Pidilite Final

7/24/2019 Pidilite Final

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PROJECT REPORT

TO STUDY THE COMPANY PROFILE OF PIDILITE INDUSTRIES

LTD.

Submitted In Partial Fulfllment !r t"e a#ard ! t"e

DEGREE OF BACHELOR OF BUSINESS

ADMINISTRATION (2011-2014)

UNDER THE $UIDANCE OF

Ms. SUMEDHA DUTTA

(Assistant Professor)

Pre%ared b&'

PIYUSH SINGHI

((A )rd SEM

Enr!llment n!*' 05714701711

+


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Ma"ara,a A-raen Intitute O Mana-ement Studie

Se/t!r 001 R!"ini1 Del"i'++2234

STUDENT DECLARATION

I the undersigned , student of BBA(G) 3rdsemester at MAHARAJA AGARSEN INSTITTE !"

MANAGEMENT ST#IES here$% so&emn&% de'&ares that the roe't entit&ed *ST#+ !"

!M-AN+ -R!"I.E !" -I#I.ITE IN#STRIES .T#/0 Is the out'ome of m% o1n resear'h

reared $% me/

To the $est of m% 2no1&edge , an% art of this 'ontet has not $een su$mitted ear&ier for an% degree ,

di&oma or 'ertifi'ate eamination/ The $asi' urose to ta2e roe't reort 1as for gaining ra'ti'a&

eerien'e of 1or2 in arti'u&ar fie&d/

Name of the student4

-i%ush singhi

0


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CERTIFICATE FROM GUIDE

This is to 'ertif% that the roe't tit&ed 5!M-AN+ -R!"I.E !" -I#I.ITE IN#STRIES .T#//6

is an a'ademi' 1or2 done $% 5-I+SH SINGHI6 su$mitted in the artia& fu&fi&&ment of the

re7uirement for the a1ard of the degree of Ba'he&or !f Business Administration from Maharaa

Agarsen Institute of Management Studies, #e&hi, under m% guidan'e 8 dire'tion/ To the $est of m%

2no1&edge and $e&ief the data 8 information resented $% her in the roe't has not $een su$mitted

ear&ier/

Name of the "a'u&t% Guide 4 Mrs/ Sumedha #utta

Signature4

)


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PREFACE

Someone has right&% said that ra'ti'a& eerien'e is far $etter and '&oser to the rea& 1or&d than

mere theoreti'a& eosure/ The ra'ti'a& eerien'e he&s the student to 9ie1 the rea& $usiness

1or&d '&ose&%, 1hi'h in turn 1ide&% inf&uen'es his:her er'etions and understanding of the rea&situation/

Resear'h 1or2 'onstitutes the $a'2$one of an% management edu'ation rogram/ A

management student has to do resear'h 1or2 7uite fre7uent&% during his entire &ife san/ Theresear'h 1or2 entit&ed 5'oman% rofi&e of idi&ite industries &td/6 aims to 2no1 the rofi&e of

-idi&ite and the rodu't offered $% it/

This roe't has offered me an oortunit% to ut a&& m% efforts and the theoreti'a& 2no1&edgeto ra'ti'e and enhan'e m% 2no1&edge/ It is sure&% going to he& me in m% future roe'ts too/

In the rearation of this reort, I ha9e made e9er% effort to ensure that a&& stes in9o&9ed in

de9e&oment of this roe't are ade7uate&% 'o9ered and the reort $e 'om&eted in it/An% suggestions for imro9ement, if rendered, 1i&& $e gratefu&&% a''eted /I sin'ere&% hoe that

this roe't 1i&& ro9e ure 2no1&edge imarting, through ro9o2ing and thus stimu&ating

future resear'h 1or2 on these guide&ine/

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ACKNOWLEDGEMENT

A forma& statement of a'2no1&edgement 1i&& hard&% meet the ends of usti'e in the matter

of eressing m% dee sense of gratitude and o$&igation to a&& those 1ho he&ed me in

the 'om&etion of this roe't reort/

I 1ish to eress m% heartfe&t than2s to Mrs/ Sumedha #utta m% roe't guide 1ho

guided me throughout m% roe't $% ro9iding 9a&ua$&e suggestions and ro9iding me

1ith essentia& fa'i&ities there$% ma2ing it ossi$&e for me to a''om&ish the roe't/

It 1as the most diffi'u&t roe't 1hi'h I ha9e ta2en for the first time in m% sti&&

'areer / A$o9e a&&, I than2s for gi9ing me Strength and atien'e to o9er'ome

diffi'u&ties , 1hi'h 'rossed m% 1a% in the a''om&ishment of this endea9or/

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CONTENTS

S.NO PARTICULARS PG.NO

;/ ST#ENT N#ERTA


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;=/ BA.ANE SHEET 3

;3/ A-ITA. STRTRE >

;>/ SHARE H!.#ING -ATTERN >=

;@/ ASH ".!? >3

;D/ HA." +EAR.+ >>

;C/ #ISTRIBTI!N !" REENE >D

;/ RRENT RATI! >C

;/ #EBT EIT+ RATI! >

=/ A.E A##ITI!N T! BSINESS THR!GH RESERES >

=;/ GR!SS SA.ES 8 AGE GR!?TH @

==/ SGGESTI!N @;

