Phil Mann Copywriting Portfolio

Content-Based Marketing With the rapid expansion of digital media, traditional print marketing has been replaced with the idea of content. Content can mean different things depending on the business: whether it’s journalistic-style reporting of news and current affairs that brings an audience to a business because of what is happening in the world or, a how-to guide or information on the product that aids the customer’s retail experience, copy is more than just a list of features and selling points. Any business wants to be sure they seem knowledgeable and trustworthy within their market niche, and content-based marketing is an excellent way to secure that.

Home / Community Features / Revealed: Our Anti-Ageing Secrets

Revealed: Our Anti-Ageing Secrets

Beauty25 January 2018 by Phil Mann

Find out what's behind our best anti-ageing products at Ideal World.

From around the age of 25 the first signs of ageing start to become noticeable on the surface of the skin. Fine lines appear and over time wrinkles, a loss of volume and a loss of density become more apparent.

Growing Old

Our skin ages for a variety of different reasons. Of these reasons not all are inevitable and can be controlled to an extent by a good skincare regime, diet and exercise.

Contributing Factors

Our skin changes as cells replenish themselves less effectively , becomes more sensitive to UV light, produces less collagen and receives less blood flow. But there are other things that can affect it, too.

Maria, the Senior Buyer for Beauty at Ideal World says, "There is no magic wand to stop ageing, it’s about looking after your skin, inside and out. Preparing the skin by cleansing and exfoliation, is essential, to allow your moisturisers to absorb into the skin. Eating healthier and drinking plenty of water will also contribute to good skin health."

Shop All Beauty

The main factor in looking old is getting old. There's no way yet to slow the march of time, and every will notice some change as they age, however, we at Ideal World are looking at ways to bring you solutions to fight the causes and symptoms of behaviours and factors that may not need to affect the way you look, and promote a younger, healthier-looking you.

Proto-col Verisol Collagen Capsules

Proto-col VerisolB Collagen Capsules contain VERISOL® Bioactive, a unique blend of specific collagen peptides that help to improve skin elasticity and tone from the

Shop Now

Shoppers Who Read This Article Ultimately Bought

Fabulift Fabulous Eye Advanced Formula Eye Lifting Serum 20ml

Great Price

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Zhuzh! Twinpack Tan Accelerator 200ml

Great Price

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Elizabeth Grant Caviar Cellular Recharge Super Body Cream 400ml

Write a Review

Great Price

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Crystal Clear Lift Away The Years Kit

Great Price

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Page 1 of 3Community Feature - Revealed: Our Anti-Ageing Secr | Ideal World

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Attitude

Smoking and Drinking

Stress

inside, reducing the visible appearance of fine lines and wrinkles. Each capsule contains 625mg of pure collagen hydrolysate and this extra-large pack contains 240 capsules – enough for approximately two month’s supply.

Part of how we appear to other people can be the attitude we present. There's a reason why the word "Grumpy" usually precedes the word "old." Appearing happier, more positive, more hopefully will simply cause others to perceive you as younger. And the best part is, it's free!

Amazing Cosmetic Concealer

Amazing Cosmetics Amazing Concealer has been designed to be your go-to complexion perfecting product. The company firmly believes that with an amazing concealer every customer can look and feel their best. The highly-concentrated formula has be designed to give full coverage helping to conceal skin imperfections such as dark circles, broken capillaries, sun damage, blemishes/redness and rosacea.

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No-one is saying not to have fun, but be careful if you're borrowing fun from the future in the form of alcohol, as time has a way of asking you to pay back your debts. Smokers tend to develop lines around the mouth, and both drinking and smoking can contribute to dehydration and the loss of the natural oils in the skin.

Crystal Clear Lift Away The Years Kit

Crystal Clear is an innovative beauty and wellbeing brand that's committed to solving skincare issues for their customers. This kit has been compiled to help and improve the visible signs of ageing. If you're new to Crystal Clear this is the perfect bundle to start with. Featuring the Lift Away The Years Sonic Wand Applicator, this device helps to firms and smooth skin, whilst giving it a gentle lift.

Shop Now

High-stress lives can take their toll and show in stress lines in the skin, but can also manifest in the way that you walk, talk and act. Yoga, mediation, massage, hobbies, exercise or just enjoying yourself and reducing stress can have a visible, and maybe even imperceptible but beneficial affect on how you seem.

