Photographer: David Fincher / Model: Rooney Mara / Shot on RED EPIC®

They all have one thing in common.

The camera that changed cinema is now changing fashion.

Photos, posters and covers courtesy of: Steven Meisel, Greg Lotus, Cintia Dicker, Claudette Barius/Warner Bros., Walt Disney Pictures, MGM, 20th Century Fox, Warner Bros. Pictures, Vogue, Esquire, GQ and Vogue Italia. RED EPIC,® Scarlet,™ REDCODE,® R3D,® Mysterium® are all registered trademarks of RED Digital Cinema ©2012. www.red.com

“I feel I should call up Film on the phone and say, I’ve met someone.”

— Steven Soderbergh, Director

“The RED camera’s beauty, flexibility, and endless possibilities have made our transition

from still to film effortless and exhilarating.”

— Inez & Vinoodh, Photographers

“The incredible resolution and rich warmth of the RED camera images allow me to go from shooting covers for fashion magazines to shooting feature films all with the same system. The RED camera has changed my professional life.”

— Greg Williams, Photographer

“Digital imaging is finally being attacked and supported systemically. The EPIC is, to me – the Model T of digital acquisition.”

— David Fincher, Director

Last year, while David Fincher was shooting The Girl With The Dragon Tattoo on RED®, Greg Williams was using RED to shoot the cover of Vogue Italia magazine. While Peter Jackson was making The Hobbit with RED, Inez & Vinoodh were using RED to photograph double page spreads for Vogue Paris and shoot fashion videos for Lady Gaga.

RED is the first and only true “DSMCTM” Digital Stills and Motion Camera. That means you

can shoot a feature or a fashion show, then simply extract the perfect still from the footage. At 5K resolution, each frame is ready for a double page spread or a billboard.

The RED camera is built around a modular foundation. There is a central “brain” and the lens mounts adapt to use Nikon, Canon, PL, Panavision and Leica lenses. Even brains are interchangeable, so you can fully customize for each shoot and always have the perfect

camera in the palm of your hand. And as technology advances, you only need to replace the individual component, not the whole camera. New sensors, new recording media, new modules – just upgrade whenever and however you want to.

So is it an incredible motion camera that takes great stills, or is it an amazing stills camera that shoots great motion?

Yes, it is.