Philip Fumolo (ViewAR), Simon Silva (Bang & Olufsen) Mixed Reality - The Missing Link in E-Commerce

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Transcript of Philip Fumolo (ViewAR), Simon Silva (Bang & Olufsen) Mixed Reality - The Missing Link in E-Commerce

Page 1: Philip Fumolo (ViewAR), Simon Silva (Bang & Olufsen) Mixed Reality - The Missing Link in E-Commerce
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eCommerce as we know it

In-Store sales are still marketleading

Online sales are steadily increasingopening borderless sales

the digital portion of salescontinues to expand rapidly, with a 23.7% growth rate forecast for2016.

Growing from 8% to 15% ofworldwide retail

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Challenges

clients want to see the productlive(30% of all customers)

Configurations of productsbecome more accesible

Vendor‘s are facing high returncosts

Pricing becomes more complex

Etc.

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Solution

MIXED REALITYREALITY

a market that is growing at a forecasted CAGR of 181%

AUGMENTED REALITY

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Solution

AUGMENTED REALITY

eCommercePLUS

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Solution

aCommerceIS

SAM 2020$ 24 billion in

aCommerce

20%Of the entire

AR market

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aCommerce

1. Closes the imagination gap

2. Drives emotional attachment toproducts

3. Speeds up purchasing decisions

4. Reduces return rates

5. Is capable of complex pricing

LIVE

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DEMOBang & OlufsenSimon Silva - Global Customer Experience Manager

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Learnings

1. Improves customer experience

2. Reduces decision making time

3. Increased add on sales

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aCommerce

Sympathy / Image Increase

Clients perceive your brand as leading

in your sector by betting on future

technology, enabling additional

services.

75%

Sales Increase

Since the use of augmented reality

features within our customers’

applications and web-portals sales

have been increased notably.

33%

Feedback

Clients receive 40% more positive

feedback on the services provided

when using AR/VR applications.

40%

Fewer returns

Customers who used our applications

have 50% fewer returns than

customers who don’t.

50%

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The future

Virtual Tours w/ brand feeling

AR experience w/ LIVE product

Virtual furnishing

HMD placements

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The future

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