Phil Baumann
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17-Oct-2014 -
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Transcript of Phil Baumann
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Healthcare Uses of Social Media:
Diagnosis & TreatmentPhil Baumann, RN
CEO CareVocate LLC
PhilBaumann.com@PhilBaumann
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Health is Social
Social Is Health
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Healthcare Is Technology
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Social Media Is Technology
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Ergo:Healthcare Must
Understand Social Media
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What Is Technology?
It’s Like Obscenity:You Know It When You See It
Except:
You Don’t Always See It
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Technology
Is More Than:Tools
GadgetsTechniques
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The Essence of Technology is…
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…RevealingSocial Media Is Revealing Things
About UsOur Institutions
Our Culture& Media Itself
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What Can We Reveal?
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Hardware versus Software
Or: Why Marketers Are Confused
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MEDIA VERSUS MEDIAHardware – Old Media
•RADIO
•TV
Software – New Media•CMS – BLOGS, FORUMS
•YOUTUBE
•???
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Key DifferencesHARDWARE
•Stable
•Predictable
•Small Tweaks >> Little Consequence
SOFTWARE
•Unstable
•Unpredictable
•Small Tweaks >> Huge Ramifications on Ecosystem
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Patient Empowerment:
Content versus Information
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Content Is…Expression of
Knowledge, Experience & Wisdom
Created to Change a Mind
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Information Is…Relevant
DataRight TimeRight ContextRight Process
To Make a Decision Based on Risk
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4 Statesof
Patient Empowerment
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Content Empowers the Mind
Information Empowers the Patient
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It’s About the Audience, Stupid
Conversation Is Just Possible Now
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Assess Your AudienceOn Its Empowerment State.
Proceed Accordingly
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Master of Content
Master of Ceremonies
Master of Conversation
Lead Your Audience:
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How to Do Social Media:The Nursing Process
(ADPIE)① Assess② Diagnose③ Plan④ Implement/Execute⑤ Evaluate
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Vision
Mechanics
Process
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Suggested UsesSuggested Uses
Disaster Alerting & ResponseDrug Safety Alerts
Diabetes ManagementMedical Crowd-sourcing
Disease Tracking & Resource Connection
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Suggested UsesSuggested Uses
Post-discharge Patient SupportRecruitment of Health Care Staff
Clinical Trial AwarenessPromoting Healthy Lifestyles
Health Care Marketing
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Live-tweeting SurgeryLive-tweeting Surgery
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CDC & Social MediaCDC & Social Media
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“CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”
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CDC’s Twitter MetricsCDC’s Twitter Metrics
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HIPAA Today
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21st Century Health Care
Content
Connection
Community
Care
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What’s the Goal?
Safe & Effective Online Presences
Freedom of Choice
Protect Boundaries
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Benefits
Community meets a basic human need
Frees Healthcare Professionals
Crowd-sourcing
Research
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Costs
Privacy Violations
Boundary crossing
Dignity Blows
Insurance Company & Employer Monitoring
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Is Privacy Dead?
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Is Dignity The New Privacy?
Technology Will Violate Privacy
Vigilant Struggle for Dignity Rights
Relationship between People & Technology
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New Legislation
•Understanding & recognition of Web’s disruptive powers
•Re-think Privacy
•Manifest Dignity
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Insurance Reform?
•Social Media Monitoring
•Denial of Insurance
•New Regulatory Limits on how social media data is used?
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Government 2.OhReally?
•How ready are government agencies?
•Permission-based Privacy rules
•Will Docs & Nurses participate in legislative discussions?
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Permission
•Permission, Permission Permission
•Fully Informed Permission
•Volume Control
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The Web and Marketing:
Is It a Dream?
…Or a Nightmare?
(Comic Sans is a nightmare ;)
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Your 1st Step Isn’t Listening:
You Must First Develop….
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…Web Position Statement!
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Web Position Statement“We believe the Web is an ever-evolving Technology and Ideology
which:
Influences Patients & Providers in the following ways: ___________.
Changes Publics, Governments, Organizations, Cultures: __________.
The Web impacts Marketing, Communications, Processes: _________.
We believe the opportunities of the Web include ________________.
The challenges we face are ___________________.
Therefore, the Mission of our Web Presence is ________________.”
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Health is Social
Social Is Health
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Twitter Follow Recommendations
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@SusannahFox@LeeAase
@EdBennett@KentBottles
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@Shwen@jonmrich
@PharmaGuy@WhyDotPharma
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@DaphneLeigh@2HealthGuru
@ahier@drval
@Doctor_V
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Twitter Chatter
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@RNchat #RNchat
#hcsm - #hcsmeu - #SocPharm
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@PhilBaumann
PhilBaumann.com