Philly Tech Week 2012 Media Kit
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Transcript of Philly Tech Week 2012 Media Kit
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A letter from the organizersI n A p r i l 2 0 1 1 , t h e i n a u g u r a l P h i l l y T e c h W e e k b e c a m e a r e g i o n a l s u c c e s s s t o r y m a d e p o s s i b l e b y d o z e n s o f c o l l a b o r a t i v e p a r t n e r s h i p s i n P h i l a d e l p h i a ’ s t e c h n o l o g y c o m m u n i t y .
M o r e t h a n 4 , 0 0 0 p e o p l e a t t e n d e d a t l e a s t o n e o f 6 5 e v e n t s h e l d t h r o u g h o u t t h e c i t y a n d s u r r o u n d i n g c o u n t i e s .
T h e p r o g r a m m i n g o f t h o s e e v e n t s w a s r e p r e s e n -t a t i v e o f a g r o w i n g e c o n o m i c a n d s o c i a l f o r c e i n P h i l a d e l p h i a : t h e i n s p i r e d a n d s a v v y t e c h n o l o g i s t s t h a t a r e t a k i n g c h a r g e o n i s s u e s l i k e P h i l a d e l p h i a ’ s e c o n o m y , d i g i t a l d i v i d e i s s u e s a n d m u n i c i p a l g o v -e r n m e n t r e f o r m , a s e a c h r e l a t e s t o t e c h n o l o g y .
A t t e n d e e s e n j o y e d p a n e l s , c l a s s e s , e x h i b i t s , s h o w c a s e s a n d o t h e r e v e n t s a c r o s s a b r o a d r a n g e o f t e c h n o l o g y s p e c i a l i t i e s , i n c l u d i n g i n f o r m a t i o n t e c h n o l o g y , s t a r t u p s , r o b o t i c s , g o v e r n m e n t t r a n s p a r e n c y , e d u c a t i o n , d i g i t a l a r t s , v i d e o g a m e s , m u s i c a n d m o r e .
E v e n t s h e l d d u r i n g P h i l l y T e c h W e e k h a d i m p a c t . T h e w e e k w a s o f f i c i a l l y e n d o r s e d a n d r e c o g n i z e d b y C i t y C o u n c i l . A m a j o r p u b l i c - p r i v a t e p a r t n e r s h i p l a u n c h e d a n O p e n D a t a r e p o s i t o r y f o r t h e c i t y a n d C o u n c i l m a n B i l l G r e e n u n v e i l e d a 1 0 - p o i n t p l a n f o r i m p r o v e d g o v e r n m e n t t r a n s p a r e n c y t h r o u g h t e c h -n o l o g y . S t a r t u p s l a u n c h e d d u r i n g t h e w e e k , v i d e o g a m e s w e r e u n v e i l e d a n d e d u c a t o r s h e l d t h e f i r s t R o b o t i c s E x p o i n t h e c i t y .
W i t h m o r e t h a n 5 0 p r e s s h i t s a c r o s s n e w s p a p e r s , r a d i o , t e l e v i s i o n a n d b l o g s , t h e w e e k a l s o b e c a m e a n e n o r m o u s o p p o r t u n i t y f o r t h e p a r t n e r s i n v o l v e d i n m a k i n g i t h a p p e n .
T h e w e e k ’ s 3 5 s p o n s o r s a n d m o r e t h a n 5 0 e v e n t o r g a n i z e r s w e r e a b l e t o p u t t h e i r m e s s a g e a n d o r -g a n i z a t i o n s i n f r o n t o f 3 0 , 0 0 0 u n i q u e v i s i t o r s o f P h i l l y T e c h W e e k w e b p r o p e r t i e s . T h e y w e r e i n -c l u d e d i n t h e 5 , 0 0 0 p r i n t p u b l i c a t i o n s d i s t r i b u t e d i n 5 0 r e t a i l e r s a c r o s s t h e c i t y . A n d t h e y w e r e a b l e t o a l i g n w i t h t h e 1 , 0 0 0 s o c i a l m e d i a m e s s a g e s t h a t s p a n n e d t h e e v e n t .