=3/ !N.SI!N @=

=>/ ATTEN#ANE "!R -R!JET RE-!RT @3

=@/ BIB.I!GRA-H+ @>

EECUTI!E SUMMARY

-idi&ite Industries .imited is the &argest adhesi9emanufa'turer in Indiafound in ;@/ It a&so

has 1or&d1ide resen'e in adhesi9es, art materia& and industria& 'hemi'a&s/

-idi&iteKs most famous rodu't is the "e9i'o&range of adhesi9es/ Its other famous $rands are #r/

"iit, %'&o, Rania&, Ho$$% Ideas, MLsea& and A'ron/

7
http://en.wikipedia.org/wiki/Adhesivehttp://en.wikipedia.org/wiki/Adhesivehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Fevicolhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Fevicolhttp://en.wikipedia.org/wiki/Adhesive


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-idi&iteKs 'ororate offi'e is &o'ated in Andheri(East), Mum$ai/ The 'oman% has

manufa'turing fa'i&ities at 9arious &o'ations in India, in'&uding Mahad(Maharastra), ai

(Guarat) Baddi(Hima'ha& -radesh) and >;/ 'rore(=;L;;) and net in'ome is Rs/33/C 'rore(=;L;;)/

INTRODUCTION

Sin'e its in'etion in ;@, -idi&ite Industries .imited has $een a ioneer in 'onsumer and

se'ia&ities 'hemi'a&s in India/

3
http://en.wikipedia.org/wiki/Andherihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mahadhttp://en.wikipedia.org/wiki/Maharastrahttp://en.wikipedia.org/wiki/Vapihttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Baddihttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Kala_Ambhttp://en.wikipedia.org/wiki/Kala_Ambhttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Andherihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mahadhttp://en.wikipedia.org/wiki/Maharastrahttp://en.wikipedia.org/wiki/Vapihttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Baddihttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Kala_Ambhttp://en.wikipedia.org/wiki/Himachal_Pradesh


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!9er t1oLthird of the 'oman%0s sa&es 'ome from rodu'ts and segments it has ioneered in India/

;DL The oman% 1as in'ororted as a ri9ate &imited 'oman% on =thu&%

under the name of -are2h #%'hem Industries -9t/ .td/, to a'7uire and

ta2e o9er on a going 'on'ern the $usiness 'arried on $% aartnershi

firm M:s/ -are2h #%'hem Industries esta$&ished in ;D; and ha9ing a

fa'tor% in Mum$ai/ The oman% 1as romoted $% Ba&9antra%


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PURPOSE OF STUDY

a/ To ha9e a &oo2 at 'oman% rofi&e of idi&ite industries/

$/ To stud% its different rodu'ts/

'/ To stud% its industria& se'ia&it%/

d/ To stud% its finan'ia& reorts/

e/ To ha9e a &oo2 at 'ommunit% initiati9es/

L"#"$%$ "&' 4

The entire stud% is $ased on se'ondar% data/

No 'omarison 1ith 'ometitors/

COMPANY PROFILE

The oman% 1as in'ororted as a ri9ate &imited 'oman% on =thJu&%under the name of -are2h #%'hem Industries -9t/ .td/, to a'7uire and

ta2e o9er on a going 'on'ern the $usiness 'arried on $% aartnershi

firm M:s/ -are2h #%'hem Industries esta$&ished in ;D; and ha9ing a

fa'tor% in Mum$ai/ The oman% 1as romoted $% Ba&9antra%


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L The oman% undertoo2 to set u s%ntheti' resin roe't 1ith a'aa'it% resin roe't 1ith a 'aa'it% of 3 T-A at Mahad

Industria&

area in Raigad distri't, Maharashtra/ A&so undertoo2 to set u a

'onstru'tions 'hemi'a&s roe't at Ta&oa industria& area, Ta&oa,Maharashtra/

L Three other 'omanies in the same grou 9iF/,


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MANAGING DIRECTOR4 MR/M/B/-ARE


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oman%0s $a'2ground

oman% Ba'2ground L -idi&ite Industries

Industr% Name hemi'a&s L Se'ia&it% L !thers

House Name Not A&i'a$&e

o&&a$orati9e ountr%Name

N/A/

Joint Se'tor Name N/A/

+ear !f In'ororation ;D

+ear !f ommer'ia&

-rodu'tionN/A/

F*+",& MR

"eatures 4

Read% to use, nonLstaining Bonds aer, 'ard$oard, thermo'o&, fa$ri's, 1ood, &%1ood, et'

F*+"/#

"eatures 4

S%ntheti' gum E'e&&ent aerLtoLaer $onding

F*+"$"

"eatures 4 #isaeraing 'o&oured g&ue sti'2/

Idea& for aerLtoLaer $onding

F*+",& G/* D&

+)


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"eatures 4

InstantL$onding

Adheres to 9arious materia&s su'h as aer, &asti', 1ood, meta& and more/

F*+" B&'3

"eatures 4

-ro9ides f&ei$&e $ond sefu& in househo&d, auto and to% segment

F*+",& A F"

