Strategic Green Alliances & Strategic Brand Alliances (Co-Branding)
Photo by Ron Cogswell … · As alliances evolve, they can influence even the partners’...
Transcript of Photo by Ron Cogswell … · As alliances evolve, they can influence even the partners’...
![Page 1: Photo by Ron Cogswell … · As alliances evolve, they can influence even the partners’ definitions of their respective missions and values, which in turn can lead to new areas](https://reader035.fdocuments.us/reader035/viewer/2022081600/60257c8314450d3f965c0e0c/html5/thumbnails/1.jpg)
1
Photo by Ron Cogswell https://www.flickr.com/photos/22711505@N05/7617885424/in/album-72157630674378570/
![Page 2: Photo by Ron Cogswell … · As alliances evolve, they can influence even the partners’ definitions of their respective missions and values, which in turn can lead to new areas](https://reader035.fdocuments.us/reader035/viewer/2022081600/60257c8314450d3f965c0e0c/html5/thumbnails/2.jpg)
2
Downtown Charleston, SC. Photo By Brian Stansberry (Own work) [CC BY 3.0
(http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons
![Page 3: Photo by Ron Cogswell … · As alliances evolve, they can influence even the partners’ definitions of their respective missions and values, which in turn can lead to new areas](https://reader035.fdocuments.us/reader035/viewer/2022081600/60257c8314450d3f965c0e0c/html5/thumbnails/3.jpg)
3
While serendipity often prevails as the initiator of connections in the alliance marketplace,
connections are more readily made among organizations predisposed to partners
and alert and prepared to seize opportunities. – James Austin
A partnership is without a solid foundation if it lacks and
effective ongoing communication process. – James Austin
![Page 4: Photo by Ron Cogswell … · As alliances evolve, they can influence even the partners’ definitions of their respective missions and values, which in turn can lead to new areas](https://reader035.fdocuments.us/reader035/viewer/2022081600/60257c8314450d3f965c0e0c/html5/thumbnails/4.jpg)
4
Above all, collaborators need to be clear about the purpose of joint undertakings. – James Austin
![Page 5: Photo by Ron Cogswell … · As alliances evolve, they can influence even the partners’ definitions of their respective missions and values, which in turn can lead to new areas](https://reader035.fdocuments.us/reader035/viewer/2022081600/60257c8314450d3f965c0e0c/html5/thumbnails/5.jpg)
5
![Page 6: Photo by Ron Cogswell … · As alliances evolve, they can influence even the partners’ definitions of their respective missions and values, which in turn can lead to new areas](https://reader035.fdocuments.us/reader035/viewer/2022081600/60257c8314450d3f965c0e0c/html5/thumbnails/6.jpg)
6
High-performance collaborations are about much more than giving and receiving money. They are
about mobilizing and combining multiple resources and capabilities to generate
benefits for both partners and social value for society. – James Austin
Continual learning is what enables continuous improvement. – James Austin
![Page 7: Photo by Ron Cogswell … · As alliances evolve, they can influence even the partners’ definitions of their respective missions and values, which in turn can lead to new areas](https://reader035.fdocuments.us/reader035/viewer/2022081600/60257c8314450d3f965c0e0c/html5/thumbnails/7.jpg)
7
As alliances evolve, they can influence even the partners’ definitions of their respective missions and
values, which in turn can lead to new areas of overlap and engagement. – James Austin
Photo By dimworld (Flickr [1]) [CC BY 2.0
(http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
![Page 8: Photo by Ron Cogswell … · As alliances evolve, they can influence even the partners’ definitions of their respective missions and values, which in turn can lead to new areas](https://reader035.fdocuments.us/reader035/viewer/2022081600/60257c8314450d3f965c0e0c/html5/thumbnails/8.jpg)
8
1 James E. Austin, The Collaboration Challenge: How Nonprofits and Businesses Success Through Strategic Alliances, (San Francisco: Jossey-Bass, 2000), 173.
Sustainable alliances institutionalize their collaboration process. – James Austin