Photography and photographic practice week 1 1

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  • Photography and Photographic Practice . 1Creative Media Production 2012
  • Photography and photographic practice Photography, or photo-imaging, is a major industry of the media sector in its own right with a wide variety of applications, from the production of personal records such as wedding photographs or family portraits to technical applications such as industrial or medical photography. Digital technology is rapidly changing the way in which images are produced and digital imaging is becoming increasingly prevalent within the industry. Many professional photographers now shoot exclusively in a digital format, and are required to do so by their clients. You will be able to explore the capabilities of digital image production and how digital cameras and processes can be controlled and manipulated to produce the desired effect. The unit will also allow you to develop their analytical skills and visual literacy, and gain a contextual and cultural awareness of photography. 2Creative Media Production 2012
  • Photography and photographic practice There are many different applications for photography. It is used in a whole range of different industries and each can require a different set of skills. In this unit, you will look at a range of applications for photography before deciding on which interests the most. You will then plan, produce and evaluate your own photographic work. Along the way you will also get to know the cameras and how you can take control of them so you are getting the photos you want and not the photos the camera thinks you should have. 3Creative Media Production 2012
  • Photography and photographic practice Basic terminology: Wide lens: These create a wide view taking in a lot of the scene. Objects need to be close to the lens to be captured in detail. Used when you want to capture a whole scene. Long (telephoto) lens: Takes a narrow view of the scene but can capture objects which are far away in great detail. Used when you cant get close to your subject. 4Creative Media Production 2012 Wide lens Long lens These images were taken from the same spot using different lenses to give two very different photos
  • Photography and photographic practice Basic terminology: Controlled/manipulated: Scenes , objects and models are posed and adjusted to create the right image. Observational/candid. These images dont influence the elements within them, prefer to capture them as they are. 5Creative Media Production 2012 Controlled Observational
  • Photography and photographic practice Basic terminology: Artificial light: Adding light to a scene through the use of lamps. Often used in studios but can be used outdoors too. Natural/Ambient light: These images are taken using the available light only. 6Creative Media Production 2012 Artificial light Ambient light
  • Photography and photographic practice 7Creative Media Production 2012 Basic terminology: Post production: This is what happens to images once they have been taken. Sometimes only basic adjustments such as sharpening take place. This is more likely with documentary and photojournalism. Sometimes further adjustments such as levels, saturation and cropping take place. In advertising and fashion photography a huge amount of post-product can take place to get the right image. Models can be made to look extremely different by skilled photoshop users. Landscape photographers often use post production techniques to get the most from their images by burning in shadows, dodging highlights and boosting colour saturation. Post production started a long time before photoshop and masters of the dark room could do incredible things to images.
  • Photography and photographic practice Before and after 8Creative Media Production 2012
  • Photography and photographic practice 9Creative Media Production 2012
  • Photography and photographic practice Learning outcome 1 Understand different applications of photography 10Creative Media Production 2012
  • Photography and photographic practice 11Creative Media Production 201 Advertising and promotional: Advertising photography is perhaps the most ubiquitous form of photography today. Advertising photography can take many different forms and use many different techniques depending on the product it is advertising. Advertising photography is all about creating an image which best sells a given product. Promotional photography is similar to advertising photography although it may be commissioned in order to raise the profile of a product but not for direct advertising purposes. Often the images are very controlled and then heavily edited to get the best out of them. Artificial lighting is often used. A range of lenses may be used depending on the nature of the shoot.
  • This photograph is simple, stylish and clean. This reflects the product. 12Creative Media Production 2012
  • This promotional image for a band gives clues as to the genre of music 13Creative Media Production 2012
  • Photography and photographic practice Fashion: The purpose of fashion photography is to sell clothes and promote fashion labels. Fashion photography mostly appears in magazines and newspapers but is also used in catalogues and on the internet. Fashion photography is about showing off the clothing whilst creating a mood or a moment in the story. Fashion photography sometimes takes the form of editorial work which involves several pages of image from a shoot in a fashion magazine. Shoots often happen in studios or on constructed sets but can also take place on location. Lighting is often manipulated and the images heavily staged and then edited. A range of lenses may be needed depending on the shoot. Styles vary hugely depending on the photographer, designer and end use. 14Creative Media Production 2012
  • David Baileys fashion photography helped define fashion in the 1960s 15Creative Media Production 2012
  • Photography and photographic practice Photojournalism: Photojournalists create pictures that contribute to the news media and help tell a story. War, sport and paparazzi style photography are just a few of the styles that fall in this category. Photojournalism works within the same ethical approaches to objectivity that are applied by other journalists. Photographic manipulation is a big issue in photo journalism. Whist some believe that small adjustments can be made others feel that no post production is acceptable with these kinds of images. Images are generally observational rather than staged and the use of additional light is often limit to just a flash gun. If the photographer is close to the action then wider lenses are generally used. Longer, telephoto lenses are used if the photographer if further away. 16Creative Media Production 2012
  • 17 Creative Media Production 2012 Robert Capa took this image of a soldier falling in the Spanish Civil War.
  • Photography and photographic practice 18Creative Media Production 2012 Portraiture: Portrait Photography is one of most common forms of photography. Portrait photography, which is also called, more often than not, portraiture, is the art of capturing a subject in which the face, facial features as well as facial expressions are made predominant. The constructionist approach is when the photographer constructs an idea around the portrait happy family, romantic couple, trustworthy executive. It is the approach used in most studio and social photography. This may involve artificial lighting and post-production. The environmental approach depicts the subject in their environment be that a work, leisure, social or family one. With the environmental approach more is revealed about the subject. The candid approach is where people are photographed without their knowledge going about their daily business. It captures a moment of everyday life as it happens. These are observational images and rely on the ambient light. The Creative Approach is where image manipulation is used to produce portraits. It is becoming a popular form of portraiture with high street studios.
  • 19 Creative Media Production 2012 A candid image of a young couple on a train. Henri Cartier-Bresson
  • Photography and photographic practice High street studio: High street studio photograph can involve a few different types of photography such as portraiture and wedding photography. Large franchises such as Venture concentrate on pieces of wall art and family portraits. They popularised the high key look of modern family portraits. It is becoming increasingly difficult for independent high street photographers to survive. High rents often mean that home studios are becoming more popular for independent photograph