"eatures 4

Sing&e 'omonent, '&ear : transarent 9ersati&e s%ntheti' adhesi9e/

Suita$&e for 9arious househo&d reairs : ser9i'ing and manufa'turing o$s/

Joins g&ass, 'erami', 1ood, &eather, ru$$er, 'or2, aer, '&oth and most &asti's /

F*+"$"$* R%"3

"eatures

T1o 'omonent (resin and hardener) fast setting eo% adhesi9e

Sets in @ minutes Sa9es time 8 mone%

"ast rodu'tion and maintenan'e

F*+"K5"

"eatures

Bonds in se'onds

ersati&e/ sefu& in a 1ide range of a&i'ations in home and industr%/

+5


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M-S*%

"eatures

Sets in 3 minutes (at =C ) an $e mou&ded into different shaes

ures to a hard mass

-ro9ides ro'2 hard sea&ing/ an $e shaed, dri&&ed, fi&ed, sanded, ainted uon

MS*% P/#6*

"eatures

Suita$&e for oen and 'on'ea&ed fitting

sefu& for assem$&ing therated ie used in 1atter distri$ution

S"",&'* S*%%'$

"eatures No miing is re7uired, dire't&% a&i'a$&e through 'artridge/

No so&9ent hen'e e'oLfriend&%/

om&ete&% nonLsagging in nature/ Tough 8 f&ei$&e after 'uring so erforms 1e&& during eansion 8 'ontra'tion/

ures $% moisture a$sortion from air at am$ient temerature 8 re&ati9e humidit%/

Ser9i'e temerature "rom D to O ;/

to @ re'o9er% after &asti' deformation/ Good resistan'e 8 insu&ation roerties/

No rimer is re7uired 1hen sea&ing oints in g&ass, 'erami's and 9itreous surfa'es

S$**" P!C T%*

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"eatures

Guaranteed &ength/

#oes not transfer g&ue i/e/ after ee&ingLoff there is no need to '&ean the surfa'e/ Eas% to unro&& and tear/

C7,& F%$ F/8

"eatures

ui'2&% remo9es rust and s'a&e

He&s re9ent o9erheating Safe for a&& 'oo&ing s%stems

To $e sued in rediator

R%'"% C&& R/' O99

"eatures

Sometimes 1hi&e 1ashing t1o fa$ri's together, 'o&our runs from a dar2er fa$ri' on to the

other dress and soi&s it

Rania& o&our Run !ff easi&% remo9es this 'o&our, used on 'o&our fast '&othes

W/39"' W&&3 S$%"'

"eatures

Gi9es natura& uniform finish to 1ood, 9eneer et'/

A9ai&a$&e in fast mo9ing shades L !a2 +e&&&o1, Red Bro1n, Tea2, Rose1ood 8 ?a&nut

D"+"3*'3 S/##%7

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"or the %ear ending Mar'h =;=, -idi&ite Industries has de'&ared an e7uit% di9idend of ;/

amounting to Rs ;/ er share/ At the 'urrent share ri'e of Rs =D/;@ this resu&ts in a di9idend %ie&d

of /=/

The 'oman% has a good di9idend tra'2 reort and has 'onsistent&% de'&ared di9idends for the &ast @

%ears/P As er the -rofit 8 .oss a''ount

#i9idend #e'&ared

Announ'ement

#ate

Effe'ti9e

#ate

#i9idend

T%e

#i9iden

d ()

Remar2s

=>L@L;= DLCL;= "ina& ;/L

;L@L;; LCL;; "ina& ;C@/ Rs/;/C@ er share(;C@)#i9idend

=L@L; =DLCL; "ina& ;@/

Rs//@ er Share (@) Se'ia& #i9idend 8

Rs/;/ er Share (;) #i9idend/

=;L@L ;CLCL "ina& ;C@/L

3L@L ;;LL "ina& ;C@/AGM

=3L@LC ;>LLC "ina& ;@/AGM

Sour'e 4 #ion G&o$a& So&utions .imited

DELI!ERING WORLD CLASS INNO!ATION

?e de9e&o most of our rodu'ts inLhouse 1ith the he& of a strong, resear'hLdri9en inno9ation

o9er&aid 1ith 'onsumer insights/ A 1e&&Le7uied and 1e&&Lstaffed R8# 'entre 'ontinuous&%

de9e&os and enhan'es rodu'ts for 'onsumers, 'raftsmen and industries/

-idi&ite a&so esta$&ished a stateLofLtheLart resear'h 'entre in Singaore that is no1 a mem$er of

Singaore hemi'a& Industr% oun'i& (SI)/

CODE OF CONDUCT

T8* D"*,$& %'3 S*'"& M%'%*#*'$ *&''* &9 $8* C%'7 8% %38** $& $8*

Sha&& a't in a''ordan'e 1ith the highest standards of ersona& and rofessiona& integrit%,

honest% and ethi'a& 'ondu't/

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Sha&& $e indeendent in their udgement and a'tions/ Sha&& eer'ise due 'are and di&igen'e in

erforman'e of their duties/

Sha&& 'om&% 1ith a&& a&i'a$&e &a1s, ru&es and regu&ations/

Sha&& not a&&o1 their ersona& interest to 'onf&i't 1ith the interest of the oman%/ In the

e9ent of there $eing a 'onf&i't of interest and dut%, the% shou&d ma2e fu&& dis'&osure of a&&fa'ts and 'ir'umstan'es thereof to the Board of #ire'tors/

