PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE...
Transcript of PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE...
![Page 1: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/1.jpg)
PHEASANT HUNTING MARKETING WORKGROUP
2020 PROPOSED MARKETING PLAN
![Page 2: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/2.jpg)
OUR MISSIONWork together as stewards of the state of
South Dakota with the shared goal to bring more pheasant hunters year in and year out.
![Page 3: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/3.jpg)
RECAP OF PROGRESSDATA AND INSIGHTS RAN GOALS & KPIS DEFINED AUDIENCES SELECTED CREATIVE STRATEGY TIMING AND MEDIA PLAN
![Page 4: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/4.jpg)
GOALSRECRUIT: Introduce new hunters to the South Dakota experience.
REACTIVATE: Entice lapsed hunters to get back in the field.
RETAIN: Keep current license holders engaged in the sport.
ULTIMATE GOAL: Increase smallgame license applications & drivetourism tax sales.
![Page 5: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/5.jpg)
YEAR ONE INVESTMENT
$700k50:50 MATCH
![Page 6: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/6.jpg)
YEAR ONE CAMPAIGN
31.69MIMPRESSIONS
3 AUDIENCES \\ 6 MONTHS \\ 16 STATES
![Page 7: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/7.jpg)
YEAR ONE CAMPAIGN
3:1 ROIEXPECTED*
*based on 2019 SDT Hunting Campaign + Longwoods International “South Dakota 2018 Advertising ROI Research” Study
![Page 8: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/8.jpg)
BIG PICTUREINCREMENTAL GROWTH THROUGH CONSISTENT EFFORTS & A LONG-TERM VIEW
2020 2021 2022
![Page 9: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/9.jpg)
MARKETING PARTNERS
![Page 10: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/10.jpg)
OUR STRATEGY
![Page 11: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/11.jpg)
TARGET AUDIENCES
TRADITIONALISTS LAPSED YOUTH ADVENTURE HUNTERS
Age: 45-64
Income: $80,000+
Age: 18-34
Income: $40,000+
Age: 18-34
Income: $40,000+
![Page 12: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/12.jpg)
TARGET MARKETS
MARKET KEY:• Lapsed Youth
Resident• Primary
• Secondary
![Page 13: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/13.jpg)
CAMPAIGN TIMINGLAUNCH: mid-June
END: through November
REPORTING: monthly
![Page 14: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/14.jpg)
OUR CONCEPT
![Page 15: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/15.jpg)
SOUTH DAKOTA IS HOME TO THE MOST PHEASANTS IN THE NATION.
This is where you hunt the greatest land, live the greatest traditions, and make the greatest memories.
![Page 16: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/16.jpg)
The concept must focus on the thrilling experience of pheasant hunting in South Dakota by making it
accessible to anyone.
![Page 17: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/17.jpg)
![Page 18: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/18.jpg)
See the video at SDVisit.com/HuntTheGreatest.com
![Page 19: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/19.jpg)
![Page 20: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/20.jpg)
![Page 21: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/21.jpg)
![Page 22: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/22.jpg)
![Page 23: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/23.jpg)
OUR TACTICS
![Page 24: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/24.jpg)
VISITOR EXPERIENCE PROGRAM
![Page 25: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/25.jpg)
SOCIAL MEDIA INFLUENCERSAUDIENCES: All Audiences
TACTICS: Partner with the Shockey family of Outdoor Channel. This is now three generations of raising a family with a love for the outdoors and will resonate with all audiences.COMBINED REACH: 1.7 millionMARKETS: NationalCOST: $17k
![Page 26: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/26.jpg)
SCHEELSPARTNERSHIPAUDIENCES: All audiencesTACTICS: In-store activations + installations, email sponsorship, Hunting Guide magazine & product/group hunt giveawayMARKETS: Stores in key marketsCOST: $31k
![Page 27: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/27.jpg)
![Page 28: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/28.jpg)
PROGRAMMATIC CABLE TVAUDIENCES: Adventure Hunters + TraditionalistsTARGETING: Utilizes Tourism’s VEP audiences to find top indexing programs.MARKETS: SD, MN, NE, WI & IACOST: $129k
![Page 29: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/29.jpg)
PAID SOCIALAUDIENCES: All audiences
TACTICS: Narrowing targeting within each social ad placement to ensure
booking message reaches those most likely to purchase licenses. Utilize
paid social to contribute to lead generation, drive web traffic &
purchase conversions.MARKETS: Primary and Secondary
COST: $18k
![Page 30: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/30.jpg)
AUDIO +PODCASTSAUDIENCES: All audiencesTACTICS: KFAN :30-sec spots + Meateater Podcast :60 midroll readsMARKETS: SD, MN, NE, IA, WI, CO +NationalCOST: $51k
![Page 31: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/31.jpg)
MEATEATER PODCASTAUDIENCES: Lapsed Youth + Adventure HuntersTACTICS: :60-sec midroll readsMARKETS: SD, MN, NE, IA, WI, CO +National
![Page 32: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/32.jpg)
MEATEATER PODCASTEXAMPLE MID-ROLL READ
A veteran pheasant hunter told me “Hunts are measured by the company you keep, the food you eat, and the memories you make. The roosters,
those are just a bonus.”It’s a good piece of advice. And
for hunters in South Dakota, it’s great news. Because South Dakota has the world’s greatest pheasant hunting—
anyway you measure it.
