Philips Automotive – Aftermarket 1 There is another big consumer group.
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Transcript of Philips Automotive – Aftermarket 1 There is another big consumer group.
Philips Automotive – Aftermarket 2
The Target Group…
• Europe Passionate :“Style, thrills, and muscles”
• Europe Wanabee : “Impressing is the priority”
Automotive Lighting equipment:
–They would buy new car bulbs just to have the newest and the most powerful technology available
– Appeal, distinction, and comfort are conditioning the Passionate driver choices
• Passionate & Wanabee drivers represent 40% of the total EU drivers
Philips Automotive – Aftermarket 3
Passionate:• My car light bulbs improve the beauty of my car• My car's light bulbs are designed to have a pure stylish beam• My light bulbs fit perfectly with the design/ colour of my car • My car light bulbs draw attention: they differentiate my car from other
cars at night• My light car's light bulbs light faster than othersWannabe:• My car light’s bulb make me feel different• My car light’s bulb give my a style• My car light’s bulb draw attention
What do Passionate & Wanabee want:
Philips Automotive – Aftermarket 4
It’s happening… on the boulevard of bling
Be part of the run, powerful as a canonball, light up the road like a star!
See and be seen like never before!See and be seen like never before!
Eye catching touch to your automobile
X-treme Power – an easy way to upgrade to race performance
headlights and add an eye-catching touch to your automobile.
Philips Automotive – Aftermarket 5
X-treme Power: Positioning
• See and be seen like never before!
• Up to 80%more light than standard lamp
Racing Performance
USP
Positioning
Philips Automotive – Aftermarket 6
X-tremePower: Reasons to believe
• High Performance Lamp:• Up to 80% more light than a standard lamp
• Design/Style• Chromium colored top and the base
Philips Automotive – Aftermarket 7
X-tremePower quality
• produced in ISO qualitycertified factories (ISO9001,ISO14001 and TS/16949).
• UV quartz glass providesmore light on the road as wellas the highest level of resistance to risks of explosion, vibrations and extremes of temperature.
• the X-TremePower halogenlamp is lead and cadmium free,and packaged in regulated/environmentally-friendlyblisters.
• ECE R37 compliant.
X-treme Power: Technical elements
• Through technological expertise we achieved– Improved geometrical filament design – New gas composition and adapted pressure – Optical finishing of quartz glass tubes– Special anti-reflex coating
Philips Automotive – Aftermarket 8
X-tremePower : Packaging
OCTOBER 06New Special Pack • Anti-theft integrated (one)• Optimized Lamp visibility• 2 lamps per pack• Hanging option / Stand up• Pack by 5
FEBRUARY 07New Blister • Anti-theft integrated• Optimized Lamp visibility• 1 lamp per pack• Pack by 10
Philips Automotive – Aftermarket 9
X-treme Power Codes
Special – 2 lamps
Description Order Entry
GOC EAN 1 EAN 3 12NC
H4 X-Treme Power
12342XPS2 877 093 28
8 711 500 877 093
8 711 500 877 123
9230 878 17131
H7 X-Treme Power
12972XPS2 408 938 28
8 711 500 408 938
8 71 1500 474 711
9240 822 17131
Blister – 1 lamp
Description Order Entry
GOC EAN 1 EAN 3 12NC
H4 X-Treme Power
12342XPB1 53033930
8727900530339 8727900530346 9240.878.17104
H7 X-Treme Power
12972XPB1 82242030
8711500822420 8711500822437 9240.822.17104