Philip Kauffman GD2 Fall 2010 Portfolio

Philip Kau�manF a l l 2 0 1 0 | C o m p u t e r G r a p h i c s I I | F i n a l P o r t f o l i o

www.philipkau�man.com

Index

Index 2

Hierarchy Exercise 3CD Packaging 4Poster, Ticket Envelope 7Symbolicon 9Stamp 10Magazine 12Beverage Bottle and Packaging 18

Perception and CompositionVisual perception involves a complex interplay of both inborn and learned responses to visual stimuli. The Gestalt laws of perception summarize tendencies that appear to be innate or inherent in our biological heritage and which undoubtedly serve as the basis for our concept of composition in visual art.

Tendency toward �gure-ground: There is a tendency to interpret visual data as objects against a background, or more precisely, �gures against a ground.

Figure-Ground

Similarity facilitates grouping: Objects which resemble one another tend tobe seen as belonging together.

Similarity

ProximityProximity facilitates grouping: Objects placed close together tend toform a �gure.

ClosureTendency toward closure: Missing visual information is �lled in by the brain. The eye closes the open parts of a �gure because it wants to see awhole rather than a collection of unrelated parts.

ContinuityTendency toward continuity: An interrupted linear �gure is similarly �lled in by the brain.

TypographyTypography is designing with type, not the designing of type. It involves 1) choosing and using type, and 2) the application of design principles to the setting of type: the arrangement, style, and general appearance ofmatter printed with type.

SpacingLetters and words need to be spaced in a logical, consistent manner to appear optically correct, and achieve optimum readability. In letter-spacingthere are three standards. Minimum space is used between cursive (oo) letters, or between inclined (xy) letters. Medium space is used between vertical and cursive letters (lo). Between vertical letters (ll) maximum spaceis used. Good word-spacing is achieved by making all space intervals between words "look" the same. Words must not appear to run together orbe spaced so widely as to appear to be separate units. One system is to imagine a lower case "n" between words. This gives a moderate word-spacing.

The GridThe grid is an underlying structure organizing data. It articulates space according to a pattern of oppositions: vertical and horizontal, top and bottom, rectangular and diagonal, and left and right. If used well it provides perceptual organization, coherence and consistency. A well-conceived grid alone will not ensure e�ective design. It is an organizational tool, and must be used creatively to maximize communications potential. Grids can help answer compositional questions such as balance, proportion, sequence, unity/harmony,and contrast.

Layout: Composition with Type and ImagesLayout involves the following set of interrelated basic design principles:

Each design problem has unique di�erences and an in�nite number of possible visual solutions. The process to generate alternate visual solutions to a problem can be described as follows:

The Graphic Design Process

1. De�nition of needs, criteria and limits of the design problem (problem identi�cation), 2. Production of many preliminary sketches (thumbnails), 3. Re�nement of selected sketches (roughs), 4. Analysis of roughs, 5. Selection/decision, 6. Implementation (and preparation for print). 7. After problem identi�cation, the process follows a cyclic pattern from preliminaries through re�nement, analysis, and selection to implementation. 8. The process grows by constantly checking backwards. 9. In the design process, the establishment of priorities is essential. 10. Designers must be able to judge and gauge the relative importance of factors as they relate to one another. 11. Priorities set the functional and visual criteria in communications.

Design may be considered as an instrument of organization. It must perform in response to human needs. Design is an urgent requirement, not a cosmetic addition. Graphic design can save time by presenting information more clearly. It enhances communication, it helps people to understand a given message and accelerates learning. Design is �nding the best solution to a problem within thelimitations of the problem.

Graphic designers communicate and express themselves in four distinct ways. They need to have a working knowledge of typography, illustration, photography/video, and symbolism.

To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is totransform prose into poetry. Design broadens perception, magni�es experience, and enhances vision. Design isthe product of feeling and awareness, of ideas that originatein the mind of the designer and culminate, one hopes, in the mind of the spectator. - (Paul Rand, Form + Content)

BalanceBalance is created by moving around "optical weights", big and small items, dark and light items, varieties of shapes.

Good proportion is achieved by deciding on space between image and type, between type and the edge of the paper,between columns of type,between type-size, line- length and leading, between di�erent visual elements, etc.

Proportion

SequenceSequence is created by directing the viewer, for example, through the useof lines, real or implied; by arranging images in such a way that an edge or a force from one �ows into an adjoining one. One does not leave to chance the order in which the viewer perceives the items in the layout.

Unity/HarmonyUnity and harmony are achieved by "�tting" all visual elements, type, illustrations, and photos into the style/mood of the layout.

