Philly PhixersPhilly PhixersIf it’s broken, we can fix If it’s broken, we can fix

it.it.

Product or Service offered Product or Service offered by the Philly Phixersby the Philly Phixers

Based around fixing computers for Based around fixing computers for Philadelphians.Philadelphians.

Includes: fixing viruses, repairing broken Includes: fixing viruses, repairing broken hardware, eliminating spyware, printer problems, hardware, eliminating spyware, printer problems, downloading software, performing preventative downloading software, performing preventative maintenance, hook up wireless accessibility, as maintenance, hook up wireless accessibility, as well as, Ethernet and ISP providers. Will perform well as, Ethernet and ISP providers. Will perform system check ups as well as keeping computer system check ups as well as keeping computer software up to date. software up to date.

Our services will also include software training Our services will also include software training and courses that will help the everyday use of a and courses that will help the everyday use of a computer. computer.

Estimated Size Estimated Size

The estimated size of the Philly The estimated size of the Philly Phixers market is the city of Phixers market is the city of Philadelphia, Pennsylvania.Philadelphia, Pennsylvania.

According to the 2004 census bureau, According to the 2004 census bureau, there are approximately 1.5 million there are approximately 1.5 million people in the city.people in the city.

Two Location’s of Philly Two Location’s of Philly PhixersPhixers

3406 Powelton Avenue3406 Powelton AvenueCenter City PhiladelphiaCenter City Philadelphia PennsylvaniaPennsylvania

1 Liberty Plaza 1 Liberty Plaza University City PhiladelphiaUniversity City Philadelphia PennsylvaniaPennsylvania

Our MarketOur MarketThe Philly Phixers target market consists of:The Philly Phixers target market consists of:-Residents-Residents

675,000675,000Need the most assistance with Need the most assistance with

computer issuescomputer issues-Educational Institutes -Educational Institutes

525,000525,000-Businesses-Businesses

300,000300,000Small amount because of the pre-Small amount because of the pre-

existing IT departments within existing IT departments within organizationsorganizations

Our Market Continued…Our Market Continued…

Philly Phixers

45%

35%

20% Residents

EducationalInstitutions

Businesses

Start Up Costs / Start Up Costs / Expenses Expenses

50 IT Technicians50 IT Technicians $2,000,000$2,000,000

AdvertisingAdvertising $500,000$500,000

5 Managers5 Managers $250,000 $250,000

TelecommunicationsTelecommunications $29,500$29,500

TransportationTransportation $28,000 $28,000

RentRent $12,000 $12,000

Base ComputersBase Computers $5,000$5,000

____________________________________________________________________________

Total Start-Up CostTotal Start-Up Cost $2,824,500$2,824,500

Revenues and Revenues and ProfitsProfitsIdeally:Ideally:

Customers reach 450,000-600,000 @ Customers reach 450,000-600,000 @ $30 per customer (our cheapest $30 per customer (our cheapest service)service)

RevenueRevenue $18,000,000 $18,000,000

ExpensesExpenses $2,824,500$2,824,500

ProfitsProfits $15,177,500$15,177,500

Revenues and Profits Revenues and Profits Cont…Cont…Realistically:Realistically:

Customers reach 150,000 – Customers reach 150,000 – 200,000 @ $30 200,000 @ $30 per customer (our per customer (our cheapest service)cheapest service)

RevenueRevenue $4,500,000$4,500,000ExpensesExpenses $2,824,500$2,824,500

ProfitsProfits $1,675,500$1,675,500

Break Even AnalysisBreak Even Analysis$2,824,500 (expenses)$2,824,500 (expenses)

$30 per service$30 per service= 94,150 Customers

Ideally: 94,150

600,000Realistically:

94,150 200,000

15.7% of Ideal Market

47% of Realistic Market

Technology Used/NeededTechnology Used/Needed

• Cell phones to call other Cell phones to call other employeesemployees

• Laptops for all 5 managers Laptops for all 5 managers customized to their role in the customized to their role in the organizationorganization

• Server Access to create e-mailsServer Access to create e-mails• Rent two locations: One in Center Rent two locations: One in Center

City and one in University CityCity and one in University City

Role of Each Group Member in Role of Each Group Member in the Organizationthe Organization

• Accounting Accounting • MarketingMarketing• Management/OperationsManagement/Operations• Customer ServiceCustomer Service• Human Resources Human Resources

Analysis of Competition Analysis of Competition

Best Buy Geek SquadBest Buy Geek Squad Major competitor – costs are too high and Major competitor – costs are too high and

computer has to be brought to their facility, in computer has to be brought to their facility, in order to be fixed.order to be fixed.