Sha&& maintain the 'onfidentia&it% of the information of the oman% re'ei9ed:o$tained $%

them in the 'ourse of their osition as #ire'tor:Em&o%ee of the oman% e'et 1hen

dis'&osure is authoriFed or &ega&&% mandated and not use 'onfidentia& information for their

o1n ad9antage or rofit/

Sha&& use $est endea9ors to rote't 'oman%0s assets and roert% and ensure its effi'ient

use/

Sha&& not deri9e an% ersona& $enefit (in'&uding 1ithout .imitation through the use of

oman%0s roert%, assets, information, or osition e'et that 1hi'h the% are &a1fu&&%

entit&ed to/

Sha&& not 'omete dire't&% 1ith the $usiness of the oman% or 1ith an% $usiness that the

oman% is 'onsidering to esta$&ish

E#&7** 6*'*9"$4

o9era&& 1e&&L$eing of our em&o%ees and 9arious initiati9es are ta2en to ensure the same/ As ane9o&9ing and di9ersified $usiness, 1e are 'onstant&% adding ne1er fa'i&ities for our em&o%ees so that

a da% at 1or2 is far from monotonous/ ?or2ing to1ards a'hie9ing our goa& as one $ig fami&%, 1e add

an e&ement of fun to the dai&% grind ensuring em&o%ees &oo2 for1ard to sending a great da% at 1or2,

e9er% da%/

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O+**% A,:/""$"&'

In the &ast fi9e %ears 1e ha9e signifi'ant&% in'reased eorts of 'onsumer 8 'raftsmen rodu'ts in

order to a'hie9e sustained gro1th/ ?e are a&so eanding our distri$ution net1or2 in 9arious

'ountries and de&o%ing additiona& mano1er/

To fa'i&itate $etter g&o$a& net1or2ing, 1e ha9e a&so esta$&ished offi'es : su$sidiaries in se9era&

'ountries in'&uding Singaore, SA, BraFi&, AE, Saudi Ara$ia, Indonesia, Eg%t, Bang&adesh,


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S8" B%+%'$ P%*8 S,"*',* C"$7

Shri Ba&9ant -are2h S'ien'e it% 1as founded $% -id&ite at Bha9nagar/ Re&ete 1ith fa'i&ities &i2e

'onferen'e ha&&, 'omuter unit, h%si's &a$orator% and &i$rar%, this S'ien'e it% uses no9e& methods

to generate interest among students and he&s de9e&o ana&%ti'a& s2i&&s among them/

M%8/+% E3/,%$"&' T/$

The oman% suorts Shree Mahu9a Edu'ation Trust 1hi'h runs arts, s'ien'e, 'ommer'e and

information te'hno&og% and $usiness administration '&asses for students/ !9er ;@ students enro&& in

this Trust e9er% %ear/

K%% G" E3/,%$"&'


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'/ HEA.THARE -R!JETS

INTERNATIONAL BUSINESS

-idi&ite has enhan'ed its internationa& resen'e through 9arious 9entures around the g&o$e /

It oerates in 4

AE

BRAQI.

S!TH A"RIA

EG+-T IN#!NESIA

SRI .AN


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"e9i'o& mirror outdoor

"e9i'o& train

"e9i'o& ress 'amaign

"e9i'o& radio sa&esman

"e9i'o& '&iff hanger

"e9i'o& ress train

"e9i'o& shado1

"e9i'o& ress $irds

"e9i'o& fish

"e9i'o& egg

"e9i'o& ress L$irds 8 9an

MLsea& 1i&&

COMPANY HEAD OFFICE = ;

00


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E M A I . 4 i & i d i & i t e / ' o m

? E B 4 1 1 1 / i d i & i t e / ' o m

COMPETITORS

hem$ond 'hemi'a&s &td/

am&in

emi'o& India 2td/

Adi 'hemi'a&s &td

0)
mailto:[email protected]://www.pidilite.com/mailto:[email protected]://www.pidilite.com/


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i$a India &td

#o'tor $iote'h India &td

PIDILITE !ISION AND MISSION

ISI!N 4

Be the $usiness &eader $% romoting inno9ation 8 a'hie9ing g&o$a& standards/

#e&ight 'ustomer $% offering 7ua&it% rodu't and ser9i'es

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Insti&& 5'an do6 attitude on 1here team sirit ,&ean 'ontinuous&% 8 a'hie9e a high &e9e& of

em&o%ee satisfa'tion/

Adot ethi'a&,safe 8 en9ironment friend&% ra'ti'a& ra'ti'es/

MISSI!N4

In9ite,in9est and em$ra'e ta&ented eo&e and s'ientists for great 'ha&&enges ahead/

Suort ,ser9e and satisf% a 9a&ua$&e 'ustomers 1ith our inno9ati9e rodu'ts and e'e&&ent

te'hni'a& 'ometen'%/

Inno9ate 1ith our 'ustomers to ro9ide tota& satisfa'tions and $usiness gro1ths/

MILESTONES

.ong road for the great su''ess sin'e ;@ in india and 2eeing 'reating ne1 $usiness through

inno9ation for the net de'ades ahead/

Mar2ing another maor a'hie9ement and mi&estone for idi&ite grou on mar'hing its ne1

ourne% on esta$&ishing idi&ite inno9ation 'entre Singaore in ;C/

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Gro1ing g&o$a& $usiness through rodu't inno9ations 8 'ustomers satisfa'tions/

onstant&% in9est in eo&e for dis'o9ering $rea2through te'hno&ogies 8 inno9ations to sta%

re&e9ant in the 9er% d%nami', 'ha&&enging 8 'ometiti9e g&o$a& mar2et/

ORGANI>ATIONAL STRUCTURE

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RESEARH METH!#!.!G+ !" THE ST#+

