Phu truong & stephen hunt tube mogul
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Transcript of Phu truong & stephen hunt tube mogul
PLAN, BUY & OPTIMISEVIDEO SPEND
SOLUTIONS TO HELP BRANDS
Viewability Brand Masterclass Stephen Hunt, Managing Director AU/NZ Phu Truong, Managing Director SEA
All Formats, All Screens, At Scale In One Place
What does Programmatic mean?
What does Programmatic mean?
What does Programmatic Branding mean?
Brand Metrics Are You Measuring What Matters?
Track The Brand Metrics That Matter
% Favourable!
% Favourable!
Track The Perception Shift Your Advertising Delivers
BrandSights uses a control/exposed methodology to compare viewers and non-viewers of your ads
Test, Learn and Evolve With BrandSights
Singapore Survey: Preferred Hotels
IF YOU HAD NO PRICE LIMIT, WHICH HOTEL WOULD YOU PREFER TO STAY AT?
GRAND HYATT SHANGRI-LA CONRAD
80%70%60%50%40%30%20%10%
0%
227RESPONDENTS
Malaysia Survey: Preferred Airlines Routes
SYARIKAT PENERBANGAN YANG MANAKAH AKAN ANDA PILIH APABILA TERBANG KE SINGAPURA?
AIR ASIA TIGERAIR JET STAR
80%70%60%50%40%30%20%10%
0%
304RESPONDENTS
Hong Kong Survey: Which Hotel do you prefer to stay at
假設價錢不是問題,你會選擇以下那一間酒店?
君悅酒店 GRAND HYATT 香格里拉大酒店 SHANGRI-LA 港麗酒店 CONRAD
80%70%60%50%40%30%20%10%
0%
235RESPONDENTS
Validating our Survey: Australian Elections
Opinion Polls Policy Importance
Party Preference In Sydney
Case Study: Indian General Elections
WHICH POLITICAL PARTY WILL YOU VOTE FOR IN THE UPCOMING GENERAL ELECTION IN INDIA?
BJP (NARENDRA MODI) UPA (RAHUL GANDHI) NONE OF THE ABOVE
80%70%60%50%40%30%20%10%
0%
414RESPONDENTS
Ultimate Transparency Did My Ad Have An Opportunity To Be Seen?
Have You Ever Heard This Quote?
"Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker
Know You Know!
Verify Exactly Where Your Ads are Running
Six Things to Look for in a Viewability Solution
Introducing www.openvv.org
Works Across All Inventory Sources
Want To See Where Your Ads Are Running…For Free?
SIGN UP HERE
Which Brands Will Win? Are You Keeping Up With The Programmatic Future?
Join The Brands Who Are Leading The Charge
Why Is Everyone Excited About TubeMogul?
ADD IN OSKI CUSTOMER TESTIMONIAL VIDEO – ON BOX h5ps://tubemogul1.box.com/s/roif5pzKv5a4zumkrhb
Want To Join Us At TubeMogul University?
Three Final Thoughts…
Think about how you could be the revolutionizing
force in your company’s brand marketing space
Understand the benefits of
upgrading to programmatic
tools – sign up for a free viewability
audit today!
Be the change that demonstrates
online video is a complimentary
media to TV
©2013 TubeMogul Inc. All rights reserved.SIMPLIFY. UNIFY. VERIFY.