Phire09 Project part 2

8/14/2019 Phire09 Project part 2

1/22

Second part of document phire 09

This page intentionally keep empty


2/22

Brand nameis for better reorganization & to make it peculiarwith the company launching. It also turns product exclusive & give

rise to brand loyalty. The Brand name we suggest for our brand is

Phire09, under seasonal launch name Spring Flow.

Quality:takes in present color shades in eternally youthful textile(DENIM) perfect blend of cotton linen or wool.

Safety:aspire to gain our clients, confidence by paying attention tothe finest detail of each and every product & make it durable and

safe.

Packaging:as it symbolize the feeling with which brand isstepping in to the market, Phire09 is outspreading joviality and

cheerfulness with its chromatic and variegated packaging.

Warranty:Each item we manufacture carries a one-monthwarranty, which covers actual defects in materials or workmanship

Re airs and Support:if the garment is found to be defective

under the terms of our warranty, it will be replaced or will berefunded with a letter ofexplanation.

Accessories and services:all kind of extensive inventory(trimmings, hem, buttons) on our product are of highly quality

material whether of metallic or synthetic.

Design and size:providing the whole size range gratify theselected segments, designs we offering, the most stylish pieces of

trends, that really count now and further, providing different

styles in tops, bags, accessories & in denim for the most havesand the newest trends.


3/22

Skim prices::charging a relatively high

price for the first few months as a new,innovative, or much-improved product is

launched onto a market, in order tobuild a

high-quality image.

Competition based prices:As it doesdepend and related with raw material

prices, we may landed with competition

based price at product maturity stage

Market oriented prices: we do notfollow market oriented pricing approach,

claiming our product as of excellence

indication.

Peak& Off PeakPrices:will use peakpricing strategy earlier than unveiling

seasonal launches & decide about off peak

pricing, after observing response of buyers

and off course before new style line ram to

outlets.

Special offer pricing: on festiveoccasions the brand pricing strategy slightly

change with customer deals name cheery

deals comprises relatively moderate prices

with full flashed clothing package.


4/22

Suggested retail price: we categorize our retail prices withtheproducts we offer tops 250- 599, pair of jeans 600-1200,

accesories150-1099, bags 299-2599.

Volume discounts:As the brand recently will get launch,accept volume pricing when brand reach to growth stage.

Wholesale pricing:we dont have that big distribution

channel, have our own outlets, so wholesale pricing markup notincluded in retail price.

Cash andearly payment discounts:give privilege lowprices to costumers buy product at the very first.

Seasonal pricing:prices are adjusted based on seasonaldemands. Set high during periods of high demand and lowered as

seasonal demand drops off to clear inventory to make room for the

current season's products.

Price flexibility:Phire09 is an exclusive brand so we just proposefixed price, no price flexibility.

Profitability:Brand profitability is based on the skimming pricing

strategy, pricing phases over time to generate profits.


5/22

Distribution channels:Phire09 hasits own establish distribution channel

which augment deliver its offerings to

valuable customers.

Marketcoverage: (exclusive

distribution), Phire09 has exclusivedistribution, that have few own retailers

to shop.

Specificchannelmembers:list donot comprise of many, Phire09s channel

member is Denim Pakistan, and the

brand itself a retail for their authentic

goods.Warehousing & Distribution

centers:the brand will operate with theexisting warehouse, Denim posses

Inventorymanagement: Brand has efficient inventorymanagement system to control the market setup, for better

sales forecasting, sales and operation.

Transportation:Its requisite for the brands, be in possessionof their exclusive retailer stores, hold their own transportation

facility, brand initially has three low loader vans.

Outlet location:PHIRE 09 launch with the impression fashionfor all, description of segment given above, so we set of three

outlets, one in posh area while other two at the citys central

market


6/22

Sales territories:Territories based

number of criteria,

divided into two, outlet

one in luxurious area

cause of driving

distance, lead

distribution, second at

central market on basis

o sales customer

Online stores:As people especially females

more likely to shop online

Phire09 launched Its on line

shopping web site, so could more

people avail our service


7/22

Promotional strategy:push & pull;brand decided using both strategies side

by side increase force and trade

promotion activities & advertisement

efforts.