ContrastContrast is achieved through di�erentiation in size, color, and shape. Giving the same graphic emphasis to several elements will make themcompete for attention.

SymbolismA symbol is a representation, verbal or visual, of a concept, object, idea, etc., the meaning of which is mutually agreed upon. In graphic design, the e�ective use of symbolism, combining and relating symbols, enhances the expression of ideas. It creates recognition, association and meaning.

This is an exercise in hierarchyin which I had to arange text on apage so that it would become readable.

Hierarchy Exercise

Hierarchy Exercise 3

CD Packaging

CD Packaging 4

In this project I created a new type of CD casefor a band named DualCore. They mostly rapabout computers, hacking and other thingsnerds enjoy.

My case looks like a laptop to pay tribute to the songs and the war driving scene. The screen isfrom a screen shot from a popular linux distrobution meant to be used for network penetration testing. I modeled the CD after arecord because there is a certain nostalgia in hissongs for older technologies.

dualcore@zeroone !~#

escF1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12

tab

caps lock

shift

fn control option command command

alt

option

alt

~` 1

Q W E R T Y U I O P

A S D

Z X C V B N M

F G H J K L

! @ # $ % ^ & ( )*

2 3 4 5 6 7 8 9 0

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CD Packaging

CD Packaging 5

escF1 F2 F3 F4 F5 F6

tab

caps lock

shift

fn control option command

alt

~` 1

Q W E R T Y

A S D

Z X C V B

F G H

! @ # $ % ^

2 3 4 5 6

$ cd music/dualcore/zeroone

$ ls

$

$ try_games.mp3 cipher_pumks.mp3 war_games.mp3 rule_them_all.mp3 hostage_down.mp3 penny_arcade.mp3

CD Packaging

CD Packaging 6

F7 F8 F9 F10 F11 F12

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$ play cypher_punks.mp3

eighty:Hey I'm int eighty, my memory's flashthey call us Dual Core 'cause we got twice as much cacheMy freestyle is fast, and the synapses frygo to war with the flames like emacs and viPush through the Summer for the Winter greenwon't stand for delays like the Vista teamMicroeconomics keep the cash flow typicalthat's minimally visible to the astrophysicalMy brain is a structure explodin novasthat's tougher than clusters of openmosixExecute kiddies who know they can't hangchange mode plus x (chmod +x) and start with a shebang

remy:Here's the process sir (processor)I don't mean to be over the topI burn you when my internal speed is overclockedMy kernel is 2.6.19, my appearance is quite cleanI just gotta choose the right themeThe light's green which means i got a connectionflows move through the air like wireless receptionYou can't capture what this kid spits with kismeteach packet i send is encrypted with trip-des (3DES)And I'll keep flowin til the light goes offyou get a virus-cough, you kids are microsoftAnd I'm hard like openbsd internalsexcuse me, I need to make a call to the kernel

eighty:Tapped the NSA and listened to two callsmy blue box left AT&T with blue ballsIced the cold calls telemarketers scared of medisconnect signals. Reverse the polarityBeat boxing melodies with twice as much energyy'all suck at double ups like rambus memoryCipher inside, make it iso compliantlyin' to ident while hidin' disguisesFiber and wires, retire the sciencebroadcastin silence with a pirated licenseStand in defiance to triumph goliathstyrants with sirens buryin iron giants

remy:It's remy, these other kids try to competeno hub-bub, but I still collide with the beatEverybody's like "damn that kid rhymin is nice"I'm like "damn how'd my browser turn from fire to ice?"From a Fox to a Weasel, what I drop is lethalinjecting your database with a shot of sqlThis is not a sequel, you scream give me moreI'm old school like Coleco or Commodore 64Remy spits the raw, you script kiddies are lamecall me the WOPR, now "shall we play a game?"No one can stop it, not even Matthew Broderickthis war game will end up atomicIt's evident the revolution is OSi spit every 4 bits you can call my flow hexThis is no trick, i mean it's not-a-conmy flow is much faster than the cycles in tronI get a syn from the beat, I have to respondI send an ack for my rap, I don't pause too longI get the final syn/ack, you'll see what's nextI leave your windows disabled with the blue screen of death

eighty:My brain matter's faster, I dream in clean roomswith a checkmate on deep blue in three movesShut down their opening now I got em backin' offcountered sicilian to overthrow KasparovBlastin off with a cash crop to jettisontaste your own medicine or invent like EdisonImpress the president, split the dichotomywith quickness, elliptic, curve cryptographyPlus quantum physics has the world surroundedbut I change the definition by talking about it

$ play try_space.mp3

My friend's got a friend who's about my ageone day popped up on my myspace page

No real reason, it was fate I guesssent me a message and a friend request

She liked my style and she wanted to talkor meet some place, maybe go for a walk

We went to a flick, starrin it will smithcame out the movie and we started to kiss

Jumped into dating, started out-pacingit was all good, things were amazing

Late night talks we had to share smilesleaving cute comments all over our profiles

It was so different like day, night, and fogeven had people subscribe to my blog

All the same, my place, her placeboth number one in our top eight friend space

You know what i'm saying?

