Pick.Click.Give.

Best Practices2017 Campaign

Pick.Click.Give. CampaignGo

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pTrack resultsThank yous

•Set goal•Set calendar & budget•Thank all past year donors to PCG•Press release for PCG results

Pick.Click.Give. Calendar November

Goal Goal Goal2012 2013 2014 2015 2012 2013 2014 2015 % up 13 % up 14 % up 15

AK Public Media 1276 1459 1538 na $94,120 $106,425 $125,525 na 13% 18% naAlaska Dog Rescue 1378 1200 1190 na $58,425 $54,000 $54,700 na -5% 1% naFood Bank Alaska 1190 1105 1240 na $72,089 $69,324 $98,275 na -4% 41% naBean's Café 1697 2030 2238 na $94,621 $112,064 $143,225 na 18% 28% naYour Nonprofit

total donors 23,169 26,093 26,773 1,994,262$ 2,445,450$ 2,771,400$

up 28% up 13% up 1% up 27% up 23% up 13%

Number of Contributors Amount in Contributions

2012-2014 NPO Pick Click Give Numbers (AK Top 4)

Goals

Start Item End Cost Assigned1-Nov Thank you letter to 2014 PCG donors (70c ea) 30-Nov 70$ 1-Nov Press release for PCG results 30-Nov -$ 1-Dec PCG card in all thank you letters 30-Mar 100$ 1-Dec PCG card in all holiday mailers 30-Mar -$ 1-Dec PCG mention in holiday mailers 30-Mar -$ 1-Dec Winter newsletter mention (if applicable) 31-Dec -$ 1-Dec Sticky labels for all mailers from NPO 30-Mar 30$ 1-Dec Spenard Builders Supply billboard (Anch.) 30-Mar -$ 15-Dec Google for nonprofits 31-Dec -$ 15-Dec Radio Public Service Announcement (PSA) 30-Mar -$ 15-Dec TV PSA (if video available) 30-Mar -$ 20-Dec Postcard mailer (5,000 pcs) 20-Dec 1,000$ 29-Dec PCG email signature for staff 31-Dec -$ 29-Dec GCI Channel 1 PSA 30-Mar31-Dec Eblast to all email addresses 30-Mar -$ 31-Dec Facebook event page w link 30-Mar -$ 31-Dec Facebook post w link (ask for comment) 30-Mar -$ 31-Dec Facebook promoted post or ad 30-Mar 100$ 31-Dec Google Adwords 30-Mar 200$ 31-Dec Incoming phone message 30-Mar -$ 31-Dec PCG on website homepage or splash page 30-Mar -$ 31-Dec Twitter - schedule tweet 30-Mar -$ 1-Jan Have clients do PCG onsite (if applicable) 30-Mar -$ 1-Jan Local radio talk shows 30-Mar -$ 1-Jan Press releae with this years goal 30-Mar -$ 1-Jan Auto calls or volunteer/staff calls f/ PCG 30-Mar -$ 15-Jan PCG message in year end receipts 30-Mar -$

1,500$

2015 PCG Budget and Calendar

Alaska BOXING A c ad e m y Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A T I M E !

PO Box 201231, Anchorage AK 99520 - w w w .a k b o x in g .o r g - e m a il : in fo @ a k b o x in g .o r g

11/3/2014 Joe Donor 5555 Any Street Anchorage, AK 99508

Dear Joe:

Alaska Boxing Academy would like to thank you for your support of our mission

to train and develop at-risk youth through the 2014 state of Alaska Permanent

Fund Pick.Click.Give. program. Your support has allowed us to work with over 120

at-risk youths this year and we truly appreciate your help in making this program

a success.

Visit us anytime at our website or Facebook page to see the latest news about

Alaska Boxing Academy and the youths we serve. Next year we hope to raise

$10,000 through the Pick.Click.Give. program and we hope that your continued

support will help us reach our goal.

Again thank you for all of your support and help and please feel free to contact us

anytime with any questions or concerns.

Sincerely, David Carey Program Director Alaska Boxing Academy 907 555-1212 info@akboxing.org

Please support us next year with a 2015 Pick.Click.Give. contribution. Thank you.

