Slide 1

Lets Make Things Better !Sense and Simplicity

TargetsFamilies or age group of 35-55 , youth and healthcare industriesPositions asAdvanced & easy-to-experience products designed around you

HealthcareConsumer LifestyleLightingThey serve in THREE CategoriesIt says ,I say ,

Branding since 1891

Range of products advertised in an innovative mannerPhilips on lamp Postcards Radio Headset Vacuum cleaner ad MRI machine Light bulbs VCR CD ad

Lets analyze one such competitor

But ,what is it which gives strength to PHILIPS to compete with them ?

MISSIONPOPsPrice VarietyLifestyleQualityElectronic productsPODsInnovationConvenienceR&DLED and other technologyCompatibility

By focusing on Perceptual maps, Market research, Emotional branding, Campaigns and innovative ads

Philips gains a lot !

PERCEPTUAL MAP

Headset Industry

But , how does it communicate its positioning strategy ?

Brand positioning BULLS EYEBRAND MANTRA

More the technology in products , more is the hassle.

I think

SENSESIMPLICITYYOUINNOVATION& RESULT

With such advertisements and some sustainability and innovation and a lot more

I believe the same

Some questions remained unansweredIs the tagline sense and simplicity bears with it, A good strategy or A risk ?

Is Philips ready to compete with Japanese electronics companies ? If not , then how should it strategize ?

Introduced Sense and Simplicity strategy that made the technology hassle-free and easy to use.

Risk- The idea of Simpler v/s Advancement

According to concept of positioning, Philips should break over the POPs of Japanese electronics companies and develop a unique set of PODs to beat them.

According to SWOT analysis, weakness of Japanese companies should be the strength of Philips.

Summary of PHILIPS : A Case Study Target market and positioningSectors in which they serveBranding trendWide range of productsCompetitor analysisPODs and POPs Perceptual map & Brand positioning bulls eye The slogan Sense and SimplicityPrint & TV adsCredits- Google Images , Flickr.com , Wikipedia , www.usa.philips.com

DISCLAIMERCreated by Ronak Pani , NIT Raipur , During a Marketing Internship by Prof. Sameer Mathur , IIM Lucknow.