She liked the wild styleShe liked the wild style

We're still doing well for as good as it seemsbut we constantly argue the stupidest things

Insignificant, it really dependsI don't want a break, I'm just thinking a bend

Might sound weird, but I'm seeing a trendlet's keep hangin out, I just wanna be friends

(Whoops!) that did it, let it beginher lid blew off from the pressure within

(aaaahh!) I don't mean in an emotional way

think Mt. Saint Helens, I'm talkin Pompeii

I just wanted space, she won't leave me aloneposting mad comments and calling my phone

No way to shake her, she's stuck in a zonewaiting at my house every time I come home

Re-straining order from the court is completethe radius for *my*space is 500 feet

How did this happen?

She got the wild styleShe got the wild style

No restraint from the order I triedcan't sit in my house without her looking inside

Spying on me like there's something to hidebut she takes off quick before the cops arrive

Plus the court order isn't helping my prideit's not like I'm dealing with a felony crime

Ruining my chances with girls that I liketo be my own person and live my own life

Penalties, arguments, growing so madreferees blowing and throwing a yellow flag

It's gotta end now, no time to play outnothing is working to find a way out

She just needs a guy so that I'm replacedI set her up fast with a friend on myspace

She's hooked up now, I checked the guessworkand made sure dood was in extended network

Haha, yeah

I got the wild styleI got the wild style

zero| one

zero| one$ cd music/dualcore/zeroone

$ ls

$

$ try_games.mp3 cipher_pumks.mp3 war_games.mp3 rule_them_all.mp3 hostage_down.mp3 penny_arcade.mp3

$ play hostage-down.mp3

I'm running from terrorists, hope they don't chase mewe got 4 hosties, let's get em home safelyCT squads wreckin whole brigadeswith an M4, a knife, and smoke grenadesAsk the same questions get the same answersit's Dual Core, we're not some lame campersDied in a cheap trap, let's get a rematchrushed out of spawn and got hit with a team flashDiscard the guns giv em my real creditrhyme skill legend with a knife kill fetishpwn these n00bs and watch the strong fallcome play Office, we'll meet in Long hallNickname "dead-eye", loaded and cockedmy Deagle sends a round through the scope on your AWPBig guns, small arms, doesn't even matter yetyou're the type to jump, crouch, hide in the cabinetsJust tell them now they better hit the groundall you hear is <gunfire> hostage downWhether Office, Dust, Aztec, or Loungeall I hear is <gunfire> hostage downSo the terrorists gettin' the message nowall you hear is <gunfire> hostage downDual Core, man, we're the best in townall I hear is <gunfire> hostage downAdd six kills only pulled five shotswith an aimbot chop I copped from myg0tVAC's about (mmmm) three months back on these cheatsso blast on the maps that start with deKids wanna cry about even teamsplus the first dust really cheats the TsMy single pump shottie's on all-night spreetime to plant, meet me at bombsite B <Affirmative><running ... planting>Just tell them now they better hit the ground

all I hear is <gunfire> hostage downSo the terrorists gettin' the message nowall you hear is <gunfire> hostage downDual Core, man, we're the best in townall I hear is <gunfire> hostage downBack to the business with ill intentionsgotta give Valve props for the physics engineFlame on the forums to see if you're heard or notthey messed up something? blame it on Turtle RockI don't play Italy, there's too much crime therethe Ts camp apartments like owning time sharesBomb on Congo, dusk to dawnspray poolday, love custom modsMight pick up a 90 or knife for slicINGbut won't pay the dynamic weapons pricINGThe Deagle and Scout, that's my forteyou rush B, I'll flank short AScrew dust2, what you want trouble forget flashed in the tunnel? Sniped through the double doors?Twenty-six-hundred, seven-four defeatsthe number of people I killed with dual 'leets, do the math(dual lites.. leet being 1337, so 2 x 1337 = 2674)Just tell them now they better hit the groundall you hear is <gunfire> hostage downWhether Office, Dust, Aztec, or Loungeall I hear is <gunfire> hostage downSo the terrorists gettin' the message nowall you hear is <gunfire> hostage downDual Core, man, we're the best in townall I hear is <gunfire> hostage down

w

$ play penny_arcade.mp3

One for the money, two for the showthree for the claw shrimp, four for the flow

Penny Arcade where the first one's freethe second one costs but the third one's cheap

My fav-o-rite place of high hopes and shameplus millions who visited, Tycho and Gabe

Tycho and I like to drink til we're happysmile and drunk dial both twisp and catsby (exuberance!)

