Phillip Barnes Resume 6-19

PHILLIP E. BARNES 246 WEST 500 SOUTH • JEROME, IDAHO 83338 PHONE: (208) 421-2296 • E-MAIL: [email protected] LinkedIn: www.linkedin.com/in/phillipbarnes608 EXPERIENCE Advertising Sales Manager Student Media – University of Idaho Moscow, ID May 2015 – May 2016 Managed sales representatives of Student Media with marked goals and monitored progress in an effort to meet and exceed the goals of the department, increasing FY ’16 income by $20,000. Maintained client relationships, catered to specific needs, and delivered prompt sales calls and email responses while working under bi-weekly deadlines for each edition of the student newspaper. Utilized creative and media planning strategies to assist in providing clients with the best advertising media, strategy, and creative products possible. Media Consultant Arizona State University NABEF Media Sales Institute Phoenix, AZ Jun. 2015 Worked with a team to develop a client-needs based solution for the Airpark Chrysler dealership, based near Scottsdale Arizona. Gathered research of the Phoenix DMA and the automotive industry to identify in behavior and media consumption habits our target consumer. Created a creative concept to build our media solution upon, then constructed and presented our solution to the client and a panel among other competitive groups. Research Manager Advertising Team – University of Idaho Moscow, ID Aug. 2014 – May 2016 Collaborated with a team to develop a national advertising campaign to compete in the AAF National Student Advertising Competition for 2015 and 2016. Conducted research to develop a target audience to satisfy the requests put forward by the client as described in a case study for both Pizza Hut and Snapple. Utilized primary and secondary research data to develop a year-long campaign designed to drive Pizza Hut and Snapple to new successes. EDUCATION B.S. Advertising, Marketing Minor University of Idaho, May ‘16 Cumulative GPA: 3.77 Dean’s List; Spring ’13-Spring ‘15 AWARDS & HONORS

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Transcript of Phillip Barnes Resume 6-19

PHILLIP E. BARNES246 WEST 500 SOUTH • JEROME, IDAHO 83338

PHONE: (208) 421-2296 • E-MAIL: [email protected]: www.linkedin.com/in/phillipbarnes608

EXPERIENCEAdvertising Sales Manager Student Media – University of Idaho Moscow, IDMay 2015 – May 2016

Managed sales representatives of Student Media with marked goals and monitored progress in an effort to meet and exceed the goals of the department, increasing FY ’16 income by $20,000.

Maintained client relationships, catered to specific needs, and delivered prompt sales calls and email responses while working under bi-weekly deadlines for each edition of the student newspaper.

Utilized creative and media planning strategies to assist in providing clients with the best advertising media, strategy, and creative products possible.

Media Consultant Arizona State University NABEF Media Sales Institute Phoenix, AZ

Jun. 2015 Worked with a team to develop a client-needs based solution for the Airpark Chrysler

dealership, based near Scottsdale Arizona. Gathered research of the Phoenix DMA and the automotive industry to identify in

behavior and media consumption habits our target consumer. Created a creative concept to build our media solution upon, then constructed and

presented our solution to the client and a panel among other competitive groups. Research Manager Advertising Team – University of Idaho Moscow, IDAug. 2014 – May 2016

Collaborated with a team to develop a national advertising campaign to compete in the AAF National Student Advertising Competition for 2015 and 2016.

Conducted research to develop a target audience to satisfy the requests put forward by the client as described in a case study for both Pizza Hut and Snapple.

Utilized primary and secondary research data to develop a year-long campaign designed to drive Pizza Hut and Snapple to new successes.

EDUCATIONB.S. Advertising, Marketing Minor

University of Idaho, May ‘16Cumulative GPA: 3.77Dean’s List; Spring ’13-Spring ‘15

AWARDS & HONORS ASU NABEF Media Sales Institute Certification, June ‘16 Employee of the Year, Student Media Advertising ‘16 Eagle Scout, April ‘09 Valedictorian, Jerome High School ‘12

SKILLS & QUALIFICATIONS Skilled in Office Suite and general computer knowledge Knowledge of research platforms, including Nielsen and Scarborough Firsthand media sales and client relations experience

REFERENCESShawn O’Neal, Director of Student Affairs – University of Idaho: [email protected], (208)

596-1314Justin Barnes, Assistant Professor – University of Idaho: [email protected], (347) 453-7289Margie Albert, Co-Director – ASU NABEF Media Sales Institute: [email protected], (480) 201-9098