Word Recognition in Isolation Pre-Primer 1 PP1. Give child directions Words will start on click.
Pick. Click. Give. Update
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An update on the Pick. Click. Give. campaign prepared for the Association of Fundraising Professionals.
Transcript of Pick. Click. Give. Update
+------------------------------+-------------------------+ | |HEARD OF PICK CLICK GIVE?| | +------------+------------+ | | September | March | +------------------------------+------------+------------+ |Yes | 58.5% | 66.4% | |No | 41.5% | 33.6% | +------------------------------+------------+------------+
+------------------------------+-------------------------+ | | DO YOU PLAN TO DONATE | | | THROUGH PCG THIS YEAR? | | +------------+------------+ | | September | March | +------------------------------+------------+------------+ |Yes | 10.6% | 10.6% | |No | 43.2% | 51.1% | |Maybe | 4.7% | 4.8% | |Never heard of PCG | 41.5% | 33.6% | +------------------------------+------------+------------+
Who are the givers?
Age 35-54 59.2%> 30 years Alaska residency 43.7%
White 81.2%Women 57.1%
In Anchorage 50.3%
> $40,000 household income 75.0%> $100,000 household income 24.2%
Most likely to give –media consumption TV ads 72.5%
Public radio 62.3%TV news stories 42.2%Elsewhere on the radio 38.3%Friends, family and word of mouth 38.1%Newspaper insert 36.1%Newspaper stories and editorials 35.0%Non-profit newsletter or e-mails 28.8%Other online advertising 27.9%Other ways 18.2%Movie theater ads 13.3%Governor’s e-mail 10.2%Postings on Facebook 9.2%Advertising on Facebook 8.4%Twitter 1.3%
TV ads 72.5%Public radio 62.3%TV news stories 42.2%Elsewhere on the radio 38.3%Friends, family and word of mouth 38.1%Newspaper insert 36.1%Newspaper stories and editorials 35.0%Non-profit newsletter or e-mails 28.8%Other online advertising 27.9%Other ways 18.2%Movie theater ads 13.3%Governor’s e-mail 10.2%Postings on Facebook 9.2%Advertising on Facebook 8.4%Twitter 1.3%
Most likely to give –Media Consumption
If you had $500 to donate…
kids/e
ducation
disease
food/homeless
emergency
pets/anim
als
disabled
veterans
arts
environment
0
20
40
60
80
100
120
140
160
134
9270
60
36 27 26 19 18
2011 PCG results
kids/e
ducation
diseas
e
food/homeless
emergency
pets/an
imals
disabled
veteran
sart
s
environment
$-
$50,000
$100,000
$150,000
$200,000
$250,000
$88,683
$33,926
$192,231
$154,581 $154,171
$71,234
$3,225
$71,439 $53,696
Chart Title
2012 PCG results(as of March 1)
kids/e
ducation
food/homeless
emergency
pets/an
imals
disabled
arts
$-
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$189,600
$316,600
$232,775 $198,900
$94,750 $127,225
2009 2010 2011 2012 $-
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$1,617
$2,560
$4,120
$5,316
Average dollars pledged per org
2009 2010 2011 2012 $-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$29,155
$47,406
$69,274
$101,950
Highest $ pledged to one org
2009 2010 2011 20120
5
10
15
20
25
30
35
40
45
8
13
26
40
Chart Title