Mad when it's drastic, crass with his tacticsplus you gotta add he's a tad sarcastic

Gabe loves Jim Lee, he's taking him hostagefor one Thousand krispy kremes stacked in the office

Tycho's reserved, like a pro politicianhis policy's cautiously, optimistic

Gabe jumps in and he wants to battle mebut I walk away, he's a shark with analogies

One for the money, two for the showthree for the claw shrimp and four for the flow

Penny Arcade, where the first one's freethe second one costs but the third one's cheap(2 x times)

Rewind a little, I'm takin it backto the drop in this track or a claw shrimp attack

Just like a crawdad that almost has handsbut they're deep in the ocean and as big as a man

My d20 die is for D&D guysexcept for the one that smelled like french fries

But F-dog is pimp, juice with no squeezyI gots the gin, he makes jeezy for reezy

Tracking down lines passing calculus fineso take the derivative for fruit f***er prime

Enemies receeeeive a kerrigan beatingor a cease and desist from American greetings

Here's what to send if you ever lack optionsten thousand dollars in the name of Jack Thompso

Here's four words for the haters and scrubsDoctor, Raven, Darktalon blood, what

One for the money, where two for the showthree for the claw shrimp and four for the flo

Penny Arcade, where the first one's freethe second one costs but the third one's cheap(2 x times)

Stand UpThis one's for (c64)This one's for (the rest, UK)This one's for (I'm int eighty)This one's for

The youngest female to lead a clan armyyour whole LAN party owned by Annarchy

The rainbow and pony case mod standhail to the champ of the 1000 man LAN

World of Warcraft send the sparks flyinI rep for the guilds with skills on dark iron

My hardcore crew's got Star Wars movesthe Samurai rules with a cardboard tube

Tycho prevailed in the last stand offit's time Gabe claimed back the pac-man watch

Hey it's int eighty, the kernel emceeI love penny arcade, the first one's free

Poster, Ticket & Envelope

Poster, Ticket & Envelope 7

dualcoremusic.comWorld TourSaturday 9pm@The IndustrySection BAisle 7Seat 23K

This project was a continuation ofthe previous one, the CD packaging.We had to create a poster, ticket andenvelope for a concert the bandwas going to have. I tried to keep with same theme. I tried to design a ticketthat would actually be made out ofchips and circuits. The QR code in thecenter of main processor of the ticketactually works and gives you the sameinformation as to the left of it. My ideawas that you could use RFID in this and just press your ticket up against a sensorto be let in.

Poster, Ticket & Envelope

Poster, Ticket & Envelope 8

Shown here are the ticket and the envelope with the ticket inside.

Symbolicon 9

Symbolicon

For this project I picked a designer,in this case, Frank Lloyd Wright, andcreated a symbol that representedhis work. This was particularly di�cult because Wright designedso many things, so it was hard to encompass it all in one image.Though, I think i succeeded in doing most of this. The warm earth colors representing his useof nature in his work and the architechural line drawing of the image pays tribute to the buildingshe designed through out his life.

Stamp 10

Stamp

In this project I was asked to createa stamp for the same designer as the previous one. I tried to imatateFrank Lloyd Wright’s furniture designand abstract it.

Pictured here are the stamp, actualsize and bigger size and the stamp on an envelope.

Stamp 11

Stamp

Pictured left is a set of 20stamps just as if you were to buy them at the store.

In this project I created a logo for a magazinecalled 2d and 3d Design. The logo does nothave any speci�c colors assigned to it. I imagined it as white on a full color photo.If you were to add color to it, it would have tostick with one color and use di�erent hues to accent the ‘D’. In the following pages you willsee the layout and the spreads for the magazine.

Magazine Logo 12

Magazine Logo

Whether Office, Dust, Aztec, or Lounge

This is the underlying gridstructure of the magazine.

Magazine Logo 13

Magazine Grid Structure

Template Page 2 Page 3

Page 4 Page 5 Page 7Page 6

Magazine Cover 14

Magazine Covers

Jean NouvelErik Spiekermann

&

These are two cover options I created.The magazine cover may take many di�erent forms, however it must alwaysmaintian the logo in the upper left and a full size image as the background.In the following pages you will seeeach spread for the magazine.

