Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking...
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Transcript of Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking...
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Wireless-enabled Navigation and the role of dynamic content
Looking at functional, technical & business aspects of combining dynamic spatially-related information into
Navigation use-cases
Presenting:Ronen Soffer
Executive Vice PresidentTelmap Ltd.
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Navigation as a wireless Application
Mobile, Wireless – enabled Navigation
“Traditional” Navigation Use Cases
Dynamic information
The “Where to” and “How to”
Consumer example
Enterprise example
What is required? (enablers)
Technology & Methodology
Value Chain aspects
Telmap Polaris™
AgendaAgenda
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Navigation as a wireless applicationNavigation as a wireless applicationThe traditional Navigation market: An in-vehicle OEM/ aftermarket device with Navigation
as part of “infotainment” Standalone, media- dependent (CD, DVD) Driven by the Automotive industry
Wireless-enabled Navigation Adding “Telematics” capabilities to in-vehicle platforms Deploying Navigation to mobile wireless terminals Driven by the wireless industry (?)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Part of content / LBS portfolio (?) Brings Navigation to “mass market”
consumers Introduces new business models / value
chain Enables new capabilities:
Off-Board and Hybrid map-data access Interfaces to 3rd-party content (How?) OTA software and resources updates Multimedia and other “rich” content Messaging and voice (send location, call POI)
Mobile, wireless-enabled NavigationMobile, wireless-enabled Navigation
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Navigation “answers” one question:“How to get to…” by providing real-time directions / instructions
As for “Where to go”, destination is a “static”: Addresses, intersections or POI with fixed categories
Adding the relevant dynamic information can enhance both use cases
““Traditional” Navigation Use CasesTraditional” Navigation Use Cases
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Different dynamic information is relevant to “Where to” – Destination lookup “How to” – Navigation session
And differs according to: Consumer Enterprise
Adding Dynamic ContentAdding Dynamic Content
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Dynamic Enhancement to Dynamic Enhancement to NavigationNavigation
Where to?Addresses, POI
How to get there?Driving instructions
TRAFFICSOS
UTILITYPEDESTRIANS
WEATHER
DYNAMIC ATTRIBUTES
EXTENDEDCRITERIA
COMMUNITYCONTENT
MULTIMEDIA SPEED- RADARS
Philadelphia, May 2–4, 2005
www.locationintelligence.net
“Going to the movie theatre”: [4:00pm, at the hotel]: “Find me the theatres in this area showing
__ later this evening.”(Dynamic content in spatial POI lookup)
[4:03 pm, at the hotel]: “Buy 2 tickets.”(Single-click call POI, or e-commerce transaction)
[4:05 pm, at the hotel]: “Send info to Julie: ‘meet me here at 6:50.’”(Send landmark details with some text to other user)
[6:30 pm, in the car]: “Take me quickly to the nearest parking lot with vacant spots.”(Dynamic parking-spaces feed, cross-POI query, traffic-dependant routing)
[6:45 pm, parking lot]: “Take me to the theatre by foot.”(Pedestrian, map-based guidance to final destination”
Consumer exampleConsumer example
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Public Safety: “Navigate to location of 911 call, consider traffic.” (Interface to police event/ dispatch system)
Supply Chain: “Navigate to nearest Warehouse with part number 12345, on the way to customer.” (Interface to ERP / Stock Management, and customer layer in GIS)
Enterprise exampleEnterprise example
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Rich, reliable content! Flexible access to content lookup
Dynamic categories Dynamic search criteria Web-based / other (how?) IVR, Call Center, P2P
Intuitive, friendly search mechanisms On-map spatial and content manipulation
What is required? (Enablers)What is required? (Enablers)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Professional and reliable Traffic-feed utilization in HMI and flow, routing, and during navigation
Seamless OTA update of categories and “tree” structure
Support variable search criteria for various POI types and/or content sources
Server-side interface mechanism to dynamic, 3rd party services of Geo-enabled content
“Portable” location format and mechanism for web, call-center, community and P2P use-cases
Technology & methodologyTechnology & methodology
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Map data and additional content now sold as subscriptions [models not yet mature]
Client terminals and positioning: Down-pricing of Smartphones and GPS components
Wireless connectivity: Cost, stability and consumer awareness
Software vendors:Differentiate in user experience, Navigation quality and content access flexibility
Content aggregation and hosting as a unique expertise? Brand and service front:
What exactly should the role of the carrier be?
Value Chain AspectsValue Chain Aspects
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Complete mobile In-car and pedestrian Navigation application
TelmapTelmap
In-Car and Pedestrian Mapping, Routing and Navigation system
Global coverage (in all 5 continents) Voice, graphics and text turn-by-turn
navigation instructions Advanced destination lookup techniques Premium content aggregation Enhanced connectivity – Share content (Voice,
SMS)