Pickcel - Connecting Businesses to Neighborhood Consumer
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Transcript of Pickcel - Connecting Businesses to Neighborhood Consumer
Connecting Businesses to
Neighborhood
Pickcel helps Businesses to accelerate sales within a locality in an easy and affordable way.
TRADITIONAL ONLINE
COSTLY or IN-EFFECTIVE
$1.5 B Hyperlocal Advertising Market in India
and $115B Globally
10 Local Business per 1000 Indians
12 M Business in India
Enable 12 M Business to Accelerate Sales
Pickcel
PUBLISH AD TO PICKCEL ENABLED SCREENS
OFFER
Pickcel Campaign – www.pickcel.com
Choose Location, Time Re-targeting Spot Auction
Pickcel Analytics – www.pickcel.com
Audience Count at HSR Layout Audience Count at BTM Layout
HSR Layout
BTM Layout
J. P. Nagar
Jayanagar
Indiranagar
Live Audience Reporting
HSR Layout
BTM LayoutLocation-wise Advertisement PlaybackAudience Check-out at HSR Layout
Pickcel Platform
Audience Count Analytics Targeted
Interactive Programmatic Buying Social
Team
Abhijit Chaudhary
CEO
Subrata Debnath
CTOBasudev Saha
VP Operations
Rajesh Bhattacharjee
VP Marketing
Sucheta Sinha
Director Product Mgmt.
Product Management, Pre-Sales, R & D, Consulting, Support
5 Startups
1 US IPO
Business Model
10
LAUNCH WEEKLY
OR MONTHLY ADS
PARTNER (OWNING SCREEN)
PICKCEL
X% Y%
ADVERTISER
AD REVENUE SHARE
Current Model Additional Revenue
Model
ANALYTICS
SPOT AUCTION
SUBSCRIPTION
Traction
130+ Paying Advertisers
25 K screen
Ongoing Deployment
0.15 M screen
Ongoing Partner Trials
Milestone
Current FY 2016 FY 2020
Audience Footfall 1.1M 100M 2B
Advertisers 130 1500 15000
Digital Screens 200 10K 0.2M
Partners hosting Screens 8 100 400
Cities 4 10 50
Annual Revenue $70K $5M $200M