Physio First Members Need To Be More Friendly
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Transcript of Physio First Members Need To Be More Friendly
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PHYSIO FIRST MEMBERS NEED TO BE MORE
WWW.UKPHYSIOS.ORG"Physiotherapists Profit Through Visibility"
FRIENDLY
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In this study of
500 members only 8% achieved
the basics!
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1GOOGLE MY
BUS INES S
A Verified Page
Photos
Hours of Business
At least 1 Review
A Clinic Website
That is Mobile Friendly
(Soon to be compulsory
for Google Search)
Physio First Directory
Email link is NOT:
@hotmail.co.uk
@btinternet.com
@aol.com etc
WEBS I T E BAS I C
BRAND ING
2 3
THE BASICS
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www.UKPhysios.org
A 1000% Improvement
in Physio First members
achieving "Basic Online
Visibility"
TARGET
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The first 846 entries in
Physio First's 'Find a
Therapist' Directory were
analysed and 500 'unique'
clinics were identified.
I did not include individuals
who worked for someone
else or in a Private Hospital.
Only the clinic principal was
counted.
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For each entry:
The individual or their clinic was
searched for online.
Their website was checked for
Mobile Friendliness.
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1GOOGLE MY
BUS INES S
A Verified Page
Photos
Hours of Business
At least 1 Review
A Clinic Website
That is Mobile Friendly
(Soon to be compulsory
for Google Search)
Physio First Directory
Email link is NOT:
@hotmail.co.uk
@btinternet.com
@aol.com etc
WEBS I T E BAS I C
BRAND ING
2 3
THE BASICS #2
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MOBILE- FRIENDLY WEBSITESoon to be COMPULSORY on Google Search
Image credit: Entrepreneur.com
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PHYSIO FIRST SURVEY
Remember, I only counted clinic
principals in the 500.
Likewise, private hospital staff were
excluded!
WEBSITE
64.8% OF PHYSIO FIRST
MEMBERS HAVE A WEBSITE
ASSOCIATED WITH THEIR
NAME/CLINIC
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PHYSIO FIRST SURVEY
So:
Why does every clinic/business in
the first 500 not have a website?
It is 2017, not 1997, isn't it?
THAT MEANS THAT...
35.2% OF PHYSIO FIRST
MEMBERS DO NOT HAVE A
WEBSITE ASSOCIATED WITH
THEIR NAME/CLINIC
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MOBILE-FRIENDLY WEBSITE
Google now ranks Mobile Friendly
Websites preferentially compared to
non-friendly.
Which means that your site is
PENALISED if it is not Mobile-Friendly.
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There is talk of excluding non-friendly
websites from the search results soon.
"It is not going to be years. I would
guess, later this year (2017)
sometime."
ONLY 28% OF PHYSIO FIRST
MEMBERS HAVE A MOBILE-
FRIENDLY WEBSITE
MOBILE-FRIENDLY WEBSITE
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CLICK HERE TO FIND OUT
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PHYSIO FIRST SURVEY
MOBILE-FRIENDLY WEBSITE
ONLY A DISAPPOINTING 28%
OF CLINICS/MEMBERS COMPLY
WITH GOOGLE'S CURRENT
RECOMMENDATIONS!
TOGETHER LET'S TRIPLE THAT!
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OUR TARGET
85% OF PHYSIOTHERAPY CLINICS
By 31 December 2018
WITH A MOBILE-FRIENDLY
WEBSITE
(as measured through Physio First)
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WE CAN HELP YOU
BUILD YOUR UNIQUE,
PATIENT-ORIENTATED
MOBILE-FRIENDLY
WEBSITE
Contact [email protected]