Magazine Spreads 15

Magazine Spreads

FontShop.com - Buy and Sell fonts

2D Design Anywhere a stick figure can go...

9 www.23design.com

Written by: George Lucus

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Fusce sagittis egestas orci sed tristique. Morbi aliquet lobortis quam, non ullamcorper felis tristique a. Quisque ut augue dui, non adipiscing sapien. Phasellus ante orci, lobortis eu ultrices eget, iaculis rhoncus nibh. Donec vehicula sapien nec lorem placerat tincidunt. Vestibulum ornare dui ut mauris egestas vestibulum. Maecenas molestie tortor sed velit tincidunt nec ornare tortor lacinia. Sed nulla turpis, condimentum tempor interdum non, condimentum sollicitudin mi. Ut facilisis nisi ac tellus egestas hendrerit. Mauris et tempor massa. Vestibulum in enim turpis, vel dictum purus. Fusce non elementum eros. Integer nisl justo, vehicula vitae pretium vel, aliquet vel nulla. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Maecenas aliquam volutpat facilisis.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis a lectus sit amet eros pellentesque volutpat. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent et mauris lacus. Proin ut sapien tortor, sit amet iaculis augue. Donec dapibus, lorem ac facilisis pretium, sapien sem ornare enim, id pulvinar nisl nisl nec lectus. Ut in tortor et libero tincidunt tempor. Proin aliquam diam vitae arcu auctor commodo. Aenean ac purus ut justo malesuada consectetur at id nulla. Ut dignissim, risus viverra gravida

Sed rhoncus sagittis justo, eu rhoncus sem semper quis. Quisque nec tortor convallis magna egestas cursus ac a quam. Nullam at augue augue, non scelerisque eros. Cras posuere justo vitae turpis consequat vitae porttitor odio tincidunt. Donec dapibus viverra volutpat. Phasellus rutrum gravida leo, quis iaculis sem sodales ac. Maecenas ac ipsum lectus. Integer ac nibh arcu. Mauris auctor, neque sed sagittis viverra, erat leo fermentum arcu, ac auctor arcu erat a elit. Suspendisse pulvinar lobortis sapien consectetur pellentesque. Praesent aliquam euismod ornare. Proin non nisi nunc, nec dignissim velit. Nulla facilisi. Cras condimentum pretium magna ac lobortis. Cras at lectus tellus. Integer vestibulum orci non nunc laoreet tempus. Nam suscipit, mauris a suscipit tincidunt, nibh massa iaculis velit, sed faucibus erat risus non sapien. Quisque sit amet velit purus, non fringilla ante. Sed id sapien ac est pellentesque accumsan.Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras consequat congue semper. Sed adipiscing, mauris ac cursus faucibus, arcu nibh interdum nisi, sed eleifend nisi nulla sit amet libero. Aliquam et felis sit amet mauris eleifend commodo vitae rhoncus nisl. Aenean suscipit

Screen Shot:Pellentesque

suscipit nisl id sapien dapibus eu

euismod lacus rutrum.

10 www.23design.com

duis a lectus sit amet eros pellentesque volutpat. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent et mauris lacus. Proin ut sapien tortor, sit amet iaculis augue. Donec dapibus, lorem ac facilisis pretium, sapien sem ornare enim, id pulvinar nisl nisl nec lectus. Ut in tortor et libero tincidunt tempor. Proin aliquam diam vitae arcu auctor commodo. Aenean ac purus ut justo malesuada consectetur at id nulla. Ut dignissim, risus viverra gravida pellentesque, odio felis rhoncus justo, sit amet rutrum sem metus a nulla.

Nunc at magna vel sapien faucibus adipiscing. Aliquam erat volutpat. Vivamus sapien metus, scelerisque at scelerisque sed, mollis vitae enim. Duis eget blandit nisl. Aenean sed neque velit. Praesent ultricies accumsan quam et aliquet. Curabitur tempus cursus magna quis bibendum. Duis mollis euismod eros fermentum bibendum. Donec iaculis fringilla mauris, et iaculis arcu aliquam ac. Curabitur posuere nulla vitae nibh varius eu luctus justo imperdiet. Mauris porttitor facilisis tortor, in pharetra lectus varius non. Nam dapibus porta neque vitae eleifend. Praesent ornare, nisi ac sagittis consequat,