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28/57

Resear'h methodo&og% is the s%stem of 'o&&e'ting data for resear'h roe'ts/ The data ma% $e

'o&&e'ted fo either theoreti'a& or ra'ti'a& resear'h/ "or eam&e4 management resear'h ma% $e

strategi'a&&% 'on'etua&iFed a&ong 1ith oerationa& &anning methods and 'hange management/

There are = main t%es of resear'h methodo&og%4

uantitati9e methodo&og%L it is the t%e $% 1hi'h %ou test the signifi'an'e of %our

h%othesis ,in other 1ords %ou ans1er the 1ords4 ho1 mu'h Is there re&ationshi

uantitati9e methods tend to $e s%stemati' and use num$ers/

ua&itati9e methodo&og%L it is the t%e $% 1hi'h %ou are deending on %our o$ser9ations and

des'ritions/

RESEARH #ESIGN

Resear'h design is a &an out&ining ho1 information is to $e gathered for an assessment or

e9a&uation that in'&udes identif%ing the data gathering methods, the instruments to $e used or

'reated , ho1 the instruments 1i&& $e administered , and ho1 the information 1i&& $e

organiFed and ana&%Fed/The rearation of the resear'h design , aroriate for a arti'u&ar resear'h ro$&em,

in9o&9es usua&&% the 'onsideration of the fo&&o1ing4

;/ The means of o$taining the information

=/ The a9ai&a$i&it% and s2i&&s if the resear'her and his staff(if an%)

3/ E&anation of the 1a% in 1hi'h se&e'ted means of o$taining information 1i&& $e

organiFed and the reasoning &eading to the se&e'tion

>/ The time a9ai&a$&e for resear'h

@/ The 'ost fa'tor re&ating to resear'h, i/e/, the finan'e a9ai&a$&e for the urose/

#ATA !..ETI!N

In dea&ing 1ith an% rea& &ife ro$&em it is often found that data at hand are inLade7uate , and hen'e, it

$e'omes ne'essar% to 'o&&e't data that are aroriate / There are se9era& 1a%s of 'o&&e'ting the

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aroriate data 1hi'h differ 'onsidera$&% in 'ontet of mone% 'osts, time and other resour'es at the

disosa& of the resear'her/ The methodo&og% adoted in 'ondu'ting this sur9e% 1as 7uite sim&e/

There are = t%es of data4

-RIMAR+ #ATA4 -rimar% data is imortant for a&& areas of resear'h $e'ause it is

un9arnished information a$out the resu&ts of an eeriment or o$ser9ation /It is &i2e the

e%e1itness testimon% at a tria&/ No one has tarnished it or sun it $% adding their o1n oinion

or $ias so it 'an form the $asis of o$e'ti9e 'on'&usions /-rimar% data is the se'ifi'

information 'o&&e'ted $% the erson 1ho is doing the resear'h/ It 'an $e o$tained through

'&ini'a& tria&s, 'ase studies, true eeriments and randomiFed 'ontro&&ed studies/ This

information 'an $e ana&%Fed $% other eerts 1ho ma% de'ide to test the 9a&idit% of the data

$% reeating the same eeriments/

SE!N#AR+ #ATA4 Se'ondar% data is the data 'o&&e'ted $% someone other than the user

/ommon sour'es of se'ondar% data for so'ia& s'ien'e in'&ude 'ensuses, sur9e%s,

organiFationa& re'ords and data 'o&&e'ted through 7ua&itati9e methodo&ogies or 7ua&itati9e

resear'h/ -rimar% data, $% 'ontrast, are 'o&&e'ted $% the in9estigator 'ondu'ting the resear'h/

Se'ondar% data ana&%sis sa9es time that 1ou&d other1ise $e sent 'o&&e'ting data and,

arti'u&ar&% in the 'ase of 7uantitati9e data ,ro9ides &arger and higherL7ua&it% data$ases than

1ou&d $e unfeasi$&e for an% indi9idua& resear'her to 'o&&e't on their o1n/ In addition to that ,

ana&%sts of so'ia& and e'onomi' 'hange 'onsider se'ondar% data essentia&, sin'e it is

imossi$&e to 'ondu't a ne1 sur9e% that 'an ade7uate&% 'ature ast 'hange and:or

de9e&oments/

BUT #7 **%,8 ,&',*'*3 5"$8 *,&'3%7 3%$% &'7.

