Phone Numbers in the Cloud Age...Phone Numbers in the Cloud Age Rene Sugo Group CEO – Symbio...
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Phone Numbers in the Cloud Age Rene Sugo Group CEO – Symbio Networks 1
Transcript of Phone Numbers in the Cloud Age...Phone Numbers in the Cloud Age Rene Sugo Group CEO – Symbio...
Phone Numbers in the Cloud Age
Rene Sugo
Group CEO – Symbio Networks
1
Who we are?
Slide 2
Group
ASX:MNF
Over 250,000 SIP End-points & 550,000 DIDs
Own network carries 3.2 billion minutes
90,000 Residential services & Local Support Team
Market-leading Virtual PBX
Multi-vendor certified SIP Trunking
Evolution of Modern Communications
Slide 3
1870’s 1880’s 1970’s 1990’s/2000 Today
Dedicated infrastructure for communications General purpose infrastructure OTT
- Packet Networks
VOIP
Logic of the Numbering Plan
Numbering plan based on geo numbers
Prefix explains which exchange the number is in
Number is assigned to a service
Slide 4
Ballarat, VIC
61 3 533x xxxx
Berrimah, Darwin
61 8 8947 xxxx
Joondalup, WA
61 8 9301 xxxx Vaucluse, Sydney
61 2 9337 xxxx
The Unravelling
Advent of Mobiles
Numbers now independent of location
Tied to device via a Subscriber Identity Module (SIM)
Slide 5
Mate, you still in Darwin?
Nah, Sydney-side for a week
now!
Future of the Numbering Plan
Technology has evolved
Supporting systems like number porting still in the dark ages
Slide 6
NBN & 4G can churn a service in 5 minutes... But takes 5 weeks to port a phone number!
Disassociation of Numbers & Infrasturcture
VoIP revolution
Numbers start being ported to the Cloud
Can be anywhere
Change at the Core
Copper was facilitator for internet
Now internet (NBN) is the facilitator for all other services
Internet is key, everything else is OTT
Telco service providers’ revenue erosion
Slide 7
Search for the Killer App
Where is the money?
Revenue loss is the killer
New economy of ‘the App Store’
• 30% to Apple/Google
• 70% to app developers
• 0% to Telco
Slide 8
* Forecast Gartner & IDC
$4.2 $5.2 $6.3 $8.0
$25.0
$35.0
$- $5.0
$10.0 $15.0 $20.0 $25.0 $30.0 $35.0
2009 2010 2011 2012 2013* 2014*
US
$ B
illio
n
Mobile App Revenue
Example: Skype & Microsoft
Both cloud-based
Merge Skype & Windows accounts to access Messenger, Facebook, People, Hotmail, Xbox, SkyDrive and Windows Phone.
Combined contact list, no phone number – just Microsoft account
Slide 9
Result Telco-world
Consumer Choice of services, any-to-any connectivity
OTT provider (Microsoft) Relationship with consumer
Telco Access only
Future of Voice Services
Voice will be a cloud-based OTT App
Numbers will move to the cloud, over any access
Slide 10
Future of Voice Services
Symbio
Networks
Users Cloud Access
Platform OTT Provider
Access
Networks Devices
Other
Network
Other
Network
NBN
DSL
Wifi
4G
• Static Geo &
Mobile numbering
plan
• Number porting
into the Cloud
• Voice delivery
across any path
& access
• Flexibility to
pick features
• Multiple OTT
providers
• Flexibility of
access
• Flexibility of
device or
platform
Challenges
Slide 12
Now Future
Numbering Plan Static Personal, multi-purpose numbers
Pricing Distance-based Bucket pricing or FREE
Security Tied to infrastructure Identity hard to verify
Platforms Each platform separate Working across different platforms
Challenges for the Industry
Challenges for Users
Now Future
Connectivity Any-to-any Technology mix, Software mix, Brand mix/multiple clients
Quality Call your ISP/CSP Who to call?
Tech Support ISP/CSP/Manufacturer Who to call?
Our Vision for Future
Numbering will last at least 20 years
ACMA aim to “allow more flexible use of general numbers”
Eventual unified numbering code?
For example: • USA, Canada and South Africa offer
full portability between both fixed lines and mobile phone lines
• Dominican Republic & Puerto Rico - mobile phones use geographic numbers that have no distinction from landline numbers
Slide 13