T h i s y e a r , A p r i l 2 3 - 2 8 , 2 0 1 2 , P h i l l y T e c h W e e k w i l l b e b i g g e r a n d b e t t e r . W i t h t h e s u c c e s s o f l a s t y e a r ’ s e v e n t , i t i s e x p e c t e d t h a t m o r e e v e n t s w i l l b e o r g a n i z e d a n d m o r e a t t e n d e e s r e a c h e d . A n d w i t h l e s s o n s l e a r n e d f r o m l a s t y e a r , t h e p r o g r a m -m i n g w i l l b e m a d e s t r o n g e r a n d i t s i m p a c t g r e a t e r .
W e h o p e t o p r o v e t r u e t h i s y e a r ’ s t h e m e : t o m a k e a b e t t e r P h i l a d e l p h i a t h r o u g h t e c h n o l o g y . W e h o p e y o u ’ l l b e a p a r t o f i t .
Sean Blanda, Brian James Kirk and Christopher Wink
Philly Tech Week organizers Technically Philly co-founders
Photo Credit: Colin Lenton
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2 0 1 1 P h i l l y R o b o t i c s E x p oU n i v e r s i t y C i t y
Photo Credits: Rachel PlayeBranding: Jarvus Innovations
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DefineW h a t i s P h i l l y T e c h W e e k ?
A w e e k - l o n g c e l e b r a t i o n o f t e c h n o l o g y a n d i n n o v a t i o n i n P h i l a d e l p h i a .
W h a t i s t h i s y e a r ’ s t h e m e ?
T o m a k e a b e t t e r P h i l a d e l p h i a t h r o u g h t e c h n o l o g y .
W h e n w i l l i t t a k e p l a c e ?
S u n d a y , A p r i l 2 2 t o S a t u r d a y , A p r i l 2 8 , 2 0 1 2 ( A d d i t i o n a l d a t e s m a y b e a d d e d )
W h e r e i s i t h a p p e n i n g ?
V a r i o u s l o c a t i o n s t h r o u g h o u t t h e c i t y a n d r e g i o n .
W h o i s o r g a n i z i n g i t ?
P T W i s o r g a n i z e d b y n e w s s i t e T e c h n i c a l l y P h i l l y a n d i n c l u d e s e v e n t s
f r o m o r g a n i z a t i o n s a n d i n d i v i d u a l s f r o m t h r o u g h o u t t h e r e g i o n .
H o w c a n I g e t i n v o l v e d ?
Y o u c a n g e t i n v o l v e d b y o r g a n i z i n g a n e v e n t , h o s t i n g a n e v e n t , o r b y
s p o n s o r i n g . T h e f i r s t p o i n t o f c o n t a c t i s :
S e a n B l a n d as e a n @ t e c h n i c a l l y p h i l l y . c o m( 2 1 5 ) - 8 2 1 - 8 7 4 5
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6 5 e v e n t s a c r o s s b r o a d r a n g e o f t e c h n o l o g y i n d u s t r i e s
M o r e t h a n 4 , 0 0 0 p e o p l e a t t e n d e d e v e n t s t h r o u g h o u t t h e r e g i o n
F e a t u r e d i n m o r e t h a n 5 0 s t o r i e s i n n e w s p a p e r s , r a d i o , t e l e v i s i o n a n d b l o g s
3 5 p a r t i c i p a t i n g s p o n s o r s s i g n e d o n f o r i n a u g u r a l y e a r
3 0 , 0 0 0 u n i q u e v i s i t s t o P h i l l y T e c h W e e k . c o m a n d T e c h n i c a l l y P h i l l y . c o m d u r i n g m o n t h o f e v e n t a s w e l l a s 1 , 0 0 0 s o c i a l m e d i a m e n t i o n s
I G D A V i d e o G a m e S h o w c a s eU n i v e r s i t y C i t y
statsP h i l l y T e c h W e e k b y t h e n u m b e r s
65
4K
50
35
30K
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stats
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impactMore than 120 people came to WHYY to see the launch of Open Data Philly. The site, developed by Azavea, is a central hub of many of the city’s data sets.
Councilman Bill Green unveiled his 10-point Open Government Philadelphia initiative.
IDGA showed off 15 local video game studios. During Switch Philly, five local startups demoed their products, all of which found new investor interest.