"50 is the new 40 or so they say and certainly today we act and feel much younger that our parents and grandparents," says Juliet Harrison Piper, one of our beauty guests, "But is your face as young as your brain? Elizabeth Grant has the skincare to keep you looking younger for longer, serums to keep you hydrated and active ingredients to give your skin the very best care throughout the seasons. Always innovating, always on the ball with the very latest ingredients to turn back the clock so your face is as fabulous as your mind"

Elizabeth Grant Caviar Cellular Recharge Super Body Cream

Shop Now

Page 2 of 3Community Feature - Revealed: Our Anti-Ageing Secr | Ideal World

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Too Much Sun

The visible signs of ageing

Caviar Cellular Recharge Body Cream has been designed to saturate the skin in a wave of long-lasting hydration and to help deliver essential moisture and nutrients to the skin.. Formulated with caviar, rich in omega-3 fatty acids, this body cream has been designed to act as a protective hydrating barrier, helping skin to feel soft and silky. Infused with Elizabeth Grant Skin Care's Bioenergizer Mineral Complex, Caviar Cellular Recharge Super Body Cream helps promote skin rejuvenation and recover skin's barrier function for plumper more hydrated skin.

Getting a tan can make you glow and feel great, but spending too much time soaking up the rays can damage the skin and lead to more serious complaints, too. If you're getting some Winter sun (or even summer sun later in the year), be sure to use SPF protection to make sure you stay as you want to be.

Zhuzh! Twinpack Tan Accelerator

With today's demanding lifestyles, people do not want to beat around the bush - they want something fast and simply gets the job done. Zhuzh! Tan Accelerator is designed with these attributes in mind and provides a quick way to enhance the skin's natural hues and tones. Zhuzh Tan Accelerator is formulated and designed to work with your skin to achieve a great tan. Melanin production is naturally a slow process, so if you find it takes you a long time to tan, using Zhuzh Accelerator could help to accelerate the tanning process. Gives your sleepy melanin a wake up call.

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The first noticeable sign of ageing are fine lines and wrinkles. Although they may start smaller and more shallow, these expression lines tend to become noticeable around the eyes. All these are caused by the normal facial expressions that we make throughout the day. Deeper wrinkles may also form between the nose and mouth, called nasolabial folds. These are linked to the skin becoming less taut and are often associated with a loss of volume.

Fabulift Fabulous Eye Advanced Formula Eye Lifting Serum

Fabulift Fabulous Eyes is a unique formulation that offers a temporary quick fix as well as longer term benefits to your skin. It contains ingredients such as Argireline and Syn-ake which help soften expression lines around the eye area and Hyaluronic Acid which helps to plump, smooth and diminish the look of fine lines and wrinkles. One of the processes that can cause the signs of ageing on the surface of our skin is called Glycation. Glycation is a naturally occurring process that can affect the appearance of the skin and one of the causes of the visible signs of ageing. Glycation occurs when sugar molecules attack and break down skin proteins like collagen. Fabulift helps combat this.

Shop Now

Page 3 of 3Community Feature - Revealed: Our Anti-Ageing Secr | Ideal World

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Home / Community Features / Mich Turner: Baking with the Stars (and Kenwood)

Mich Turner: Baking with the Stars (and Kenwood)

Kitchen

17th March 2017 by Phil Mann

About Kenwood

Kenwood Chef Elite Stand Mixer

Mix, whisk and beat to create delicious recipes in your own kitchen with the highest

quality equipment with this Kenwood Chef Elite StandMixer. The planetary mix action

maintains speed and power even under heavy loads

The 6.7L large capacity non-stick stainless steel bowl helps you effortlessly prepare food

and is perfect for entertaining groups of friends and family. With measuring graduations

and handles.

Food Processor Attachment

This Kenwood Food Processor Attachment features a high quality stainless steel chopping

blade.

It is tough, durable, shatterproof and dishwasher safe.

It fully interlocks for complete safety and peace of mind.

Kenwood Thermo Resist Blender Attachment

• 1.2l capacity for hot liquid

• 1.6l capacity cold

• Borosilicate glass and plastic thermo jug

Mich Turner's Top Tips

Mich Turner has some great tips to help you get the most out of your Kenwood mixer.

See below to see how she makes the most delicate and delicious vanilla buttercream icing

in minutes, using the non-stick bowl, mixing tool and the precision adjustment functions.

The Kenwood brand launched 70 years

ago and we think that's worth celebrating.

The real Ken(neth) Wood decided to

invent a machine that would save cooks

and home-owners alike time and effort in

the kitchen. He came up with the original

design: the A200 mixer. Four speeds, two

bowls, twin beaters, a juicer, a whisk and

even a cutlery polisher: not bad for it

being only a couple of years after the end

of WW2!

Throughout the years Kenwood have

reinvented the wheel and produced

kitchen classic after kitchen classic. We're

excited to share the next 70 years of

Kenwood with our customers.

