APresentation

on“Generating Leads for the Business Expansion of the

company”(with special reference to Modular Switches & Sockets)

PRESENTED BY:KAUSHLESH PANDEY2015-17

Under the guidance ofCompany Mentor: Mr. Durgesh Singh (Area Sales Manager) Faculty Mentor: Dr. Pooja Kushwaha (Head- Placement)

OBJECTIVES

• To improve the sales increase in the competitive market.

• To study the market potential of Philips modular switches at Pune.

• To generate leads for the further business.• To make the customers aware about the product.• To get the business to the company.

INDUSTRY CONSUMER ELECTRONICS LIGHTING AND HEALTHCARE

FOUNDED MAY 15,1891

FOUNDER GERARD PHILIPSFREDERIK PHILIPS

HEADQUATERS AMSTERDAM,NETHERLANDS

AREA SERVED WORLDWIDE

PROFIT 415 MILLION EURO

NO. OF EMPLOYEES 105,365 (2014)

• Philips, the word which is the name of the founder of Philips company Gerard Philips.

• Gerard Philips was established the company named Philips in 1891. Gerard Philips was a maternal cousin of Karl Marx in the Netherlands.

• Light bulb was his first product. Other products such as vacuum tubes, was started to manufacture by the Philips Company in 1920. Electric Razor was introduced By the Philips Company in 1939.

FRANS VAN HOUTENBORN 1960, DUTCH Chief Executive Officer (CEO)

Chairman of the Board of Management since April 2011Responsibilities: Chairman of the Executive CommitteeBusiness Transformation, Internal Audit, Quality and Regulatory, Participations

ABHIJIT BHATTACHARYABorn 1961, IndianExecutive Vice President &Chief Financial Officer (CFO)

SOPHIE BECHUBorn 1960, French/AmericanExecutive Vice PresidentResponsibilities: Chief of Operations, Order to Cash Excellence, Procurement

JEAN BOTTIBorn 1957, FrenchExecutive Vice PresidentResponsibilities: Chief Innovation and Strategy officer.

ROB CASCELLABorn 1954, AmericanExecutive Vice PresidentResponsibilities: Diagnosis & Treatment Businesses

MARNIX VAN GINNEKENBorn 1973, Dutch/AmericanExecutive Vice President  Responsibilities: Chief Legal Officer, General Secretary, Compliance

DENISE HAYLORBorn 1964, English/AmericanExecutive Vice President  Responsibilities: Chief Human Resources Officer, Culture

EXECUTIVE COMMITTEE

ANDY HOBorn 1961, ChineseExecutive Vice PresidentResponsibilities: Greater China Market

RONALD DE JONGBorn 1967, DutchExecutive Vice PresidentResponsibilities: Global Markets (all except Greater China & North America), Government Affairs, Market-to-Order Excellence

 PIETER NOTABorn 1964, DutchExecutive Vice President Responsibilities: Personal Health Businesses; Chief Marketing Officer

BRENT SHAFERBorn 1957, AmericanExecutive Vice PresidentResponsibilities: North American Market

JEROEN TASBorn 1959, DutchExecutive Vice PresidentResponsibilities: Connected Care & Health Informatics Businesses

OUR VISION

At Philips, we strive to make the world healthier and more sustainable through innovation. OUR MISSION

Improve the quality of people’s lives through technology-enabled meaningful innovations – as co-creator and strategic partner for the Philips businesses and complementary open innovation ecosystem participants.

THE IMPACT OF INNOVATION

• Today, Philips is a diversified health and well-being company. This diversity is also reflected in the organization, and allows to address the challenges and needs of people in a unique way.

• They support people throughout their entire life, whether they are our solutions for baby and even prenatal care or imaging systems that improve healthcare. By bringing together experts from different disciplines, including experiences from across the broad innovation portfolio of Philips.

• Philips began operations in India in 1930 with the establishment of Philips Electrical Co. (India) Pvt Ltd in Kolkata as a sales outlet for imported Philips lamps.

• In 1938, Philips established its first Indian lamp-manufacturing factory in Kolkata.

• In 1948, Philips started manufacturing radios in Kolkata. • In 1959, a second radio factory was established near Pune . • In 1957, the company converted into a public limited company, renamed

"Philips India Ltd". • In 1970 a new consumer electronics factory began operations in Pimpri

near Pune; the factory was closed in 2006. • In 1996, the Philips Software Centre was established in Bangalore , later

renamed the Philips Innovation Campus.• In 2008, Philips India entered the water purifier market. In 2014, Philip's

was ranked 12th among India's most trusted brands according to the Brand Trust Report, a study conducted by Trust Research Advisory.

IN INDIA

DIVISIONS

Philips Consumer Electronics

Philips LightingPhilips Medical SystemsPhilips Domestic

Appliances and Personal Care

B2B

PRODUCTS

• “Generating leads for the expansion of business, with special reference to Modular Switches” is mainly concerned with penetration of Philips India Pvt Ltd. in Pune. But for my convenience, I have also gone through the distribution of Philips in the particular segment.

• In the first part of my study I have met 55 Projects, and make them aware about the products that Philips offers.

• In the second part of my study I focused on the retail market, met 45 retail dealers and studied how the products are distributed to them.

• Some are Direct Accounts directly serviced by company while some are distributed through Indirect Accounts which are serviced through main dealers.

WORKINGS

TARGET CUSTOMERS APPROACHED

Microsoft Excel Worksheet

SWOT AnalysisSTRENGTHS• Operates around 110+ production facilities.• Has a very strong R&D portfolio.• Market leadership and strong brand equity.• Customer loyalty is high

WEAKNESS• Highly competitive market in electronic appliances from both local and

international brands• Higher price quotient compared to competitors

OPPORTUNITIES• Growth through the inorganic route is key to Philips.• Increasing demand for sustainable green lighting products.• Growing presence in emerging markets like China and India

THREATS• Highly competitive business environment.• Exchange rate fluctuations• Availability of cheaper technology in local markets• Environmental and other government regulations• Counterfeit goods.

COMPETITOR ANALYSIS

1 General Electric company2. L&T3. Le grand.4. Havells5. Anchor6. Schneider

• Competitors like Anchor ,Le-grand , Havells they have captured the market entirely.

• Retailers are not aware about the modular switches of Philips.

• Anchor and Le grand are providing switches in such rate that is impossible for Philips to provide.

• Retailers are earning greater good profit from Anchor and Le grand they don’t want to switch from that brand

LEARNINGS

• A greater sense of professionalism.

• New connections.

• Adopted new and improved skills.

• More confident towards the career direction.

• Punctuality in all aspects.

• Be attentive to every single details.

• Treat everyone with respect.

• Do not be afraid to make mistakes.

• Finish one project before starting other.

CONCLUSIONS This project has provided me enormous experience and responsibilities. I have enhanced my effectiveness through this project while working I have improved myself in different dimensions. This project has helped me thoroughly from the start till the end whether is to deal with the customer or with the dealers. I have noticed changes that emerged through this project I am really thankful to my industry mentor for his support and guidance. Gains from the Project • This project has given me the experience of corporate world.

• This also provided me the exposure of how to deal with your colleagues or clients.

• This project helped me to improve my communication

• I have been through corporate environment because of this project

• I have developed several skills through this project.