At BarCamp NewsInnovation, journalists from all over gathered as hackers created tools from data sets on Open Data Philly, like a searchable database of Philadelphia property records.
Put 5,000 Philly Tech Week print supplements into more than 50 retailers in the cityLatest from the Greater Philadelphia Innovation Cluster was shared.
An open source development contest was launched.
City Managing Director Rich Negrin pledged the 311 mobile app ‘within the next three months.’
O p e n D a t a P h i l l y . o r g u n v e i l i n g O l d C i t y
N o t a b l e h i g h l i g h t s f r o m t h e 2 0 1 1 P h i l l y T e c h W e e k
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L i v e e v e r y w e e k l i k e i t ’ s P h i l l y T e c h W e e k !
@ J P T o t o
S u c h a n i m p r e s s i v e a r r a y o f e v e n t s h a p p e n i n g d u r i n g @ p h i l l y t e c h w e e k Y E S P H I L L Y I S A G R E A T T E C H C I T Y !
@ g l o r i a b e l l D e s p i t e g r o w i n g u p i n P h i l l y I l e f t o v e r a d e c a d e a g o d u e t o a d e a d t e c h c o m m u n i t y . T h i s w e e k p r o v e s P h i l l y T e c h i s a l i v e a n d k i c k i n g a s s .
@ r i t
# P h i l l y T e c h W e e k , t h a n k s f o r i n t r o ’ i n g m e t o s o m e n e w p e e p s & i d e a s & r e u n i t i n g m e w i t h o t h e r s !
@ a l e x b t h e g i r l
@ T e c h n i c a l l y P H L g r e a t c o n f e r e n c e t h i s w e e k . P h i l l y n e e d e d i t !
@ V a u g h n K i n g
“ E v e r y w e e k s h o u l d b e a @ P h i l l y T e c h W e e k ”
@ a l e x k n o w s h t m l
W h e n w a s t h e l a s t t i m e y o u a n d y o u r s i g n i f i c a n t o t h e r h a d a m e a n i n g f u l c o n v e r s a t i o n a b o u t t h e c o n c e p t o f d a t a ? T h a n k s # P h i l l y T e c h W e e k ! ! !
@ j o s h d u b i n
R e a d i n g t h e t w e e t s a n d w i s h i n g I w a s a t # p h i l l y t e c h w e e k
@ m e r t o n i u m
I ’ d s a y # p h i l l y t e c h w e e k w a s a h u g e s u c c e s s , a n d I c a n ’ t w a i t t o s e e w h a t ’ s i n s t o r e f o r n e x t y e a r .
@ h o y b o y
L o v e d m e e t i n g s o m a n y t e c h s a v v y p e o p l e i n o n e r o o m .
@ R i c h N e g r i n
“ W h e n y o u p u t b o d i e s t o g e t h e r i n a r o o m , i t d o e s n ’ t i m m e d i a t e l y s o l v e a n y t h i n g , b u t p u t s t h i n g s i n m o t i o n i n a p o w e r f u l w a y .
@ K e l a n i N i c h o l e
“ M a d p r o p s t o t h e b o y s a t @ T e c h n i c a l l y P H L f o r m a k i n g i t r a i n a w e s o m e a l l l a s t w e e k . # p h i l l y t e c h w e e k ”
@ m h e a d d
wordT h e b u z z a b o u t P h i l l y T e c h W e e k o n T w i t t e r
Philly Startup Leaders organizer
CognisIT, VP of App Dev
Database developer, 10Gen
Social Media practioner
Co-founder, Indy Hall
City of Philadelphia Managing Director
Enterprise entrepreneur
President, Happy Cog (web development)
City of Philadelphia, Office of Arts...
