Index

Publication Dates1. Deadlines2. Display Rates3. Display Discounts 4. Mechanical Requirements5. Classified Advertising Information 6. Job Board Advertising Information 7. Demographics & Official Status 8. Policies9. Contact Us Information10.

R oundup

Advertising

Rates and Information

F a l l 2 0 0 8 – S p r i n g 2 0 0 9

P a c e s e t t e r A w a r d N e w s p a p e r Member: Journalism Association of Community Colleges, California Newspaper Publishers Association, Associated Collegiate Press

1. P u b l i c a t i o n D a t e s Roundup publishes once per week every Wednesday

Publication Dates Ad Reservation Deadline Sept 17 9//8/08 Sept 24 9/15/08 Oct 1 9/22/08 Oct 8 9/29/08 Oct 15 10/6/08 Oct 22 10/13/08 Oct 29 10/20/08 Nov 5 10/27/08 Nov 12 11/3/08 Thanksgiving 11/27/08 – 11/30/08

Dec 3 11/24/08 Dec 10 12/1/08 Finals 12/14/08 – 12/20/08

Winter Intersession – No Publications

2. D e a d l i n e s We publish on Wednesdays as noted in publication dates #1. ToreserveadspaceyoumustcontacttheAdvertisingOfficeeitherbyphone,mail,FAXoremailbyMondayoneweek prior to publication – except as noted in Ad Reservation Deadlines #1. Copy deadline is Thursday prior to publication date . NorefundsaregivenforadscancelledaftertheMondaydeadline.

3. Standard Display Rates MINIMUMSIZE: OneColumnx3” $21.00PerWeek

Under1/8Page $7percolumninchperweek

1/8Page $109.15PerWeek(IncludesSizeDiscount) 1/4Page $216.90PerWeek(IncludesSizeDiscount) 1/3Page $284.34PerWeek(IncludesSizeDiscount) 1/2Page $418.95PerWeek(IncludesSizeDiscount) 2/3Page $554.40PerWeek(IncludesSizeDiscount) 3/4Page $618.98PerWeek(IncludesSizeDiscount) FullPage $793.80PerWeek(IncludesSizeDiscount) (SizeDiscountsincludedinratesofallads1/8pagetoFullPagelistedabove)

*Nocashdiscountsareallowed. *NorefundsgivenforadscancelledaftertheMondaydeadline •Allratesarenet Local agency commission should be added to listed rates.

FALL 2008

FULL COLOR $300 SPOTCOLOR $100

DESIGN & LAYOUT No Charge for small ads – large ads estimates given

ENLARGEMENTS/REDUCTIONS $5peritem

All ads are payable in advance MakecheckspayabletoPierce College

Publication Dates Ad Reservation Deadline Mar 4 2/23/09 Mar 11 3/2/09 Mar 18 3/9/09 Mar 25 3/16/09 Spring Break 4/6/09 - 4/11/09

Apr 15 3/30/09 Apr 22 4/13/09 Apr 29 4/20/09 May 6 4/27/09 May 13 5/4/09 May 20 5/11/09 May 27 5/18/08 Finals 6/2/09 - 6/8/09

SPRING 2009

Display Discounts Multiple-runandVolume Discounts are available on all ads ranging from 2 ½% to 60%

depending on number of runs and amount of volume. MULTIPLE RUN DISCOUNTS: Ads are run under signed contract and the discounts are deducted from the entire amount due. Forexample:Anadrunfor4weeksmeansa10%discountdeductedfromall4weeks.

# OF WEEKS DISCOUNT Oneweek NoDiscount Twoweeks 2½% Threeweeks 5% Fourweeks 10% Fiveweeks 15% Sixweeks 20% Sevenweeks 25% Eightweeks 30% Nineweeks 35% Tenweeks 40% **OUR BEST VALUE DISCOUNTS** Run your ad for the semester (11 issues) and SAVE 50% DISCOUNT Run your ad for the school year (22 issues) and SAVE 60% DISCOUNT

SIZE & BULK DISCOUNTS:

SIZE* DISCOUNT* BULK (Column Inches) Under1/8page None 0–15 1/8page 1% 16-31 1/4 page 2% 32 – 62 1/2 page 5% 63 – 93 3/4 page 7% 94 – 125 Fullpage 10% 126

*Note:ThatonourstandardadsizesthesizediscounthasalreadybeenfactoredinthelistedcostoftheadasshownunderItem#3–Standard Display Rates.

MULTIPLE ADS IN SAME ISSUE DISCOUNTS: Thetotalcolumninchesofmultipleadsruninthesameissuewillbeaddedtogetherandabulk

discount(seeabove)givenifcolumninchesadduptoover15columninches.

5. Mechanical Requirements

HeightmaybeanysizeyouchoosebutWidthmustadheretothepaper’scolumnwidths exceptasnotedintheStandardDisplayAdSizes.Columnwidthsarenotedbelow:

One column 2” Fourcolumns 87/16” Twocolumns 41/8” Fivecolumns 105/8” Three columns 65/16” Sixcolumns 123/4”

Standard Display Sizes Minimum Size 2” wide (x) 3” height 1/8 Page 4 1/8” wide (x) 8” height (OR) 6 5/16” wide(x)5 1/4” height 1/4 Page 6 5/16” wide (x) 10 1/2” height 1/3 Page 6 5/16” wide (x) 14” height 1/2 Page 12 3/4” wide (x) 10 1/2” height 2/3 Page 8 7/16” wide (x) 21” height (OR) 12 3 /4” wide (x) 14” height 3 /4 Page 12 3 /4” wide (x) 15 3 /4” height

Full Page 12 3/4” wide (x) 21” height

4.