Thank You Letter to PCG Donor

Alaska BOXING A ca d em y Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A T I M E !

PO Box 201231, Anchorage AK 99520 - w w w .a k b o x in g .o r g

ABA Press Release Local youth nonprofit receives over $12,000 in

Pick.Click.Give. funding.

FOR IMMEDIATE RELEASE August 13, 2014

Contact: David Carey Alaska Boxing Academy info@akboxing.org 907 555-1212 Anchorage – Alaska Boxing Academy a local youth boxing nonprofit organization is pleased to announce that

they have received over $12,000 in PCG donations from over 130 Alaskans in this year’s state of Alaska

Pick.Click.Give. program.

The Pick.Click.Give. Program is a vehicle for Alaskans to create the community they desire and support

struggling individuals with a portion of their PFD. The program has brought thousands of dollars to our

organization our mission to serve at-risk youth. We wish to thank our neighbors as we strive to create discipline,

training and opportunities for at-risk youth.

Additional information about amateur boxing in Alaska can be found at the Alaska Boxing Academy website:

www.akboxing.org.

For more information please contact David Carey at 555-1212.

PCG Results Press Release

1. PCG card in all mailers and thank yous2. PCG mention in all holiday mailers3. Winter newsletter mention (if applicable)4. Sticky labels for all mailers from

nonprofit5. Local reader boards

Pick.Click.Give.Calendar December

• List, list, list!• Clean up donor list• Purchase or create best acquisition list possible for

Pick.Click.Give. ask (local mailing house, Motznik) • #10’s and remits

• Make sure you have nonprofit status & mailer ID• Start giving string with $50 (use remit best practices)• But in bulk and spray campaign

• Donor centric letter• Always ask yourself “who is my donor?”• Make the donor the hero (Google Jeff Brooks and Tom

Ahern for more info)• A picture tells a thousand stories…• Always have a match!• The power of the PS (always offer online and website giving)

PCG Direct Mail Best Practices

PCG Card Insert For Mailers

PCG Labels for all mailers from nonprofit

Please consider donating toOur Charity

when you file for your2015 PFD ApplicationPick.Click.Give.

Please consider donating toOur Charity

when you file for your2015 PFD ApplicationPick.Click.Give.

Please consider donating toOur Charity

when you file for your2015 PFD ApplicationPick.Click.Give.

Please consider donating to

Our Charitywhen you file for your2015 PFD ApplicationPick.Click.Give.

Please consider donating toOur Charity

when you file for your2015 PFD ApplicationPick.Click.Give.

Please consider donating toOur Charity

when you file for your2015 PFD ApplicationPick.Click.Give.

• Use Avery 5160 3x10 Address Label Template

Reader Board In fo r m a t io n

This community service is provided free to non-profit organizations, which are n o n political, non-religious and charge no fees. Your message will be scheduled an d co n fi rm ed when space is available. However, Spenard Builders Supply reserves the rig h t to make schedule changes when n e ce ss a ry .

Message format: 4 to 5 lin e s 30 character spaces per line (includes all punctuation marks such as : spaces ! - ... ,)

Your message should provide: Name of E v e n t Place, Date and T im e Contact Information (phone or w e b s ite )

Message (please prin t): Pick.Click.Give. today Bean’s Café The Children’s Lunchbox Jan 1 – Mar 30 www.beanscafe.org

Submitted b y :

Ken Miller

P h o n e : 433-8620

Fax or e-mail to confirm sc h e d u lin g : kmiller@beanscafe.org

Non-profit o rg a n iz a tio n 's n a m e : Bean’s Cafe

Send your message to: Dan N e lso n Fax: 2 6 1 -9 1 0 4 e-mail: d n e lso n l@ s b sa la s k a .c o m

If you have any questions, please ca ll 2 6 1 -9 2 5 2 .

Reader Board

6. Radio PSA to be read or recorded7. TV PSA to be read or recorded8. Postcard mailer for PCG9. PCG email signature10.GCI PSA11.Google for nonprofits

Pick.Click.Give. Calendar December cont.

Alaska BOXING A ca d e m y Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A T I M E !