Sed rhoncus sagittis justo, eu rhoncus sem semper quis. Quisque nec tortor convallis magna egestas cursus ac a quam. Nullam at augue augue, non scelerisque eros. Cras posuere justo vitae turpis consequat vitae porttitor odio tincidunt. Donec dapibus viverra volutpat. Phasellus rutrum gravida leo, quis iaculis sem sodales ac. Maecenas ac ipsum lectus. Integer ac nibh arcu. Mauris auctor, neque sed sagittis viverra, erat leo fermentum arcu, ac auctor arcu erat a elit. Suspendisse pulvinar lobortis sapien consectetur pellentesque. Praesent aliquam euismod ornare. Proin non nisi nunc, nec dignissim velit. Nulla facilisi. Cras condimentum pretium magna ac lobortis. Cras at lectus tellus. Integer vestibulum orci non nunc laoreet tempus. Nam suscipit, mauris a suscipit tincidunt, nibh massa iaculis velit, sed faucibus erat risus non sapien. Quisque sit amet velit purus, non fringilla ante. Sed id sapien ac est pellentesque accumsan. Aliquam erat volutpat. Nulla eu mi nec eros fringilla condimentum id sed enim. Duis a nunc mauris. Fusce aliquam orci ac nulla consectetur iaculis. Donec pulvinar, massa vitae rhoncus fermentum, nibh orci aliquam nibh, at ullamcorper lectus erat in magna. Maecenas velit ante, mattis non quam.

Erik Spiekermann - FontShop.com

Magazine Spreads 16

Magazine Spreads

cras sodales feugiat molestie. Donec dui nisl, gravida id malesuada quis, imperdiet sit amet dolor. Praesent vulputate egestas odio viverra posuere. Aliquam erat volutpat. Fusce vel dui et dolor accumsan hendrerit. Proin nec eros lorem. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla id bibendum mauris. Duis malesuada justo eu quam bibendum sollicitudin. Praesent ante nulla, vehicula et luctus at, blandit vitae massa. Donec sed neque ac diam lobortis porttitor. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;

Praesent egestas tortor sed enim congue ut feugiat odio venenatis. Aliquam suscipit gravida dapibus. Duis eget orci ipsum, sed pretium velit. Vestibulum enim sem, tincidunt ac blandit quis, ultrices vulputate tellus. Curabitur eu fringilla erat. Duis vel justo et metus consequat dapibus a vel est. Mauris vel risus leo, ut tincidunt ante. Aenean orci massa, faucibus sit amet vehicula et, auctor fermentum eros. Curabitur id diam et nisl eleifend imperdiet. Fusce in quam ligula, id aliquam dui. Nulla facilisi. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec consectetur, nulla non luctus iaculis, lorem eros faucibus lectus, non consequat velit dui non felis. Vivamus eleifend placerat lectus, sed semper augue pellentesque eget. Proin mollis feugiat nisi, sit amet pulvinar arcu lacinia quis. Duis a tortor purus, quis consequat est. Suspendisse nec magna vel eros imperdiet porttitor. Proin ultricies sem in lacus consequat condimentum.

Donec quis sapien quis justo posuere porttitor. Maecenas semper rhoncus tellus, non aliquam quam pellentesque vel. Aliquam et arcu elit, at feugiat quam. Cras imperdiet est in nulla mattis volutpat. Maecenas lacinia fringilla erat, quis viverra nulla pharetra nec. Vestibulum malesuada euismod arcu in lacinia. Quisque eros neque, sodales in condimentum quis, porttitor vel massa. Integer iaculis aliquet nisi pharetra dignissim. Donec fermentum magna non diam bibendum non porttitor nulla auctor. Mauris quam elit, hendrerit nec sollicitudin non, feugiat vitae lectus. Phasellus lorem risus, mattis non volutpat eget, tristique quis magna. Duis non augue sit amet elit cursus commodo. Nam lectus diam, lacinia ac semper eget, rutrum vel lacus. Vivamus sagittis sollicitudin metus sed molestie. Donec facilisis viverra

Written by: Arthur Potter

Quisque luctus tellus nec massa faucibus aliquet ultrices enim pellentesque. Proin dictum, nulla vitae volutpat ultricies, purus ligula aliquet quam, at dictum ligula ante nec velit. Duis eget velit elit, vel fringilla ligula. Donec ut diam vitae justo tempor blandit. Pellentesque dictum justo id arcu venenatis posuere. Vivamus sit amet neque in leo ornare eleifend at vel magna. Vestibulum eget nunc nibh. Duis ut nunc ligula, at cursus risus.

