'Pierda Alcance Ahora! Preguntame Como!': Goal-based Priorization
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Transcript of 'Pierda Alcance Ahora! Preguntame Como!': Goal-based Priorization
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Lourenço P. Soares | Alexandre Klaser
Goal-based Priorization
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Backlog
http://www.flickr.com/photos/toiletqueue/
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Backlog
http://www.flickr.com/photos/herby_fr/
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Ok, but...
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Ok, but... ...if there’s no backlog,
what is there?
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Effort aligned
to business
goals
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Effort aligned
to business
goals
Independent
streams of
work
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Just enough
to meet the
goal
Effort aligned
to business
goals
Independent
streams of
work
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Recaptulando...
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What’s the expected result when we
implement a given functionality?
How can we guarantee we are doing what
must be done?
Effort aligned to business goals
http://www.flickr.com/photos/morganhh/
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Once upon a time...
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What to do when a hypothesis is wrong or
cannot be validated?
How to prioritize streams of work and maintain
business alignment?
Independent streams of work
http://www.flickr.com/photos/elsie/
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Multiple hypothesis
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Prioritized by value
Business Value
User
value
Low Low
High
High
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Prioritized by value
Business Value
User
value
Low Low
High
High
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Prioritized by value
Business Value
User
value
Low Low
High
High
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Prioritized by value
Business Value
User
value
Low Low
High
High
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How to validate a hypothesis with the least
possible effort?
How to avoid that dependency between
stories prevent progress in small increments?
Just enough to meet the goal
http://www.flickr.com/photos/pasukaru76/
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I ndependent
N egotiable
V aluable
E estimable
S mall
T estable
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I ndependent
N egotiable
E estimable
S mall
V aluable
T estable
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N egotiable
E estimable
V aluable
T estable
I ndependent
S mall
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Hypothesis are like onions
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Kano Model
Implementation
Satis
factio
n Basic met ≠ not met =
Adapted from: http://en.wikipedia.org/wiki/Kano_model
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Kano Model
Adapted from: http://en.wikipedia.org/wiki/Kano_model
Performance met = not met =
Basic met ≠ not met =
Implementation
Satis
factio
n
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Kano Model
Excitement met = not met ≠
Adapted from: http://en.wikipedia.org/wiki/Kano_model
Performance met = not met =
Basic met ≠ not met =
Implementation
Satis
factio
n
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Levels of attainment of goals
Pro
vid
e Basic mechanics
It is impossible to know if it is doable before validating this much
You need to know it to use it
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Levels of attainment of goals
Pro
vid
e Basic mechanics
It is impossible to know if it is doable before validating this much
You need to know it to use it
“It’s a proof of concept... Without this, the experience is broken... I would never go live with only this...”
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Levels of attainment of goals
Basic functionality
Meets user needs
Anyone with minimum knowledge should be able to use it
Pro
vid
e S
ati
sfy
Basic mechanics
It is impossible to know if it is doable before validating this much
You need to know it to use it
“It’s a proof of concept... Without this, the experience is broken... I would never go live with only this...”
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Levels of attainment of goals
Basic functionality
Meets user needs
Anyone with minimum knowledge should be able to use it
Pro
vid
e S
ati
sfy
Basic mechanics
It is impossible to know if it is doable before validating this much
You need to know it to use it
“It’s a proof of concept... Without this, the experience is broken... I would never go live with only this...”
“All of our competitors have it... I would expect it to work... It’s something even my mom would understand...”
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Levels of attainment of goals
Basic functionality
Meets user needs
Anyone with minimum knowledge should be able to use it
Diferentiating proposition
Only the main features of the product should be at this level
Draw users to the product
Pro
vid
e S
ati
sfy
E
xce
l
Basic mechanics
It is impossible to know if it is doable before validating this much
You need to know it to use it
“It’s a proof of concept... Without this, the experience is broken... I would never go live with only this...”
“All of our competitors have it... I would expect it to work... It’s something even my mom would understand...”
![Page 43: 'Pierda Alcance Ahora! Preguntame Como!': Goal-based Priorization](https://reader034.fdocuments.us/reader034/viewer/2022051515/54c825f84a79596e068b459b/html5/thumbnails/43.jpg)
Levels of attainment of goals
Basic functionality
Meets user needs
Anyone with minimum knowledge should be able to use it
Diferentiating proposition
Only the main features of the product should be at this level
Draw users to the product
Pro
vid
e S
ati
sfy
E
xce
l
Basic mechanics
It is impossible to know if it is doable before validating this much
You need to know it to use it
“It’s a proof of concept... Without this, the experience is broken... I would never go live with only this...”
“All of our competitors have it... I would expect it to work... It’s something even my mom would understand...”