IT Department of any business or IT Department of any business or educational institution (In-house IT educational institution (In-house IT dept.)dept.) Any business environment that insources their IT Any business environment that insources their IT

support.support. Any educational institution that insources their IT Any educational institution that insources their IT

support, including Drexel University, the support, including Drexel University, the University of Pennsylvania, and local high schools.University of Pennsylvania, and local high schools.

Analysis of Competition Analysis of Competition Cont…Cont…

Best Buy Geek SquadBest Buy Geek Squad 24 hours/7 days a week computer support 24 hours/7 days a week computer support

service.service. Services include: Operating System Solution, Services include: Operating System Solution,

Operating System Service -- Including Virus Operating System Service -- Including Virus and Spyware Removal, Wireless Networking, and Spyware Removal, Wireless Networking, Network Troubleshooting, Peripheral Setup, Network Troubleshooting, Peripheral Setup, Software Service, Antispyware Install, Software Service, Antispyware Install, Antivirus Install, Operating System Install, Antivirus Install, Operating System Install, Software Install, Memory Install, Optical Drive Software Install, Memory Install, Optical Drive Install, Hard Drive Install, I/O Card Install, Install, Hard Drive Install, I/O Card Install, Data Backup, Data Transfer, Digital Music Data Backup, Data Transfer, Digital Music Training, Digital Imaging (Photo) Training, Training, Digital Imaging (Photo) Training, Digital Video Training, Diagnostic, and System Digital Video Training, Diagnostic, and System Tune-Up.Tune-Up.

Best Buy Geek Squad Best Buy Geek Squad Cont…Cont…

Agents fix any PC problemAgents fix any PC problem -- No matter where -- No matter where you purchased your PC, Agents can help you you purchased your PC, Agents can help you

Service guaranteeService guarantee -- If you're not completely -- If you're not completely satisfied with their service, the problem is satisfied with their service, the problem is remedied fast and freeremedied fast and free

Nationwide coverage Nationwide coverage ---- Over 700 locations Over 700 locations available nationwide, including Hawaii and Alaskaavailable nationwide, including Hawaii and Alaska

Flat rates Flat rates ---- Agents remove the nauseating pain Agents remove the nauseating pain and discomfort often associated with billing by the and discomfort often associated with billing by the hourhour

No time windows. Just on time No time windows. Just on time ---- When you When you schedule for 1PM, they'll be there at 1PMschedule for 1PM, they'll be there at 1PM

Not third party Not third party ---- Any Agent that enters your Any Agent that enters your home or office or that you see at Geek Squad home or office or that you see at Geek Squad Precincts and stores is the genuine articlePrecincts and stores is the genuine article

Best Buy Geek Squad Best Buy Geek Squad Cont…Cont…

Even though the “Geek Squad” offers all Even though the “Geek Squad” offers all these services and 24 hour availability, the these services and 24 hour availability, the Philly Phixers are much cheaper and more Philly Phixers are much cheaper and more convenient.convenient.

The Philly Phixers cost from (25%-50%) less The Philly Phixers cost from (25%-50%) less than any “Geek Squad” service offered.than any “Geek Squad” service offered.

The Philly Phixers come to you. The Philly Phixers come to you. If you have a problem, they respond within the If you have a problem, they respond within the

hour.hour. Speed, efficiency, and reliability.Speed, efficiency, and reliability.

Marketing Techniques for Marketing Techniques for Acquiring CustomersAcquiring Customers

Newspapers – main means of advertisement Newspapers – main means of advertisement Commercials – limited, yet effectiveCommercials – limited, yet effective Billboards – strategically positioned within the Billboards – strategically positioned within the

City of PhiladelphiaCity of Philadelphia PECO building (scrolling advertisement) – able to PECO building (scrolling advertisement) – able to

communicate to all of Center City, targeting communicate to all of Center City, targeting nearby businesses and universitiesnearby businesses and universities

Presentations to major organizations to educate Presentations to major organizations to educate on outsourcing opportunities – entice companies on outsourcing opportunities – entice companies to invest in outsourcing, as opposed to higher to invest in outsourcing, as opposed to higher insourcing costsinsourcing costs

Word of mouth – fastest and cheapest means of Word of mouth – fastest and cheapest means of communicationcommunication