Code for America Fellow
Freelance content strategist
Voxeo, developer (communications)
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Buzz
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P H I L L Y T E C H W E E K O N T A P F O R T H I S W E E K
C o v e r o f t h e I n q u i r e r b u s i n e s s s e c t i o n
P H I L L Y T E C H W E E K S T A R T S T O D A Y D a i l y N e w s f e a t u r e s p r e a d
A G u i d e T o P h i l l y T e c h W e e kC B S 3
P H I L L Y O P E N S O U R C E P R I Z E O F -F E R S G E E K T R E A S U R EP h i l l y D e a l s : I n q u i r e r
G E E K S A H O Y ! T E C H W E E K B E G I N S I N P H I L L YN E W S W O R K S , W H Y Y
T H E G E E K S G E T G E A R E D U P T O G O A T I T F O R P H I L L Y T E C H W E E KP h i l a d e l p h i a B u s i n e s s J o u r n a l
P H I L L Y T E C H W E E K : A F I R S T E V E R W E E K L O N G C E L E B R A T I O N O F I N N O -V A T I O N I N P H I L A D E L P H I A I S S E T F O R A P R I L 2 5 - 3 0u w i s h u n u , t h e e v e n t s b l o g f r o m G P T M C
P H I L L Y T E C H W E E K P R O M I S E S A P R I N T E R - S M A S H I N G G O O D T I M E F l y i n g K i t e p r e v i e w
A W E E K F O R T E C H N O L O G Y , P H I L L Y ’ S F U T U R EF l y i n g K i t e r e v i e w
B E P R O U D C I T I Z E N S , P H I L L Y T E C H W E E K I S C O M I N GT e k L a d o , H i s p a n i c t e c h b l o g h i g h l i g h t s
G E E K S U N I T E !P h i l l y P o s t : P h i l l y m a g
headlines Philadelphia Business Journal coverage
P h i l l y T e c h W e e k p r i n t p u b l i c a t i o n
B i g s t o r i e s p u b l i s h e d i n t r a d i t i o n a l a n d n e w m e d i a
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What do we gotz from sponsors?
F u t u r e o f M u s i c e v e n tC e n t e r C i t y
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testimonialsW h a t o u r p a r t n e r s s a y a b o u t P T W a n d T e c h n i c a l l y P h i l l y
“ P h i l l y T e c h W e e k i s a n o u t s t a n d i n g w e e k t o f o c u s o n o u r t e c h n o l o g y c o m m u n i t y i n P h i l a d e l p h i a . I t ’ s s o m e t h i n g t h a t w e a t t h e C h a m b e r o f C o m m e r c e a r e v e r y p r o u d t o b e a s s o c i a t e d w i t h . ”
R o b W o n d e r l i n g
P r e s i d e n t & C E O , G r e a t e r P h i l a d e l p h i a
C h a m b e r o f C o m m e r c e
“ T h e t e a m d i d a n o u t s t a n d i n g j o b o f o r g a n i z i n g , e x e c u t i n g a n d s u p p o r t i n g t h e P h i l l y T e c h W e e k e v e n t . ”
R o b e r t C h e e t h a m
F o u n d e r a n d P r e s i d e n t , A z a v e a
“ T h e y ’ r e w o r k i n g r e a l l y h a r d t o s h e d t h i s i m a g e t h a t P h i l l y i s n o t a g r e a t p l a c e f r o m a t e c h n o l o g y p e r s p e c t i v e . I t ’ s b e e n w o n d e r f u l t o w o r k t h e m . ”
J a n e H o f f e r
P r e s i d e n t , A l l i a n c e o f W o m e n E n t r e p r e n e u r s
“ S p o n s o r i n g P h i l l y T e c h W e e k w a s a g r e a t o p p o r t u n i t y f o r R e e d T e c h n o l o g y t o h e l p t h e t e c h n o l o g y c o m m u n i t y i n P h i l a d e l p h i a . W e w e r e a b l e t o c o n n e c t w i t h a w o n d e r f u l a n d d i v e r s e g r o u p o f p a r t i c i p a n t s . ”
D a v e B a l l a i
C I O & V P C o m m e r c i a l S o l u t i o n s ,
R e e d T e c h n o l o g y