“Only your product does this... Makes me come back time and time again... Everyone is talking about it...”
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Deming Cycle
PLAN
DO
CHECK
ACT
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Prioritized hypothesis
Business Value
User
value
Low Low
High
High
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Priority Matrix P
rov
ide
S
ati
sfy
E
xce
l
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Now add stories P
rov
ide
S
ati
sfy
E
xce
l
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Priority Matrix P
rov
ide
S
ati
sfy
E
xce
l
Story Story
Story
Story Story
Story Story
Story
Story Story
Story Story
Story
Story Story Story Story
Story
Story Story
Story
Story
Story Story
Story Story
Story Story
Story Story
Story
Story Story Story Story
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A real-world example
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Consuming stories
Story Story
Story
Story Story
Story Story
Story
Story Story
Story Story
Story
Story Story Story Story
Story
Story Story
Story
Story
Story Story
Story Story
Story Story
Story Story
Story
Story Story Story Story
Pro
vid
e
Sa
tisf
y
Ex
cel
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Consuming stories
Story Story
Story
Story Story
Story Story
Story
Story Story
Story Story
Story
Story Story Story Story
Story
Story Story
Story
Story
Story Story
Story Story
Story Story
Story Story
Story
Story Story Story Story
Pro
vid
e
Sa
tisf
y
Ex
cel
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Consuming stories
Story Story
Story
Story Story
Story Story
Story
Story Story
Story Story
Story
Story Story Story Story
Story
Story Story
Story
Story
Story Story
Story Story
Story Story
Story Story
Story
Story Story Story Story
Pro
vid
e
Sa
tisf
y
Ex
cel
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Pro
vid
e
Sa
tisf
y
Ex
cel
Consuming stories
Story Story
Story
Story Story
Story Story
Story
Story Story
Story Story
Story
Story Story Story Story
Story
Story Story
Story
Story
Story Story
Story Story
Story Story
Story Story
Story
Story Story Story Story
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Identifying scope creep
Story Story
Story
Story Story
Story Story
Story
Story Story
Story Story
Story
Story Story Story Story
Story
Story Story
Story
Story
Story Story
Story Story
Story Story
Story Story
Story
Story Story Story Story
Story
Pro
vid
e
Sa
tisf
y
Ex
cel
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Pro
vid
e
Sa
tisf
y
Ex
cel
Identifying scope creep
Story Story
Story
Story Story
Story Story
Story
Story Story
Story Story
Story
Story Story Story Story
Story
Story Story
Story
Story
Story Story
Story Story
Story Story
Story Story
Story
Story Story Story Story
Story
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Small finite increments
Story
Story
Story Story
Story Story
Story
Story Story
Story Story
Story
Story Story Story Story
Story
Story Story
Story
Story
Story Story
Story Story
Story Story
Story Story
Story
Story Story Story Story
Pro
vid
e
Sa
tisf
y
Ex
cel
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Small finite increments
Story
Story Story
Story Story
Story
Story Story
Story Story
Story
Story Story Story Story
Story
Story Story
Story
Story
Story Story
Story Story
Story Story
Story Story
Story
Story Story Story Story
Pro
vid
e
Sa
tisf
y
Ex
cel
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Small finite increments
Story Story
Story Story
Story
Story Story
Story Story
Story
Story Story Story Story
Story
Story Story
Story
Story
Story Story
Story Story
Story Story
Story Story
Story
Story Story Story Story
Pro
vid
e
Sa
tisf
y
Ex
cel
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Pro
vid
e
Sa
tisf
y
Ex
cel
Small finite increments
Story Story
Story Story
Story
Story Story
Story Story
Story
Story Story Story Story
Story
Story Story
Story
Story
Story Story
Story Story
Story Story
Story Story
Story
Story Story Story Story
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Pro
vid
e
Sa
tisf
y
Ex
cel
Small finite increments
Story Story
Story Story
Story
Story Story
Story Story
Story
Story Story Story Story
Story
Story Story
Story
Story
Story Story
Story Story
Story Story
Story Story
Story
Story Story Story Story
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It works in practice…
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The whole team using the board
“It helps a great deal when finding the most important stories”
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Recaptulando...
Questions, Comments, Suggestions?
about.me/lous
@alklaser
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Recaptulando... Further reading
Beyond Good Enough – Darius Kumana (bit.ly/darius_bge)
Systemico Model – Barry O’Rilley & Lourenço P. Soares (bit.ly/systemico)
Kano Model – Jason Mesut (bit.ly/kano_model)
Replacing Requirements with Hypotheses– Josh Seiden (bit.ly/josh_hdd)
INVEST in Good Stories, and SMART Tasks – Bill Wake (bit.ly/invest_stories)
about.me/lous
@alklaser