PO Box 201231, Anchorage AK 99520 - w w w .a k b o x in g .o r g - e m a i l: in f o @ a k b o x in g .o r g

Alaska Boxing Academy Public Service Announcement

PSA, Thirty (30) SECONDS Run: December 15th 2014 - March 30th, 2015 FOR MORE INFORMATION: David Carey Program Director Alaska Boxing Academy 555-1212 | info@akboxing.org

SUBJ ECT: Pick.Click.Give. & the Alaska Boxing Academy

Many Alaskan's are busy these upcoming months filing for the 2015 Permanent

Fund Dividend. This year you have the opportunity to support the Alaska Boxing

Academy by contributing part or all of your permanent fund dividend through the

Pick.Click.Give. program.

Pick.Click.Give. provides a safe, secure and easy way to make a donation to the

Alaska Boxing Academy and you can join many others in supporting a nonprofit

program that helps at-risk youth in Anchorage. Visit www.akboxing.org for more

information on the Alaska Boxing Academy and thank you for supporting us in our

mission to help at-risk youth.

Radio PSA To Be Read or Recorded

TV PSA(if 30 sec video available)

Sample 5 x 8 in. PCGPostcard Mailer

Email Signature for allStaff/Volunteers

Google for Nonprofits

• Google Ad Grants• YouTube Nonprofit program

Google for Nonprofits Setup

• Open http://www.google.com/nonprofits/join/

• Click: Apply to Google for Nonprofits• Fill out membership application with EIN

(Tax ID #)• Await approval (up to 2 weeks)• Upon approval set up

• Google Ad Grants• YouTube Nonprofit Program

Google for Nonprofits Setup

12. eBlasts13. Facebook promoted post14. Facebook event15. Google AdWords16. Incoming phone message17. Website landing or splash page18. Twitter

Pick.Click.Give. CalendarDecember cont.

PCG Sample eBlasts

Facebook PromotedPost with Link

How to Create a FacebookPromoted Post w/Link

Open Facebook

Write post “Please support us with a Pick.Click.Give. donation this year…”

Keep it short

Add link (URL) to your PCG organization page

Schedule post for Jan 1 at midnight

Promote post (click “Boost” button)

o Choose “People you choose through targeting”

o Choose location – local cities and area

o Choose age – 21+ unless youth nonprofit

o Choose interests that are like your nonprofit

o Choose $60-$150 depending on budget

o Boost post for 7 days

Reschedule post each week for first month

Facebook PCG Event

Open Facebook

Click on “Event” tab

Name: Name the event i.e.. “I supported nonprofit with a

Pick.Click.Give. donation in 20xx.”

Details: Add details about why you are asking for support and ask for

share

Where: City or state of Alaska

Tickets: Important! Link to Pick.Click.Give. website address

When: January 1 until March 31

Category: Causes – Fundraising

Add event photo

Invite tab – All friends

How to create aFacebook PCG Event

Open https://adwords.google.com/um/Welcome/Home

Type in email address

Type in website

Create Google Account (if you do not have one)

Your budget: choose daily amount (i.e.. $10/day)

Locations: choose to keep it as local as possible

Networks: both search and display networks

Keywords: (permanent fund, Pick.Click.Give., PFD etc.) add 15-20

Bid: automatically set my bids…

Text ad:

Landing page is PCG website

Keep add simple

Do billing

How to Create a GoogleAdWords PCG Ad

“You have reached (nonprofit name) and we appreciate your call. This year

we would hope that you would support us with a simple Pick.Click.Give.

donation when you apply for your 20xx Permanent Fund Dividend. To

reach… press 1, to reach… press 2.

Again thank you for calling (nonprofit name) and please remember to

Pick.Click.Give. to us when you apply for your Alaska Permanent Fund this

year.”

PCG Incoming Phone Call Message Script

H ow t o…

Once you complete your PFD application online, you are given the opportunity to support the Alaska Boxing Academy through Pick.Click.Give.

Simply choose from the drop down menu “Alaska Boxing Academy” And select an amount to donate; it’s as simple as that. The minimum

donation amount is $25 and you can donate up to your entire dividend.

The state site is available during the PFD application period, from January 1 through March 31st. To get started follow the link below and

P ick .Cl i ck .Give. t od ay !

