Pickcel - Connecting Businesses to Neighborhood Consumer

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Connecting Businesses to Neighborhood

Transcript of Pickcel - Connecting Businesses to Neighborhood Consumer

Page 1: Pickcel - Connecting Businesses to Neighborhood Consumer

Connecting Businesses to

Neighborhood

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Pickcel helps Businesses to accelerate sales within a locality in an easy and affordable way.

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TRADITIONAL ONLINE

COSTLY or IN-EFFECTIVE

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$1.5 B Hyperlocal Advertising Market in India

and $115B Globally

10 Local Business per 1000 Indians

12 M Business in India

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Enable 12 M Business to Accelerate Sales

Pickcel

PUBLISH AD TO PICKCEL ENABLED SCREENS

OFFER

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Pickcel Campaign – www.pickcel.com

Choose Location, Time Re-targeting Spot Auction

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Pickcel Analytics – www.pickcel.com

Audience Count at HSR Layout Audience Count at BTM Layout

HSR Layout

BTM Layout

J. P. Nagar

Jayanagar

Indiranagar

Live Audience Reporting

HSR Layout

BTM LayoutLocation-wise Advertisement PlaybackAudience Check-out at HSR Layout

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Pickcel Platform

Audience Count Analytics Targeted

Interactive Programmatic Buying Social

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Business Model

10

LAUNCH WEEKLY

OR MONTHLY ADS

PARTNER (OWNING SCREEN)

PICKCEL

X% Y%

ADVERTISER

AD REVENUE SHARE

Current Model Additional Revenue

Model

ANALYTICS

SPOT AUCTION

SUBSCRIPTION

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Traction

130+ Paying Advertisers

25 K screen

Ongoing Deployment

0.15 M screen

Ongoing Partner Trials

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Milestone

Current FY 2016 FY 2020

Audience Footfall 1.1M 100M 2B

Advertisers 130 1500 15000

Digital Screens 200 10K 0.2M

Partners hosting Screens 8 100 400

Cities 4 10 50

Annual Revenue $70K $5M $200M

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Partner with us.

[email protected]

+91-9886179612

Awards in 2015Mentorship