Philosophical Question:
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Philosophical Question:
If a tree falls in the forest and no one is there to hear it, does it still make a noise?
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Corollary:
If a man says something in the forest and his wife is not there to hear it, is he still wrong?
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2nd Corollary:
If a scientist says there is global warming and the U.S. Bush Administration refuses to hear it…?
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Herring, David D., 1992: A Study of Stylistic Strategies for Rendering Scientific Texts More Comprehensible. Masters Thesis, East Carolina University
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EOS PSO
Instrument writers/visual.
EOS IDS PIs
DAAC writers DAACs EOSDIS
NASA PAOs
NASA SVS’s
NASA TV Studios
NASA Educational Programs
Instrument writers/visual.
Newspapers
News magazines
Science magazines
TV News
TV documentaries
Web pages
Public school system
Earth System Sciences Program office
NASA HQ
NASA’s Sometimes Lambertian, Sometimes Anisotropic Communication Signal
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Terra Highly decentralized No clearly defined
“gatekeeper(s)” No clearly identified % of $
allocated for outreach Often a “Let’s kill the messenger”
mentality toward Earth scientists from public & government
Stories grow stale quickly, require quicker turnaround
Me* (community lacks clearly defined outreach goals—one hand doesn’t know what the other is doing)
Hubble• Highly centralized under HSTSI—
largely autonomous & apart from NASA
• HSTSI acts as “gatekeeper” to control flow of information b/t PIs & public
• HSTSI has ~10% of total budget allocated for outreach
• No political fallout from HST’s new discoveries
• HSTSI usually sits on stories for up to 1 year before release to public media & it’s still news!
• A dozen or so scientists, visualizers, & writers focused on unified outreach goals
Terra versus Hubble
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Documentation about the Terra and Aqua missions and “in-reach info”
• Terra home page (http://terra.nasa.gov)• Aqua home page (http://aqua.nasa.gov)
Provide the EOS & ESE science community a “direct-to-info-consumer” communications gateway
• Earth Observatory (http://earthobservatory.nasa.gov) Provide the news media and other communications
partners a one-stop shopping resource for publication-quality images & data visualizations
• Visible Earth (http://visibleearth.nasa.gov)• Earth Observatory “Natural Hazards” section
(http://earthobservatory.nasa.gov/NaturalHazards) Build communities of interested stakeholders
• Image Composite Editor (or ICE, at http://www.ssec.wisc.edu/~tomw/ice/examples/)
Overview of PR Strategy
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Over 27K subscribers Just under 1 million page
views per month worldwide
Content increasingly syndicated by NASA & public sites
An unmediated conduit b/t science community & general public
Let us know when you have a “new science result,” a feature story idea, or an interesting image
Mainstream media get story ideas from our site; &/or use it to research a topic
“Direct-to-consumer” gateway
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This new section provides timely, hi-res images over significant Earth events for news media
E-mail “Playlist” near-daily report ongoing to stimulate flow of timely images
Now setting up media database to begin daily e-mail notification of new images
Timely, newsworthy images
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Becoming the one-stop shopping, superset of NASA’s Earth images, animations, & data visualizations for public release
Now harvesting global 8-day & monthly composites at up to 0.1-degree resolution for our communications partners (e.g., museums)
Will seek to combine all image repositories into our fully searchable database
Will provide tool for distributing ingest responsibility
The Visible Earth
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GeoCosmos in Tokyo Science Museum
A roughly 20’ sphere shoing Terra MOPITT carbon monoxide data animated for a ~ 1-year period. Reds show high values, greens are medium- range values & blues are low values
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Begin teaching the basics of the art & science of remote sensing
Begin building the Amateur Earth Observation Network (AEON)
Must think about viable ways to subset and serve data sets to non-traditional data user communities
Image Composite Editor (ICE)
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NASA does Earth science• We are as important as those “other” Enterprises, even more so !• NASA plays a lead role in extending understanding of our planet
NASA collects, processes, & distributes unique data sets• We share many of these data almost freely
NASA satellites are the best &/or only viable means of collecting our data sets
• Supported by intensive surface- and air-based field studies• We develop new technologies, many of which become operational
standards &/or spin off commercial products
NASA contributes to commercial, operational, & humanitarian research applications
• We help mitigate natural & human-induced disasters• We participate in many partnerships that stimulate R&D• We facilitate development of new products & services for business
Our message: “…as only NASA can.”