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Styled By Tapered

Trousers

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Nicole 3 Pack Soft

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Trouser

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Page 1 of 2Community Features - Mich Turner: Baking with the | Ideal World

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Mich TurnerCelebrity baker Mich Turner, MBE is the founder of the world-renowned Little Venice

Cake Company. Her award-winning cakes have won her numerous awards and an A-list

clientèle. She has baked for Her Majesty the Queen, Madonna, Gordon Ramsey, David

Beckham, and Simon Cowell. Mich is helping us launch an exciting new range here at

Ideal World.

We find out more about how Mich started baking and why she loves the Kenwood brand.

Mich says:

"Having been baking since I was 4 years old when I used to watch Delia Smith on

Saturday Morning Swap Shop, I would stand on a chair in my Mother's kitchen making

pastry and cutting out shapes. Even at that early age I would pretend I was describing

what I was doing to my imaginary audience!

"It was when it came to choosing my O Levels I decided to take Home Economics in

addition to all the sciences as a preferred choice because I loved cooking, baking and at

the same time wanted to understand the nutritional, physical, microbiological and

chemical process of food. I entered and won my first cookery competition at the age of 15

and then went on to study Biology, Chemistry and Home Economics at A Level with a view

to go on to study Food Science and Nutrition at University.

"It was whilst I was studying my A Levels, My Home Economics teacher asked me if I

would like to make her wedding cake. I enrolled on a 4 day course with Mary Ford to

learn the basics of Top Ornaments, Frills and Flowers and so the passion, skill and

creativity was born. I invested in my very first Kenwood at this time and used it for every

cake, filling and frosting I made and baked. This was quite a grown up investment for a 17

year old, but felt it was hugely important to invest in the key tools to be a professional.

"I took my Kenwood with me to university and quickly became known as the go-to for

baking on campus! I'd make fruit cake with dried fruits, figs, apricots and dates and bake

it with a layer of marzipan in the centre of the cake. It was a staple of the 2nd year

undergraduates at Surrey University!

"I was sponsored during my 4 years at University by United Biscuits and spent my 3rd

year in industry stationed at McVitie's in Harlesden overseeing 750,000 Christmas Cakes

for Marks and Spencer, and Jaffa Cakes.

"After I graduated I worked as a Buyer at Harvey Nichols for Bakery and Patisserie. It was

in 1999 that I left Harvey Nichols to set up Little Venice Cake Company officially. Since this

time the company has baked over 10,000 bespoke cakes and it is so important to have

the right tools for the job to ensure you get the very best out of each and every recipe.

"I've made cakes for many celebrities and international royalty and was awarded an MBE

in 2010 for my services to the Catering Industry.

"My style is always involving – in my new book “Have Your Cake and Eat It” I feature

Delicious and Nutritious recipes for healthier everyday baking. The most essential

element to have is patience to maximise every stage of the preparation before baking,

filling or frosting a cake. This is where the brand new kMixcomes in to its own - it's sleek,

powerful, easy to clean, versatile and robust to deal with the rigours of baking in my

kitchen."

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Home / Community Features / Between The Vacuum of Space and the Deep Blue Sea: The Story Behind Vostok Watches

Between The Vacuum of Space and the Deep Blue Sea: The Story Behind Vostok Watches

Watches

22 August 2017 by Phil Mann

Each Vostok watch has an incredible story behind it, making

each one a wonderful collector's piece with a tale to tell,

and now is your opportunity to own a piece of Russian or

Soviet history.

Soviet Techno Design For Going To Extremes

In August 2003, a new watch brand Vostok-Europe was founded. The goal of the new

company was the creation of a new watch series that would have both the modern

design and quality of the benefits of the 21st Century, but with the classic style and

quality of tried and tested technology. The watch names were devoted to the most

significant achievements of Soviet science and technology and were united under the

slogan “Soviet Techno Design”.

Featuring distinctive designs, each with a rich history behind the name of each model, all

of which honour and celebrate a Russian technological, architectural or cultural

achievement.

To understand why technological

development is so important to the

Russian psyche, we need to understand

that a great deal of the advancements

made in second half of the Soviet period

were to do with the drive for humans to

push beyond the cradle of humanity into

which it was born, and to transform itself

by reaching for the stars. The idea of the

universal worker, who strides forth to

conquer not just the physical world on

earth but also the planets and the stars

beyond was something that captured the

imagination of common man and

government officials alike.

The development of rockets, space ships

and space stations, and their impact on

technology on a terrestrial level enabled

mankind's body to soar above the

atmosphere: but also its soul.

Below we will have a look at the story

behind some of Vostok's amazing watch

designs.

