Piho & Ko

Aigar Piho

director

Jüri 32a, Võru

Estonia

Tel; +3725056293

E-mail; tourism@piho.ee

www.piho.ee

Specialisation• Vacation in a farm

Nature- and culture vacation

Active tourism

Seminars and meetings

Vacation with family and children

Kiidi tourism farm

• AccommodationHoliday houses in Ala-

Kiidi (Lower Kiidi)40 bedsHoliday house in Mäe-

Kiidi (Upper Kiidi)10 beds Catering Black sauna

Black (smoke) sauna

Heritage – valued selection from the past

In the sauna ancient Estonians-

…gave the birth to children…washed themselves, went

tothe sauna with whole family

…smoked the meat

Nature- and culture vacation

• Hiking packages -walking -bicycling -skiing -on horseback -boat -snowmobile (snow

scooter)Simman (folk party)Visits to the farmsConcerts

Walking on the beaver dam

In the Rõuge valley by bicycle

Joy of skiing

C.Orff’s Carmina Burana (2004)

C.Orff’s MOON (2005)

Visiting the farmer

Trips to the kindred nations

• Trips to the Fenno-Ugric people

• Kiidi declaration• Culture exchange• Consulting• Common projects

EHE products

• Hiking from village to village, from farm to farm (walking, skiing-, bicycling-, horseback-, sleigh) in Haanjamaa

• Trip on the trails of glacial – see and hear how the ice age has formed the landscape of Haanjamaa

• Bicycle tour on the southern border of Baltic Finns

Vision

• Haanja – Aluksne region will have the ecology and culture preserving tourism, which is sustainable in local circumstances and competitive

• ecotourism– ecotourism is responsible travelling, which supports the

preservation of local natural and culture heritage and the well being of local people

Packaging is also a possibility how to “name a price” to nature and culture sights, to those “soft” values, for which there’s no money asked if sole services are sold. Therefore there is a possibility to use the earned financial and other means to help the preservation and maintenance of those values.

Example: Haanjamaa matkakaartIt is a visitor (consumer) card issued by the co-operation network of local tourism enterpreneurs for frequent visitors, the discount (5%) is offered for frequent customers from tourism products (services), with this those enterpreneurs have also taken the obligation to support the preservation of the culture and nature of the area (Haanjamaa)

Tourism productPackaging is the possibility for obtaining new markets, concentrating interesting nature- and cultural sights of the region and developing them into good offer. Local nature and culture are important attracting factors, to reach the customer group who is ready to pay for it.

Rõuge - Haanja - Aluksnecommon tourism area and

common products

HelsinkiTallinn

Riga

Owner of the product

Owner of the product is the owner of package-product, compiled from sole services. Owner of the product is responsible for both contents of the product and also its conduction.

NB! If the owner of the product sells package product to the end user, owner has also the role of tour operator.

The activities of enterprise as a tour operator or travel bureau are listed in tourism law, allowed if there is a registration in register and presence of required escrow or guarantee

1. SUBCONTRACTORS

Providers of sole services – accommodation, transportation, activities etc.

7. ADMINISTRATION

Invoices, payments

6. RESERVATIONS

Reservations, telephone, fax, e-mail

2. PRODUCT DEVELOPMENT

Packaging

quality control

4. SALES / DISTRIBUTION

Travel trading, travel bureaus, tour operators

3. MARKETING

Booklets, announcements, internet

5. FINAL CONSUMER

Main service of subcontractor

Vacation packages

ReservationsReservations

Reservations, orders

Payment to subcontractors

Market demand

Distribution Scheme of Tourism Products

Estonian Rural Tourism Organisation (ERTO)

• Training• Marketing• Travel guide• Product development

Estonian Ecotourism Association (ESTECAS)

• Product development• Ecological endurance• Social endurance• Tourist endurance

Thank you!

www.piho.ee

www.kiidi.ee