CelebrityendorsementPhire09 extract most amazing idea,

brand choose, Brats, be the brand

ambassadors,

brats are the girls have

courage to be in the leadand yet stylish. We focused on

Other celeb like the best stylish

Personality of 2009 Kristin Stewart &

other teen female rockers like Hilary

Duff, Miley Cyrus &Ashlee Simpson.

Sales promotions:settle on to

publicize brand through salespromotion by presenting incentives

and distributing merchandise to

buyers or giveaways. Token exchange, cash in a

bucket, money off vouchers, combination offers like

cosmetic brands andPhire09.


8/22

Publicrelations &publicity: brandsupport marketing

public

relations by hosting

dealers meeting

quarterly and providing

privilege club member

cards. Throwing parties

on new product

t lunch, Co operate

public relation,

Communication, CSR,

Media are also be the

tools, brand, take them

along, Except phire09.

Direct marketing

(Telemarketing, direct

mail) External

communication

(Estimate calculator,helpline, online

consultancy)

color world providing

you the experience of

being fashionable

are the additional

things that brand will

soon get acquired to

make teens stylish,

trendy & drive them

smartly crazy!

Personal

selling:In hereface to face is

the mostcommon tactic

to follow, but

Phire09 steps in

with new energy

so fashion shows

& gifts & sales

force are

approaches to

act upon

Advertisement:TV, radio, poster, newspaper, internet, magazines, public transport,

electronic ads, magazine shows, are the

mediums, brand willing to use, for placing

promotional content.


9/22

Type ofpromotion

Name ofsource

How often Cost ofeach

Total

Logo

development Graphic plus Once at start

up

300 Rs300

Newspapers Dawn and

Jang

Weekly for 6

months

5000 Rs 5000

Business

cardsOnce per year 500 Rs 500

Radio spot FM radio of

Pakistan

Once at start

up

5000 Rs 5000

Board signs Once at start

up

10,000 Rs 10,000

Magazines She

magazine

Weekly 5000 Rs 5000

Direct mail Me

100

letters/quarters 2000 Rs 2000

Total Rs 27,800


10/22

To make aware about our product we approach to adopt

something different and new, as we have seen in much

advance markets globally renown, they go with the stream

style to create awareness among people about their productschanges with the variable change in technology, this task also

set us with a bit difficulty that the people first accept that the

fashion we designed for them , according to their culture and

values, we come with the complete range of styles, for that we

start with publishing flyers, later on when we get the feel that

people are curious to see something new in the market to

dress them with the colors of life. Then we on air offer digital

adds before a month we will be available in the markets. Thebiggest plan we have, will exhibit on day we inaugurate the

outlet with the name Phire09, we decided to make that

precious moment a event for others by setting flat screen

panels in the mall, and decorate mall with the multihued

banners and colures of phire09. Last but not least, we have

some surprising planning that will be reveal on the day on

launching.

The first launch of the brand will come in spring under the

name PINK FLOW The designs will relate to the season the

color scheme we pick comprise of pink, yellows, light greens

and the fabric will light for summers and springs. The foot

wears range will hold open flat designs. Second seasonal

launch will come in near autumns with bright colors and fabricwill be denim and woolen is not decided yet.


11/22

We had the feeling behind the launch is to make our brand as

a teens brand. Teens are more likely inspired be the celebrities

like Top models, super stars & some cartoon top stars. Thepersonality for our brand ambasstor must be personal or the

models that perfectly depict the sensation of the personality go

with the brand so we choose BRATZ be our brand

represented. We choose bratz due to the fact that the bratz

girls are the pure ambitious girls they are friends, students and

having qualities to be acknowledged in society for their helping

deeds firm and stylish personalities.

The strategy to penetrate in market is first associate

with our plan to establish our outlets in two segments one

in posh market and other in the central market. Along with

that we plan to make our dress up deals more tempting by

offering premiums to our customer like any gift look good withwhat they pay for, these incentive will surly let them come

back, also we will offer full flashed look they looking for. We

will also set end-sales at the end of the season for the new line

of products.


12/22

What sprit behind PHIRE09 launch?

Phire09 brings teen sensation , which meet the terms to dress

the drafted segment in according to their desires but also

boost the feel that the dress they are wearing, lead to high self

reliance and more self confidence.

What is continuous improvement?