Integer dui justo, fermentum at porta sed, tincidunt et erat. Aenean lobortis diam et eros varius commodo. Quisque congue pretium fringilla. Fusce sed fringilla justo. Mauris mattis dui et nunc porttitor laoreet id vulputate est. Donec faucibus urna sed arcu iaculis dictum. Fusce euismod augue nisi, ac blandit massa. Proin vitae leo turpis. Curabitur sit amet ligula vitae mi accumsan mattis et et eros. Aenean ultrices consequat augue, ut accumsan erat posuere in. Proin tincidunt justo bibendum mi vitae auctor. Praesent tincidunt facilisis, risus quis imperdiet semper, nisi ligula mollis magna, vitae rutrum nisl mi in nisl. Maecenas dapibus, enim eget aliquam mollis, neque velit sagittis lorem, ac tincidunt est lectus vitae lacus. Sed at risus elementum nulla sagittis ultricies. Mauris posuere augue ut libero posuere quis malesuada lorem aliquam. Phasellus euismod ante sit

Behind the Mask of Jean Nouvel

3D Design

5 www.23design.com

3D Design (Everything to the third demension)3D

John Smith: Pellentesque



Magazine Spreads 17

Magazine Spreads

Joe Shmoe: Pellentesque



3D Design Everything to the third demension

7 www.23design.com

donec nec eleifend dui. Etiam iaculis nisl in neque mattis auctor. Morbi ut sapien vel felis pharetra porttitor non luctus metus. Mauris massa elit, viverra in lobortis ut, lacinia ullamcorper turpis. Vestibulum nec magna eu neque ullamcorper commodo. Morbi tincidunt tellus eget ligula faucibus vitae dapibus augue cursus. Fusce accumsan erat ut nibh vestibulum mattis. Curabitur id convallis est. Quisque ante erat, lobortis eget interdum vitae, semper nec est. Donec porta mollis faucibus. Pellentesque porttitor dolor vitae nibh lacinia eleifend. Sed nec feugiat nulla. In ac felis ac dolor tempor ultricies sit amet at velit. Quisque odio justo, eleifend suscipit dignissim eget, gravida ut leo. Nullam porta mi dapibus elit sodales non viverra enim faucibus. Quisque dapibus semper elit, at ultrices felis dapibus et.

Cras dolor est, ultrices id congue eu, dictum a massa. Morbi quam libero, ultricies vulputate fermentum quis, condimentum in ligula. Sed ut ipsum nec ipsum commodo facilisis. Nulla non tellus neque, sit amet scelerisque libero. Mauris ut diam nulla. Aliquam gravida volutpat sodales. Duis quis sapien risus. Donec interdum ultrices nunc. Maecenas tellus massa, feugiat ac auctor vel, dignissim id est. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis

Fusce in felis urna, et rhoncus sem. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed iaculis massa quis est interdum aliquet. Nunc ac nisl eros, eget accumsan leo. Vestibulum nulla nisl, luctus id vehicula sit amet, porttitor eu lectus. In hac habitasse platea dictumst. Sed eleifend rutrum cursus. Aenean viverra egestas urna in congue. Nullam non erat ut tortor lacinia malesuada. Maecenas pharetra gravida nisi eu convallis. Maecenas et lectus non nulla dapibus volutpat a id elit. Cras vestibulum eros in quam commodo id gravida lacus semper. Nunc rhoncus, nisl eu hendrerit blandit, lectus metus tempus lorem, quis mattis elit erat eu nisl. Curabitur ullamcorper felis eu nulla congue in pellentesque quam adipiscing. Cras at massa ante, eu malesuada dolor. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Phasellus ac tortor nisl. Cras gravida nulla eu ipsum interdum tincidunt.

Donec facilisis auctor vulputate. Vivamus justo arcu, adipiscing eget cursus ut, fringilla ut turpis. Vivamus blandit rutrum nunc, porttitor porttitor augue malesuada a. Maecenas ullamcorper elit at urna adipiscing quis varius nunc sollicitudin. Vestibulum porta, risus non tincidunt ultrices, purus nibh vulputate nibh, in ullamcorper erat nunc sed metus. Nam nisl mi, dapibus eget dictum nec, bibendum dictum urna. Integer nec iaculis massa. Phasellus cursus fermentum dui quis gravida. Duis sed dui ac odio suscipit ullamcorper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras arcu nulla, faucibus vitae ultricies nec, suscipit et turpis. Donec vulputate nunc leo. Etiam vitae erat orci, eget bibendum nulla. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In non metus justo. Duis tincidunt est non velit tincidunt pretium. Nunc ultrices nisl sed nunc ullamcorper a adipiscing orci elementum. Praesent convallis ornare arcu ut ultricies.

