#PhotoVino  

Email  or  tweet  a  photo  of  your  favourite  wine  and  we’ll  deliver  you  

two  bo6les  in  two  days  8me  

We  need  a  Montage!  

•  Lewis  •  Kris8an  •  Barry  •  Howard  •  Alexander  •  Daniele  •  Steve    

Ini8al  Problem  Solu8on  

People  take  photos  of  wine  they  like  

People  will  buy  wine  they  take  photos  of  

Prove  people  will  buy    using  Bespoke  Landing  Pages  

Get  out  of  the  building!  

Monitor  Data  

Pivot  on  Customer  hypothesis    

Pivot  on  Customer  hypothesis    

Customer  Request  

Customer  Response  

Phone  Interview  With  User  •  Did  not  buy  –  Didn’t  want  to  purchase  on  her  phone  –  £30  bo6le  of  wine  –  Didn’t  have  an  occasion  

•  Behavior  –  Had  the  photo  on  her  phone    – Wanted  to  find  the  wine  in  the  UK  

•  Future  development  –  Social  sharing  –  Documen8ng  wine  –  Further  informa8on  about  the  wine  

First  Sale!!  

Conclusions  and  Next  Steps  

•  £12.70  generated  in  revenue  – Validated  the  problem  

•  Validated  two  customer  acquisiCon  channels  – Passive  and  AcCve  

•  Further  moneCzaCon  model  exploraCon  needed  

Final  Assump8ons,  Tests  and  Learnings