Photocatalysts lecture 2 bus model canvas
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Transcript of Photocatalysts lecture 2 bus model canvas
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PHOTOCATALYSTS for WATER REMEDIATION (nanocatalysts)
PI: Perena Gouma
Assoc. Professor
Lead: Jusang Lee
Graduate Student
Mentor: Clive Clayton
Director of Industry- University Center (SPIR) and Professor
• Aim to commercialize our visible light activated nanocatalysts (Nanogrids™ © )
• Invented breakthrough nanotechnology offers inexpensive, extremely fast and efficient hydrocarbon decomposition
• Uses in oil decomposition and environmental remediation (c) copyright 2011
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•Industrial nano-manufacturing providers
•Suppliers of precursor material
•IP protection• R&D capability•Brand•Expertise
•IP validation•Building a brand•Pilot studies•Marketing•Distribution
•New product (replaces toxic surfactants)•Green Photochemistry• Fully decomposes oil•No energy cost to use•Speed of deployment•Recoverable•Customization•Risk reduction•Convenience/usability
•Expanding their services•Continuous/long term•As-needed leasing
•Water remediation companies•Coast Guard•Shipping industry•Refineries•Oil service industry•EPA•Federal groups on remediation•Individual /home use (e.g. pool cleaning)
•Direct sales and/or leasing•Partner distribution channels
•Shipping
•Marketing
•Sale of nanogrids™ © per square foot•Per use charge (leased)• First to market; premium revenues•Licensing other IP
(c) copyright 2011
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Testing the Hypotheses
Building Blocks Testing
Customer Segments Municipal, Industrial, and Government Entities
Value Propositions Municipal, Industrial, and Government Entities
Key Partnerships Contact has been made with BASF; still to explore other potential manufacturers
Key Resources Seek partnerships with precursor suppliers
Key Activities IP portfolio validation, prototyping
Key Resources Use NDAs to talk to potential partners, expand R&D facilities
Channels Following on establishing partnerships
Cost Structure Assessing partners and in-house development efforts and product demonstrations
Revenue Streams Use surveys on current remediation costs, assess IP strengths
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Market Size Estimates
• Total available market for environmental nanotechnologies:
In 2010 was estimated at $6.1b
In 2014 is projected to reach $21.8b
Served Available Market is the environmental remediation market that is 40% of the total market
Target Market –Gulf oil spill $1b and the served available market totaling about $8b
Ref: F. Boehm, Nanotechnology in Environmental Applications, BCC Research, 2006;
NOAA, Gulf Spill Restoration, 2011
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Nano Cleaning
TechnologiesNCT
Perena Gouma, PIJusang Lee, Lead
Clive Clayton, Mentor