Shoppers Who Read This Article Ultimately Bought

Vostok Europe Gents 10

Year Anniversary Mriya

Japanese Automatic

Chronograph Watch

with Leather and

Silicone Strap and

Bonus Organizer and

Pen Set

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Vostok Europe Gents

Mriya Automatic Watch

with Interchangeable

Genuine Leather and

Silicone Strap in a Dry

Box

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Vostok Europe Gents

Almaz Titanium

Chronograph Watch

with Screw Down Crown

and Interchangeable

Leather and Nato

Straps

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Vostok Europe Gents N1

Rocket Watch with

Tritium Tubes and

Genuine Leather Strap

Great Price

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Vostok Europe is now a leader in producing high quality affordable timekeeping devices

with designs of distinction and craftsmanship of the first order, Vostok Europe is sure to

bring years of time-keeping pleasure. Every Vostok watch is a numbered limited edition,

made with movements of the highest quality.

In 2011 the slogan of the firm becomes "Vostok: For Going to Extremes" to recognise

Vostok's commitment to the pioneers of extreme human endurance. Vostok watches

became the official supporter of the Free-Diving World Championship, the Greek Institute

of Marine archaeology, the auto-rally competition in Romania, the Enduro Rally in

Lithuania and the world Muay Thai Champion Vladimír Moravcík (Slovakia).

During the winter months of 2012 the Anchar watches are successfully field-tested in the

Dakar Rally on the wrist of a Lithuanian racer Gintautas Igaris. The rally lasted for two

weeks and the track was the impassable South American terrain. The Anchar watches

came out on top. Later that year "V.E. Are The Champions!" becomes the new motto

leading the MMA One Fighting Championship awards in Singapore.

Vostok continues to make high-quality watches to this day. Let's take a look at some of

the incredible achievements that have inspired their brand:

Robots Moonwalking: the Lunokhod lunar rover (1969-1977)

To develop the module, the Soviets commandeered the secret village of Shkolnoye

(meaning "School") to build a lunodrom (moondrome, a replica of the moon's surface)

that contained 54 craters, 160 differently-sized rocks over 120 metres, and was used to

test the module's navigation and agility.

The programme started with difficulty as the rocket containing the first Lunokhod 201

disintergrated during take-off into a cloud of radioactive Polonium-210. This radioactive

element was stored inside this and other moon-rovers as the heat given off kept it warm

enough not to freeze during the the exceptionally cold lunar nights (when temperatures

go down to –153°C/–243°F). The rest of the world would not find out about this mishap

for many years while scientists rushed to create a replacement.

Lunokhod 1, 201's replacement, made it to the moon. Mounted with sensors, appendages

and eight wheels, it contained antennae, cameras, telescopes and devices for measuring

soil, light, x-rays and radiation. It moved very slowly at two speeds: 1km/h or 2km/h. It

operated during the day, taking regular breaks to re-charge its batteries.

It returned thousands of pictures and frames of footage back to earth and 25 soil-analysis

tests, allowing us to learn a lot about the composition of the moon.

The Lunokhod was returned to action during the Chernobyl nuclear reactor disaster,

enabling operators to get to areas where humans couldn't.

This incredible technology is celebrated in the Lunokhod lines by Vostok Watches.

Riding in the Lap of Luxury: GAZ-14 (1977-1988)

The famous dance-move "The Moonwalk"

has been around for many decades under

different names, but gained it's current

moniker after the space race. Exploring

the moon is tricky, and requires sensitive

equipment to operate 240,000 miles away

from Earth (you would have to travel

round the Earth's equator 10 times to

travel the same distance as to reach the

Moon). In order to operate at this

distance, you need a serious bit of kit.

The Russian space programme wanted to

develop a robot to move across the lunar

surface and send back data, so they

developed the Lunokhod (Moonwalker:

"Luna + khodit," meaning meaning

"moon"+"walk around").

The GAZ-14 was a luxury limousine made

in the Soviet Union by the GAZ (Gorkovsky

Avtomobilny Zavod: Gorky Automobile

Plant). GAZ was started when the Soviet

Union signed an agreement with the Ford

Motor Company in 1929 to get Ford's

assistance in licensing, creating and

building cars for the USSR.

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However, renting one for weddings was allowed. They were given as gifts to Fidel Castro,

the King of Laos and the Prime Minister of Cambodia.

The classic design and timeless engineering is captured in the GAZ-14 lines by Vostok

Watches.

In the Sky with Diamond: The Almaz programme (1973-1976)

Salyut 5: was visited by two crews, one in 1976, the other in 1977.

The Almaz programme lead to 16 space-walks and over 30 expeditions, and is considered

one of the defining moments of space travel. These achievements are celebrated in

Vostok watches

Also known as the Chaika ("Seagull"), it

was considered the height of luxury at the

time: with a push-button automatic

transmission, 8-cylinder engine, 220hp

and a top speed of 99mph.

