PHRs, Platforms & Consumer Trends
Embed Size (px)
Presentation based on recent research on cloud computing in healthcare for consumer-facing applications.
Transcript of PHRs, Platforms & Consumer Trends
- Whats Really Going On? or PHRs, Platforms, & Consumer Trends By: John Moore, Managing Director [email protected] 1/12/09 1 Copyright: Chilmark Research For internal use only, not for distribution
- Three Take-Aways What is State of PHR Market Today Advent of Health Clouds Implications Trajectory Drivers Challenges What to Watch 1/12/09 2 Copyright: Chilmark Research For internal use only, not for distribution
- While Consumers Increasingly Go Online for Health Info Source: Pew Research 2006 74% of all adults are online 1/12/09 3 Copyright: Chilmark Research For internal use only, not for distribution
- Few Manage Their Health Records That Way Source: Forrester Research Q208 Survey n= 5,242 Today, Meager 3.3% iManage PHI 1/12/09 4 Copyright: Chilmark Research For internal use only, not for distribution
- iPHR Adoption is Widely Dispersed Entity Type No. of PHR Features Users Platform Kaiser- Provider 2.5M MyChart EMR portal w/email & transaction services Permanente Portability w/HealthVault Veterans Admin Provider 650K RYO (VistA) EMR portal, Not portable WebMD ISV 500K WebMD Client defined, claims-based HRA & alerts Rarely portable Aetna Payer ~250K ActiveHealth Focus on HRA, DM, aggressive build-out Portability w/HealthVault United Health Grp Payer ~200K HealthAtoZ Claims-based, part of new OptumHealth Div. Portability w/HealthVault Cleveland Clinic Provider 100K MyChart Similar to KP Portability w/Google BIDMC Provider 40K RYO Aging portal w/email Portability w/Google & HealthVault All Others Mix 3M Countless Highly variable, most 5 simple 1/12/09 Copyright: Chilmark Research templates Little portability For internal use only, not for distribution
- iPHR Market has Moved to B2B Model High Barriers to Entry in Provider Market Entrenched EMR Employer & Health Plan Markets Similar Consumer Plays Often Legacy Not actively supported B2C is Road to Ruin for PHR Vendors 1/12/09 6 Copyright: Chilmark Research For internal use only, not for distribution
- Stand-Alone, Consumer PHI Apps: Manage Health nt e nt Co Attributes Rating Notes Data Source NA Self-entry, Fax, Cumbersome, Current/Trusted? Control High Owned & managed by consumer Interoperability Medium Standards adoption increasing (CCR dominant) Portability Medium Highly variable across vendors Tools Modest Highly variable across vendors Personalization Low Generic, simplistic solutions dominate 1/12/09 7 Copyright: Chilmark Research For internal use only, not for distribution Adoption Low Self-entry key detriment, Highly motivated only
- Employer & Health Plan Sponsored Platforms: Manage Risks, Lower Costs a nt at te sD n Co m lai C s ol A HR To Attributes Rating Notes Data Source(s) NA Claims, PBM & HRA, Partial View Control Low Sponsor controlled Interoperability Medium Potential there, more talk than action Portability Low Tethered to employer or insurer Tools Good Significant activity, behavioral change Personalization High Copyright: Chilmark Research claims Leverage HRA & data 1/12/09 8 For internal use only, not for distribution Adoption Medium Trust, Incentives often required
- Provider Sponsored Platforms: Consumer Retention nt e ta nt a Co lD ca i lin C Attributes Rating Notes Data Source(s) NA EMR, Gold Standard, Myopic Control Low Portal to host EMR Interoperability Low Disparate systems, competitive pressures Portability Low Tethered to EMR Tools Medium Communication for engagement/retention Personalization Low-Med.Copyright: Chilmark poor job, some exceptions Most do Research 1/12/09 9 For internal use only, not for distribution Adoption Variable Perceived value?
- Utility Service Model for PHI: Creating an Ecosystem ns s ce io ur