Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
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Transcript of Pictures, pictures, pictures! (MAAM Annual Meeting 2011)
PICTURES, PICTURES, PICTURES!
Presented by
Rachel Kassman
Dana Allen-Greil
Elena Rosemond-Hoerr
Jennifer Vess
Rachel
PhotoArchivist,
Jewish Museum of Maryland
Dana
Chief of Digital
Outreach and Engagement,
National Museum of American History
Elena
Education & Program
Coordinator,Jewish Museum of
Maryland
Jennifer
Archivist,Jewish Museum
of Maryland
Keeping a Record
Do you photo-document your museums?
Do you hire photographers for important events?
How many of you have cameras?
How many of you take pictures at work?
Do Your Photos Have a Home?
• Collections?
• Marketing?
• Whoever takes the picture?
• Documenting not only your big events but the day-to-day workings of the museum provides valuable visual resources for everything from creating a deep institutional memory to providing a wealth of resources for enhancing your museum’s marketing, fundraising and outreach efforts. This session will not only discuss why being glued to the camera is a good thing but how your institutional photographs can work for you. The session will also cover suggested best practices for managing your institutional photographs after you’ve taken them.
• This session breaks down into three major areas: the theoretical (why waste time taking pictures of boring daily tasks), the practical (tips and tricks for taking pictures and the applications of those pictures), and the managerial (who takes care of the pictures after).
ROAD MAP
Photography: WHY BOTHER?
FY 2010 FY 201133,406 47,886
Web Visitors (JMM):
Going social with your photos
Facebook Posts
• Photos receive the most Likes on Facebook
• 50% more impressions than any other post type(Source: Social Fresh)
Facebook for Crowdsourcing
• Needed to identify5,000 species inorder to export
• 90% identifiedin under 24 hours
Facebook Photo Strip
Photo ops for fans
Wikipedia Loves Art
Tweetups
Appalachian Trail exhibition
Star-Spangled Banner exhibition
Instagram“Snap a photo with your iPhone, choose a filter to transform the look and feel, send to Facebook, Twitter or Flickr – it’s all as easy as pie.”
Visitors tweet photos from Instagram
Geotagging photo apps
Flickr Commons
• Launched in 2008
• To increase access to publicly-held photography collections, and
• To provide a way for the general public to contribute information and knowledge.
Taking Photographs:
WHO? WHAT?
WHERE? WHEN? HOW?
Programs
Exhibitions
Collections
Staff, Interns, and the Everyday
Disasters
Taking PhotographsKnow Your Camera!
Select the “manual” settings, which allows you to control:
-Aperture (f stop): How much light gets through the lens- Shutter speed: How fast your shutter opens and closes-ISO (film speed, or sensitivity to light): Low ISO settings are great for sunny days, high ISO settings are ideal for darker/indoor situations.
Choosing Your Subject
• Focus on how the visitors are interacting with the objects or presentation. Always remember to ask permission, either from individuals or the group leader.
• Choose your distance carefully. In a lecture setting, try and get photos of the entire room as well as closer photos of the speaker. In the gallery get close enough for a good, clear shot, but be sure not to disturb the visitor as they interact with the exhibit.
Making the Shot• Photographs of
visitors can be repetitive, so experiment with distance, angle, height, and light to keep your collection of images interesting.
• Wait for the right moment. A student raising their hand, a presenter gesturing, a visitor leaning in to get a closer look at an object.
Equipment
Who Takes the Photos? EVERYONE!
Managing Photos
IA Project
• Justification
• Planning
• Levels of Organization and Documentation
• Scanning
Time Management
Losing Track
The IA Plan
Levels of Organization
• Consolidate and assign ‘series’ or subjects
• Basic Organization
• Clear labels
Levels of Documentation
• Just knowing is not enough
• Lists
• Inventories and Finding aids
• Database records/catalog sheets
Scanning