![Page 33: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/33.jpg)
KFAN NETWORK
AUDIENCES: All audiencesTACTICS: Outdoor and Sports programming. :30-second spots to build upon past marketing efforts to the Vikings fan base.MARKETS: SD, MN, IA, ND and WI
![Page 34: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/34.jpg)
ADDRESSABLE 1:1 DIGITALAUDIENCES: All audiencesTACTICS: Deploy digital display, native and video with sequential, 1:1 audience-specific messagingMARKETS: Primary and SecondaryCOST: $42k
![Page 35: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/35.jpg)
PAID SEARCHAUDIENCES: All audiencesTACTICS: Always-on approach targeting users searching for relevant hunting keyphrasesMARKETS: Aggressive bidding toPrimary markets, conservative forSecondary marketsCOST: $50k
![Page 36: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/36.jpg)
SITE RETARGETING
AUDIENCES: Lapsed Youth +Adventure Hunters
TACTICS: Retarget users who land on GFP or campaign landing page with a conversion message
to draw them back. Will also distribute our hunting ads across multiple sites that index high for
Outdoor audiences.COST: $41k
![Page 37: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/37.jpg)
PUBLIC RELATIONSAUDIENCES: All audiences
TACTICS: Targeted media pitching, hosted media hunts, press trips and
strategic national partnerships.Consider hosting female hunting experience for press / influencer.
MARKETS: NationalCOST: $6k
![Page 38: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/38.jpg)
INTEGRATED PACKAGESHUNTSTAND PARTNERSHIP
AUDIENCES: All audiencesTACTICS: Partner with HuntStand (Scoutlook) which includes lead-generation giveaway, display, video, social, dedicated emails, and custom-branded content creation and promotionMARKETS: NationalCOST: $71k
![Page 39: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/39.jpg)
INTEGRATED PACKAGESPHEASANTS FOREVER NATIONAL SPONSORSHIP
AUDIENCES: TraditionalistsTACTICS: Print placement in every issue of PF and QF Journal, PheasantFest SD Pavilion, Dog of the Day feature, display, social, dedicated emails, film project collaboration and content promotionMARKETS: NationalCOST: $115k
![Page 40: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/40.jpg)
CUSTOM LANDING PAGE
![Page 41: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/41.jpg)
KEY PERFORMANCE INDICATORS (KPI)
![Page 42: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/42.jpg)
INCREASE TRAFFIC TO GFP WEBSITE
INCREASE 10%
![Page 43: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/43.jpg)
INCREASE GFP EMAIL SUBSCRIBERS
INCREASE 15%
![Page 44: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/44.jpg)
INCREASE GFP SOCIAL FOLLOWINGINCREASE 10%
![Page 45: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/45.jpg)
INCREASE PHEASANT LICENSE SALES
INCREASE 10% | END OF YEAR 3
![Page 46: PHEASANT HUNTING MARKETING WORKGROUP › userdocs › docs › June_Commission...CUSTOM LANDING PAGE KEY PERFORMANCE INDICATORS(KPI) INCREASE TRAFFIC TO GFP WEBSITE INCREASE 10% INCREASE](https://reader036.fdocuments.us/reader036/viewer/2022070813/5f0cef057e708231d437d9e6/html5/thumbnails/46.jpg)
NEXT STEPS