They were owned by Soviet government

officials only, and weren't even available

to be purchased by willing and able

average citizens.

A highly secretive Soviet military space

station program begun in the 1960s, the

Almaz ("Diamond") programme launched

three Salyut ("Salute" or "Fireworks") space

stations: The Salyut 2, Salyut 3 and Salyut

5, first failed but the latter two went on to

support successful manned testing.

The purpose was to glean information

about living in space and to conduct

experiments to see how living creatures

reacted to the micro-gravity of orbit.

Salyut 3: The crew of the Soyuz 14

spacecraft spend 15 days on board in

1974, and after leaving the station

successfully fired an on-board cannon at

an old satellite.

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Product and Sales Copy The product is the core of any business, goods or services. Having a call-to-action, a sell, an understanding of what the customer experience (“UX”) of the product is, and the dimensions, contents and functions of a product or service – all vital to your customers feeling safe and secure in their purchase. Word count, bulleting, and the use (or lack of) specific jargon are vital to getting your message across.

Description

Vax 36v Arrow Cordless Stick Vacuum

Get your home clean as fast as an arrow. Accurate, lightweight, powerful and speedy cleaning; it will

become your ideal companion for high performance cleaning. An upright, stick vacuum cleaner.

Get this vacuum now and be ready for your spring cleaning season. A fantastic, lightweight and easy-to-use vacuum that enables you to go anywhere

around the house and use it on all the different types of floors around your home. A must-have vacuum for Spring cleaning.

The Vax Arrow 36V Cordless vacuum cleaner delivers high performance floor cleaning with up to 75 minutes of long lasting Lithium-ion performance:

enough time to clean your whole home four times from top to bottom. It effortlessly cleans carpet and hard floors, maintaining its powerful cleaning

performance from start to finish, even when the battery is low.

Powered by a 36V Lithium-Ion battery which maintains its powerful cleaning performance from start to finish even when the battery is low. Lithium-ion

batteries provide fast and efficient charging in its compact size. Fast charging: ready to use in just 4 hours.

Cordless, and offers great portability and convenience, helping you keep on top of daily cleaning.

The Vax Arrow 36V is ideal for cleaning both hard floors and carpets at the touch of a button. Its motorised floor-head with rotating bristles removes dirt

from carpets and fine dust from hard floors. Highly steerable, it navigates smoothly around and under furniture, vacuuming in those hard to reach

areas.

Weighing only 2.93kg, it's easy to carry from room to room or up and down stairs. It also has a generous 0.6I capacity that's ample to deal with

everyday clean-ups.

Unlike conventional vacuum cleaners, the Vax Arrow 36V is extremely quiet. Imagine being able to have a conversation whilst vacuuming and or being

able to hear the TV in background. Quiet is the new powerful.

Specifications

• Model: TBTSV1B2

• Bagless

• Dust Capacity 0.6L

• Full Charging Time 4 Hours

• Up to 75 minute run time

• Power 36 Volts

• Weight 2.93kg

Dimensions

• H115 x W15 x D27

• 2.93kg

Contents

• 1 x Battery Charger

• 1 x User Guide

• 1 x Vacuum Cleaner

About the Brand

VAX is the UK's best-selling floor-care brand and the only floor-care specialist to offer a comprehensive range of carpet cleaners, upright and

cylinder vacuum cleaners, cordless, steam and hard floor cleaners.

Although they are probably best known for their iconic orange tub - launched in 1979 and still going strong today. They are constantly updating

and introducing new and innovative products with you, your home, your kids, your pets... and your budget in mind.

The company's headquarters are located in Droitwich, Worcestershire, England. VAX products are distributed in more than 40 countries

worldwide.

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Page 1 of 1

Description

Thomas Kinkade Abundant Harvest Limited Edition Print A limited Edition Thomas Kinkade Print. Framed in antique gold frame with double mount. Complete with fixtures for hanging the picture. All prints come with a certificate of authenticity.

Abundant Harvest was originally painted in 2003.

"For many, the Napa Valley has come to symbolize the incredible fruitfulness of the good earth that God created. With its radiant sunshine, cooling morning mists, fertile land, and abundant annual harvest of grapes, this cloistered valley truly is a piece of paradise. When Jesus performed his first miracle, turning water into wine at a wedding feast in Cana of Galilee, he clearly was celebrating the overflowing of God's blessings for those who commit their needs to Him. God is truly the giver of all good gifts, and the natural process of growth and harvest each year throughout the globe testifies to this."

—Thomas Kinkade

A glorious landscape piece that show the beauty of the valley. The piece features a large Victorian farm house that light's glowing in the windows to show family values. The smoke coming from its chimney shows the warmth of the home. The house is placed within a vine yard displaying a healthy crop of grapes. The path up to the house, through the crops, symbolise the path of life. The clouds in the sky remind us of lives that have past and the birds flying high symbolise freedom and peace.

