mind

L-Directed Thinking: sequential, literal, functional, textual,

analyticto

R-Directed Thinking: simultaneous, metaphorical,

aesthetic, contextual, syntheticSource: Dan Pink/A Whole New Mind

“Left-brain style thinking used to be the driver, and right-brain style thinking the passenger. Now R-Directed Thinking is

suddenly grabbing the wheel, stepping on the gas, and determining where we’re

going and how we’re going to get there. L-Directed aptitudes—the kind measured by the SAT and employed by CPAs—are still

necessary. But they’re no longer sufficient.” —Dan Pink, A Whole New Mind

The Big Three Drivers of Change

Abundance

Asia

Automation

Source: Dan Pink, A Whole New Mind

“But abundance has also produced an ironic result: The very triumph of L-Directed Thinking has lessened its significance. The prosperity it has

unleashed has placed a premium on things that appeal to less rational,

more R-Directed sensibilities—beauty, spirituality, emotion.” —Dan Pink,

A Whole New Mind

India

350,000 engineering grads per year

>50% F500 outsource software work to India

GE: 48% of software developed in India (Sign in GE India office: “Trespassers will be recruited”)


Software’s Enormous Inroads

Docs

Lawyers

Accountants


Agriculture Age (farmers)

Industrial Age (factory workers)

Information Age (knowledge workers)

Conceptual Age (creators and empathizers)


“The MFA is the new

MBA.” —Dan Pink, A Whole New

Mind

“What does this mean for you and me? How can we prepare for the conceptual age? On one

level, the answer is straightforward. In a world tossed by Abundance, Asia and Automation, in a which L-Directed Thinking remains necessary

but no longer sufficient, we must become proficient in R-Directed Thinking and master aptitudes that are ‘high concept’ and ‘high touch.’ But on another level, that answer is

inadequate. What exactly are we supposed to do?” —Dan Pink, A Whole New Mind

Design.Story.

Symphony.Empathy.

Play.Source: Dan Pink, A Whole New Mind

Not just function, but also … DESIGN.Not just argument, but also … STORY.Not just focus, but also … SYMPHONY.

Not just logic, but also … EMPATHY.Not just seriousness, but also … PLAY.


Richard Florida

“Human creativity is the ultimate

economic resource.” —Richard Florida,

The Rise of the Creative Class

Creativity Index:

The 3 T’sTechnology (HT Index/firms & $$$,

Innovation Index/patent growth)

Talent (% with bachelors degrees+)

Tolerance (Melting Pot Index/foreigners,

Bohemian Index/artists et al., Gay Index/rel. #s)

Source: Richard Florida, The Rise of the Creative Class

U.S. Historical Strength: Invest in Creativity

*Foster new industries

*Free & open society

*Investment higher ed, R & D, culture

*Immigrants (# 1!)


Models Of EcDev

*Firm-driven (attract firms)

*Social Capital (trust & community-connectedness)

*Human Capital (# educated people)

*Creative Capital (RF)


CI/Top10*: Austin, SF, Seattle, Boston, Raleigh-Durham, Portland,

Minneapolis, Washington-Baltimore, Sacramento, Denver

CI/Bottom10: Detroit, Norfolk, Cleveland, Milwaukee, Grand Rapids, Memphis, Jacksonville, Greensboro, New Orleans, Buffalo, Louisville

*Metro > 1M (49 total)Source: Richard Florida, The Rise of the Creative Class

“The Creative Age is a wide-

open game.” —Richard

Florida, The Rise of the Creative Class

“The Dawn of the Creative Age”

“There’s a whole new class of workers in the U.S. that’s 38-million strong: the creative class. At its core are the scientists, engineers, architects, designers, educators, artists, musicians

and entertainers whose economic function is to create new ideas, new technology, or new content. Also included are the creative professions of business and finance, law, healthcare

and related fields, in which knowledge workers engage in complex problem solving that involves a great deal of

independent judgment. Today the creative sector of the U.S. economy, broadly defined, employs more than 30% of the

workforce (more than all of manufacturing) and accounts for more than half of all wage and salary income (some $2 trillion)—almost as much as the manufacturing and service sectors

together. Indeed, the United States has now entered what I call the Creative Age.” —“America’s Looming Creativity Crisis”/ Richard

