Phonethics Digital Agency - Credentials & story
-
Upload
saurabh-gupta -
Category
Business
-
view
644 -
download
1
description
Transcript of Phonethics Digital Agency - Credentials & story
![Page 1: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/1.jpg)
Phonethics
Copyright © 2013 Phonethics
![Page 2: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/2.jpg)
Copyright © 2013 Phonethics
Hi,
We’re Phonethics
![Page 3: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/3.jpg)
I’m Saurabh, Chief Storyteller
Copyright © 2013 Phonethics
![Page 4: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/4.jpg)
Here’s the Phonethics story –
![Page 5: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/5.jpg)
Started in 2006
![Page 6: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/6.jpg)
Focus on IPCharacter based Original short form content
![Page 7: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/7.jpg)
Focus on IPCharacter based, Original short form content
![Page 8: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/8.jpg)
Mungle – Animated Series
Billoo decides to chuck his life as a cable guy in the heartless city and move to the jungle for some peace and quiet.. amongst his own ‘people’..
…but ends up bringing a little bit of the city with him! In the form of the Mobile Phone, making it The Mobile Jungle or ‘MUNGLE’
The story traces Billoo’s journey as he brings the mobile phone to the jungle, Becomes an ‘internationally wanted’ Mobile Expert and goes from being an outsider to Hero to Villain..
![Page 9: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/9.jpg)
![Page 10: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/10.jpg)
2008 creative content for brands
![Page 11: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/11.jpg)
2008 - 2009
![Page 12: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/12.jpg)
2013
• 24 Member Team
• Rapidly emerging as a premiere ‘Mobile First’ Digital Consultancy
• Changed client & service mix to reflect our focus & vision
![Page 13: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/13.jpg)
What we love doing
• Short form Content
• Branded property creation
• Digitally Augmented real world experiences
• Monetisation mechanisms
![Page 14: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/14.jpg)
Skills & resources• Analytics driven Media buying• Widgets library
– Track everything from media to social interactions– Facebook apps
• Image submission• Graffiti • Twitter + Android App
• Applying game mechanics to processes
– Badges engine – Rewards engine & Coins system
• Mobile delivery of content
![Page 15: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/15.jpg)
![Page 16: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/16.jpg)
Key Services• Manage complete Digital footprint
– 50000 + minutes of active engagement & interaction everyday• video, website, social, mobile
– 50Mn + impressions
• Media Planning & Purchase
• Content production
• AWS / VPS deployment LAMP framework development
![Page 17: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/17.jpg)
2 Case studies
• Star Of India (shortlisted at Cannes 2012 for best use of Integrated media)
• India’s First Gamified Dance School
![Page 18: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/18.jpg)
Shortlisted @Cannes 2012
Best Use of Integrated Media
![Page 19: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/19.jpg)
![Page 20: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/20.jpg)
Worlds First Bollywood Movie Auditioned on Facebook
*Actual Images from the sets of New Star of India
![Page 21: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/21.jpg)
How to build organic buzz around the campaign and engage a rapidly growing community?
Challenge
![Page 22: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/22.jpg)
Identify influencers with >100k viewersAnd barter ‘Exclusives’ for Coverage
Strategy:
![Page 23: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/23.jpg)
Campaign covered by more than 100 bloggersOver 1 million views on the day of launch.
*Actual Images from the sets of New Star of India
![Page 24: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/24.jpg)
- Typically fan-pages are slow and sporadic in responding to queries and posts- Our super responsive community management team interacted with every single fan post.
Promoting key fan posts as well as unique content using FB media.
Sponsored stories used to create a viral effect
Community Management
Facebook Media Buying
Campaign Cornerstones
![Page 25: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/25.jpg)
Outcome-> 500,000 fansOver 10,000 test drives ordered
![Page 26: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/26.jpg)
Gamified dance school
![Page 27: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/27.jpg)
*Pre-launch Website
![Page 28: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/28.jpg)
![Page 29: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/29.jpg)
![Page 30: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/30.jpg)
![Page 31: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/31.jpg)
![Page 32: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/32.jpg)
DWM App
![Page 33: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/33.jpg)
![Page 34: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/34.jpg)
Content based social properties
• Cadbury• DSP• Jetking • Axis• Skoda• NSFL
![Page 35: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/35.jpg)
Cadbury - Bournville
![Page 36: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/36.jpg)
Comic Series Based on ‘Legend of Bournville’
![Page 37: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/37.jpg)
Old Hound on Dark Truth’s FB wall
![Page 38: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/38.jpg)
Old Hound - Twitter
![Page 39: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/39.jpg)
Viral video for Jetking’s YT channel
![Page 40: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/40.jpg)
Skoda
![Page 41: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/41.jpg)
![Page 42: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/42.jpg)
Nissan Super Fans League
![Page 43: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/43.jpg)
Nissan Super Fans League
Facebook app Twitter Mobile app
![Page 44: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/44.jpg)
Tech Solutions
![Page 45: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/45.jpg)
![Page 46: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/46.jpg)
![Page 47: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/47.jpg)
Jetking Branding
Franchisee Branding & info
Franchisee Alumini Highlights
Registration form on HPFranchisee
Course Info
![Page 48: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/48.jpg)
Jetking
• Solution– LMS:
• A robust Lead Management system, with capability of collecting Student information (Leads) from various sources – Landing pages, 100 microsites, call centers, walkins, PC, Mobile, Tablets, etc irrespective of the technology being used at the sources.