About Thomas Kinkade

Thomas Kinkade's lifelong pursuit was to make his art accessible and as a result he left behind a vast library of published and unpublished works for everyone to see, collect and enjoy. The Thomas Kinkade Company and Project Framing are committed to carrying on his legacy and as millions enjoy his artwork every day, there is no doubt that Thomas Kinkade has achieved his goal of Sharing the Light.

Thomas Kinkade is one of the most popular and collected artists of all time. Winner of numerous awards and best-selling author, his art has reached 25 million homes across the world. His exciting new artwork is now available in UK for the first time. A Selection of his best-selling titles available as stunning Gicle prints, all hand framed to the highest standards. All products manufactured in the UK and supported by a Certificate of Authenticity issued from The Thomas Kinkade Company.

The Thomas Kinkade legacy will endure through his unreleased paintings and the work of Thomas Kinkade Studios, an atelier of skilled artists he developed to continue his style and inspirational message.

Dimensions • Framed Size: 865mm x 735mm x 30mm • Image Size: 610mm x 460mm • Box Size: 1120mm x 800mm x 100mm • Product: 5.5kg • Logistics: 7kg

Contents

• 1 X Framed Limited Edition Print • 1 X Certificate Of Authenticity

About the Brand

Project Framing was founded in 1982 by Russell Bremner. Based in West London they have been manufacturing and selling high quality artwork for the last 30 years. Project Framing and Ideal World are now perfectly partnered being able to supply beautiful artwork to the clientle of Ideal World.

Project Framing and The Thomas Kinkade Company have been working together for the last 3 years to develop the brand in the UK.

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Home / Write the first review Share this product

Reviews

Full Description

Chicago Bonded Leather Rise and Recliner

with Heat and Massage

A reclining chair that is packed with features to help you achieve your dream in

relaxation. A chair that is more modern but takes less space than a traditional reclining

chair.

This Chicago Bonded Leather Rise and Recliner Chair with Heat and Massage takes

putting your feet up to the next level. Not only does it look stylish, it's incredibly easy to

use and provides you with control over every aspect of your massage, so you can create

a personalised experience to sit back and enjoy.

No more struggling to get out of a chair, use the riser function . Struggling to get comfy,

stretch your legs or lie down, use the recliner functions. If you're feeling cold then turn

on the heat function, if you're feeling tired or aching after a long day, switch on the

massage function for an extra touch of luxury.

With an in-built heat function, 3 massage points and 9 massage speeds, the Chicago is

the perfect way to relax at the end of the day.

Plush but supportive arm and back cushions for comfortable lounging and a soft bonded

leather covering for a luxurious feel combine to make this recliner the ultimate in luxury.

Replete with 3 massage points: upper back, lower back and the seat of the chair (these

£899.99 £75.00 P&P

Please select...

Quantity 1

Add To Basket

Returns

Returns for a refund or exchange made

easy with Asda's amazing 'toyou'

service.

Find out more about our returns policy

UK Delivery £75.00

Ordered items are usually despatched

within 3 to 5 working days

Find out more about UK delivery

Page 1 of 3Chicago Bonded Leather Rise and Recliner with Heat and Massage (427612) | Ideal ...

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can be selected to be used all together or individually) to massage away your tension.

In built heat function for optimum comfort and warmth, you can relax knowing that you

are in safe hands with the designers of this luxury armchair recliner.

This chair has it all. Improve your relaxation time, your telly time, your you time.

Features• 9 massage speeds

• 3 levels of intensity: low, medium or high

• 27 massage combinations

• Timer with setting from 5 -25 minutes , programmable at 5 minute intervals

• Rich, padded seating and back rest to sink into after a long day

• 12 months warranty

Bonded leather is a durable material with the ability to withstand a number of

conditions, including heat and moisture and gives a sophisticated touch to the chair.

Weight limit: 18 Stone

Specifications• Part of the Chicago collection

• Upholstery fabric

◦ Seat: Bonded leather

◦ Front of backrest: Bonded leather

◦ Rear of backrest: Pvc match

◦ Headrest: Bonded leather

◦ Seat underside: Non-woven

◦ Armrest top: Bonded leather

◦ Armrest side: Bonded leather

◦ Sides: Pvc match

◦ Feet materials: Hardwood

• Dimensions:

• Size h x w x d (cm): 103cm x 92cm x 98.5cm

• Floor to seat height (cm): 52.5cm

• Depth of seat (cm): 56.5cm

• Width of seating area between arms (cm): 92cm

• Floor to armrest height (cm): 62.5cm

• Suspension type: Serpentine springs

• Product weight (kg): 45kg

• Frame material: Hardwood

• Filling: UK fire retardant foam

• Frame construction: Screwed with reinforcing blocks

• Country of origin: China

• Other information

• Warranty (years): 1 year

• Other information

• Maximum user weight (kg): 136kg

• Cleaning information: Damp cloth or leather care kit

• Requires assembly (y/n): Yes

• Approximate assembly time: 15 mins

• Assembly tools required or provided: None required

• Warranty (years): 1 year

Platinum delivery service is available on this product: This product can only be

delivered to mainland UK addresses.