Florida/ HBR/10.04

“The global talent pool and the high-end, high margin creative industries that used to be the sole province of the U.S., and a critical source of its prosperity,

have begun to disperse around the globe. A host of countries—Ireland, Finland, Canada, Australia, New Zealand, among them—are investing in higher education, cultivating creative people, and churning out stellar

products, from Nokia phones to the Lord of the Rings movies.. Many of these countries have learned from past U.S. success and are shoring up efforts to

attract foreign talent—including Americans. … The United States may well be the Goliath of the twentieth century global economy, but it will take just half a

dozen twenty-first-century Davids to begin to wear it down. To stay innovative, America must continue to attract the world’s sharpest minds. And to do that, it needs to invest in the

further development of its creative sector. Because wherever creativity goes—and, by extension, wherever talent goes—innovation and economic growth are sure

to follow.” —“America’s Looming Creativity Crisis”/Richard Florida/HBR/10.04

The Memphis Manifesto*: Building a Community of Ideas

1. Cultivate & reward creativity.2. Invest in the creative ecosystem.3. Embrace diversity.4. Nurture the creatives.5. Value risk-taking.6. Be authentic (emphasize uniqueness)7. Invest in and build on quality of place.8. Remove barriers to creativity.9. Take responsibility for change. Development as D.I.Y.10. Ensure that every person, especially children, has the right to creativity. Become a “Steward of creativity.”

*2003/The Creative 100/MemphisSource: Richard Florida, The Rise of the Creative Class

Dennis Littky

“Thousands of years of history suggest that the schoolhouse as we know it is an absurd way to rear our young; it’s contrary to everything we know about what it is to be a human being. For example, we know that

doing and talking are what most successful people are very good at—that’s where they truly show their stuff. We know that reading and writing are important, but

also that these are things that only a small and specialized group of people is primarily good at doing.

And yet we persist in a form of schooling that measures our children’s ‘achievement’ largely in the latter terms, not the former … and sometimes through written tests

alone.” —Deborah Meier, Foreword to Dennis Littky’s The Big Picture

The Real Goals of Education/Dennis Littky/The Big Picture

*Be lifelong learners*Be passionate

*Be ready to take risks*Be able to problem solve and think critically

*Be able to look at things differently*Be able to work independently and with others

*Be creative*Care and want to give back to their community

*Persevere*Have integrity and self-respect

*Have moral courage*Be able to use the world around them well

*Speak well, write well, read well, and work well with numbers*AND TRULY ENJOY THEIR LIFE AND WORK

“What we want to see is the child in pursuit of knowledge, and not

knowledge in pursuit of the child.” —George Bernard Shaw

“Teaching is listening.

Learning is talking.” —Message painted on a Met

advisor’s truck by his students (from Dennis Littky, The Big Picture)

“We have plenty of people who can teach what they know, but

very few who can teach their own capacity to

learn.” —Joseph Hart, educator

“From the media, we hear these great tearjerker stories of kids who succeeded despite the odds. But all of our kids are facing the odds of an education system that is

all wrong. The odds are against them because the system works against them instead of with them. … I see it every day: kids who people have dismissed as

‘dumb in math’ or ‘uninterested in science’ or ‘nonreaders’ doing incredible things in these exact

same areas because they were (finally) allowed to start with something they were already interested in. A 9th-

grade kid who ‘hates science’ sees a movie about freezing people, then decides to read a college biology text on cryogenics, and then gives a presentation on it

that blows your socks off.” —Dennis Littky, The Big Picture

Juan Enriquez

“WE ARE BEGINNING TO ACQUIRE … DIRECT AND

DELIBERATE CONTROL … OVER THE EVOLUTION OF ALL LIFE FORMS …

ON THE PLANET.”Source: Juan Enriquez, As The Future Catches You

“In a couple of decades the world’s dominant language became … strings of ones and zeroes.

