Philip van Londen. Workgroup III AWARENESS AIDA TOOLS.
24
Philip van Londen
-
Upload
ana-clewis -
Category
Documents
-
view
215 -
download
0
Transcript of Philip van Londen. Workgroup III AWARENESS AIDA TOOLS.
Philip van Londen
Workgroup III
AWARENESSAIDA
TOOLS
Workgroup III
Awareness Raising
Awareness >>> Promotion
Passive >>> (Pro)active
Information >>> Action
We can help you!
AIDA
Attention
Interest
Desire
Action
Attention
Attention
Bookmark
Posters
Banners
Flyers
Announcements
Joke
Personal remark
Banana
Teaser
Interest
Displays
Web info
Targeted, detailed flyers
Radio spots
Event partner
Detailed information
(email) Adresses
Pictures
Desire
Spokespersons
TV coverage
Resource lists
Special event
Feature stories
Testimonials
Good practices
A profound message
Action
Personal appointments
Free seminar
Skill class invitation
Free food
Inivitation
Solution
Attention
Interest
Desire
Action
TOOLS Teaser
Web siteCards
We can help you!
Teaserdraws attention
leads to information
Web siteinformation
adressesnational projects
Cardstakes away fearsmake them desire
We can help you!more desireand ACTION
ACTION selling ideas
leaving brochuresgetting an invitation
hiring persons
Attention Interest Desire Action
Bookmark
Posters
Banners
Flyers
Announcements
Displays
Web info
Targeted, detailed flyers
Radio spots
Event partner
Spokespersons
TV coverage
Resource lists
Special event
Feature stories
Testimonials
Personal appointments
Free seminar
Skill class invitation
Free food
Advertising
Public relations
Publicity
General/dept.
Advertising
Direct marketing
Direct marketing
Personal selling
Sales promo.
Personal
selling
Attention Interest Desire Action
Advertising
Public relations
Publicity
General/dept.
Advertising
Direct marketing
Direct marketing
Personal selling
Sales promo.
Personal
selling
(pro)active
Attention Interest Desire Action
Advertising
Public relations
Publicity
General/dept.
Advertising
Direct marketing
Direct marketing
Personal selling
Sales promo.
Personal
selling
(pro)active
emotional/involvement
Attention Interest Desire Action
Advertising
Public relations
Publicity
General/dept.
Advertising
Direct marketing
Direct marketing
Personal selling
Sales promo.
Personal
selling
(pro)active
emotional/involvement
more personal
Attention Interest Desire Action
Advertising
Public relations
Publicity
General/dept.
Advertising
Direct marketing
Direct marketing
Personal selling
Sales promo.
Personal
selling
(pro)active
emotional/involvement
more personal
more labour-intensive
Thank you!
Questions?Philip van Londen
