BTEC Level 3 Extended Diploma in Creative Media Production

Students NameProject Title Discovering PhotographyUnit(s) Photography and

Photographic Practice

Unit No 57 Tutor(s) Dave Bakes

Project Dates Start Date 06/01/2014 Deadline Date 12/02/2014AimsTo develop you photographic skills and your freelance photography portfolio you will choose a photographic application to produce work for. You will investigate past and current industry practice before planning and producing your images. Having an impressive portfolio of images is the key to getting a commission.

Tasks/Notes Task 1: (P1, M1, D1) (13/01/2014)You have been commissioned to produce the opening chapter for a book on photography applications.

For each application you should: Clearly define and explain the photographic applications listed below. You should include the names of

past and current photographers working in the field.

Outline a range of contexts for each application or use of photography (photojournalism: magazines such as Life, The Economist, National Geographic or Heat.)

Include multiple examples for each application. Make sure you annotate at least 1 photo per application. You should focus on visual and technical elements.

Consider characteristics of the application of this type of photo. For example, are they usually studio photos? Are they natural or heavily edited and manipulated photos? Are they staged or observational photos?

Areas to consider and include details on:

Whether or not the photos are controlled or manipulated or are observational?

Whether or not artificial or natural light is mainly used?

What kind of lenses might be used? For example a telephoto is often required for sports and nature whilst wide angles are often used for architecture.

To what extent is post production (Photoshop) normally used?

Are there any typical styles that relate to this application of photography?

Applications to cover are: advertising and promotional, fashion, photojournalism, portraiture, high street studio, architectural, illustration, medical photography, fine art photography and documentary.

PROJECT BRIEF

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BTEC Level 3 Extended Diploma in Creative Media Production

Tasks/Notes

PROJECT BRIEF

Digital photography has led to an explosion in the amateur photography market. The step up from a point and shoot style camera to one with full manual controls can be a large one. Due to this, Canon are producing a new set of getting started materials their customers. They want you to write a simple guide to the basic camera functions and illustrate the work with your own images taken specifically for the purpose.

Task 2: (P2, M2, D2) (14/01/2014)Produce a guide to camera basics covering aperture, shutter speed, ISO and white balance. You should explain the settings and how they affect the images being captured. You should use your photography skills to create images which clear detail the effects of changing camera settings. You will also carry out some basic photoshop adjustments which you should evidence in the guide. You should show cropping, levels, dodging and burning and colour adjustments. You should present your work via the PowerPoint pro-forma.

Task 3: (P3, M3, D3) (20/01/2014)You should now have experienced a range of different photographic styles and applications and it is time to decide which you want to work in. This task will allow you to explore an application in more detail. You should research 1 past and 1 present photographer who work with your chosen application.

You should gather examples of their work and provide a brief biography for each photographer.

You should critically analyse the technical and aesthetic qualities of 3 images per photographer using appropriate terminology.

The ‘Reading Photographs’ presentation will help you with this.

Task 4: (P3, M3, D3) (21/01/2014)Generate ideas for your own images for your chosen photographic application. The theme for your work is: Discovery.Idea generation should consist of an initial mind map, exploring the theme and how it could relate to your photography application. You should consider different techniques and settings to be used. You should consider location. You should consider you subjects. You should consider equipment required. Once your mind map is complete you should produce a mood board. This should consist of a range of inspirational images. They could be from the photographers you research as well as other sources. Annotations can be used to help explain your ideas. Finally, you should complete a proposal to help clearly explain your ideas.

Extension task:Detailed annotation of images from a photographer you like.

Task 5: (P3, M3, D3) (23/01/2014)Complete appropriate planning documentation for your photographs.You need a complete a shooting schedule which states when you will be shooting, where you will be shooting, what equipment, models and props you will need and what you contingency plans are in the event of problems. You need to complete a risk assessment for each location you plan to shoot in. You will need model release forms for any models you useYou could include copies of equipment booking forms.You can plan either one or two shoots. Two shoots gives you the opportunity to evaluate your first set of images, refine your technique and produce a second set of image. This may result in a higher grade.

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BTEC Level 3 Extended Diploma in Creative Media Production

Tasks/Notes

Task 6: (P3, M3, D3) (10/02/2014)Produce a set of images suitable for your chosen application.

You should take a number of photographs in order to give yourself plenty to choose from.

You should submit contact sheets of the images you produced. These should be in colour, on A4 sheets with 4 columns and 3 rows of images per page.

Next, select your best 8 images for final submission.

You may apply post-product techniques to your images before you submit them. Electronic presentations of images to be added to your blog.

Evaluation:

Task 7: (P4, M4, D4) (12/02/2014)You should prepare an evaluation on the work you have produced. It should cover both your final images as well as the wider experience you had during the unit.

You should discuss the visual language you have used in your images. This includes composition (juxtaposition, association, angle of view) and image construction such as the use of form, texture, shape, pattern, line, tone, colour, symbols, connotation and representation.

You should consider the audience for your work including their social group, age and gender.

You should consider the historical and cultural context of your work. Where would your work fit in to commercial practice? Which influences in your work are from older photographers and which are from contemporary ones?

When considering your final products you should write about if you realised your intentions, if your images are fitness for purpose. If you have received feedback on the images you can response to that. You should consider both the technical qualities and aesthetic qualities of your work and also skills and knowledge you have gained

Finally you should consider your own technical competence, your creative ability and your time management.

Sources of information could include self-evaluation and documentation such as ideas, notes, production logs, sketches and trial shots.

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PROJECT BRIEF

IV ASSESSOR

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BTEC Level 3 Extended Diploma in Creative Media Production

Students NameProject Title Producing photographsUnit(s) Photography and

photographic practice

Unit No 57 Tutor(s) Dave Bakes

Assessment

PROJECT BRIEF

In order to be assessed for this assignment you must complete the following work and submit it by the required time. Below are the stages with the corresponding assessment criteria as outlined in the unit specifications.

Deadline/Schedule The schedule is as follows:

Task Grading Criteria

Pass Merit Distinction1 P1 describe different

applications of photography with some appropriate use of subject terminology

M1 explain different applications of photography with reference to detailedillustrative examples, andwith generally correct use ofsubject terminology

D1 critically evaluate different applications of photography with supporting arguments and elucidated examples, consistently using subject terminology correctly

2 P2 use photographic equipment and employ photographic techniques with some assistance

M2 use photographic equipment and employ photographic techniques to a good technical standard with only occasional assistance

D2 use photographic equipment and employ photographic techniques to a technical quality that reflects near professional standards,working independently to professional expectations

3,4,5,6 P3 produce photographic imagesfor a specified purpose with relevant planning material, working within appropriate conventions and with some assistance

M3 produce photographic images for a specified purpose with relevant planning material to a good technical standard, showing some imagination and with only occasional assistance

D3 produce photographic images for a specified purpose with relevant planning material to a technical quality that reflectsnear-professional standards,showing creativity and flairand working independentlyto professional expectations

7 P4 comment on ownphotographic work withsome appropriate use of subject terminology.

M4 explain own photographic work with reference to detailed illustrative examples and with generally correct use of subject terminology.

D4 critically evaluate ownphotographic work in thecontext of professionalpractice with supportingarguments and elucidatedexamples, and consistentlyusing subject terminology correctly.