1. Persuasive Techniques
Techniques to use when giving a persuasive speech

2. Slogan:
Important because:
Often the only thing the audience remembers when the ad is over
Usually the largest printed words on written ads
Usually end radio and television ads.
Slogans MUST:
Be simple
Contain the products name (optional)
Contain only one message
3. On Your Own
Famous Advertising Slogans
A website where viewers may click on a
particular brand and see what the products
slogan is
http://www.quotations.me.uk/famous-slogans/
Find three examples of famous slogans
Write down the slogan & product on guided notes
4. For Fun
Sloganizer
A website where viewers may type in a brand
or product and a slogan is produced
http://www.sloganizer.net/en/
Create 3 catchy slogans
Write them down in guided notes
5. Bandwagon
Attempts to convince an audience that:
everybodys doing it/ buying it/ trying it.
If you dont also purchase this product, you will be left out.
Often, commercials show a large group ofattractive people having a great time.
Examples of Bandwagon:
1) State Farm: http://www.youtube.com/watch?v=ohC5kyyum4g
2)Alio: http://www.youtube.com/watch?v=MEnJiOrWiUg
6. On Your Own:
Break.com
A website where viewers may view different
commercials that use the bandwagon
approach
https://bpb.opendns.com/a/www.break.com/su
rfacevideo/bandwagon-commercials/family-
off/
Find 2 commercials
Write down websites on guided notes
7. Fear
Attempting to sell a product by convincing
audience that he/she is in some kind of danger
without it
-Or-
Audience will feel safer if he/she owns this
product.
Examples of Using Fear:
1)OnStar:
http://www.youtube.com/watch?v=LY3NU4N2oLg
2)Palin Attack:
http://www.youtube.com/watch?v=Q8caqMnrvXg
8. On Your Own:
Bukisa
This is a website dedicated to informing its
viewers of the top ten fears found in humans
http://www.bukisa.com/articles/243134_top-
ten-human-fears
Read through the list
Write down the top ten fears in order in guided notes
9. Loaded Language
The use of language that may seem neutral but
actually is creating feelings of either support or
non-support
Examples of Loaded Language:
1)Geico:
http://www.youtube.com/watch?v=cCK6wQ0Bo
xI
2)Dove:
http://www.youtube.com/watch?v=ZquECn6pmWA
10. On Your Own:
Time
An online version of a reliable magazine with
articles on various topics. This particular
article is about loaded language.
http://www.time.com/time/magazine/article/0,9
171,953538-1,00.html
Read the article
Write a summary of loaded language in guided notes
11. Testimonials/Endorsements
A persons approval of a product
A person, usually:
a celebrity
a doctor
an expert,
an athlete
states the product is good and should be
bought and used.
Examples of Endorsements or Testimonials:
1) Sprite:
http://www.youtube.com/watch?v=0nBxcMImubk&p=436B01594C73F4
E6&playnext=1&index=12
2) Gatorade:
http://www.youtube.com/watch?v=cGKAVAAHdWc
12. On Your Own:
Find the website for a product you use, enjoy, desire, etc.
Find testimonials/endorsements for this product in written form
Write down the product & the testimonial/endorsement in guided notes
Tell what type of person is endorsing the product: expert, athlete, celebrity, etc.
13. Transfer
When an advertiser takes an idea or an image most people feel positively about and
incorporate it into campaign.
The idea is that audiences will transfer their
positive feelings to the product as well.
Examples of Transfer:
1) Coca-Cola
2) Pepsi
14. On Your Own
Google Images
This is a website where surfers can type in
particular words and images will come up.
People can then use these images in
PowerPoints, Newsletters, Handouts, etc.
http://www.google.com/imghp?hl=en&tab=wi
Type in a product or company
Find a picture that portrays the product or company in a positive light
Copy & Paste the picture into your guided notes
15. Guarantees & Promises
Make people feel safe
With a guarantee, people buy a product knowing
they can return it:
If they do not like it
It does not work properly
Other products promise:
They will make you look or feel a certain way
Solve a problem
Be the very best on the market
etc
Examples of Guarantees and Promises:
1) Cars.com: (Print advertisement-see next slide)
2) GM:
http://www.youtube.com/watch?v=4u5uVwSlExw
16. Cars.com Guarantee/Promise
Money Back Guarantee
Our 90-Day Money Back Guarantee
Cars.com connects thousands of car sellers with car buyers
everyday. That is why we have made advertising your car
with a Cars.com ad risk free.
