Picking Nits: How to prepcontent for excellence

data

Rand Says Bullet Points Kill Kittens

Unsupported Assertions Are worse

MISINTERPRETING DATA

MISINTERPRETING DATA

5.1%

3.9%

Inaccurate Representation

OVERWHELMING

Data sets that are out of date

Vetted data

WRITING

REDUNDANT

FALSE STATEMENTS

HAVE A POINT AND SUPPORT IT with evidence

HEADLINE DOESN’T MATCH CONTENT

NOT KNOWING YOUR AUDIENCE

NOT USING YOUR CLIENT’S VOICE/TONE

ASSUMING YOUR AUDIENCE HAS KNOWLEDGE THEY DON'T

ANYTHING THAT YOU CREATE SHOULD BE rEVIEWED

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TECHNICAL

NOT FORMATING IN A WAY THAT IS SCANNABLE

NOT OPENING LINKS IN A SEPARATE WINDOW

Don’t create CONTENT ASSETS THAT DON'T WORK ON MOBILE

not-MOBILE responsive

MOBILE responsive

Make it easy to share

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