Philip Fumolo (ViewAR), Simon Silva (Bang & Olufsen) Mixed Reality - The Missing Link in E-Commerce
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Transcript of Philip Fumolo (ViewAR), Simon Silva (Bang & Olufsen) Mixed Reality - The Missing Link in E-Commerce
eCommerce as we know it
In-Store sales are still marketleading
Online sales are steadily increasingopening borderless sales
the digital portion of salescontinues to expand rapidly, with a 23.7% growth rate forecast for2016.
Growing from 8% to 15% ofworldwide retail
Challenges
clients want to see the productlive(30% of all customers)
Configurations of productsbecome more accesible
Vendor‘s are facing high returncosts
Pricing becomes more complex
Etc.
Solution
MIXED REALITYREALITY
a market that is growing at a forecasted CAGR of 181%
AUGMENTED REALITY
Solution
AUGMENTED REALITY
eCommercePLUS
Solution
aCommerceIS
SAM 2020$ 24 billion in
aCommerce
20%Of the entire
AR market
aCommerce
1. Closes the imagination gap
2. Drives emotional attachment toproducts
3. Speeds up purchasing decisions
4. Reduces return rates
5. Is capable of complex pricing
LIVE
DEMOBang & OlufsenSimon Silva - Global Customer Experience Manager
Learnings
1. Improves customer experience
2. Reduces decision making time
3. Increased add on sales
aCommerce
Sympathy / Image Increase
Clients perceive your brand as leading
in your sector by betting on future
technology, enabling additional
services.
75%
Sales Increase
Since the use of augmented reality
features within our customers’
applications and web-portals sales
have been increased notably.
33%
Feedback
Clients receive 40% more positive
feedback on the services provided
when using AR/VR applications.
40%
Fewer returns
Customers who used our applications
have 50% fewer returns than
customers who don’t.
50%
The future
Virtual Tours w/ brand feeling
AR experience w/ LIVE product
Virtual furnishing
HMD placements
The future