Piggyback Rider Child Carrier

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PIGGYBACK RIDER® Ride the Bar!®

Transcript of Piggyback Rider Child Carrier

1. Ride the Bar! 2. Company Privately-held corporation We design, manufacture and sell the Piggyback Riderbrand of child carrier products that are currently sold inthe Americas, Europe and Australasia The current Management Team arealso the dad inventors of thePiggyback Rider 3. Business Summary January 2011: Utility Patent was published and the docketadvanced for final examination with the USPTO December 2011: Applied for patents in the EU and China We own registered trademarks for PIGGYBACK RIDER andRide the Bar! Passed consumer protection [regulations] testing by a third-party lab for the US, Canada, EU, Australia and New Zealand Manufacture all products in China and utilize a fulfillmentfacility in CA, USA for all warehousing and distribution Products are marked up 50-100% for sale to distributorsand retail customers 4. Market Opportunity Parents plan outings and adventures with their children,who tire all too quickly, and then the labored chorus ofPick me up starts. Toddlers are too big for backpack carriers and strollersare an unnecessary burden, particularly outdoors and incrowds. The fundamental concept ofthe Piggyback Rider is alightweight, easy-to-use,harness-style device thatprovides ergonomic supportwhen carrying a child (or anadult) on ones back. 5. The Product MSRP* $80 3 new models Multi-award winning designStd. front w/ cell pocket Small Zip pocket For toddlers 2 + yearsKids Deluxe SafetyHarness w/ 1L Bladder The size of a rolled towel Weighs less than 2.5 lbsMSRP*$110What if?? Built-in 1.5L Bladder MSRP*$30MSRP*$145 Backpack Model 6. Target Market All families with children 2-7 years old worldwide. Three distinct market segments for sales and distribution: 1) Baby/Kids 2) Outdoor/Sporting Goods 3) Travel/Gift We currently hold 100% marketshare in all three markets andbelieve we can maintain at least70% dominance once competitorsemerge. 7. Sales/Marketing Strategy Sales strategy targets brick/mortar and onlineretailers in the US and globally. Marketing and advertising strategy targets consumerand trade publications, trade expos, online affiliatewebsites, social media, celebrity gifting. Editorial product reviews We have distribution partners to cover retailers inCanada, UK, Germany, Holland, Australia and NewZealand Notable customers include Sportsmans Warehouse,Great Outdoor Provision Company, GreatBeginnings, Right Start, Amazon.com, O.com,Walmart.com 8. Our Competition We are the first to market, and in doing so createda new market segment -- standing child carriers Non-purchase; stroller 100% market share fortoddler carriers possess the relevantintellectual property oftrademarks and patentpending to maintaincompetitive advantage 9. Management Team Wayne Lifshitz, CEO and Cofounder 17 yrs management experience innon-profit and Big5 Consulting Consumer products inventor Jonny Lifshitz, PhD, CIO and Cofounder 15+ yrs leading scientific innovation 10. The Deal Raised $300K in seed round in Dec 2010 Seeking second round financing run advertising and marketing campaigns in baby, outdoor and travel markets in the US and several international countries hire sales manager and reps expand manufacturing (including relocating to USA) We expect to provide an exit within 3-5 years by a dividendof excess profits, recapitalization, or sale/licensing of thecompany Currently working with Keiretsu Management on valuation 11. Thank YouThe Piggyback Rider revolutionizes child transport by engaging parents and children in active transport on every outing.