Quality methods as it mentioned

earlier brands positioning is done on

Quality over pricing, Phire09 team

will tend to adopt better quality

providing technologies.What Phire09 has to achieve in

near future?

After observing the launching

campaign and analysis its result the

next step brand decided to move

ahead is to launch our brand

globally, with vigor and with

dynamism in our creativeness.


13/22

Why should you satisfy the supplier?

Brand Phire09 must look to satisfy their external suppliers by

providing them with clear instructions and requirements and

then paying them fairly and on time. So, the product reaches to

their destiny safely.

Why its basicto, Get better work?

Brand try to keep the productivity level and distribution level

always high by taking steps in regarding segments.

Why to, Empower workers?

At the outset brands make an effort to turn out to be expert,

in terms of knowledge, brand strategies and plans by giving

opportunities to its worker to go for extra programs and

workshops introducing additional technologies in regarding

fields.


14/22

Where phire09 starts its production?As, phire 09 is the brand under the umberalla of known brand

Denim Pakistan, so initially Phire 09 producing, storing

anddistributing its creations from the existing place where

Denim Pakistans setup unit is positioned.

Where phire09 located its specialized outlets?

It is brifely portray in price segment of marketing mix, that the

brand pricing is placed on skimming strategy, high charge for

best quality, so Phire 09 coming with three outlets, one in

upmarket & the rest two are in city central market.

Where phire09 breakthe ice ?

Phire 09 decide to disclose its first appearance publically in a

fashion show named where theme is all about brand

endrosement Bratz , models feature brand designs through

ramp walk and wear out our fabricated designs and getaround.


15/22


16/22


17/22

It is cruel, you know, that

music should be so beautiful. It has the beauty of loneliness

of pain: of strength and freedom. The beauty of

disappointment and never-satisfied love. The cruel beauty ofnature and everlasting beauty of monotony.

Benjamin Britten

The cheerful & jovial pink color it self to cuteness, attractive &

lovely. Youngster, teenager & senior people also refer it

because pink is the color of universal love, pink is a softer, less

violent red. Pink is the sweet side of red. Its cotton candy,bubble gum babies, especially little girls.

Language of Pink:The use of pink in familiar phrases can help a designer see how

their color of choice might be perceived by others both the

positive and negative aspects.

Good pinkIn the pink - healthyTickled pink - happy, contentPink collar - female office worker (sometimes used in a

derogatory manner)

Bad or neutral pinkPink collar - female office worker (sometimes used in a

derogatory manner to imply low person on the office

totem pole)

Pink - cut, notch, or make a zigzagPink Words:These words are synonymous with pink or represent various

shades of the color pink. Salmon, coral, hot pink, fuchsia, blush,

flesh, flush, fuchsia, rose.

Music

Cheer ul pink really lends itsel to cuteness


18/22

Is one of the beautiful ways of expressing a personality; it

directly communicates ones life style. No matter its the dress,

the collection of jewelry, the hairstyle, footwear, bags,

perfumes and other accessories etc, all the things you carry tellssomething about your personality.

In order to maintain your right image, you need to be careful

about the fashion statement, you are with. It is the form of non-

verbal communication, when you represent yourself; your class,

gender, education or occupation, your family background,

locality, rank etc, through your looks. Fashion has strong

relation with the Semiotics, as it is also a language of signs &

symbols, and non-verbally communicates the meanings aboutan individual. So, if you know the body art of representing

yourself, you can have a better image.Now in todays fast eraof competition, everyone wants to look better as compared to

others. People are adopting new fashion trends and most of the

people dont feel hesitate in experimenting some latest Fashion

style. This trend of adopting and experimenting fresh Fashion

expression is gaining importance all over the world, in all the

Fashion industries globally.

Now-a-days mostly women consider modern to experience new

styles of fashion. Some are in habit to consult with designers

regarding to their dressing. So they usually do what their

consult designers suggest them to do. Besides them some

people apply their own styles & designs on their dresses. This is

not a bad idea, as this thing enhances your creativity and

boosts your confidence level regarding your dressing. I have

seen youngsters, couples, and all sorts of people of Pakistani

origin dressing up as theylike.

Fashion


19/22

Pants

As fashion is evolving with each and every

second it is always difficult to find women's wear of latest

fashion designs which are most popular and in vogue. Fashion

designers, experts are contributing to women wear on high

nodes as compared to men's wear, children wear. The primefocus and priorities of fashion boutiques, shopping outlets is to

earn and public ate their fashion labels and brands through

women's wearas it is much beneficial due to the fact that ladies

are more followers of fashion as compared to men.

