The only typography there is on the advert is at the bottom right of the image, which always has the same text and logo, which says ʻyou canʼt afford to be slow in an emergency. Act now for the planetʼ. This message goes really well with the image, as it adds slight humor to the advert until you realize there is an emergency in the background. The font is white, and the logo is black and white, which stands out against the colourful background.

The poster is divided in half, one half is the humorous part of the advert and the other half is the emergency situation going on in the background. If the typography wasnʼt on the image, the advert wouldnʼt make sense.

The palette of the image are quite neutral colours, apart from the emergency vehicles, which are made to stand out. The sky always seems to be either sunset or sunrise in all 3 posters. The smoke is dark against the light area of the sky where the sun is, which makes it stand out even more