By: Paige Pledger, Heather LaRocque, Emma Sackett, Kaylee Landry

Summer 2012

Pin-Up Trend

Figure  1   Fig.  2  

Figure  3  

Customer Profile Name: Ruby Hart

Age: 22

Gender: Female

Annual Income: $35,000

Education: Bachelors degree in Fashion Design and Business

Location: San Francisco, CA

Marital Status: Single

Occupation: Works at a trendy boutique called, Bee Mine

Family Size: 2 older brothers and parents still married

Leisure Activities: Shopping, going to the beach, playing the piano

Vacation/Travel: Loves to go on trips with her girl friends every

Winter to different places around the country

Favorite Designers: Bebe, Betsey Johnson, and Guess

Favorite Stores: Forever 21, Target, and Nordstrom

Figure  4  

Psychographics •  Women between the ages of 20 and 25 •  Active lifestyles – always on the go •  Loves to craft and bake cookies and cupcakes •  Shops at nature food stores •  Recycles and rides her cruiser bike •  Drives a VW Bug car •  Volunteers for children’s programs •  Do it yourselfer •  Her job is something creative that she enjoys going to

everyday and she could be anything from a coffee barista to a small boutique owner.

Figure  5  

Mapping out the trend  Innovators: Fashion icons such as

celebrities and designers

Early Adopters: Outgoing and confident women, people working in fashion

Early Majority: Everyday young and flirty women (College Students, young working class)

Late Majority: High school students, people afraid to experiment with style

Laggards: Children as kids wear styles start to become available.

 

Quality and Potential

•  Major Trend: We believe that this trend can cross over into different categories and re-occur for many years to come. Everyone can put their own twist on pin-up by mixing this trend with different styles and pieces.

Figure  6   Figure  7   Figure  8  

TREND ANALYSIS

Focus on: v Wedge Sandals v  High Waisted Shorts

v  Flirty Swimsuits

v Cropped Cardigans Figure  9  

Fig.  10  

Wedges

Figure  11  

Figure  12  

Flirty Swimsuits

Figure  13  

Figure  14  

High Waisted Shorts

Figure  15  

Figure  16  

Cropped Cardigans

Figure  18  

Figure  17  

Fabrics

Cotton

Polyester/Spandex Blend

Cotton: Perfect for everyday clothing. • Lightweight • Comfortable • Machine washable Poly/Spandex Jersey: •  Non-absorbent • High elastic recovery • Machine washable

   

Co5on  twill  weave    denim  in  a  dark  navy  

Polyester/  spandex    plain  jersey  knit  in  red  

Co5on  Slack-­‐tension  Weave  in  light  pink  

Figure  19  

Colors

Pretty in Pink

Ivory White

Vanilla Ice Cream

Navy Blue

Lustrous Red

Figure  20  

Promotions

Dior – Spring 2011 Figure  21-­‐23  

Guess - Spring 2011

Figure  24-­‐25  

Bebe - Spring 2011

Figure  26-­‐27  

What’s Next We believe that after the Summer of 2012 season our trend is going to fade out during the Winter and then come back with a more diverse target market in the spring and summer of 2013.

Possibilities •  Children's clothes

•  Accessories

•  Interior décor

•  Shoes

•  Makeup

•  Hairstyles

Limitations to the trend

•  People who live in colder climates

•  People who aren’t fashion risk takers

•  Not for most men •  Not for elderly women

•  Not for pets J

Figure  28  

Trend Board

Figure  29  

References

Kate Upton sexy Guess Spring/Summer 2011 ad campaign. (2011). Retrieved February 18, 2011, from http://slumz.boxden.com/f218/kate-upton-exy-guess-spring-summer-2011-ad-campaign-1488864/

(Figures 2, 9, 15, 20, 24, and 25) Fashion Week: Day seven in photos. (2011). Retrieved March 9, 2011, from

http://blog.nj.com/fashiontoday/2007/09/fashion_week_day_seven_in_phot.html

(Figure 1) Diane Kruger. (2011). Retrieved March 8, 2011 from

http://www.glamour.com/fashion/2011/02/diane-kruger-cover-shoot-photo-gallery#slide=5

(Figure 3)   Cherry Swimsuit. (2011). Retrieved March 8, 2011 from

http://www.stylehive.com/tag/pin-up (Figure 4)

Ashley Olsen pinup. (2011). Retrieved March 9, 2011, from http://hollywoodismyhood.wordpress.com/2008/11/03/celebrity-pin-ups/ashley-olsen-pinup/

(Figure 5) The Vanities Girls - 50's-style pin-up photos list. (2011) Retrieved March 9,

2011, from http://www.listal.com/list/vanities-girls-50sstyle-pinup

(Figures 6 and 7) Vogue Paris June/July 2009 - Anja Rubik. (2009). Retrieved March 9, 2011,

from http://voguearchives.onsugar.com/Vogue-Paris-JuneJuly-2009-Anja-Rubik-3341323

(Figure 8) Chiffon cheetah print blouse, high waisted shorts. (n.d.).Retrieved February

20, 2011, from http://lookbook.nu/look/460361-Slow-cheetah-come-it-s-so-euphoric-no-matter-what-they-say

(Figure 10)

The look for less: The corset. (2011) Retrieved February 21, 2011, from http://blogs.smarter.com/fashion-beauty/2010/04/14/the-look-for-less-the-corset/

(Figure 11)    Shoes pedia: Espadrilles shoes. (2011). Retrieved February 27, 2011, from

http://shoes-pedia.blogspot.com/2010/05/espadrilles-shoes.html (Figure 12) Fashionable people, questionable things. (2011). Retrieved February 27, 2011, from

http://fashionablethings.com/page/18/?pages-list (Figure 13) Starpulse top 10 red-hot romantic (2007). Retrieved February 20, 2011, from

http://www.starpulse.com/news/index.php/2007/11/05/starpulse_top_10_red_hot_romantic_movies

(Figure 14) Nautical high waisted shorts. (2011). Retrieved March 9, 2011, from

http://www.unique-vintage.com/sale-stop-staring-black-with-gold-buttons-nautical-high-waisted-shorts-p-7897.html

(Figure 16) Kendall Jenner photo shoot - The Hollywood gossip. (n.d.). Retrieved March 9, 2011,

from http://www.thehollywoodgossip.com/gallery/kendall-jenner-photo-shoot/

(Figures 17, 18, and 19)

Dior 2011 spring summer women show. (2011). Retrieved February 21, 2011, from http://burberryluggage.isgreat.org/2010/11/dior-2011-spring-summer-women-show/

(Figures 21, 22, and 23) Bebe Spring/Summer 2011. (2011). Retrieved February 21, 2011, from

pichaus.com/tabbers-dioni-photography-dioni-@ bc4f016c7b04a801c4e99cc65cf9b2db/

(Figures 26 and 27) The ultimate fashion blog. (2011). Retrieved March 9, 2011, from

http://www.fashionus.com/page/2/ (Figure 28) Alessandra Ambrosio is plastic fantastic. (2011). Retrieved March 9, 2011,

from http://www.styletraxx.com/2011/02/alessandra_ambrosio_is_plastic.php

(Figure 29)