Duis iaculis venenatis velit nec imperdiet. Cras urna velit, mattis et ultricies a, semper non lorem. Vestibulum nibh justo, lacinia pulvinar luctus vitae, luctus et magna. Phasellus tristique ullamcorper tellus dapibus molestie. Sed sed lorem nec lacus eleifend tempor at sed justo. Pellentesque vestibulum diam eu risus eleifend id dictum felis consectetur. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas nulla nunc, imperdiet non mattis eget, egestas tincidunt odio. Praesent placerat, mauris sed iaculis lacinia. Quisque condimentum, eros ac commodo condimentum, justo

Sed purus leo, vehicula quis facilisis quis, viverra a lacus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi vestibulum ligula at ante tristique fringilla. Nam congue augue vitae augue convallis pretium. Aenean luctus viverra laoreet. Nulla massa massa, consectetur ut consequat vel, porttitor et nulla. Maecenas sit amet consectetur diam. Nulla eu ligula sapien. In tempor rhoncus laoreet. In vehicula dolor quis ante varius porttitor euismod libero viverra. Donec gravida luctus consequat. Pellentesque quis velit turpis, non congue orci. Aliquam nec molestie ligula. Fusce aliquam mi in est convallis vel eleifend felis volutpat. Phasellus adipiscing, est quis posuere scelerisque, ipsum nibh bibendum est, non vehicula libero erat non enim. Nunc ut nibh consectetur ligula adipiscing condimentum. Fusce volutpat diam non velit mattis porttitor. Etiam scelerisque commodo elit, sit amet facilisis magna laoreet a. Praesent blandit nisi sed enim malesuada hendrerit. Curabitur viverra accumsan ante, ut rutrum est tincidunt ac.

“Most interesting structuresevery created” - Time

Sed purus leo, vehicula quis facilisis quis, viverra a lacus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi vestibulum ligula at ante tristique fringilla. Nam congue augue vitae augue convallis pretium. Aenean luctus viverra laoreet. Nulla massa massa, consectetur ut consequat vel, porttitor et nulla. Maecenas sit amet consectetur diam. Nulla eu

ligula sapien. In tempor rhoncus laoreet. In vehicula dolor quis ante varius porttitor euismod libero viverra. Donec

gravida luctus consequat. Pellentesque quis velit turpis, non congue orci. Aliquam nec molestie ligula. Fusce aliquam mi in est convallis vel eleifend felis volutpat. Phasellus adipiscing, est quis posuere scelerisque, ipsum nibh bibendum est, non vehicula libero erat non enim. Nunc ut nibh consectetur ligula adipiscing condimentum. Fusce volutpat diam non velit mattis porttitor. Etiam scelerisque commodo elit, sit amet facilisis magna laoreet a. Praesent blandit nisi sed enim malesuada hendrerit. Curabitur viverra accumsan ante, ut rutrum est tincidunt ac. Maecenas ac nunc sapien, et dignissim orci.

Joe Shmoe: Pellentesque



8 www.23design.com

Jean Nouvel - Behind the Mask

For this project I create a vodka bottle with a package similarto a whiskey bottle packaging. The labels shown on this page are to scale and not actual size.

Beverage Bottle & Packaging 18

Beverage Bottle & Packaging

BlueFrog is a single ingredient vodka, distilled from 100% organic potatoes grown in Beunos Aires, Argentina. Due to its low level of industrialization, this area is one of the healthiest, most fertile agricultural regions in South America. Seven pounds of naturally grown Azureus potatoes go into every bottle of BlueFrog vodka. Named after Argentina’s poisonous blue frog, the Azureus, BlueFrog vodka is an authentic Argentinian experience. This vodka will blow your mind! We put all of our effort into delivering the best

quality vodka this world can produce.

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNACY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS

BlueFrog is a single ingredient vodka, distilled from 100% organic potatoes grown in Beunos Aires, Argentina. Due to its low level of industrializa-tion, this area is one of the healthiest, most fertile agricultural regions in South America. Seven pounds of naturally-grown Azureus potatoes go into every bottle of BlueFrog vodka. Named after Argentina’s poisonous blue frog, the Azureus, BlueFrog vodka is an authentic Argentinian experience. This vodka will blow your mind! We put all of our effort into delivering the best quality vodka this world can produce. Best served cold, on the rocks with a lime.

Bottled by BlueFrog Distillery Buenos Aires, Agentina. Alcohol 40% by volume.

Limited Edition No. 1/100

BlueFrog Distillery, Buenos Aires, Agentina. Alcohol 40% by volume

Packaging Label

Bottle Label Back

Bottle Label Front

Shown left, is the packaging for the actual bottle.



Bottle with lables.



Bottle and package.



Some close up shots of the packaging label.



philipkau�man.com

Philip Kauffman GD2 Fall 2010 Portfolio

Documents

Transcript of Philip Kauffman GD2 Fall 2010 Portfolio