6. Classified Advertising Information All classified advertising is placed on our minimum-size display ad

ClassifiedAdSize(2”widthx3”height)…… $21.00perweek

Classified Discounts available to Multiple-Run ads:(**See Best Values below**) 1week Nodiscount TotalCost$21.00 2weeks 10%discount TotalCost$37.80 =($18.90perweek) 3weeks 10%discount TotalCost$56.70=($18.90perweek) 4weeks 20%discount TotalCost$67.20=($16.80perweek) 5weeks 20%discount TotalCost$84.00=($16.80perweek) 6weeks 25%discount TotalCost$94.50=($15.75perweek) 7weeks 25%discount TotalCost$110.25=($15.75perweek) 8weeks 30%discount TotalCost$117.60=($14.70perweek) 9weeks 30%discount TotalCost$132.30=($14.70perweek) 10weeks40%discount TotalCost$126.00=($12.60perweek) BESTVALUES: 11weeks50%discount TotalCost$115.50=($10.50perweek)FullSemester 22weeks60%discount TotalCost$184.80=($8.40perweek)FullYear

Totakeadvantageofmultiple-rundiscounts-paymentsmustbemadeinfull/inadvance. Billingisavailabletoestablishedcustomersonly(uponauthorizationofadvertisingmanager). Paymenttobemadebycashorcheck(madepayabletoPierceCollege). Mail payment to: Roundup Advertising, Pierce College, 6201 Winnetka Avenue, Woodland Hills, CA 91371 Youmayeitherprovideuswithcopyviafax,mail,viathephoneorwalk-in,oremailcopyinapfdfile. Copymaybeeithercamera-readyorinformationonlywhichwewillsetasanadforyouatnoadditionalcoststo

youunlesstheadyourequestisverycomplicatedandrequiresalotofwork–inwhichcaseanestimateofworkcostwillbegivenyouinadvanceofworkdone.

7. Job Board Advertising Information MinimumStandardSize … Onecolumn(2”)widthX3”height Adcanbeofanysizeyouwishabouttheminimumstandardsize.Calloremailforcosts

BasicJobBoardRate(1colx3”)…… $21.00perweek

Job Board Discounts available to Multiple-Run ads:(**See Best Values below**) 1week Nodiscount TotalCost$21.00 2weeks 10%discount TotalCost$37.80 =($18.90perweek) 3weeks 10%discount TotalCost$56.70=($18.90perweek) 4weeks 20%discount TotalCost$67.20=($16.80perweek) 5weeks 20%discount TotalCost$84.00=($16.80perweek) 6weeks 25%discount TotalCost$94.50=($15.75perweek) 7weeks 25%discount TotalCost$110.25=($15.75perweek) 8weeks 30%discount TotalCost$117.60=($14.70perweek) 9weeks 30%discount TotalCost$132.30=($14.70perweek) 10weeks40%discount TotalCost$126.00=($12.60perweek) BESTVALUES: 11weeks50%discount TotalCost$115.50=($10.50perweek)FullSemester 22weeks60%discount TotalCost$184.80=($8.40perweek)FullYear

Totakeadvantageofmultiple-rundiscounts-paymentsmustbemadeinfull/inadvance. Billingisavailabletoestablishedcustomersonly(uponauthorizationofadvertisingmanager). Paymenttobemadebycashorcheck(madepayabletoPierceCollege). Mail payment to: Roundup Advertising, Pierce College, 6201 Winnetka Avenue, Woodland Hills, CA 91371 Youmayeitherprovideuswithcopyviafax,mail,viathephoneorwalk-in,oremailcopyinapfdfile.

Copymaybeeithercamera-readyorinformationonlywhichwewillsetasanadforyouatnoadditionalcoststoyouunlesstheadyourequestisverycomplicatedandrequiresalotofwork–inwhichcaseanestimateofworkcostwillbegivenyouinadvanceofworkdone.

This is the size ofa minimum-size

One column wide X three inches high ad

8. Demographics & Official Status TheRoundupistheofficialaward-winningnewspaperforthestudents,staffand facultyofPierceCollege.

BecausetheweeklyRoundupistheonlycampusnewssource,itisanexcellent mediumfortheadvertiserwhowantstoreachtheover20,000studentswho attenddayandeveningclassesandwhorepresentconsiderablebuyingpower.

80%ofthestudentsareemployedfulltime,approximately35%aremarried, and90%havetheirowncar.

Theaveragestudent’sageis26. Therearetwotypesofstudents:theyoung,interestedinclothes, entertainment,etc.andthematurewhoownhomesandhavefamilies.

AllthesefactorsmakePierceanexcellentmarketforyoutotellconsumersabout yourbusinessandwhatithastooffer.

9. Policies Wewillpublishnoadscontainingattacksofapersonal,sexist,racial or religious nature or ads selling cigarettes.

RoundupreservestherighttorefuseanyadtheEditorialBoarddeems inconsistentwiththeeditorialpoliciesofthepapersorinbadtaste.

Advertisinghavingtheappearanceofnewswillhavetheword “Advertisement”printedaboveit.

Mailorderadvertisingwillbeacceptedifstreetaddressisinclude in advertising copy. Pagepositionisneithersoldnorguaranteed.Requestswillbe honoredwheneverpossible.

Roundupwillnotberesponsibleforerrorsexcepttocancelcharges tosuchportionoftheadwhichmayhavebeenrenderedvalueless.

Wearenotresponsibleforerrorsinadcopysubmittedafterthedeadline, orwhenaproofhasbeenapprovedbytheadvertiseroradvertiser’srepresentative.

10. Contact Us Information Julie Bailey – Advertising Manager

Phone: (818) 710-2960 Fax: (818)719-6447 Email: baileyjd@piercecollege.edu

Address: RoundupAdvertising PierceCollege 6201WinnetkaAvenuePMB#257 WoodlandHills,CA91371