Pier Luigi Parcu Media PLuralism Monitor 2014 Presentation

Centre for Media Pluralism & Media Freedom | Florence – 30.Sept.2014

Media Pluralism Monitor Pilot test

implementation

Ver. 2014

Pier Luigi Parcu

Presentation Outline

Context

Structure of the monitor

Simplification

Methodology and Implementation

Media Pluralism MonitorPilot test implementation 2013-2014

The EU Commission launched in 2007 a three-step approach, presented by Commissioner Reding & Vice-president Wallström, to safeguard and reinforce media pluralism in the EU:

1. A commission Staff Working Paper on media Pluralism

2. An independent study on media pluralism in EU Member States

3. A Commission Communication on the indicators for media pluralism in the EU Member States (abandoned)

Context: the 3 steps approach


Context: the MPM


The Independent Study on Indicators for Media Pluralism in the Member States – Towards a Risk-Based Approach Issued in 2009 by three institutions:

- K. U. Leuven – ICRI (lead contractor)- Jönköping International Business School- Central European University / CMCS- with the technical support of Ernst & Young

Consultancy Belgium

Structure of the MPM: the indicators


The MPM is not a therapy, it is a diagnosisIt is neutral, holistic and comprehensive, objective, EU-standardised, evolved, practical and user friendly tool;

Risk based approach, scored on basis of 3 border values:

- Red light : High Risk- Orange light : sign of weak system, Medium Risk- Green light : No Risk

Risk domain RisksIndicators

Total Legal Economic Socio-demogr.

Indicators numbering

Basic domain 3 11 11 0 0 1-11Pluralism and Media Ownership&Control 10 28 13 15 0 81-108Pluralism of Media Types and Genres 6 21 7 12 2 146-166Political Pluralism in the Media 8 37 16 0 21 109-145Cultural Pluralism in the Media 10 44 13 6 25 12-55Geographical Pluralism in the Media 6 25 7 6 12 56-80Total 43 166 67 39 60 1-166

Structure of the MPM (Ver. 2009)


The Original Study features 166 indicators measuring 43 different risks, grouped in 6 risk domains.

The indicators are divided into three different types: legal, economic and socio-demographic

Goals: pilot test implementation


1)Simplification

2)Updating: Internet dimension

3)Testing in a selected number of EU

Member States

4)Improving the MPM based on the its

testing phase

TimelineProject


Sept.2013 April.2014

1) Simplification2) Updating: Internet

dimension3) Design of the online MPM

tool4) Country Selection5) Establishment of the

Network of Local Institutions

June.2014

Implementation

October.2014

Final Revision MPM

Simplification


1) Narrowing the scope of application of the MPM: in line with recent policies and academic trends, current MPM maintains only indicators that fall under the general definition of “current affairs”

2) Clustering the indicators according to more general principles: due to the shared risk domain and overall similarity of number of indicators, they were clustered where appropriate, in order to improve the level of usability, especially of the results of the MPM;

3) Simplifying the procedures to collect data: this principle is applied in order to assure the applicability of the measurement within the time and budget constraints of this project

Update


Internet DimensionNew indicators are included in order to describe the pluralistic dimension of the internet as a media platform in its own right and not only as an extension of traditional media. New Indicators20L - Net Neutrality Policies

24E - Availability and Quality of the Broadband

New sub-indicators across all 3 dimensions1L – i7: Respect of Online Freedom of expression

22E – 4: Ownership Concentration of ISPs

23E – 4: Subscriber Concentration in ISPs

Methodology: countries selection


Country Selection based on:

- Population- Economic condition (GDP per capita)- Geopolitical position according to

Hallin/Mancini- Level of attention of the European

institutions (EP resolutions/hearings/particular national cases)

Selected Countries


Network of Local Institutions


Belgium: KU Louvain |Peggy Valcke

Bulgaria: Media Democracy Foundation | Professor Orlin Spassov

Denmark: Roskilde University | Ida Willig Estonia: Tartu University | Halliki Harro-Loit France: Science Po | Thierry Vedel Greece: Eliamep |Evangelia Psychogiopoulou Italy: Centre for Media Pluralism and Media Freedom (CMPF) | Pier Luigi Parcu Hungary: Central European University |Kate Coyer United Kingdom: Reuters Institute for the School of Journalism | Robert G. Picard

TimelineImplementation


7th March.2014 5th May.2014 1st June.2014

50% 100%

1st September.2014

Reports

Online Platform


Goal:- User-friendly tool to collect data- to retrieve information on the

MPM2014- to collect feedbacks and suggestions

on the tool itself- To better data comparison and

scrutiny.

http://mediamonitor.dreamhosters.com/input/

Results MPM 2014: Simplification


- Narrowed MPM focus- Tested the methodology of each

indicator- Tested their feasibility - Tested their comparability across EU-

MS- Identified accountable national data

sources

MPM 2015


- Fine tuning of MPM2014- Extension of the network of local

institutions- Test across new 19 countries- Novel ways to networking with

stakeholders- Development of a new 2 steps

approach

Thanks !


Pier Luigi Parcu Media PLuralism Monitor 2014 Presentation

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