Apply for the 2015 PFD HERE The Alaska Boxing Academy was founded by former Olympian boxer David Carey in 2009 after his return from the Beijing Olympics in 2008. Identifying a need for a program for at-risk youth and children in Anchorage, he created a program based on the three pillars of physical fitness, academics and boxing instruction. From 2010-2013 many of these youth boxers achieved much success in regional, national and international tournaments while learning discipline, patience and self-respect while training and competing. In 2013 ABA began classes and outreach in other areas of Alaska including Yakutat and in 2014 was given a 501c3 letter of determination as a nonprofit charity. This year with your help we hope to raise over $10,000 and increase our donors to over 150 individuals through the Pick.Click.Give. program. Thank you for your past and future support!

PCG Website Splash Page

Open https://twitter.com/

Compose tweet: (example) “Please support the Alaska Boxing Academy

with a @pickclickgive donation this year. Thank and please retweet! #aknp”

Add photo

Add location

PCG Twitter Tweet

• Have clients do PCG onsite• Provide laptops or desktops to use• Provide staff to assist• Cannot make PCG donation obligatory

• Do local radio talk shows (set appt. in Dec.)• Talk about mission• Talk about how PCG donations have supported mission• Talk about goals for this year’s campaign

• Press release for this years PCG goals• Auto calls or volunteer/staff calls for PCG• PCG message or card in year end receipts (if applicable)

Pick.Click.Give.Calendar - January

Alaska BOXING A ca d em y Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A T I M E !

PO Box 201231, Anchorage AK 99520 - w w w .a k b o x in g .o r g

ABA Press Release Local youth nonprofit hopes to raise

over $15,000 in Pick.Click.Give. funding this year.

FOR IMMEDIATE RELEASE January 1, 2015

Contact: David Carey Alaska Boxing Academy info@akboxing.org 907 555-1212 Anchorage – Alaska Boxing Academy a local youth boxing nonprofit organization is excited to announce that

they hope to receive over $15,000 in PCG donations from over 150 Alaskans in this year’s Pick.Click.Give.

program.

Program director David Carey says, “this year we expect to raise over $15,000 from the incredible supporters…

and we will be able to use those funds for…”

The Pick.Click.Give. program is a vehicle for Alaskans to create the community they desire and support

nonprofits of their choice with a portion of their state of Alaska Permanent Fund Dividend. This program has

brought thousands of dollars to our organization’s mission to serve at-risk youth. We wish to thank our neighbors

and supporter as we strive to create discipline, training and opportunities for at-risk youth.

Additional information about the Alaska Boxing Academy and amateur boxing can be found at the Alaska

Boxing Academy website: www.akboxing.org.

For more information please contact David Carey at 555-1212.

PCG NonprofitGoal Press Release

• Identify every person in your donor database who has an active phone number

• It may be necessary to narrow down your list by either focusing on new donors, potential

donors or renewing donors.

• It is feasible to have one person call 20 prospects.

• Develop a script based on your story. The script should be short, as personalized as possible

(like thanking for past donations), with a clear call to include your organization in their PCG

donations.

• Since some people may have already filed, be sure the callers understand that they can go

back online and participate in PCG even after they filed for their PFD.

• Have a timeline for calls to be completed.

• Strive to avoid calls during mealtimes, or too late at night.

• Be sure to thank people for their time.

Auto calls or volunteer/staff calls for PCG

PCG Card Insert ForReceipt Mailers

Ken Miller – Denali FSP Fundraising Consultants – www.denalifsp.com907 250-8488 – ken@denalifsp.com

Blogs and websites to favoriteAFP Alaska Chapter – Scholarships, monthly training, annual conference & more!

The Foraker Group – ongoing PCG trainings

Pick.Click.Give. http://www.pickclickgive.org/index.cfm/info-for-nonprofits/Toolkits

Jeff Brooks – “Future Fundraising Now”

Roger Craver – “The Agitator”

Sean Triner – “Pareto Fundraising”

Jon Loomer – “Jon Loomer Digital”

Tom Ahern – “Donor Communications”

Thank you!

Presenter’sContact Information