We can get this chair to you whilst other retailers would be still processing your

order. No waiting for weeks to get this luxury chair in your home, in your lounge

where you are sitting now.

This service includes:

• Two man delivery to room of choice.

• Unpacking and assembly of chair.

• Customers should retain the packaging in case they want to return the chair

• Within the 14 day money back guarantee period.

• 2 person delivery to room of choice

• Unpacking and assembly of chair

• Customers should retain the packaging in case they want to return the chair

within the 14 day money back guarantee period

• Signature required

Contents• 1 X Chair

• 2 X Remotes

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About the Brand

The Furniture Collection is an independently-owned furniture business based in the

West of England.

Established for over 10 years with an extensive customer base of both major and

Independent retailers, the Furniture Collection is family-run business, which is

dedicated to offering an inspiring, imaginative range of high quality furniture and to

put gorgeous, stylish furniture within everybody's reach.

Comfort is key — the more relaxing the sofa or chair the better. All the pieces in this

aspirational range are carefully selected for their quality, design and comfort

Furniture is the main ingredient that makes your house a home, it is a reflection of

your personal style and individuality.

The Furniture Collection bringing comfort to your home.

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AkiraChix — Social Tech Guide

https://www.socialtech.org.uk/projects/akirachix/[11/6/2018 3:33:53 PM]

PROJECT DETAILS

Promoting women technologiss in Africa

Project URL: akirachix.comProject Twitter: @AkiraChix

EDUCATION SOCIAL EXCLUSION AUDIOVISUAL SOCIAL SOFTWARE

Women in tech are one of the mos under-represented groups in business, and nowhere moreso than in Africa. A group of 12 like-minded women met as IT graduates in 2010, and setabout forming an organisation to encourage more women to join the tech feld throughoutreach programmes aimed at young and vulnerable people.

Technology is a rapidly growing sector in Kenya, yet women make up jus 15% of theworkforce. With the help of funding and support from Google and the Insitute of SoftwareTechnology, the AkiraChix training programme targets those who need their help the mos.Working with women in the slums of Nairobi, the programme teaches skills in programming,graphic design, technology training and entrepreneurship, not only to change the tech world,but also the lives of some of the poores people in Africa.

Over the las fve years they have succeeded in creating opportunities for 61 women, with 30more graduating by the end of 2015. It’s a journey that can take sudents from not knowinghow to switch on a computer to developing smartphone apps in a single year. At the end ofthe process they are matched with employment opportunities in the African tech world.

A high-school outreach programme has also reached thousands of school-aged girls, andculminated in the development of ‘Ujirani’ – a social media app to connect young people tothe events happening around them, and ‘SKIRTS’, which aims to create safe social onlinespaces for women.

AkiraChix hopes to expand its programmes worldwide, and replicate the success it has had inKenya. As part of this, a founding member recently joined US President Barack Obama at aglobal summit on entrepreneurship to raise awareness of their campaigns and activities. Head

AKIRACHIX

2015

AkiraChix — Social Tech Guide

https://www.socialtech.org.uk/projects/akirachix/[11/6/2018 3:33:53 PM]

to their website to lend your support too.

Image 'An afternoon with Akirachix' coutesy of afromusing.

Las updated: 24th of November, 2014

PROJECT LOCATION

The Social Tech Guide is brought to you by:

Follow @socialtechguide

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VIEW OUR PRIVACY POLICY TERMS & CONDITIONS

Social Tech Trus, 99 Park Drive, Milton Park, Oxfordshire, OX14 4RY | (Regisered Charity No. 1125735)

Techfugees — Social Tech Guide

https://www.socialtech.org.uk/projects/techfugees/[11/6/2018 3:35:08 PM]

PROJECT DETAILS

Harnessing the power of the tech community to help refugees

Project URL: www.techfugees.comProject Twitter: @Techfugees

Organisation URL: www.techfugees.com

COMMUNITY ENGAGEMENT

The refugee crisis in Europe has torn apart families and left countless people sranded withouta roof over their head. Food, water, clothing and shelter are all desperately needed, and onenon-proft, Techfugees, is looking to help. Made up of volunteers from the tech community, itaims to use their know-how and the huge reach of social media to ease the sufering of thosefeeing from war, famine and persecution.

