Photo Professional Magazine
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ANDY KRUCZEKS FASHION
PORTFOLIO HOW INFRARED
IMAGES CAN SELL 11 WEDDING
ALBUMS CLIENTS WILL LOVE
BRONCOLOR MOVE 1200L
BOOST YOUR BLOG: 5 WAYS TO GROW YOUR ONLINE AUDIENCE
PREPARE YOURSELF FOR PRINTINGGuarantee great results every time
FUJIFILMS NEW DYNAMIC DU0The X-Pro1 and the X-E1 tried & tested
ISSUE 76 FEBRUARY 2013 4.50
Social studiesHow to get clients to market your work through social media
SHARING YOUR SHOTS
Dont miss our advice packed 16-page special
SETTING UP A NEW BUSINESS?
16-PAGE SPECIALINCLUDED INSIDE:
STARTING A PHOTOGRAPHY BUSINESS
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WELCOMEAnother year lies ahead of us all and heres hoping its going to be a good one, with plenty of opportunities for those who are already established or who might
be thinking of making the move into a professional career in the near future. This months issue features a special 16-page section aimed at those who are either contemplating making the move to become a professional or who might be looking at how to refocus their business so that it is set up with a proper professional foundation. Working in tandem with PhotoShelter, theres stacks of crucial information to be found here and its all designed to help you identify your ideal client and then make sure they know you are out there.
Staying on the theme of managing the online side of your business, Tigz Rice has contributed an excellent piece this month that emphasises the importance of keeping control of your work. When I read this through I was struck by how much there is to be aware of these days, and I recommend that you definitely take on board the points Tigz is making.
Finally, dont miss our tips feature 16 ways to make 2013 your best year yet, contributed by a selection of great photographers. Its the perfect time to put some fresh ideas into action, and theres plenty here to get you thinking!
Another bumper issue of Photo Professional as we kick off the new year, and theres plenty this month for pros at every level of the business
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004 PHOTO PROFESSIONAL FEBRUARY 2013
CONTENTSISSUE 76 FEBRUARY 2013
Business MattersPro Academy Gear
032 LIGHTING MASTERCLASSCOVER Still life and food photographer Hugh Johnsons incr-edible images make the mundane look extraordinary. Just how does he do it?
040 PREPARE FOR PRINTING IN LIGHTROOM COVER Whether youre printing yourself or sending your fi les to a lab, Lightroom takes the strain, guaranteeing great results every time.
046 INTO THE REDCOVER Think shooting infrared on fi lm is interesting, but frankly too involved? Then let us introduce the simplicity and beauty of digital infrared.
102 FUJIFILM X-PRO1 & X-E1 COVER Can Fujis latest CSCs cut it in the professional world? We road-test the X-Pro1 and X-E1 to fi nd out.
110 LIGHT BLUE V4It does everything for your business, except the washing up. Find out if its the ultimate management program for you.
112 BRONCOLOR MOVE 1200L COVER Mobile, cordless and rechargeable, is this new Broncolor battery pack going places?
114 BUYERS GUIDE: ALBUMSCOVER Wedding albums to wow your brides and grooms.
053 BUSINESS MATTERSWays to make your business better.
056 SOCIAL STUDIES COVER Share and share alike how to make online image sharing work for you.
062 2013: YOUR BEST YEAR YETCOVER Tried and tested advice from pros to make your business boom.
076 BOOST YOUR BLOGCOVER Dont simply plod along, fi nd out how to blog your way to success.
083 SETTING UP IN BUSINESS?COVER Not sure how to go about starting out? Read our advice-packed, 16-page special.
006 INBOX COVER We shed some light on new kit, bring you news of the winner of the Travel Photographer of the Year award, and talk to two snappers about their unusual wedding and event shoots.
016 PORTFOLIO: ANDY KRUCZEKCOVER Hes know what hes wanted to do since primary school. Now with a successful career in full swing, Andy Kruczek is intent in passing on his knowledge to the next generation.
022 PROJECT: JAMES BELLIts a tall story, the tale of one snappers project to document our capital city.
Subscriptions & back issues:
Starting out or relaunching your business? Read this!
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Photo Professional is published on the first Thursday of every month by Bright Publishing Ltd, Bright House, 82 High Street, Sawston, Cambridge, CB22 3HJ.
No part of this magazine can be used without prior written permission of Bright Publishing Ltd. Photo Professional is a registered trademark of Bright Publishing Ltd. The advertisements published in Photo Professional that have been written, designed or produced by employees of Bright Publishing Ltd remain the copyright of Bright Publishing Ltd and may not be reproduced without the written consent of the publisher. The content of this publication does not necessarily reflect the views of the publisher.
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Bright House, 82 High Street, Sawston, Cambridge CB22 3HJTelephone 01223 499450 firstname.lastname@example.orgEditorTerry Hope 01959 email@example.comTechnical WriterIan Fyfe 01223 firstname.lastname@example.orgSub EditorsLisa Clatworthy 01223 499450Hannah Bealey 01223 499450Editorial DirectorRoger Payne 01223 email@example.comDesign Director Dean UsherDesign & Production Manager Grant GillardadvertisingSales DirectorMatt Snow 01223 firstname.lastname@example.orgKey Accounts Maria Francis 01223 499457 email@example.comMike Elliott 01223 firstname.lastname@example.orgBusiness Development DirectorDave Stone 01223 email@example.comSenior Sales ExecutiveNatalie Howlett 01223 499458 firstname.lastname@example.orgAll advertising copy to: email@example.comPublishing Directors Andy Brogden& Matt PluckHead of Circulation Chris HaslumMarketing Manager Kelly Tarrant
www.photopromagazine.com, call 01371 851876 or see p80 for our special offer
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PORTFOLIO | ANDY KRUCZEK
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PORTFOLIO | ED COLLACOTT
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From an early age, Andy Kruczek knew he wanted to be a photographer. Now, entirely self-taught, hes achieved his ambition and is instrumental in teaching others to do the sameWORDS TERRY HOPE PICTURES ANDY KRUCZEK
PORTFOLIO | ANDY KRUCZEK
ery few of us can say we had a pretty clear idea of what we wanted to do before we even made it into primary school, but one of Andy Kruczeks very earliest memories makes it clear that he was always destined to find his way
into photography. I was fascinated by a folding camera that my father
owned, he says. It had a spring clip that allowed the bellows to pop out and, at first, I wasnt strong enough to press the button and make it open. Dad promised me that hed put a film in it for me when I could manage this, and I would have been about five when I finally accomplished this feat and shot my first film.
By the age of ten I had my own darkroom. These were the days when every chemist sold photographic chemistry and paper, and I was lucky that the chemist on our estate in the West Midlands was also a photography enthusiast. He helped me a lot in those early days.
Like so many others growing up in the sixties, Andy was never encouraged to be creative by his school and he remembers with a grin the many reports he received where an exasperated teacher reported that If Andrew spent as much time on his homework as he did taking photographs, he could be quite good at maths, history, French etc
At my first careers lesson I announced I wanted to be a photographer, he says, and two years later my careers master called me into his office. He told me hed thought long and hard about my ambition and had found the perfect job for me.