Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

67
PICTURES, PICTURES, PICTURES! Presented by Rachel Kassman Dana Allen-Greil Elena Rosemond- Hoerr Jennifer Vess

description

Take them, save them, and (most importantly) use them. Documenting not only your big events but the day-to-day workings of the museum provides valuable visual resources for everything from creating a deep institutional memory to providing a wealth of resources for enhancing everything from marketing to education to fundraising to outreach. This session not only covers why being glued to the camera is a good thing but how your institutional photographs can work for you. It also covers suggested best practices for managing your institutional photographs after you've taken them.Chair: Rachel Kassman, Jewish Museum of MarylandPresenters: -Dana Allen-Greil, National Museum of American History-Elena Rosemond-Hoerr, Jewish Museum of Maryland-Jennifer Vess, Jewish Museum of MarylandPresentation for the Mid-Atlantic Association of Museums (MAAM) Annual Meeting, October 10, 2011.

Transcript of Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Page 1: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

PICTURES, PICTURES, PICTURES!

Presented by

Rachel Kassman

Dana Allen-Greil

Elena Rosemond-Hoerr

Jennifer Vess

Page 2: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Rachel

PhotoArchivist,

Jewish Museum of Maryland

Page 3: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Dana

Chief of Digital

Outreach and Engagement,

National Museum of American History

Page 4: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Elena

Education & Program

Coordinator,Jewish Museum of

Maryland

Page 5: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Jennifer

Archivist,Jewish Museum

of Maryland

Page 6: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Keeping a Record

Do you photo-document your museums?

Do you hire photographers for important events?

How many of you have cameras?

How many of you take pictures at work?

Page 7: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Do Your Photos Have a Home?

• Collections?

• Marketing?

• Whoever takes the picture?

Page 8: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

• Documenting not only your big events but the day-to-day workings of the museum provides valuable visual resources for everything from creating a deep institutional memory to providing a wealth of resources for enhancing your museum’s marketing, fundraising and outreach efforts. This session will not only discuss why being glued to the camera is a good thing but how your institutional photographs can work for you. The session will also cover suggested best practices for managing your institutional photographs after you’ve taken them.

• This session breaks down into three major areas: the theoretical (why waste time taking pictures of boring daily tasks), the practical (tips and tricks for taking pictures and the applications of those pictures), and the managerial (who takes care of the pictures after).

ROAD MAP

Page 9: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Photography: WHY BOTHER?

Page 10: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 11: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

FY 2010 FY 201133,406 47,886

Web Visitors (JMM):

Page 12: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 13: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 14: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 15: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 16: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 17: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 18: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Going social with your photos

Page 19: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 20: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Facebook Posts

• Photos receive the most Likes on Facebook

• 50% more impressions than any other post type(Source: Social Fresh)

Page 21: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Facebook for Crowdsourcing

• Needed to identify5,000 species inorder to export

• 90% identifiedin under 24 hours

Page 22: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Facebook Photo Strip

Page 23: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 24: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 25: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 26: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 27: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 28: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Photo ops for fans

Page 29: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Wikipedia Loves Art

Page 30: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Tweetups

Page 31: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 32: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 33: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 34: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Appalachian Trail exhibition

Page 35: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 36: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 37: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 38: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Star-Spangled Banner exhibition

Page 39: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 40: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 41: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 42: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Instagram“Snap a photo with your iPhone, choose a filter to transform the look and feel, send to Facebook, Twitter or Flickr – it’s all as easy as pie.”

Page 43: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Visitors tweet photos from Instagram

Page 44: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Geotagging photo apps

Page 45: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Flickr Commons

• Launched in 2008

• To increase access to publicly-held photography collections, and

• To provide a way for the general public to contribute information and knowledge.

Page 46: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 47: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Taking Photographs:

WHO? WHAT?

WHERE? WHEN? HOW?

Page 48: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Programs

Page 49: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Exhibitions

Page 50: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Collections

Page 51: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Staff, Interns, and the Everyday

Page 52: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Disasters

Page 53: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Taking PhotographsKnow Your Camera!

Select the “manual” settings, which allows you to control:

-Aperture (f stop): How much light gets through the lens- Shutter speed: How fast your shutter opens and closes-ISO (film speed, or sensitivity to light): Low ISO settings are great for sunny days, high ISO settings are ideal for darker/indoor situations.

Page 54: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Choosing Your Subject

• Focus on how the visitors are interacting with the objects or presentation. Always remember to ask permission, either from individuals or the group leader.

• Choose your distance carefully. In a lecture setting, try and get photos of the entire room as well as closer photos of the speaker. In the gallery get close enough for a good, clear shot, but be sure not to disturb the visitor as they interact with the exhibit.

Page 55: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Making the Shot• Photographs of

visitors can be repetitive, so experiment with distance, angle, height, and light to keep your collection of images interesting.

• Wait for the right moment. A student raising their hand, a presenter gesturing, a visitor leaning in to get a closer look at an object.

Page 56: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Equipment

Page 57: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Who Takes the Photos? EVERYONE!

Page 58: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Managing Photos

Page 59: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

IA Project

• Justification

• Planning

• Levels of Organization and Documentation

• Scanning

Page 60: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Time Management

Page 61: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Losing Track

Page 62: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

The IA Plan

Page 63: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Levels of Organization

• Consolidate and assign ‘series’ or subjects

• Basic Organization

• Clear labels

Page 64: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Levels of Documentation

• Just knowing is not enough

• Lists

• Inventories and Finding aids

• Database records/catalog sheets

Page 65: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 66: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
Page 67: Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

Scanning