A bag (also known as a sack) is a non-rigid

mostly semi-rigid container, made of paper,

cloth, plastic, leather, or some other flexible material.

A bag isused for packaging and/or carrying items. For the latter a bag

may have one or two handles; a shoulder bag has a strap to

carry it on the shoulder (the bag is either carried on the side of

the shoulder carrying it, or the other side). A rucksack has straps

to carry it on the back.

The neediest entity for fashion is accessories.

Withoutaccessories the style looks dull or like a morning without cool

breeze.Here! We got awesome accessories include caps of all

kind and most hitting towns fashion followed caps are

designed for trendy & fashion lovers. Girls will be surprised by

our accessories designs.

Pants are considered to be the part of style & lot of differenttypes of pants give different looks for different seasons. Some

pants have impact on persons inner beauty. Special section is

made for people having thick thighs with broad waist, specially

designed to make them look beautiful.

Tops

Bags

Accessories


20/22

Some styles are given below; Convertible pants, Bunched

bottom pants, Butterfly sleeves top, Ruff neck top

The way in which something is said, done, express, orperformed

.

The combination of distinctive features of literary or

artistic expression, execution, or performance

characterizing a particular person, group, school, or era.

How something is done or how it happens; "her dignifiedmanner"; "his rapid manner of talking"; "their nomadic

mode of existence"; "in the characteristic New York style";

"a lonely way of life"; "in an abrasive fashion"

youngsters usually think that these are the style; Smart,

creativity, charisma, comfort, stylish, graceful, simplicity, kajal,

glasses, unique, cool, appearance, face care, trendy, hippy,

bearable, fascinating.

Teens want to look in Lightcolors shirt, refreshing & bright floral shirts with touch of white

look, floral prints, white trousers, vibrant colors, seasonal

colors.

After examined, we concluded that most teens are obligated to

shop from such places because they think that they can get

their styles & adopt fashion from following places.

Pak towerDolmen mallRabi centerChaseHyderi

Tariq roadZamzamaMillenniumForumBahadarabad

Style

Looks in this spring

Favorite shopping destination


21/22

Most teens inspiration is following celebrities. Such celeb are

best in fashion and most of the celeb are awarded with best

fashion styles. We will focus on this celeb for the promotion of

our brand.

Adnan siddiqueAshlee SimpsonAtif aslamMiley CyrusHillary DuffJay SeanKristen StewartSean PaulRobert Patti son

The above celebrities are found be great & phunky in their

styles. Each possesses a unique way of styling. Kristin Stewart

was given an award of the stylish personality of 2009 &

Ahslee Simpsons is pop singer, one of the fave artists of teens

girls. Miley Cyrus another unique entity of the world & the most

desired person of the teens. We target also this celeb for our

brand indirectly focuses teens psyche about fashion & trend

fonder.

Most st lish Celeb


22/22

Marketing mix Product, Price, Place, Promotion the 4ps ofMarketing.Drypen.in.com Monday, April 04, 2003. Tuesday,

December 08, 2009.

http://drypen.in/marketing/marketing-mix-productprice-place-

promotion-the-4ps-of-marketing.html

Marketing Strategy & Competitive Positioning

4th edition.www.businesstitles.com. Monday, March03, 2008.

Thursday, November 12, 2009.

http://www.businesstitles.com/cat/marketing/mark6977.htmlMarketing/Consumer Behavior. en.wikibooks.org.

Wednesday, May 27, 2009. Friday, September 25, 2009.

http://en.wikibooks.org/wiki/Marketing/Consumer_Behavior.

SWOT Analysis. www.odi.org.uk. Tuesday, November10,

2009

http://www.odi.org.uk/Rapid/Tools/Toolkits/Policy_Impact/doc

s/SWOT_analysis.pdf

Marketing Plan: Action Plan. www.smallbusinessnotes.com.

Saturday, December 5, 2009.

http://www.smallbusinessnotes.com/planning/marketingplan.h

tml

www.girlsense.com

www.letteringdelights.com

Phire09 Project part 2

Documents

Transcript of Phire09 Project part 2