Pimpin' [Software Projects] Ain't Easy
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Transcript of Pimpin' [Software Projects] Ain't Easy
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pimpin' ain't easysoftware product marketi—GAHHH
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but i don't sell anything
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ideas
projectstools
practices
philosophy
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reknown
respectclients
influence
opportunity
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purpose
community
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friends.
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so i have this thing...and nobody loves it
like i do
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nobody even uses it:(
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you couldn't even sell a dog
a bone.
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NEWSFLASH!
you're doin' it wrong
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FEATURES
BENEFITS
vs
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FEATURES• class-driven development• cross-browser support• ajax
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• "ease development"• "unique"• "easy-to-use toolkit"• "nicest Ajax library"
BENEFITS
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THEY'RE doin' it wrong
BZZZZZZZZT!
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• "ease development"• "unique"• "easy-to-use toolkit"• "nicest Ajax library"
BENEFITS
these are actually FEATURES in disguise
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feature |ˈfē ch ər|noun1 a distinctive attribute or aspect of something : safety features like dual air bags.
features describe the THING
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"ease development"
think again
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"ease development"
that's a benefit
isn't it?
think again
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"ease development"
that's a benefit
isn't it?
think again
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OMFGZ WOULDN'T IT BE
AWESOME IF...
the "BENEFIT" litmus test
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OMFGZ I WANT EASED
DEVELOPMENT
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OMFGZ I WANT EASED
DEVELOPMENT
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this took half the time
omfg wouldn't it be awesome if...
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I could enjoy doing this
omfg wouldn't it be awesome if...
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I felt like an ass-kicking ninja
omfg wouldn't it be awesome if...
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ideas
projectstools
practices
philosophy
FEATURES
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reknown
respectclients
influence
opportunity
BENEFITSLevel 1
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friends
community
BENEFITSLevel 2
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purpose.
BENEFITSLevel 26
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BENEFITSalways boil down to
I want to feel good about
myself
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kathy sierra
Be the "I Rule! " product, not the "This thing I bought does everything, but I suck!" product.
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Anti-Benefits
guilt insecurity anxiety
loneliness feeling stupid helplessness
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overwhelm
confusion
powerless-ness
feeling clueless
Caused by Software
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Use me, and you will kick ass at...
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Use me, and you will kick ass at...
merely OK, but better than Prototype
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• "ease development"• "unique"• "easy-to-use toolkit"• "nicest Ajax library"
BENEFITS
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• "ease development"• "unique"• "easy-to-use toolkit"• "nicest Ajax library"
BENEFITS
mushy, meaningless words
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My date last night... He was
nice! And unique!
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"ease development"
BENEFITS
Get a lot of shit done
Learn to love JavaScript
Not hate client-side stuff
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"ease development"
BENEFITS
Use the skills you already know (like Ruby Enumerables)
Get more done, with less learning & wafflings
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"ease development"
BENEFITS
You can kick ass at JavaScript
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"ease development"
BENEFITS
You can kick ass at JavaScriptAnd if it doesn't make you feel so stupid and/or out of your element, you'll stop bitching about it. Which means you'll be happier. And so will we.
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"easy-to-use"
BENEFITS
Total bullshit
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And he was so easy-to-use!
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"nicest Ajax library"
BENEFITS
Master the whole enchilada
Don't bother to learn numeric success/fail codes
Gee, it's like a real language.
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"nicest Ajax library"
BENEFITS
Feel like an Ajax god
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BENEFITS• Learn to love JavaScript
•Achieve fancy Ajax shit without bullshit
• Do cooler shit, faster, with less bull
• Level up—using your prior programming skillz
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Hey, I did something awesome with
Prototype.
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Hey, I did something awesome with
Prototype.