Your world … and your language …

are about to change again. THE DOMINANT LANGUAGE … AND

ECONOMIC DRIVER … OF THIS CENTURY … IS GOING

TO BE … GENETICS.”Source: Juan Enriquez, As The Future Catches You

“Three quarters of the … FLAGS, BORDERS, ANTHEMS, and MONIES represented at the United Nations today … Did not exist 50 years ago.

States are falling apart at an unprecedented rate …Because governments and citizens do not understand …Why technology is relevant to their daily lives and …How it changes their future.”

Source: Juan Enriquez/As the Future Catches You

“THE FUTURE BELONGS TO … SMALL POPULATIONS … WHO BUILD

EMPIRES OF THE MIND … AND WHO IGNORE THE TEMPTATION OF—OR DO NOT HAVE THE

OPTION OF—EXPLOITING NATURAL RESOURCES.”


“THE HEART OF CELERA … IS THE WORLD’S LARGEST PRIVATE SUPERCOMPUTER …

FED 24 HOURS A DAY … BY SEQUENCING ROBOTS … AND CREATED-PROGRAMMED-

CONTROLLED … BY A DOZEN GREAT MINDS.”


U.S. Patent Office/Patents Granted

1985 1998

Venezuela 15 …………… 29Argentina 12 …………… 46Mexico 35 …………... 77Brazil 30 …………… 88South Korea 50 …………… 3,362


“The extraordinary Tech Revolution …Is fed by a very few ZIP codes …Generating New Empires …(and new Ghettoes).”


“Five states …California, New York, Texas, New Jersey, and Illinois …Generate 43 percent of all U.S. patents.

So even inside the United States research is concentrated …Within a very few ZIP codes.

(33 percent of all U.S. patents come from 10 cities: San Jose, greater Boston, Chicago, Minneapolis, Detroit, Philadelphia, New York, Rochester, and San Francisco.)”


“AS A DEVELOPING COUNTRY …

YOU CAN LOWER INFLATION …REDUCE CORRUPTION …CUT YOUR BUDGET …PRIVATIZE …

AND STILL NOT GET RICH.

BECAUSE YOU ARE NOT GENERATING KNOWLEDGE …JUST PRODUCT.

(North America, Western Europe, and Japan generated 84 percent of all scientific papers published during 1995.)” Source: Juan Enriquez/As the Future Catches You

“Chile, often cited as the shining example of Latin American economic reform …Carefully followed the recommendations of the most orthodox Ph.D.s in economics …Nicknamed the “Chicago Boys” …For a decade it’s economy grew spectacularly.

But even Chile may be headed toward a crash …Because it took the inefficiency out of the Old Economy … But failed to build a New Economy.”


“IN SILICON VALLEY …IF YOU ARE NOT STOLEN AWAY BY SOME COMPANY

EVERY FEW YEARS (OR MONTHS) …YOU ARE NOT CONSIDERED A ‘HOT PROPERTY.’

STABILITY IS AMARK OF

SHAME.”


“On February 12, 2001, anyone with access to the Internet …

Could suddenly look at a new atlas …

One containing the whole human

genome.”

Source: Juan Enriquez, As The Future Catches You

“WHEN YOU ARE TRYING TO SPREAD AND SELL

KNOWLEDGE … KEEPING SOMETHING ‘EXCLUSIVE’ AND ‘RARE’ OFTEN LEADS TO A LOSS OF VALUE. WHAT MATTERS MOST IS THAT THE PURCHASER BECOMES PART OF A NETWORK …

AND THAT THE NETWORK KEEPS GROWING.”


Pink (A Whole New Mind) & Florida (The Rise of the Creative Class ) & Littky (The Big Picture) &...

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Transcript of Pink (A Whole New Mind) & Florida (The Rise of the Creative Class ) & Littky (The Big Picture) &...