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PH tourism goes social

By Tonyo CruzChief Social Media Strategist

Movent (formerly Netbooster Asia)

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Official tourism program

should go social

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Slogan for 8 years

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Secretary Mon Jimenez

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Why the Philippines?

The question hurled at those who pitched for the DOT account.

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Taking it to the people

You don't have to convince a

Filipino... we have an almostinstinctive trust in that system.

Crowdsourcing is, historically in

fact, something we bumpedinto long before the rest of the

world did.

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Social in the

DNA

BBDO Guerrero, the agency which

won the pitch, should be credited

for putting social in the DNA of thenew Philippine tourism campaign.

It was a smart move for both the

DOT and BBDO Guerrero to

capitalize on and mobilize netizens

of the worlds social media capital.

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A meme was born

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Actually two memes

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Click here for a video on Memeshttp://www.youtube.com/watch?v=CsxrfVuDp_w

http://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_w

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Volunteers rolled out apps for iOSand Android

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Click here for a video on Memeshttp://www.youtube.com/watch?v=g5BGIGk42Fs

http://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=g5BGIGk42Fshttp://www.youtube.com/watch?v=g5BGIGk42Fshttp://www.youtube.com/watch?v=g5BGIGk42Fshttp://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_w

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One blogging nationA prelude to #itsmorefuninthephilippines

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The role of blogs

For many years now, Filipino blogs and bloggers have

wittingly and unwittingly helped pave the way for this

new tourism campaign

Each blog post about an old or new destination, each

photo set, each video, helped in many ways

In fact, bloggers who covered fiestas and our many

awesome places placed them in the social map,providing readers a preview of what they were to see

if they themselves go.

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across the Philippines

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Bloggers as

media

Local governments and festival

organizers have started to

recognize bloggers as mediapractitioners.

Some events actually encourage

bloggers to apply for and obtain

press credentials.

Although this should be optional.

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Businesses, local governments

should go social too

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Things to do

1. Social presence

2. E-commerce: Ticket

sales, reservations, etc.

3. Offline Access

4. Ask your people to beyour champion, advocateand publicist

5. Contests text, audio,photo, video

6. Share your blessings

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Takeaways

1. Tourism program should go

social. Put social in its DNA.

2. Bloggers and blogs play a big

role in tourism

3. Businesses and local

governments should go social

too.

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Click here for a video on Memeshttp://www.youtube.com/watch?v=ADNgEHFDYzo

http://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=ADNgEHFDYzohttp://www.youtube.com/watch?v=ADNgEHFDYzohttp://www.youtube.com/watch?v=ADNgEHFDYzohttp://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_w

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Maraming salamat po!

Follow me @tonyocruz

Note: This presentation deck contains materials (text, photos) from various

sources. Copyright and other intellectual property rights belong to their respectiveo ners