SE!N#AR+ #ATA

Se'ondar% data is the data that ha9e $een a&read% 'o&&e'ted $% and rea&it% a9ai&a$&e from other

sour'es/ Su'h data are 'heaer and more 7ui'2&% o$taina$&e than rimar% data and a&so ma%

$e a9ai&a$&e 1hen rimar% data 'annot $e o$tained at a&&/

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A#ANTAGES !" SE!N#AR+ #ATA4

It is e'onomi'a&/ It sa9es efforts and eenses/

It is time sa9ing/

It he&s to ma2e rimar% data 'o&&e'tion more se'ifi' sin'e 1ith the he& of se'ondar% data1e are a$&e to ma2e out 1hat are gas and defi'ien'ies and 1hat additiona& information needs

to $e 'o&&e'ted/

It he&s to imro9e the understanding of the ro$&em/

It ro9ides a $asis for 'omarison for the data that is 'o&&e'ted $% the resear'her

/

#ISA#ANTAGES !" SE!N#AR+ #ATA

Se'ondar% data is something that se&dom fits in the frame1or2 of the mar2eting resear'h

fa'tors/

A''ura'% of se'ondar% data is not 2no1n/ #ata ma% $e outdated/

S!RES !" #ATA !..ETI!N

?e$site

Boo2s

MagaFines

Ne1s

FINDINGS

The 'oman% a'hie9ed =;/ gro1th in net sa&es/

#ue to stead% domesti' demand sa&es groth 1as higher than the &ast fe1 %ears/

oman% sa&es ha9e gro1n at AGR of ;C/@ o9er the &ast @ %ears/

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oman% shares (O)9e e7uit%

aturing high mar2et share $% romoting g&o$a&&%

SWOT ANALYSIS

A s'an of interna& and eterna& en9ironment is an imortant art of the strategi' &anning

ro'ess/ En9ironment fa'tors interna& to the firm 'an $e '&assified as strength (s), and 1ea2ness

(1), and fa'tors eterna& to the firm 'an $e '&assified as oortunit% (o), and Threat (T)/ Su'h

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an ana&%sis of interna& and eterna& fa'tors is referred as S?!T ana&%sis/ The SE!T ana&%sis

has $een usefu& too& for the industr%/ The ro'ess of uti&iFing the S?!T aroa'h re7uires an

interna& sur9e% of oortunities and threats/

STRENGTHS

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Strong mar2eting 8 ad9ertising s2i&&s/

Inno9ati9e rodu'ts

"o'us on 7ua&it%

.arge rodu't &ine

Brand 9a&ue

-idi&ite earns @ &us re9enues from adhesi9es segment 1hose $rands ha9e e'e&&ent

re'a&& 9a&ue/

WEAKNESS

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#eendent on a'7uisitions for some rodu'ts/

.aun'hing of $rands &i2e '%'&o/

-idi&ite has gro1n its net rofit at on&% ; AGR in the ast ; %ears/

The management seems to $e a $it o9er'onfident a$out their ad9ertising s2i&&s/

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OPPORTUNITIES

Gro1ing 'hemi'a& industries in india/

Tremendous gro1th oortunities for home se'ifi' stores &i2e home to1n 8 home sho/

Gro1th in the retai& se'tor in india is a ositi9e for idi&ite , ese'ia&&% the future gro1th of

home se'ifi' stores &i2e home to1n 8 home sto/

THREATS

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ost of rodu'ts &arge&% deendent on 'rude oi& ri'es 1hi'h a'ts as ra1 materia& in

rodu'tion of adhesi9es 1hi'h inturn ro9ides @ of re9enue/

ometitors

Threats from sma&& s'a&e industries/

PROFIT ? LOSS

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MarK;= MarK;; MarK; MarK MarK

;= Months ;= Months ;= Months ;= Months ;= Months

INCOME4

Sa&es Turno9er =,C>/D =,>@/; =,=/C3 ;,;=/; ;,C@/C

E'ise #ut% ;@/3D ;3/; /;> ;>D/=3 ;D/C

NET SA.ES =,;D/3= =,3@D/; ;,3/@ ;,CD@/C ;,@3C/;

!ther In'ome / / / / /

T!TA. IN!ME =,>>/; =,3C/>C ;,>/@ ;,C>/@= ;,@@>/@

EPENDITURE

Manufa'turing Eenses 3D/D= 33/@ =D/> 3/ @@/>;

Materia& onsumed ;,C;3/= ;,3C;/>3 ;,C/C ;,;;/> ;>/@C

-ersona& Eenses =D;/;D ==D/>D ;C/@> ;D3/> ;3/3;

Se&&ing Eenses ;>=/ ;=@/ C/=D >/3C D@/DD

Administrati9e Eenses ;D@/@ ;3@/C ;=>/3 ;==/3D ;/DD

Eenses aita&ised / / / / /

-ro9isions Made / / / / /

T!TA. E-EN#ITRE =,3;/= ;,=/@= ;,@33/; ;,@;/;C ;,=C>/D;

!erating -rofit >D/@ >D3/D 3C/> =>D/D; =D=/@

EBIT#A @=>/ >D/@ >;@/> =D@/3@ =C/>>

#ere'iation >C/3 >>/3 >D/3 >C/== 3/@

!ther ?riteLoffs / / / / /

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EBIT >CC/C >>=/@D 3D/; =;/;> =>/>