– Microsites:• While the headquarter controlled section ensured that the communication on all
the micro sites is synergetic to brand communication, the section controlled by franchisee provided them with enough real estate and features to leverage their skills, experienced faculty & alumini at large.
![Page 49: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/49.jpg)
![Page 50: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/50.jpg)
GIA
![Page 51: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/51.jpg)
![Page 52: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/52.jpg)
![Page 53: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/53.jpg)
Media buying
![Page 54: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/54.jpg)
Index
Client Product genreNissan Europe New Star of India Bollywood / Youth Centric
Jetking IT Training Courses EducationNissan India Nissan Sunny Automobile
Goodwyn Tea FMCGMET Management Courses Education
![Page 55: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/55.jpg)
De code the brief
Note limitations of Creative
Identify platforms with the right audience
Cross Check traffic & Audience insights using radian 6, google ad planner, etc
Checklist the best platforms interms of audience
Shortlist platfroms based on previous performance
Allocate Budgets to platforms
Connect with platforms & get pricing
Devise an Optimised Media Plan
Approval by client
Go Live
The process
![Page 56: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/56.jpg)
The brief: New
Star of India
Nissan wanted to reach out to the Youth of India, the Car buyers of tomorrow. The main objective was to familiarize the youth of India
with brand Nissan. And hence we were all set to mash up Bollywood, Cars & Facebook to create the ‘World’s First Bollywood Movie
Auditioned on Facebook’ Co-staring Ranbir Kapoor called ‘New Star of India’
![Page 57: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/57.jpg)
The Strategy: New
Star of India
Since the campaign was targeted to the youth of IndiaTo reach out the audience we narrowed down on the following variables.
Psychographics: Get-going adopter, Progressive, Flamboyant Flamingoes (loves to Dance), value oriented.
Demographics: Of age 15 – 24, living in metros, tier-2 cities, access to digital medium (PC and/or Mobile).
![Page 58: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/58.jpg)
The Strategy: New
Star of India
Platforms used:
Times of IndiaBollywood hungamaDaily motionFacebook
![Page 59: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/59.jpg)
New
Star of India
![Page 60: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/60.jpg)
TOI : Expandable bannersTOI : video Pre-rollsDaily Motion : Mast head BannerBollywood Hungama : HP Spotlight
New
Star of India
![Page 61: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/61.jpg)
Outcome New
Star of India
Reached more than 40 Mn people online Impression used : over 300 Mn, CTR of 0.3%
Over 5.5 lac fans on Facebook fan pageOver 1.5 Lac views on Youtube.
40 MnPeople reached
![Page 62: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/62.jpg)
BRIEF
JETKING
Jetking wanted a campaign with high ROI from Apr’12 to Jul’12 when maximum admissions in the education sector takes place.
One of the challenges was high decibel online marketing by its competitors
The objective was to market courses & get interested students to fill up the enquiry form.
JetkingInfotrainltd
![Page 63: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/63.jpg)
STRATEGY
JETKING
Purchase Funnel - User Experience - Alumini - Reinstate 'Kuch ban kar niklo‘
Highlight testimonials from Jetking Alumini who have made a mark in the society.
Target students who are preferably at the Preference stage or Purchase stage for High ROI.
![Page 64: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/64.jpg)
EXECUTION
JETKING
PlatformsUsed:Google search
A Separate Landing page
Prominent banners of Jetking Alumini with their Designation & Salary Package and one liners from them saying how Jetking made this possible for them.
Minimal fields in the enquiry form UX: Clutter free Course information, Drop downs in forms, pop ups, no click access Contd…
![Page 65: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/65.jpg)
JETKING
![Page 66: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/66.jpg)
OUTCOME
JETKING
JetkingInfotrainltd
Over 10% conversion rate.
CPA reduced from Rs. 280 in 2011 to Rs. 210 in 2012.
More than 21,000 Leads collected.
10%Coversion
Rate
![Page 67: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/67.jpg)
Nissan Sunny Launch
– MET Mumbai, one of the top 10 management colleges in Maharashtra wanted to reach out to their audience via the digital medium & inform them about the Post graduation courses available.
– Generate interest and drive registrations
The Brief:
MET
![Page 68: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/68.jpg)
Nissan Sunny Launch
– Hyper geo targeting for age group between 20 – 24 within – Interest – Marketing, Brand Building, Finance and more– City - Mumbai, Pune, Navi Mumbai, Thane
– Platforms used:• Youtube• Orkut• Facebook
The Strategy
MET
![Page 69: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/69.jpg)
Nissan Sunny LaunchThe Creative
MET
![Page 70: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/70.jpg)
Nissan Sunny LaunchScreenshots
MET
![Page 71: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/71.jpg)
Nissan Sunny LaunchScreenshots
MET
![Page 72: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/72.jpg)
Nissan Sunny LaunchScreenshots
MET
![Page 73: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/73.jpg)
Nissan Sunny Launch
– Campaign served more than 60 Mn impressions– Campaign Avg CPC less than Rs. 13– Over 2500 registrations in two months
The Outcome
MET
Over 2.5K registrations in 2 months
![Page 74: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/74.jpg)
Nissan Sunny Launch
Nissan Sunny to be launched in India. One of the top three models ever sold world wide.