“ T e c h n i c a l l y P h i l l y i s t h e h e a r t a n d s o u l o f e n t r e p r e n e u r s h i p i n t h e r e -g i o n . ”
S t e p h e n T a n g
P r e s i d e n t & C E O , U n i v e r s i t y C i t y S c i e n c e
C e n t e r
“ T e c h n i c a l l y P h i l l y p r o v i d e s a n i n t e r -s e c t i o n f o r i n d u s t r i e s t h a t a r e l o o s e l y a w a r e o f e a c h o t h e r . ”
A l e x H i l l m a n
C o - f o u n d e r , I n d e p e n d e n t s H a l l
“ [ T h e i r ] t a r g e t e d a u d i e n c e o f t h e t e c h - a f f l u e n t i n P h i l l y w a s t h e p e r -f e c t o u t l e t t o i n c r e a s e o u r b r a n d s ’ p r e s e n c e i n o u r h o m e t o w n . T h e e x p o -s u r e w e r e c e i v e d w a s r e s p o n s i b l e f o r 3 n e w i n c o m i n g c l i e n t s i n l e s s t h a n a m o n t h . ”
J o h n F a z i o ,
c o - f o u n d e r & P r e s i d e n t , J a r v u s I n n o v a t i o n s
“ T e c h n i c a l l y P h i l l y ’ s c o v e r a g e a n d m y w e e k l y s p o n s o r s h i p h a s b r o u g h t m e n e w c o n s u l t i n g c l i e n t s . ”
P a t r i c k C a s s i d y
F o u n d e r , C a f f e i n e F i s h
“ T h e l e a d e r s h i p o f T e c h n i c a l l y P h i l l y h a s b r o u g h t t o g e t h e r t h e c u t t i n g e d g e t h i n k e r s i n t h i s c i t y . ”
C h r i s B a r t l e t t
E x e c u t i v e D i r e c t o r , T h e W i l l i a m W a y
C o m m u n i t y C e n t e r
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E x e c u t i v e D i r e c t o r , T h e W i l l i a m W a y
C o m m u n i t y C e n t e r
S i g n a t u r e E v e n tO l d C i t y
audienceW h o a t t e n d s P T W e v e n t s a n d r e a d s T e c h n i c a l l y P h i l l y ?
G e n d e r
M a l e : 6 2 %F e m a l e : 3 8 %
A g e
3 5 - 4 9 : 3 4 %1 8 - 3 4 : 3 2 %
R a c e
C a u c a s i a n : 7 8 %A f r i c a n A m e r i c a n : 1 0 %A s i a n : 8 %H i s p a n i c : 4 %
I n c o m e
$ 1 0 0 k + : 4 0 %$ 6 0 - 1 0 0 k : 2 4 %$ 3 0 - 6 0 k : 2 1 %
E d u c a t i o n
C o l l e g e : 4 7 %G r a d u a t e S c h o o l : 2 5 %
P r o f e s s i o n s
v e n t u r e c a p i t a l f i r m s a n d i n v e s t o r s ,
s t a r t u p c o m p a n y w o r k e r s a n d f o u n d -
e r s , d a t a b a s e p r o g r a m m e r s , i n f o r m a t i o n
t e c h n o l o g y e x p e r t s , e n t e r p r i s e l e a d e r s ,
n e t w o r k a n a l y s t s , w e b d e s i g n e r s , w e b
d e v e l o p e r s , d i g i t a l a r t i s t s , a g i l e d e v e l -
o p e r s , g o v e r n m e n t o f f i c i a l s , c o n t e n t
s t r a t e g i s t s a n d j o u r n a l i s t s , a u g m e n t e d
r e a l i t y e x p e r t s , g e o s p a t i a l a n a l y s t s ,
g r e e n t e c h n o l o g y w o r k e r s a n d e x p e r t s ,
m u s i c i a n s , w e b s e r v i c e s d e v e l o p e r s ,
n o n p r o f i t l e a d e r s , c l o u d c o m p u t i n g w o r k -
e r s a n d e x p e r t s , p o l i c y - m a k e r s , s o c i a l
m e d i a w o r k e r s a n d e x p e r t s , v i d e o g a m e
d e v e l o p e r s , r o b o t i c s w o r k e r s a n d e x -
p e r t s , e n g i n e e r s , h a c k e r / m a k e r s , g r a p h i c
d e s i g n e r s , c o n t e n t m a n a g e m e n t s y s t e m
e x p e r t s , e d u c a t o r s , b u i l t e n v i r o n m e n t
d e v e l o p e r s , s e r v i c e p r o v i d e r s .
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