Interest =>/@ 3/;D 3=/@ 3/D =/@

EBT >@=/@D >;=/>; 33D/>3 ;C/>D ==/3D

Taes ;/D; 3/D= 3/C@ ;D/= 3D/3=

-rofit and .oss for the +ear 3>=/@ 3;/C =D/D ;D=/D3 ;>/3

Non Re'urring Items L/>@ L;>/ LC/@D L;D/=D 3/=

!ther Non ash Adustments / / >/3C / />

!ther Adustments / / L>/3C / L/3

RE-!RTE# -AT 33>/@; 33/ =/;= ;>D/3 ;C/@


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-arti'u&ars MarK;= MarK;; MarK; MarK MarK

L"%6""$"* ;= Months ;= Months ;= Months ;= Months ;= Months

Share aita& @/CD @/D; @/D; =@/3; =/;

Reser9es 8 Sur&us ;,3=/ ;,/; C/@ D;/D D;>/3

Net ?orth ;,3C;/DD ;,;3/@3 3C/DD C;C/;C D>=/>

Se'ured .oans =3/@D @/> =;/>@ =@/3; ;/>3

nse'ured .oans 33/@C =/C ==/ =/C 3;=/;C

T!TA. .IABI.ITIES ;,D3@/ ;,>=D/=D ;,3@/; ;,=C@/; ;,;>@/

A*$

Gross B&o'2 C=/3> C=/ ;/; CC3/;@ DCC/3=

(L) A''/ #ere'iation >CD/>= >3;/3 3/= 3>3/= =C/3@

Net B&o'2 >@/= >>/C >;=/=D >=/C 3C/C

aita& ?or2 in -rogress/ 3>/= 333/ ==/D= =>3/>3 ;DC/

In9estments/ 33=/ 3/C> @;/DD =>/C; ;D=/3C

In9entories 3D/3 3@>/>> =@/D3 ==/ =D@/@>

Sundr% #e$tors 3=D/;= =D/@ =3/CD =>;/3 =@/C@

ash And Ban2 =@C/C 3/=; 33/;= ;=C/ ;>/@@

.oans And Ad9an'es ;;@/CC ;/> ;/ / =/>

Tota& urrent Assets ;,@/C 3>/= D3;/@ D@/3D C;=/33

urrent .ia$i&ities @33/> >D3/3 3/=D =C>/C3 =;D/

-ro9isions ;3/=3 ;;/>= C/D @/>D @/C

Tota& urrent .ia$i&ities DC3/; @;/= >CC/> 33>/; =CD/D

NET RRENT ASSETS >==/ =@=/>D ;@3/@D 3D;/; >3@/D>

Mis'/ Eenses / / / / /

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T!TA. ASSETS (AOBOO#OE) ;,D3@/ ;,>=D/=D ;,3@/; ;,=C@/; ;,;>@/

CAPITAL STRUCTURE

-eriod InstrumentAuthoriFed

aita&Issued

aita&L - A I # - L

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"rom To (Rs/ 'r) (Rs/ 'r) Shares (nos)"a'e

a&ue

aita&

(Rs/r)

=;; =;= E7uit% Share C/ @/ @CD>D=D ;/ @/

=; =;; E7uit% Share C/ @/D @D;3>D;= ;/ @/D

= =; E7uit% Share C/ @/D @D;3>D;= ;/ @/D

= = E7uit% Share 3/ =@/3 =@3D;3D ;/ =@/3

=C = E7uit% Share 3/ =@/3 =@3D;3D ;/ =@/3

=D =C E7uit% Share =C/@ =@/= =@=3> ;/ =@/=

=@ =D E7uit% Share =C/@ =@/= =@=3> ;/ =@/=

=> =@ E7uit% Share =C/@ =@/= =@=3> ;/ =@/=

=3 => E7uit% Share =C/@ =@/= =@=3> ;/ =@/=

== =3 E7uit% Share =C/@ =@/= =@=> ;/ =@/=

=; == E7uit% Share =C/@ =@/= =@=3> ;/ =@/=

= =; E7uit% Share =C/@ =@/= =@=3> ;/ =@/=

; = E7uit% Share =C/@ ;=/D ;=D;C ;/ ;=/D

; ; E7uit% Share ;>/ ;=/= ;==>;D ;/ ;=/=

;C ; E7uit% Share ;>/ ;=/= ;==3 ;/ ;=/=

;D ;C E7uit% Share ;>/ ;=/= ;==3= ;/ ;=/=

;@ ;D E7uit% Share / D/; D;=; ;/ D/;

;> ;@ E7uit% Share / D/; D@@ ;/ D/;

;3 ;> E7uit% Share / D/; D@@ ;/ D/;

;= ;3 E7uit% Share / >/@ >@;D== ;/ >/@

; ;= E7uit% Share /> /3 3;C ;/ /3

; ; E7uit% Share /> /3 3;C ;/ /3

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SHAREHOLDING PATTERN

H&3*@ N%#* N& &9 S8%* S8%* H&3"'

-romoters 3@D=D@=C> C/@

"oreignInstitutions DDCD=;; ;3/;3

Genera&-u$&i' >=DC />>

NBan2sMutua&"unds ;@3D@ 3/D@

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!theromanies >>3=D ;/D

"inan'ia&Institutions D@=3CC ;/=

"oreign-romoter =;DD /@C

"oreign!'$ 33= /

CASH FLOW

Particulars Mar'12 Mar'11 Mar'10 Mar'09 Mar'08

Profit Before Tax 444.12 397.52 328.87 163.20 224.28

Net Cash Flows from !erati"#$%ti&it'

