PIEp: Agile Innovation 2009.11.24
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Agile Innovation by Hampus Jakobsson Co-Founder and VP BizDev, TAT PieP 2009-11-24
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Presentation held at PIEp about Innovation and the importance of getting customer feedback & needs early (REALLY EARLY!) in the development process: Sell the skin, then find the bear to shoot!
Transcript of PIEp: Agile Innovation 2009.11.24
Agile Innovationby Hampus Jakobsson
Co-Founder and VP BizDev, TATPieP 2009-11-24
Something about TAT
• 150 people software & design company who license a UI-platform
• In Malmö, Gbg, Seoul, Chicago, SFO
• Working with S60, Samsung, Sony Ericsson, Motorola, Google, Orange, T-mobile, Telia Sonera, ...
• Shipped in 300+ million devices
Cheap and fast: Measure, improve, and iterate
Cheap and fast: Measure, improve, and iterate
will it work?
Cheap and fast: Measure, improve, and iterate
will it work?will people like it?
Cheap and fast: Measure, improve, and iterate
will it work?will people like it?
will we make money on it?
For how long has this been a research subject?
For how long has this been a research subject?
>100 years
For how long has this been a research subject?
>100 years~50 years
For how long has this been a research subject?
>100 years~50 years
?
Agile sketching of Consumer Experience
Foldout Procam Headtracking
Iterating Consumer Experience
Iterating Consumer Experience
Iterating Consumer Experience
Iterating Consumer Experience
Iterating Consumer Experience
Iterating Consumer Experience
Measuring Consumer Experience
What aboutBusiness
Prototyping?
Talking to customers too early is vital
Quantitive feedback
Quantitive feedback
Quantitive feedback
Quantitive feedback
Qualitative feedbackFeedback
Product development
And there are many ways
And there are many ways
• Asking customers or partners...
And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
• Setting up “fake” company within the company, to save face
And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
• Setting up “fake” company within the company, to save face
• Buying AdWords and measure how many search on the problem
And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
• Setting up “fake” company within the company, to save face
• Buying AdWords and measure how many search on the problem
• And other ways I guess...
Summary
• We want test the technical, usability, and business of an idea with minimal investment.
• We must research and test agile business prototyping too and talk to customers too early!