Founder Mike Butcher undersands there’s no magic wand that can be waved to solve theissue, and no app is going to resolve a crisis, but technology may be able to help reunite losfamilies, spread awareness of human rights, and help those who need it mos.

Over 700 people have signed up for conferences throughout the year that will develop ideasusing technology, and the work has already begun. In Britain, £5,000 was raised byTechfugees to bring WiFi to the massive refugee camp in Calais, France – enabling displacedpeople to contact embassies, loved ones and charities. Techfugees has also set upGeeCycle.org – enabling anyone to donate their old mobile device to a refugee who mightneed it.

Through joining up with the Digital Humanitarian Network and the Canadian ‘Peace Geeks’,awareness is gaining speed and Techfugees hopes that many more will contribute their skillsand ideas to ease the sufering of millions across the planet. Even if you’re not a developer,you can help fnancially with their GoFundMe program.

But there’s sill more work to be done, and Techfugees is looking for contributors, specialiss

TECHFUGEES

2015

Techfugees — Social Tech Guide

https://www.socialtech.org.uk/projects/techfugees/[11/6/2018 3:35:08 PM]

and developers who can join their ‘hackpad’ to contribute their spare time and knowledge,culminating in a hack-a-thon where hundreds of volunteers will come together to developplatforms, apps and organisational solutions to problems around the world.

Image 'Syrian Refugee' courtesy of Benjim Ahmad.

Las updated: 25th of September, 2015

PROJECT LOCATION

The Social Tech Guide is brought to you by:

Follow @socialtechguide

Like us on Facebook

Subscribe to our Blog

VIEW OUR PRIVACY POLICY TERMS & CONDITIONS

Standard Cyborg — Social Tech Guide

https://www.socialtech.org.uk/projects/standard-cyborg/[11/6/2018 3:46:59 PM]

PROJECT DETAILS

Afordable and waterproof proshetic limbs

Project URL: www.sandardcyborg.comProject Twitter: @sandardcyborg

Organisation URL: www.sandardcyborg.com

COMMUNITY ENGAGEMENT EDUCATION

The human body is an excellent multi-purpose tool, adaptable to almos any circumsance.But if a person loses the use of any of their limbs, it can be incredibly expensive to replace asingle function of their body with a machine.

Jef Huber was born with a non-functioning fbula bone in his lower left leg, forcing doctors toamputate it when he was jus one year old. Ever since, he’s used a proshetic despite theexpense of around $23,000 (£15,000). Although they can improve the quality of life for manyamputees, there are sill many activities, such as swimming, that amputees are unable toperform with their usual proshetics. A waterproof proshetic leg coss $5,000 (£3,250), making‘water legs’ prohibitively expensive. Until now.

Huber attracted funding from Y Combinator, and has been featured in the media a number oftimes since for his 3D-printed, afordable, waterproof proshetic limbs suitable for use inswimming pools. Huber’s proshetics cos $800 (£520) – a fraction of the cos of alternatives.

It took a lot of development until Huber hit upon the winning formula: combining a light butdurable plasic frame with a cover of a super-srong material woven from carbon threads. 3Dprinters build the frames out of tiny layers of plasic, with each leg cusomised for everyindividual. Even with fnishing touches by hand, the result is a much cheaper prosheticaccessible to people who previously had no hope of using this technology.

With 1.8 million amputees in the US alone, this could change the lives of many people.Currently Standard Cyborg is working with a third of the clinics and hospitals in California but

STANDARD CYBORG

2015

Standard Cyborg — Social Tech Guide

https://www.socialtech.org.uk/projects/standard-cyborg/[11/6/2018 3:46:59 PM]

Huber hopes that as his company becomes better known, it will spread further in the US –and then the world.

Image 'Swimming (58)' courtesy of EYOF.

Las updated: 25th of September, 2015

PROJECT LOCATION

The Social Tech Guide is brought to you by:

Follow @socialtechguide

Like us on Facebook

Subscribe to our Blog

VIEW OUR PRIVACY POLICY TERMS & CONDITIONS

Social Tech Trus, 99 Park Drive, Milton Park, Oxfordshire, OX14 4RY | (Regisered Charity No. 1125735)

Social Media & Micro-Copy Being able to communicate with your customers is a key part of any creative and marketing strategy. Shakespeare said that “brevity is the soul of wit,” and in the world of social media, placement ads and e-mail subject lines, you need to know that in one quick flash the 20 words (or 10 seconds) you show are used to their maximum potential.

https://twitter.com/BertieandBoo/status/387518326844293121

https://twitter.com/BertieandBoo/status/189329317136826368