Highlight the trust that millions of customers across the world have put in the brand NISSAN SUNNY.
Create a distinct voice in a cluttered segment
The TG:Aged 24 to 40, living in metros, tier 2 & 3cities.Either the family already has a car, or is looking to own one
The Brief:
NIS
SAN
SU
NN
Y
![Page 75: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/75.jpg)
Nissan Sunny Launch
Leave Foot prints on as many web properties as possible
Websites from the following genres were used:
News, Lifestyle, Finance, E-commerce, Ticketing, Travel, Gateway portals, Video, Search.
The Strategy
NIS
SAN
SU
NN
Y
![Page 76: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/76.jpg)
TOI : Homepage Interstitial
NISSAN
SUNNY
![Page 77: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/77.jpg)
IBNlive : Homepage Take overRediff : Interactive banner
Screenshots
TOI : Homepage Interstitial
NISSAN
SUNNY
![Page 78: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/78.jpg)
Rediff : Interactive banner
NISSAN
SUNNY
![Page 79: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/79.jpg)
IBNlive : Homepage Take over
NISSAN
SUNNY
![Page 80: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/80.jpg)
In.com : Homepage Take over
NISSAN
SUNNY
![Page 81: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/81.jpg)
Screenshots
In.com : Homepage Take over
NISSAN
SUNNY
![Page 82: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/82.jpg)
Firstpost : Homepage Take over
NISSAN
SUNNY
![Page 83: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/83.jpg)
Zigwheels : Homepage Take over
NISSAN
SUNNY
![Page 84: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/84.jpg)
NISSAN
SUNNY
Nissan Sunny Ranked No. 1 on Search Trends for 1 Whole Week
Over 120 Mn impressions booked
More than 7,000 test drive leads collected in a month.
Conversion of more than 2.5%
0.7% ctr
![Page 85: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/85.jpg)
Search Engine Marketing
![Page 86: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/86.jpg)
SOTC • Ask : Inform prospective customers
about SOTCs new tour packages and offers
• Our Opportunity: – Holiday Season. Spike in holiday
related search• Insight:
– Should reach out to specific audience with related communication
– Vernacular ads to run in 2 tier cities– A simple clutter free landing page for
taking enquiries• Result:
– A high Click to Lead ratio of 20%– Seamless movement of quality leads
from search to Click to Lead– Leads at a much lower cost than
initial expectation
![Page 87: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/87.jpg)
SOTC Landing Page
![Page 88: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/88.jpg)
![Page 89: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/89.jpg)
Digital Partners
![Page 90: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/90.jpg)
Our Creative Director, Vishal Kashyap, designed a brand identity that is full of hope and youthful keeping with the brand ambassador Yuvraj Singh
![Page 91: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/91.jpg)
An interactive multimedia piece outlining Yuvraj’s journey as a superstar sportsperson upto his fight with Cancer.
![Page 92: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/92.jpg)
To build in virality we designed a virtual t shirt that allows people to be a part of team YouWeCan and share the virtual t shirt on their FB walls, Twitter etc
![Page 93: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/93.jpg)
![Page 94: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/94.jpg)
Jagori – Safe Delhi Campaign
Click to watch – http://www.youtube.com/watch?v=IdhiSfdK6R0
![Page 95: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/95.jpg)
Reporting Systems
Measuring Tools1. Impressions2. Geography3. Interactions (Clicks /likes)4. CTRs5. Avg CPC (For PPC campaigns)
![Page 96: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/96.jpg)
AnalyticsVisitor Analysis
![Page 97: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/97.jpg)
AnalyticsAudience Analysis
![Page 98: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/98.jpg)
Social Bakers – Facebook Reporting
![Page 99: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/99.jpg)
Social Bakers – Facebook Reporting
![Page 100: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/100.jpg)
Measurement of Campaigns1. Impressions2. Geography3. Interactions (Clicks /likes)4. CTRs5. Avg CPC (For PPC campaigns)
Sr. No Platform NameBooked Delivered
Budget Consumed Amt (Rs.)Impression
sClicks/
InteractionsImpression
sClicks/
InteractionsCTR (%)
1 Facebook xxxxx xx xxxxx xx x xxxx
2 Search xxxxx xx xxxxx xx x xxxx
3 Google Display N/W xxxxx xx xxxxx xx x xxxx
4 Youtube xxxxx xx xxxxx xx x xxxx
![Page 101: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/101.jpg)
Flurry
![Page 102: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/102.jpg)
Flurry
![Page 103: Phonethics Digital Agency - Credentials & story](https://reader034.fdocuments.us/reader034/viewer/2022051311/54567bdfaf7959795d8b4cd2/html5/thumbnails/103.jpg)