MARKETING STRATEGY-AN OVERVIEW 1 MARKETING STRATEGY AN OVERVIEW.
Physicist Marketing Strategy
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(1) February 1, 2008 Bijoy G. Chatterjee Physicist Marketing Strategy Bijoy G Chatterjee National Semiconductor Corporation 408-721-2875 [email protected]
description
Physicist Marketing Strategy. Bijoy G Chatterjee National Semiconductor Corporation 408-721-2875 [email protected]. Best buy. Innovation team member. Captures requirements. Applies. Laws. Explains how systems work. of. Physics. Creates practical abstractions. Utilizes Numerical methods - PowerPoint PPT Presentation
Transcript of Physicist Marketing Strategy
(1)February 1, 2008Bijoy G. Chatterjee
PhysicistMarketing Strategy
Bijoy G ChatterjeeNational Semiconductor [email protected]
(2)February 1, 2008Bijoy G. Chatterjee
Best buy
Captures requirements
Explains howsystems work
Utilizes Numerical methodsand Software engineering
Innovation team member
Creates practical abstractions
Physics
Laws
of
Applies
(3)February 1, 2008Bijoy G. Chatterjee
A TRW Laboratory Sunnyvale, CA 1980-1995
Primary focus Surveillance systems150 Engineers 50 PhDs 6 PhysicistsMostly acquired from SLAC
Shooting down missilesPowering electronics from a distanceCommunicating without detectionListening across the roadDetecting environmental anomaliesStealth
(4)February 1, 2008Bijoy G. Chatterjee
National Semiconductor Corporation
PowerWise Analog Semiconductor products7000 employees US$2 Billion per year
Efficient power managementSignal acquisition & transmission
Human systems interfaceMedical imagingIndustrial systems & control
Modeling and abstractionThermal transientsESD mitigation
(5)February 1, 2008Bijoy G. Chatterjee
Product in demand
A trusted team member Teaches howsystems work
Proficient in Numerical methodsand Software engineering
Curious about systems
Creates usable abstractions
Physics
Laws
of
Knows