506.90 322.40 411.66 260.23 127.88

Net Cash (se) i" *"&esti"# $%ti&it' +231.52 +37.06 +345.48 +227.98 +290.96

Net Cash (se) i" Fi"a"%i"# $%ti&it' +285.84 +245.86 +160.13 +53.72 288.01

Net *"%,-e% i" Cash a") Cash/i&ale"t

+10.46 39.49 +93.96 +21.47 124.93

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Cash a") Cash /i&ale"t +Be#i""i"# of the ear

72.32 32.83 127.08 148.55 23.62

Cash a") /i&ale"t + ") of theear

61.86 72.32 33.12 127.08 148.55

HALF YEARLY

S*@12 M%@12 S*@11 M%@11 S*@10

INCOME

Net Sa&es Turno9er ;,C33/33 ;,3>3/C ;,>/; ;,;@C/@; ;,===/>=

!ther In'ome =D/D =C/;C /> /C @/

T&$% I',* 1. 10. 14.22 11.4 122.41

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EPENSES

Sto'2 Adustments @/3; L;@/C@ L;3/= L>@/DC L;=/

Ra1 Materia& onsumed C;/= D==/3 @@/C >@/ >>/;@

-o1er and "ue& / / / / /

Em&o%ee Eenses ;@;/@D ;3/@> ;3/D= ;;@/DC ;;/C

Administration and Se&&ing

Eenses/ / / / /

Resear'h and #e9e&oment

Eenses/ / / / /

Eenses aita&ised / / / / /

!ther Eenses 3DC/; 3/@D >/=D >=/@C >C/>C

-ro9isions Made / / / / /

TOTAL EPENSES 1. 112.1 1201. . 4.

!erating -rofit 33C/>@ =;D/@= =C/3@ ;/@ =CD/

EBITDA 3D3/@; =>3/D =D/3 =/= ==/

#ere'iation =@/; =>/@> =3/3 ==/> =;/;

EBIT 33/3= =;/;@ =D3/; ;D/3> =D/C

Interest ;/3 ;;/ /; /D ;D/D

EBT 3=C/3 =C/;C =@3/; ;CD/3 =>>/;;

Taes =/3C >@/> D3/D 3/ @>/@3

P&9"$ %'3 L& 9& $8* Y*% =>@/= ;D;/33 ;/=> ;3C/= ;/@

Etraordinar% Items / / / / /

-rior +ear Adustment / / / / /

!ther Adustments / / / / /

R*&$*3 PAT 2.40 14.2 1.24 114.2 1.

KEY ITEMS

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Reser9es ?ritten Ba'2 / / / / /

E7uit% 'aita& @/D @/CC @/CC @/D; @/D;

Reser9es and Sur&us / ;3,=D>/@ / / /

E7uit% #i9idend Rate / / / / /

Agg/ NonL-romoter Shares ;,>>/; ;,>>/ ;,>D/ ;,>;/DD ;,>/;D

Agg/ NonL-romoter Ho&ding () =/3 =/=@ =/> =/=C =/>=

Go9ernment Share / / / / /

aita& Ade7ua'% Ratio / / / / /

E-S (Rs/) >/DC =/D 3/C3 =/=D 3/C@

DISTRIBUTION OF RE!ENUE(2011-12)

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CURRENT RATIO

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DEBT E=UITY RATIO

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!ALUE ADDITION TO BUSINESS THROUGH RESER!ES

58


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GROSS SALES ? GROWTH

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SUGGESTIONS

-eo&e are not a1are of idi&ite rodu'ts rather than fe9i'o&/

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-romotions are needed for a&& the rodu'ts in idi&ite , therefore it is re'ommended for

'oman% shou&d either gi9e demonstration or 'ondu't romotion 'amaign at sites/

-ri'e and 7ua&it% are the main 'riteria 1hen &aun'hing the ne1 rodu't into the mar2et

'omarati9e&% maor $rands in emu&sions/

The 'oman% 'an 'ome u 1ith the in'enti9e $ased s'heme 2no1n as 5suggestion s'heme6 to

dis'o9er 1or2ers ideas 8 'reati9e thin2ing , 1hi'h 'ou&d resu&t into $enefit to $oth 1or2ers 8

organiFation/

Ta the rura& mar2et 1here there is &arge otentia&/

Redu'e 'om&eities of rodu'ts/

Imro9e effi'ien'ies in oerations

CONCLUSION

-idi&ite industries &td/ Is one of the 1e&& esta$&ished manufa'turing 'oman%/

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arious 1e&fare a'ti9ities 1hi'h the 'oman% has adoted are essentia& for the gro1th of

1or2ers/

-idi&ite industries &td/ Ta2es the tota& resonsi$i&ities of 1e&& $eing of its em&o%ees $%

ro9iding 9arious 1e&fare fa'i&ities/

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES

ATTENDANCE FOR PROJECT REPORT

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Name of the student 4

&ass 4

Ro&& No/ 4

Name of the Suer9isor 4

S/No/ #ate Time -rogress

Reort

Signature of

the student

Signature of

Suer9isor

;

=

3

>

@

D

C

;

oordinator

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BIBLIOGRAPHY

REFERENCES BOOKS

;/ -hi&i


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Pidilite Final

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