Purchase an ad that includes our 90-Day Money Back
Guarantee. If you have not sold or traded-in your car after
90 days, you may be eligible to obtain a refund for your
Cars.com ad.
Refund requests must be postmarked within 14 days
following the 90-Day Money Back Guarantee Date noted on
your purchase receipt. Requests must be submitted via
postal mail using Cars.com's refund request form found
here. If you receive a refund, your ad will be removed from
the site.
Additional limitations apply.
Read the Full Terms & Conditions
17. On Your Own:
Verizon Wireless
This is a website for Verizon wireless phones
and data plans. At the bottom of the main
page there is a link to costumer guarantee.
http://www.verizonwireless.com/b2c/index.html
Sprint
This is a website for Sprint wireless phones
and data plans. At the bottom of the main
page there is a link to 30-day guarantee.
http://sprint.com/index_c.html
Go to both websites
Read the guarantees
Paraphrase each companys guarantee and write it in guided notes
18. Special Offers/Discounts
Special offers
Coupons
Free samples
give the customer the feeling they are getting
something extra for their money
Extremely important when there are many of the
same type of product on the market such as:
Cars
Beverages
Restaurants
Examples of Special Offers/ Discounts:
1) Progressive:
http://www.youtube.com/watch?v=GrtMM5suUCg
2) Schoolhouse of Educated Wicker (Print advertisement-see next slide)
19. Schoolhouse of Educated Wicker
20. On Your Own:
Black Friday
This is a website where surfers can look up
black Friday advertisements with different
offers and discounts. Surfers click on a
particular store; from there, viewer will click Ad
scan tab. The discount offer will appear.
http://www.blackfriday.info/
Click on 3 different stores you enjoy
Find the stores black Friday ad scan
Print it out
Attach to guided notes
21. On Your Own
Other Popular
Methods of Advertising:
Babies and Animals
Humor
Limited Time Offer
Demonstrations
Research the following methods of advertising online.
Provide a definition of each in guided notes
Provide an example of each in guided notes
22. Commercials/Advertisements
When planning a commercial, keep in mind:
Who is present in the commercial?(What types of people are used?)
What background music/ sound effects are used?
What types of sets or props are used?
How does the advertisement get your attention?
What makes the ad memorable?
23. Bibliography
Black Friday Ads for Black Friday 2011 and Black Friday Deals! Web. 02 May 2011. .
Cell Phones, Mobile Phones & Wireless Calling Plans from Sprint. Web. 02 May 2011. .
Cell Phones - Smartphones: Cell Phone Service, Accessories - Verizon Wireless. Web. 02 May 2011. .
"Famous Advertising Slogans." Famous Quotations. Web. 02 May 2011. .
"Google Images." Google. Web. 02 May 2011. .

"Sloganizer.net - Instant Slogans with Our Slogan Generator." Sloganizer.net - Instant Slogans Mit Dem Slogan Generator. Web. 02 May 2011. .
24. BibliographyCont
"Top Ten Human Fears." Bukisa - Share Your Knowledge. Web. 02 May 2011. .
Trippet, Frank. "Essay: Watching out for Loaded Language." Time. CNN, 24 May 1982. Web. 2 May 2011. .
"YouTube - Dove Real Beauty." YouTube - Broadcast Yourself. Web. 02 May 2011. .
"YouTube - GM Offers Money Back Guarantee to New Buyers." YouTube - Broadcast Yourself. Web. 02 May 2011. .
"YouTube - Palin Attack Ad." YouTube - Broadcast Yourself. Web. 02 May 2011. .
25. "YouTube - Progressive Insurance Commercial - Flo Dishes Out Discounts." YouTube - Broadcast Yourself. Web. 02 May 2011. .
"YouTube - Propaganda Bandwagon." YouTube - Broadcast Yourself. Web. 02 May 2011. .
"YouTube - State Farm - "Magic Jingle Parking Lot"" YouTube - Broadcast Yourself. Web. 02 May 2011. .
BibliographyCont