PHYSICAL INACTIVITY - European Commissionec.europa.eu/.../2014/documents/ewos-1145-ma-nike.pdf ·...
Transcript of PHYSICAL INACTIVITY - European Commissionec.europa.eu/.../2014/documents/ewos-1145-ma-nike.pdf ·...
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PHYSICAL INACTIVITY HAS BECOME
NORMAL
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“I WEAR THE UNIFORM
BUT NEVER PLAY”
“I WANT TO PLAY BUT I DON’T KNOW HOW”
“I HATE PE”
“MY LIFE WOULD BE OVER IF THEY TOOK MY TV AWAY”
“I MIGHT GET DIRTY OR HURT”
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PHYSICAL INACTIVITY HAS BECOME
NORMAL
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CHINA
-45% 1/ 2
GENERATION
-51% 20 30 EST.
BRAZIL
-6% 1/ 6
GENERATION
-34% 20 30 EST.
GLOBAL TREND: WE ARE IN A RACE TO SLOW DOWN
USA
-32% IN <2
GENERATIONS
-46% 20 30 EST.
UK
-20 % IN <2
GENERATIONS
-35% 20 30 EST.
RUSSIA
-18% 1/2
GENERATION
-32% 2030 EST.
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59%
Never/seldom
exercise or play
sport
52%
Never/seldom engage
in physical activity
EUROPEAN UNION:
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1. RAISE THE STAKES
2. UNITE FOR ACTION
NOT A REPORT, A CATALYST
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CREATE EARLY POSITIVE EXPERIENCES FOR CHILDREN
ASK 1
INTEGRATE PHYSICAL ACTIVITY INTO EVERYDAY LIFE
ASK 2
UNITE THE FIELD: A COMMON FRAMEWORK
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American Alliance for
Health, Phys ica l Educa tion,
Recrea tion and Dance
5
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THE MOVEMENT IS WORKING
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CREATE DEMAND
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ACADEMIC TO EMOTIONAL
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ACTIVATE PARENTS
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MOVE1 DIGITAL
PLATFORM
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5 EXTRA YEARS VIDEO (1:48)
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