Philips Automotive – Aftermarket 1 There is another big consumer group.

Philips Automotive – Aftermarket 1

There is another big consumer group


The Target Group…

• Europe Passionate :“Style, thrills, and muscles”

• Europe Wanabee : “Impressing is the priority”

Automotive Lighting equipment:

–They would buy new car bulbs just to have the newest and the most powerful technology available

– Appeal, distinction, and comfort are conditioning the Passionate driver choices

• Passionate & Wanabee drivers represent 40% of the total EU drivers


Passionate:• My car light bulbs improve the beauty of my car• My car's light bulbs are designed to have a pure stylish beam• My light bulbs fit perfectly with the design/ colour of my car • My car light bulbs draw attention: they differentiate my car from other

cars at night• My light car's light bulbs light faster than othersWannabe:• My car light’s bulb make me feel different• My car light’s bulb give my a style• My car light’s bulb draw attention

What do Passionate & Wanabee want:


It’s happening… on the boulevard of bling

Be part of the run, powerful as a canonball, light up the road like a star!

See and be seen like never before!See and be seen like never before!

Eye catching touch to your automobile

X-treme Power – an easy way to upgrade to race performance

headlights and add an eye-catching touch to your automobile.


X-treme Power: Positioning

• See and be seen like never before!

• Up to 80%more light than standard lamp

Racing Performance

USP

Positioning


X-tremePower: Reasons to believe

• High Performance Lamp:• Up to 80% more light than a standard lamp

• Design/Style• Chromium colored top and the base


X-tremePower quality

• produced in ISO qualitycertified factories (ISO9001,ISO14001 and TS/16949).

• UV quartz glass providesmore light on the road as wellas the highest level of resistance to risks of explosion, vibrations and extremes of temperature.

• the X-TremePower halogenlamp is lead and cadmium free,and packaged in regulated/environmentally-friendlyblisters.

• ECE R37 compliant.

X-treme Power: Technical elements

• Through technological expertise we achieved– Improved geometrical filament design – New gas composition and adapted pressure – Optical finishing of quartz glass tubes– Special anti-reflex coating


X-tremePower : Packaging

OCTOBER 06New Special Pack • Anti-theft integrated (one)• Optimized Lamp visibility• 2 lamps per pack• Hanging option / Stand up• Pack by 5

FEBRUARY 07New Blister • Anti-theft integrated• Optimized Lamp visibility• 1 lamp per pack• Pack by 10


X-treme Power Codes

Special – 2 lamps

Description Order Entry

GOC EAN 1 EAN 3 12NC

H4 X-Treme Power

12342XPS2 877 093 28

8 711 500 877 093

8 711 500 877 123

9230 878 17131

H7 X-Treme Power

12972XPS2 408 938 28

8 711 500 408 938

8 71 1500 474 711

9240 822 17131

Blister – 1 lamp

Description Order Entry

GOC EAN 1 EAN 3 12NC

H4 X-Treme Power

12342XPB1 53033930

8727900530339 8727900530346 9240.878.17104

H7 X-Treme Power

12972XPB1 82242030

8711500822420 8711500822437 9240.822.17104

Philips Automotive – Aftermarket 1 There is another big consumer group.

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